ANNUITAS
JULY 2, 2020
In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. Not only are bankers limited by the lack of opportunity to build new relationships, but the B2B banking buyer’s decision-making process is changing.
ANNUITAS
OCTOBER 18, 2016
This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to CEB , in a typical B2B buying cycle there are on average 6.8 It Takes a Village-. The other with 59% responded with an unsure or a no.
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ANNUITAS
OCTOBER 18, 2016
This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to CEB , in a typical B2B buying cycle there are on average 6.8 It Takes a Village-. The other with 59% responded with an unsure or a no.
ANNUITAS
OCTOBER 18, 2016
This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to CEB , in a typical B2B buying cycle there are on average 6.8 It Takes a Village-. The other with 59% responded with an unsure or a no.
ANNUITAS
APRIL 10, 2023
This buzzword has been popularized in the past decade as a way to talk about how customers move through the buying cycle. A simple four step funnel, though helpful for visualization purposes, is far from the reality of what most B2B sales processes are like. What’s the Problem?
ANNUITAS
JUNE 9, 2016
As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Like it or not, in the course of our daily lives we are exposed to and consume so much information and content that buying something or acquiring something including experiences, goods, food or resources is always on our mind.
ANNUITAS
SEPTEMBER 3, 2015
I was privileged to be part of a meeting last week with some of the folks from CEB and a handful of my colleagues in the B2B marketing and sales space. Understanding and empathizing with each of buying committee members is vital for B2B vendors to engage with potential buyers and a failure to do so can exclude them from consideration.
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