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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI.

15 B2B case studies show how content marketing drives ROI

Biznology

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Use specific content solutions to impact different stages of the buying cycle.

Trending Sources

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

How to a Create a B2B Case Study that Boosts New Business

Hinge Marketing

You create case studies. Case studies use the voice of "others" (i.e. your satisfied clients) to tell prospects why they should trust your firm and buy your services. So let's look at how to create a compelling case study. On Twitter or LinkedIn?

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

Case studies. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Remarkable: ask yourself—if I were on a buying team that was evaluating my product or service, is this a piece of content that I would feel inspired to pass along to other members of the team? Follow them on Twitter.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. How video engages prospects throughout the buying cycle.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

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ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities?"

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. The B2B content consumption stats are out there. 2015 B2B Web Usability Report.

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

B2B buyers are time deprived and risk averse – and also enormously well informed. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. The upside for professional B2B sales executives is that they get to focus their time and attention on building relationships and closing profitable deals. Today’s B2B buyers want to engage in conversation where and when it’s convenient for them.

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. This could include things like case studies, how-to guides, glossaries, directories and similar reference materials. B2B Marketing

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Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients

Hinge Marketing

Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. This usually happens after just a few months of launching a B2B content marketing strategy. On Twitter or LinkedIn?

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

However, according to MarketingSherpa’s data , generating “high-quality leads” is the B2B marketer’s No. So, what’s the best way for B2B marketers to efficiently verify the accuracy of their lead data captured online before turning said inquiries over to the sales force?

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

To nurture your prospects effectively, you need a detailed understanding of your buyers, their interests and priorities, and where they are in the buying journey. Today, many of your buyers do their own research long before they enter an active sales cycle. Email Marketing b2b

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. Another consideration is “when” in the buying cycle is a specific piece of content important to a specific buyer?

The seven R’s of thought leadership

The B2B Research Blog

B2B marketing has always been better suited to engagement over broadcast. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content. Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle. What about case studies? Follow me on Twitter: @andydalg. Thought leadership.

12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011

Webbiquity

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. Content is king.

Why Do Companies Struggle with Social Media ROI? 23 Facts

grow - Practical Marketing Solutions

In my free eBook, 166 Case Studies Prove Social Media Marketing , there are plenty of successful companies that have proven a social media ROI. It should be done with an understanding of the customer buying cycle and what is the annual customer value.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase. Sign onto Twitter/StockTwits and start tweeting, right? B2B (221). Twitter (141).

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Marketing Insider

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career.

How are successful salespeople leveraging social media for selling? Part 2of3

Sales Intelligence View

This is part two in a study we created along with Focus.com to discuss the best practices to leverage social media for sales teams. “Based on the 12 ways sales people leverage the internet it is clear that B2B sales teams spend a lot of time researching prospects and customers on the web and social networks. Make the most of a B2B Social Networks more advanced features and functionalities. “On Every single day people ask what products to buy and from whom.

Trending in B2B: Earnest’s Top Tweets in August

Earnest about B2B

Another month has flown by and even in the holiday season of August the world of B2B online has continued to churn out a flurry of facts, stats and information to wet your knowledge whistle. Mapping your marketing to the b2b buy cycle [link]. Top Tweeting.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Ask three customers if they’re willing to be the subject of case studies. Hire an outside writer to conduct interviews and write the case studies; add them to your site. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video).

What Is Digital Marketing?

Hubspot

And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). B2B and B2C? For B2B. Case studies.

Marketing in a Downturn Part 2: Content, Content, Content

Modern B2B Marketing

As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant.

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39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

2) B2B Inbound. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. B2B Inbound Marketing Tips and Tools: Landing Page Best Practices.

38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

2) B2B Inbound. With a focus on B2B marketing, this blog will be great if you fall into the B2B niche, and are trying to learn more about inbound marketing strategies and tactics that apply specifically to you. B2B Inbound Marketing Tips and Tools: Landing Page Best Practices.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Content is key for B2B websites.

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The Death of Website Design

Tomorrow People

Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C. Why sell before they’re ready to buy? Is this the end for website design?

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Interesting Infographics: Top Content Marketing Trends You Need To Know

LEADership

Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind. Ninety-three percent of B2B marketers are still relying on content marketing; 30% of B2B marketing costs are relayed to content marketing and 58% of companies plan to up this budget in 2014. 35% of B2B leaders say their key is to create engaging content.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. What do you do when the bulk of your marketing content, with the exception of case studies is product focused?

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 4) B2B (Business-to-Business). 88) Twitter.

Create a World of Marketing Automation Through Good Content—and Imagination

Modern B2B Marketing

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. Solution-oriented and company-focused materials are appropriate for prospects engaged in an active buying cycle.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase.

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Marketing Insider

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career.

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

5 Online Advertising Tactics that Really Successful ABM Programs Use

Engagio

Instead, ABM advertising waits for the contacts in your chosen accounts to visit a page, and then serves an ad that’s relevant to their situation and their stage in the buying cycle. Note that B2B match rates for this approach also tend to be below 50%.