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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Better yet, the price was just right, ranging between 15 to 25 cents per click. It seemed like a great tool to grow our website traffic, as well as an effective means for generating unique leads. There was no doubt in my mind we were going to scale this campaign.

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Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” This is your funnel on Facebook.

Where is the utility in mobile apps for B2B?

Chris Koch

Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media. As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility” is a clear, succinct way of putting it. I am concerned about the B2B side of things, though, for complex technology solutions in particular. Perhaps we need to wait for the second coming of Second Life for that.

How to Fight Zod Using Only 10 Quotes from the Experts – You CAN Be the Man of Steel in B2B Social Media

LEADership

Admit it or not, every CMO wants to be the Man of Steel a.k.a. Man and woman alike—you want to be that superhero who goes about daily life like a normal human being but is capable of superhuman feats—including fighting off fellow Kryptonian and supervillain General Zod.

Transforming Marketing From Social Media to Social Business

Modern Marketing

And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. There’s no question that social has grown in relevance for most businesses in the past few years.

4 Ways B2B Marketers Can Take Advantage of Instagram

Modern Marketing

That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts. The truth is Instagram offers a number of effective b2b marketing tactics your brand should be taking advantage of – from raising awareness to engaging prospects and leads. Here we outline 4 ways B2B marketers can use Instagram.

Targeting the Right Social Media Networks

Sales Intelligence View

Business to business (B2B) sales have gone social. Social media platforms are not just for business to consumer (B2C) companies anymore. Businesses know that social media is a valuable tool for learning about businesses and their products.

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? LinkedIn for B2B Marketers. That's because it's a social network made specifically for professionals!

Retarget Your Way to Greater Sales

Sales Intelligence View

The chance to make an online sale is not a one shot deal. If a business visits your site and leaves, you can retarget them to bring them back. You want businesses to be looking at you: the target. Ways Retargeting Can Help Your B2B Company Increase Sales.

How to Write the Perfect B2B Blog Post

Modern Marketing

65% of B2B marketers used blogging last year , the third most popular tactic, according to the Content Marketing Institute. They struggle with how to write a good post, one that will get read. It doesn’t have to be this way. So keep your posts short and to the point.

How the Facebook Timeline Makes Branding Feel More Human

Modern Marketing

Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? First off, it’s going to mean more work upfront. In other words, it’s time to dig into your brand’s archives.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. per month, almost double that of Facebook (9.3%). from Fortune 500s to one-person businesses.

How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

LinkedIn Adds Display Network and Lead Gen Suite

KEO Marketing

LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets.

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Remember LinkedIn for social media marketing

Biznology

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. Set Up Your LinkedIn Business Page.

4 Reasons to Use StumbleUpon for Your B2B Content

Modern Marketing

Finding good content online occurs much the same way – search engines are the direct lines to what you’re looking for, social channels are your friendly recommendations, but what about the chance discovery? Having content on StumbleUpon works much the same way having an open door works for brick and mortar establishments – it’s an open invitation to the casual passer-by. Want even more B2B content tips from the likes of Ann Handley and CC Chapman ?

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Mobile/Local Growth Continues to Dominate. We will see an increasing shift to a “mobile first” mindset. B2B Marketing

9 Mobile Apps Every B2B Marketer Should Try

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Evernote Business.

[Chart] Google+ Posts Drop Even as Accounts Rise

Modern Marketing

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering. What does this mean to Marketers?

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What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]

Modern Marketing

by Egan Cheung | Tweet this This week’s Facebook S-1 filing allowed us to get a glimpse of figures which have been the subject of much speculation over time. You should definitely check out Jesse Noyes’ 10 fast facts about Facebook.

Back to Basics: 6 Quick Social Media Marketing Tips

Modern Marketing

With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what?

Why Google Social Search Means You’ll Probably Want a Google+ Page

Modern Marketing

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. So, let’s say I wanted to search for “Antique Typewriters.”

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What Were the Biggest B2B Marketing Disruptions of 2011?

Modern Marketing

What better time to take a moment to ask, “What were the biggest B2B marketing disruptions of last year?” We recently highlighted the history of the biggest B2B marketing disruptions. But we wanted to narrow down the field. So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011. Google+ – Stephanie Tilton, Savvy B2B Marketing. The biggest B2B marketing disruption of 2011?

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Is social media effective for B2B lead generation?

Sales Lead Insights

I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. What’s all this have to do with social media?

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Modern Marketing

Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo. The open question is whether the long awaited brand pages will provide the firepower Twitter needs to compete with Facebook, LinkedIn and even Google+ for businesses’ attention.

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359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix.

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Done correctly, business blogging can generate financial results even better than the value of golden eggs.

Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. I have a search column in TweetDeck for “B2B.”

How B2B Marketers Can Get the Most Out of LinkedIn

KEO Marketing

It often doesn’t get as much attention as its more vocal and spotlight-grabbing counterparts, but it can be an extremely valuable tool for marketers, specifically when it comes to finding and nurturing leads. Look for groups that relate to your industry or those of your customers.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Google+ Opens Up Brand Pages…Sort Of

Modern Marketing

by Jesse Noyes | Tweet this From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “ When will brand pages be available? There’s a reason I hedge Google’s claim that brand pages are open for business.

Not On Pinterest? This Chart May Change Your Mind

Modern Marketing

by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. I’ve written about some of the excuses B2B marketers make for not jumping into Pinterest before. Get more articles like this straight to your RSS or email.

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” This is your funnel on Facebook.