Anything Goes Marketing

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Lead Generation "Insights". Yeah Right!

Anything Goes Marketing

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". In the downloadable PDF, they provide 6 lead generation insights for 2007. Know Your Target Market.

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Lead Management and Football

Anything Goes Marketing

Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names). Cheerleaders could be part of your marketing team that is building demand for your products or services or your top customers who are your biggest promoters.