Kaon

DECEMBER 5, 2016

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

FEBRUARY 27, 2020

B2B marketers have been tasked with a new challenge: to look at their business, their marketing tactics and their customers through a new lens. This enables sales representatives to better engage with customers, creating a more productive dialog and buying cycle.

Buying Cycle 26

Buying Cycle Storytelling Content B2B Sales 26

Kaon

JUNE 26, 2019

Further through the buying cycle, the sales reps refer to the application and share links with their customers; it provides them with an easy touch point.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100