Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. Take the one who determines the budget associated with buying a solution like yours.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Tony Zambito

JANUARY 6, 2022

Be they B2B or B2C entities. . Perhaps no “Why” question is more important to B2B or B2C leadership than this: Why do our buyers and customers buy? In my 20 years since founding the concept of buyer personas , I have seen leaders struggle to answer what seems to be, on the surface, a simple basic question.

Buy 201

Buy Buyer Personas Leads Lead 201

Marketing Interactions

JUNE 27, 2021

I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. And shame on those who are building and promoting what I’ll just call fake personas.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Tony Zambito

NOVEMBER 15, 2020

Calling into question for many B2B sales and marketing leaders how well they know their buyers. Redefine Buyer Personas. Knowing how buyers are being affected means revisiting buyer profiles and buyer personas. Whereby the essence of personas is in understanding the pursuit of goals by users and in this case, buyers. .

Buyer Personas 220

Buyer Personas Digital Transformation B2B Sales Interactive Marketing 220

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? By now, you probably know what a buyer persona is.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Tony Zambito

MAY 26, 2021

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. Especially as an idea to examine in buyer persona development. The phrase certainly makes sense. A purchase.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. What has become evident in the past 14-16 months is B2B buying has undergone radical change.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Heinz Marketing

AUGUST 26, 2020

So you have an understanding of your buying committee and how to market to them , now it’s time to build out your buyer personas. When I approach building a buyer persona for a client, I like to rely on a modified set of questions actors use to understand the character’s role. Who influences the persona?

Buyer Personas 136

Buyer Personas Ideal Customer Profiles B2B Work Management 136

Tony Zambito

NOVEMBER 23, 2020

Buyer personas are archetypal representations of actual buyers that articulate insights into their goals. Your buyer personas are a picture in time of your buyers. There is an important caveat to updating buyer insights and buyer personas. That is, to question whether you have buyer personas or buyer profiles.

Buyer Personas 228

Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

Buyer Personas 111

Buyer Personas Demographics Ad Building Peer-to-peer 111

FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics. Buying Behavior: Is this a B2B or B2C customer?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Tony Zambito

MAY 4, 2021

Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. One way to build this important core competency is through target buyer personas. Research that yields deep buyer insights and is characteristic of leading to meaningful buyer personas. 3 – Buyer Persona Expertise. 5 – Enablement.

Buyer Personas 328

Buyer Personas Account Based Marketing ABM Organic Leads 328

InsightSquared

APRIL 23, 2019

Every few years there is a new buzzword in B2B marketing. Now, we have “Buying Groups.” The philosophy of buying groups is to identify and engage a set of personas involved in making a purchasing decision. What the Heck Are Buying Groups? Yet Another Marketing Buzzword? A few years ago it was “Inbound Marketing.”

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. What Is a Buyer Persona? A buyer persona is a detailed profile of a company’s ideal customer.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Launch Marketing

AUGUST 10, 2022

You’ve heard many times before, buyer personas are a crucial component of successful marketing. The characteristics of the personas give insight into what will make the most impact when marketing to them. All of these points matter especially for a B2B product launch. Importance of Buyer Personas.

Buyer Personas 115

Buyer Personas Product B2B Psychographics 115

markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. I wanted to talk with Mat and bring this vital information to B2B marketers. The B2B Persona project from Mathew Sweezey.

Linkedin 297

Linkedin Research Studies B2B 297

Tony Zambito

MAY 7, 2021

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. And keeping pace with shifts in buyer behavior.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Marketing Interactions

JANUARY 19, 2020

One of the first things potential clients say to me is something along the lines of how many buyer personas they think they need to create. The average is three to five B2B buyer personas. Which B2B buyer personas, when engaged, will help marketers drive contribution to revenues? Can you readily reach these roles?

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Survey participant in the B2B Buying Disconnect Report.

Buy 172

Buy B2B Vendors Transparency 172

BOP Design

FEBRUARY 22, 2022

It’s no secret that B2B marketing is different , nay, more complex, than its B2C counterpart. For instance, in B2B companies, there are often a number of stakeholders that weigh in on the purchase decision when considering new vendors. The answer starts with your buyer personas. What Is a Buyer Persona?

Buyer Personas 109

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

LeanData

OCTOBER 19, 2022

The B2B marketplace is seeing a transformation of the buying journey, and it’s causing conflict. Buyers are decidedly digital-first, and a great many of them go through almost the entirety of their buying journey without directly engaging with solution vendors. B2B Sellers Rooted in the Past.

Ideal Customer Profiles 91

Ideal Customer Profiles Buy Marketing Analytics Tools Marketing Management 91

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Marketing Interactions

AUGUST 15, 2022

With 8 to 15 buyers involved in a complex B2B purchase, ensuring a no-regret deal can be as difficult as herding cats. By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret. I think of them as Organizational Personas.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Marketing Interactions

SEPTEMBER 26, 2022

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. A new role now has a major influence on buying decisions for what you sell. A Few Reasons an Update to Buyer Personas is Wise. Buying committees are getting bigger. How to Refresh Your Buyer Personas.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Anteriad

FEBRUARY 28, 2023

In B2B today, there is rarely a unilateral buying decision. Because your focus shouldn’t be on just one buyer—but a buying group. While individual targeting is not entirely lost, you’ll get farther faster by identifying and marketing to the entire buying group. What is a buying group?

Buy 78

Buy B2B Intent Data Top of Funnel 78

Circle Studio

MARCH 12, 2020

Effective B2B marketing requires an audience-centric approach from all angles. Creating buyer personas helps you visually picture your buyers and understand them on a deeper level. Buyer personas defined. While the term “buyer personas” is fairly common vernacular in modern marketing, the definition is sometimes misunderstood.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

The Lead Agency

DECEMBER 9, 2020

This can be done by building buyer personas. A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face, and how they make decisions. Steps to Creating a Buyer Persona in B2B.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Heinz Marketing

APRIL 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing I was recently asked during a client meeting what the importance was for developing personas. And it’s true, personas and the people we market to are always changing based on their needs, goals, limitations, resources, and many other variables.

Ideal Customer Profiles 96

Ideal Customer Profiles Intent Signal Work Management Verticals 96

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. Persona-specific and personalized ads. Facebook opportunity.

Advertising Channels 111

Advertising Channels Campaigns Merchandising Optimization 111

Tony Zambito

MAY 6, 2020

One approach is to initiate and understand deeply the emergence of the “Pandemic Persona.” Businesses will need to understand the “Pandemic Persona” in the context of business and commerce. What must business leaders and cultural institutions gain a deeper understanding of in order to understand the Pandemic Persona? .

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. A buyer persona is a hypothetical customer that serves as a model of the buyer you want to target. Personas are based on an ideal customer profile (ICP), which is a set of metrics that guide your overall sales strategy. Why do they buy?

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

Tony Zambito

MARCH 4, 2022

Buying Decisions Are Affected By Intensified Buyer Activism Sentiments. We have seen consumers changing buying behaviors with their pocketbooks. B2B buyers seemed to be on the sidelines. B2B buyer activism will be on the rise. We have not seen this dynamic of activism in B2B. Affecting primarily consumer brands.

Activities 231

Activities B2B Buyer Personas B2B Marketing 231

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Let’s dive into the four reasons why a strategic messaging framework is important for B2B marketing success and a few tips to ensure you build a comprehensive framework. One thing to especially focus on is the persona’s pain points.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? This is where personas come in. We like to make sure that we’re setting ourselves up for success. And who wouldn’t?

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Tony Zambito

MAY 10, 2021

B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic. In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. The term buyer-aligned will take on a significant new meaning as you enter a new era of B2B and buying. While 2 were closely the same.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215