Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. View the case study here for more. Congratulations to our Seattle team members on this well-deserved recognition.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 100

Statistics SMB Content Marketing Planning 100

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog Savvy B2B Marketing Twitter StephanieTilton. Get Content.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease. V- Variety of Content.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

SnapApp

JANUARY 24, 2017

And bridging that gap is more important than ever: According to MarketingSherpa , 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will actually be qualified. . Paycor Case Study. . 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will be qualified. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

And bridging that gap is more important than ever: According to MarketingSherpa , 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will actually be qualified. . Paycor Case Study. . 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will be qualified. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Convince & Convert

FEBRUARY 18, 2016

Whether it’s a Willy Wonka “golden ticket” experience at a food brand or a chance to shadow a company executive for the day to gain stronger management experience, both B2B and B2C companies have unique roles and cultures worth highlighting. Score the Ultimate Endorsement Courtesy of 20th Century Fox.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I B2B marketing is becoming hyper-focused on targeting messaging into specific accounts. PR vs. demand generation ). Click To Tweet.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Enterprise Management Planning 111

Content4Demand

JANUARY 20, 2021

Case studies are among the most time-intensive content assets in your library to produce. This makes them ideal candidates for repurposing, because it boosts the ROI for what is an essential part of any B2B content portfolio. Repurposing Case Studies. Check out how we’ve incorporated case studies on our website.

Case Studies 68

Case Studies Case Study Studies Microsite 68

Online Marketing Institute

DECEMBER 5, 2011

True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Customers like being a featured case study. One marketer explained to me that, in the old days, he’d have to beg sales to help him get a customer case study.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

The ROI Guy

DECEMBER 10, 2011

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%). Why the proposed solution?

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Ranking Lead Scoring 20

KoMarketing Associates

SEPTEMBER 18, 2018

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. With the digital age continuing to boom , it should come as no surprise that many of our clients are in the B2B tech space. Data shows that more than half of high-tech B2B sales will come from digital by 2020.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Marketing Insider Group

JANUARY 28, 2015

Finally, Rent the Runway launched a microsite dedicated to its user-generated content. Join us for our next webinar on February 4 where we discuss what we learned from our own content marketing case study. The post 17 Questions On How To Build A Content Marketing Strategy [Q&A] appeared first on B2B Marketing Insider.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Valasys

FEBRUARY 17, 2023

Growth is a perennial objective whether you are a start-up or a veteran in the B2B sphere. Either way, knowing the growth hacks for the B2B domain is beneficial. B2B growth hacking strategies are becoming highly sought-after. B2B growth hacks are techniques to scale up your business quickly without splurging a fortune.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Salesforce Marketing Cloud

JANUARY 17, 2024

McKinsey & Company found that 80% of B2B buyers want self-serve digital options. B2B vs. B2C digital sales What is a digital sales room? B2B vs. B2C digital sales B2B (business-to-business) and B2C (business-to-consumer) both use digital sales channels. The sales environment is overwhelmingly digital.

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Touch 2 — Industry relevant case study via email with follow-up call. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

PureB2B

MARCH 27, 2019

Account-Based Marketing (ABM) is a relatively new concept in B2B marketing and may be a new program type for your business, with that being said you cannot “set it and forget it”. This doesn’t have to be in your standard whitepaper format: Combine product videos with case studies relevant to the target account’s needs.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

Salesforce Marketing Cloud

FEBRUARY 22, 2022

Case studies: Examples of Experience Cloud in action. million natural gas customers, needed a seamless way to manage all of its digital properties, including website, microsites, partner sites, and mobile applications. These requirements are what drove the Experience Cloud mission and roadmap. million electric customers and 1.8

Industry CMS 98

Industry CMS CMS Development Tools Marketing Management 98

PureB2B

MARCH 27, 2019

Account-Based Marketing (ABM) is a relatively new concept in B2B marketing and may be a new program type for your business, with that being said you cannot “set it and forget it”. This doesn’t have to be in your standard whitepaper format: Combine product videos with case studies relevant to the target account’s needs.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SWZD

MARCH 2, 2017

Account-based marketing is all the rage within the B2B sector. But B2B marketing always requires quality content to succeed, and the ABM model magnifies this because your ABM account base is generally narrower than your overall market. Most B2B purchase decisions are made by teams comprised of a diverse set of roles and titles.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

SnapApp

MARCH 2, 2016

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 74

Examples Microsite B2B Lead Ranking 74

Scoop.it

JULY 29, 2021

Some of the most popular types include; blog posts, listicles, ebooks, infographics, animated videos , how-to guides and case studies. 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions. Be sure to mix up the type of content you create.

Work Management 98

Work Management Marketing Management Top of Funnel Sales Cycle 98

SnapApp

APRIL 13, 2017

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

MARCH 3, 2016

” Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. 5 Amazing B2B Examples of Interactive Content.

Examples 54

Examples Microsite B2B Lead Ranking 54

Webbiquity

FEBRUARY 21, 2012

Case studies. Microsites. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Content can be produced in a wide variety of formats: • White papers. Presentations. Product data sheets / brochures.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

SnapApp

JULY 24, 2017

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. Look at the visitors of your Case Study page, your About Us page, and your Key Solutions pages, for example. With analytics, you can study the page navigation- tracking what page prospects visit before the key page, and what page was viewed after.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

ClearVoice

JULY 12, 2022

Marketing assets come with the promise of meeting the customer just where they are at — bringing a freshness, relevance, and usefulness that older B2B marketing strategies can’t quite keep up with. Case studies. If you find case studies boring, you may not be doing it right. Able to evolve to meet new needs.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family. link] Deckerton RT @jaybaer: Are you a one click stand? A summer must-read!

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

LEADership

MAY 20, 2016

B2B marketing is a machine with different moving parts. A brilliant B2B marketing strategy is a holistic one that includes some different approaches. This week’s infographic created by Smart Insights is a great primer on how to build up a comprehensive B2B marketing strategy, divided into 7 different steps. 44% build microsites.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Case Studies. General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Case Studies. . So what’s the catch? Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101