Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? Join us as we uncover the capabilities of digital sales rooms and learn how they can transform your approach to B2B sales, making every customer interaction more impactful and results-driven. How digital sales rooms can enhance the B2B buyer experience.

Marketing Automation Services 52

Marketing Automation Services Buyer's Journey Digital Transformation B2B Marketing 52

Martech

DECEMBER 15, 2022

In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Depending on how engaged the prospect is, you will be serving up experiences that are one-to-many, one-to-few, or one-to-one. Account (one-to-many). Image: Integrate.

Top of Funnel 103

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 103

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. 64% of B2B marketers gather intent data, but struggle to action on the insights gathered.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media. What is Paid Social Media for B2B?

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Zoominfo

SEPTEMBER 14, 2020

In the world of B2B, things change quickly. Yet they usually consist of a series of repeatable steps that a salesperson can take with a prospect in order to move them down the sales funnel. Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal. Less time: The B2B sales cycle is long.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Inbox Insight

DECEMBER 15, 2023

Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. Why should B2B marketers focus on demand gen KPIs? Demand generation refers to any way of creating demand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

LeanData

OCTOBER 27, 2022

While digital transformation started decades ago in the B2B space, the B2C sector has led the way in recent years. B2C shopping journeys have transformed dramatically. B2C shoppers are bringing their customer experience expectations to their jobs, where they are B2B buyers. With empowerment comes B2B buyer education.

Digital Transformation 97

Digital Transformation Enterprise Management Buyer's Journey Work Management 97

Inbox Insight

NOVEMBER 10, 2023

How are B2B marketers sourcing intent data? According to our latest research, 26% of B2B marketers utilize first-party data, 19% use third-party only, and 55% (the majority) harness a combination of both in their demand generation strategies. It’s a data goldmine waiting to be tapped into.

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

Analytics 52

Analytics Personalization Automation Case Studies 52

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. The buyer’s journey isn’t linear, and buyers demand a personalized AI-driven experience. Today’s buyers are young. Millennials make up 59% of all B2B buyers with 30% functioning as the lead buyers at their companies.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Zoominfo

SEPTEMBER 14, 2020

In the world of B2B, things change quickly. Yet they usually consist of a series of repeatable steps that a salesperson can take with a prospect in order to move them down the sales funnel. Yet a B2B sales cycle can take anywhere between three and nine months —sometimes even longer. Less time: The B2B sales cycle is long.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

PathFactory

JULY 18, 2022

In the days of B2B marketing yore, the only way you’d know if someone was interested in your product was when they said so, either by attending meetings and demos or, quite simply, by purchasing it. All this information results in intent signals, or data points that reveal a known or unknown buyer’s interest in your product or brand.

Intent Signal 52

Intent Signal Intent B2B Buyer's Journey 52

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. What is the ultimate digital B2B buyer experience and how can you achieve it? The ultimate digital B2B buyer experience.

Account Based Marketing 52

Account Based Marketing Buyer's Journey B2B B2B Thought Leadership 52

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. What is the ultimate digital B2B buyer experience and how can you achieve it? The ultimate digital B2B buyer experience.

Buyer's Journey 52

Buyer's Journey B2B Account Based Marketing B2B Thought Leadership 52

Hubspot

NOVEMBER 23, 2020

The concept of journey-based advertising has been widely adopted and marketers can now create customized content for individuals at every stage of the buyer's journey. Today, the buyer's journey is rarely linear. And marketers are struggling to make an impact. At HubSpot, we call it 'CRM-powered advertising.'.

CRM 100

CRM Advertisements Advertising Buyer's Journey 100

Heinz Marketing

OCTOBER 13, 2021

It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. This allows B2B marketers to identify when the individual is considering or actively looking to make a purchase of a similar product or service.

Intent Data 120

Intent Data Intent Top of Funnel Marketing Automation Services 120

Outreach

FEBRUARY 26, 2019

What is B2B Sales? Business-to-business (B2B) describes a relationship, situation, or marketplace between one business entity and another. A B2B company is one whose target customers are other businesses. Common examples of B2B relationships include: Organizations that provide professional services (e.g.

Top of Funnel 71

Top of Funnel B2B Sales Process B2B 71

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. As a result, buyers are now inundated with content at every touchpoint, and competition for their time and attention has never been more fierce.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

SalesIntel

JUNE 9, 2021

Surprisingly, only 17% of the entire B2B buying process is spent meeting with potential clients. Each company has its own set of rules and procedures, and things can get challenging when you are trying to come up with a foolproof plan for closing B2B deals faster. 9 Tips That Will Help You Close More B2B Sales.

B2B Sales 52

B2B Sales Top of Funnel Ideal Customer Profiles Tips 52

Launch Marketing

FEBRUARY 28, 2024

Creating a presence across digital and traditional marketing channels is critical in the manufacturing space to reach target prospects. Making sure you have touchpoints on these various channels for your audience allows you to create a consistent, unified experience. Upwards of 90% of people say they find personalization appealing.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Planning 62

PureB2B

MAY 30, 2022

By enabling businesses to deliver highly personalized interactions and offers to the right prospects, ABM can help improve overall CX. Account-based marketing involves delivering relevant messages to high-value prospects using the most effective channels. The CX Benefits of ABM. Better Personalization.

Account Based Marketing 62

Account Based Marketing ABM Work Management Touchpoints 62

Inbox Insight

AUGUST 12, 2019

As B2B marketers, we have to work harder to sustain the interest of our target audiences through delivering a range of intelligent communications triggered at crucial buyer journey touchpoints. How has B2B lead nurturing changed? Stay front-of-mind even when prospect is off your website.

Lead Nurturing 81

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 81

Inbox Insight

MARCH 14, 2022

B2B marketers often get hung up about the differences between multi channel and omnichannel marketing, when in fact the two approaches actually possess an array of similarities. This article covers: Why B2B marketers should avoid getting hung up about multi channel vs omnichannel marketing and the differences. Reading time: 4 minutes.

Multi-Channel 97

Multi-Channel Advertising Channels Planning Top of Funnel 97

ANNUITAS

JUNE 10, 2020

Orchestrating customer engagement” includes: Educating along the buyer journey. Maintaining a 360-degree view of buyer behavior. Yet such a POV misses the significant evolution of how customers buy and the shift in power from seller to buyer that has occurred over the past twenty years. But the new dynamics of a Web 2.0

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between).

Top of Funnel 59

Top of Funnel Lead Ranking Lead Scoring Buyer's Journey 59

PureB2B

MAY 30, 2022

That means, your potential prospects are actively looking for a solution to a problem they have. The first (and most important) benefit of using intent data is that you are eliminating the risk of engaging with uninterested buyers. You’re essentially streamlining your prospecting pipeline to qualified buyers only.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Launch Marketing

AUGUST 28, 2019

When you think of “B2B” marketing, you naturally think “Business to Business,” not “Business to Customer.” But insufficient focus on the customer experience or customer marketing is a crucial mistake that many B2B companies inadvertently make. The Goal of Customer Marketing. User Groups/Events.

B2B Marketing 79

B2B Marketing Top of Funnel Paid Search Agency B2B 79

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. The shift and the case for ABM: Anonymous buyer’s journey. 74% of B2B marketers say they are seeing customers taking more control over the buying process.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Inbox Insight

OCTOBER 19, 2020

How are B2B marketers sourcing intent data? According to our latest research, 26% of B2B marketers utilize first-party data, 19% use third-party only, and 55% (the majority) harness a combination of both in their demand generation strategies. Third-Party Intent Data. Finally, third-party intent data offers scale.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Inbox Insight

DECEMBER 16, 2020

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. It can take an average of 12 searches before a B2B buyer engages with a brand, according to Google. How to use it. Action intent. What is it? Why it matters. How to use it.

Intent Data 98

Intent Data Demand Generation Agencies Demand Generation Intent 98

Launch Marketing

FEBRUARY 15, 2018

B2B buyers can get lots of information from provider websites but will typically need more to reach a level of trust that compels them to commit to one as a partner. Getting buyers to that desired point requires more from B2B marketers than providing facts and figures about your solutions. It requires a relationship.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Ledger Bennett

APRIL 1, 2020

This is a breakdown of where the current digital touchpoints lie in the traditional buyer journey vs. the human touchpoints. At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

This is a breakdown of where the current digital touchpoints lie in the traditional buyer journey vs. the human touchpoints. At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52