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Why B2B marketing needs brand building more than lead gen

Martech

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. Everyone wants to believe it’s a science. Now, marketing needs to show ROI quickly.

Lead Gen 141
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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Chatbots and Automated Tools: In the realm of B2B interactions, chatbots and automated tools are revolutionizing customer support.

B2B 234
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10 Entrepreneurial Tips for Building a Strong B2B Business and Brand

Marketri

It’s not for everyone but being an entrepreneur has fulfilled my creative itch and natural craving to build something. Build Your Own Network Marketri was born in quaint Doylestown, Pennsylvania, which is in central Bucks County. The post 10 Entrepreneurial Tips for Building a Strong B2B Business and Brand appeared first on Marketri.

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10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.

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How to Build a Successful B2B Go-To-Market Strategy

Launch Marketing

Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. Benefits of a B2B Go-To-Market Strategy A go-to-market strategy extremely useful when put together and utilized correctly. The better customer insights you have, the better your B2B go-to-market strategy will be.

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B2B Appointment Setting: To Build or to Outsource?

Only B2B

Businesses that sell products or services to other businesses (B2B) require an effective appointment setting process to meet potential customers and convert them into paying clients. However, deciding whether to build an in-house appointment setting team or to outsource the process can be challenging.

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. You'll learn: The types of marketers you should look out for when you build your team. In fact, her own team only has 3 people!

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5 Essential Pieces of a Prospecting Solution

Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. But, connecting and building trust with buyers has never been harder. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. How Sales can build a network of high-value relationships and book sales calls. This webinar shows how B2B Marketing and Sales can collaborate to generate new qualified sales opportunities. You won't want to miss it!

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Operationalize for the digital age.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

In today's B2B marketplace, revenue is generated through sales, marketing, and relationships. Rarely will a B2B buyer and seller have a one-off interaction, instead needing to work together to understand each other's needs and to learn how to communicate to build a successful professional relationship - and that is easier said than done!