How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Reviews as a gateway to buyer intent.
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