Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals
Tony Zambito
OCTOBER 4, 2015
In one study, SiriusDecisions found 60-to-70% of B2B content produced goes unused. Plenty has changed in terms of marketing media in the last fifteen years. The problem faced by marketers is there continues to be a lack of understanding about why buyers truly make choices and decisions. Understanding The Problem.
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