Do B2B Marketers Really Lag Behind B2C Marketers?
KoMarketing Associates
FEBRUARY 12, 2019
B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.
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