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8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet.

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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. One obvious way to showcase that is through case studies of your clients and their successes. One obvious way to showcase that is through case studies of your clients and their successes.

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The B2B case for retention marketing: 7 key tactics

Martech

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Where do case studies fit in your buyer journey?

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What Is the Gemini Effect in B2B Marketing?

At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. B2B business-client relationships are often more complex than those in the consumer world. Do they select a reward that is personal to them, their family, etc. as if they are a consumer? The answer may surprise you.

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Rethinking B2B Marketing: The Compelling Case for Brand

Drew Neisser

In this fascinating episode with Peter Weinberg of LinkedIn’s’ B2B Institute, he breaks down the key arguments you can use to remind your CEO and CFO why brand building is essential to long-term growth. Based on B2B Institute’s groundbreaking insights, we don’t just explore the WHY of B2B success, but the HOW.

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The Case for Allowing Personal Emails on Lead Gen Forms

The Point

B2B marketers seem divided on the question. Historically, the attitude towards personal emails in B2B marketing has been that they betray a lower level of intent. In our work with B2B clients , fewer companies are demanding that forms reject personal emails. The Case for Allowing Personal Emails on Lead Gen Forms Click To Tweet.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

Register today and join other B2B marketers reshaping their strategies and achieving unparalleled results. On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend?

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The Marketer’s Guide to B2B Swag Strategy

Download Printfection’s latest swag ebook, packed with strategic ideas and customer case studies. Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started? Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more.

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WorkCast's Ultimate Webinar Handbook 2024

Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Did you know that 25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within the next 12 months?! Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing. 5 effective intent data use cases.