KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

PureB2B

JUNE 23, 2022

While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago. To be successful in this new normal, B2B vendors must cater to the modern needs of their buyers to facilitate a journey that’s as smooth as possible.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The Seven Phases of the Buyer Experience Journey.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Tony Zambito

NOVEMBER 1, 2020

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic. There is no room for guesswork on understanding buyers. This the future of B2B. An unsettling time.

Buy 309

Buy Buyer Personas B2B Buyer's Journey 309

Business Brainz

JULY 19, 2021

The global pandemic is profoundly changing the face of the B2B buyer. B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. Since B2B buyers have become more cautious, it becomes monolithic to understand them and their changing behavior.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Tony Zambito

JUNE 5, 2016

Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. by Creative Stall.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Tony Zambito

NOVEMBER 1, 2015

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Tony Zambito

MAY 29, 2021

Marketing and Sales Leaders Will Need To Activate Critical Buyer Insights To Meet New Buyer Behaviors in a New Era for B2B. Getting your hands on critical buyer insights that show how to gain the attention of buyers remains the most significant challenge facing B2B leaders.

Top of Funnel 162

Top of Funnel Buyer Personas B2B Buyer's Journey 162

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Buyers have adapted fairly well to the idea of digital-first and remote buying.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Tony Zambito

OCTOBER 12, 2020

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Consider this, in an Accenture survey three years ago, only 12% of B2B buyers even wanted to meet with a sales representative.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

AUGUST 14, 2016

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. Why do I say labeled in name only ?

Buyer Personas 102

Buyer Personas Ideal Customer Profiles Profiling CMO 102

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. The value of customer segmentation is it can tell you where to point your marketing and messaging.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

OCTOBER 26, 2015

As mentioned in previous articles, CMOs in particular, will now have to succinctly discern between buyer profiling and buyer personas. (This discernment is needed for it is unfortunate that conventional buyer profiling and win/loss analysis is being repackaged, if you will, as buyer personas by agencies and individual consultants.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

MAY 10, 2021

B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic. In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. For instance, you most likely have heard or read something about the buyer-aligned sales process within the past few years.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

PathFactory

JULY 6, 2022

“Any worthwhile CMO, CRO, or product marketer needs revenue intelligence to do their job and make decisions. Without content intelligence and buyer intelligence, there is no revenue intelligence.” . – Rowan Noronha, founder of The Product Marketing Community. The three elements of a WINning product marketing strategy.

Top of Funnel 52

Top of Funnel Buyer's Journey B2B Buyer Personas 52

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. As a result, B2B companies are investing heavily in sales enablement tools. And sometimes, it feels downright impossible.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Tony Zambito

NOVEMBER 4, 2020

It is being used to describe the effects of COVID-19 in shaping B2B buyer behaviors. Pre-pandemic, it was expected buyer behavior trends may evolve over a five to ten-year period. Gaining insight into how buyer behavior is changing. The three buyer insights are notable. Steps B2B Businesses Can Take.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 117

Top of Funnel Tactics B2B Marketing Work Management 117

Ledger Bennett

SEPTEMBER 27, 2021

Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a commercial impact on their business. But now there’s an added complexity and a potential increase in the personas we need to consider. These are the User Personas.

Buyer Personas 52

Buyer Personas Lead Ranking Lead Scoring Sales Qualified Leads 52

Tony Zambito

DECEMBER 8, 2015

We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling. This is where I need your help.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. It is safe to say that no industry or B2B markets will go without some form of disruption affecting buyers and buying behaviors.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. The percentages of marketers indicating this as their top challenge are not measly either. The correlation is evident. Could there be a correlation here also?

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SmartBug Media

JULY 21, 2020

It’s not uncommon for many manufacturers to still be relying solely on traditional outbound sales and marketing methods, such as attending trade shows and other in-person events, sending out printed mailers, and using basic cold-calling tactics. One effective way to reach potential buyers is through video.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys.

Social Media 70

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. by Scott Lewis.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

The Marketing Blender

DECEMBER 27, 2023

In this post, let’s dive into one of the most intriguing topics: building a B2B marketing strategy that not only works but ensures guaranteed success. In this blog, we’ll explore these fundamentals that form the basis of a successful marketing strategy. Get ready for an enlightening discussion!

Organization 52

Organization Ideal Customer Profiles Brand Identity Branding 52

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. How often does your marketing team produce content based on internal opinions or requests? Axel developed a comprehensive understanding of marketing by moving through brand, communications, and product roles early in his career.

Top of Funnel 86

Top of Funnel Planning Content Buyer's Journey 86

B2B Marketing Directions

FEBRUARY 26, 2017

Last week, Jason Stewart, the Vice President for Strategic Content at Annuitas, published a great article at LinkedIn titled " What the C-Suite Needs to Know About Account-Based Marketing." I would suggest that Jason's article is particularly on point when it comes to the issue of buyer personas. Webster, Jr.

Account Based Marketing 45

Account Based Marketing Buyer Personas ABM Demand Generation 45

The Lead Agency

JULY 23, 2020

B2B businesses that align their sales and marketing strategies , processes and people are statistically more likely to maximise business results and lead customers through the buyer journey successfully. To understand what both Sales and Marketing do, let’s break it down. Work together to develop buyer personas.

Top of Funnel 90

Top of Funnel B2B Sales B2B Marketing Work Management 90

Tony Zambito

OCTOBER 26, 2020

For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades. A pressing question to adapt to rapidly changing buyer behaviors.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

Top of Funnel 82

Top of Funnel Trends B2B Thought Leadership Buyer Personas 82

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. B2B influencers are often industry experts, leading thinkers.

B2B 52

B2B Buyer Personas Work Management Case Studies 52