Martech

DECEMBER 19, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As you head into 2024, here are six books to put on your reading list.

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Paid Search Agency Advertising Agencies Classified Ads Work Management 111

Webbiquity

NOVEMBER 12, 2018

With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. This book is a definite must-read for any marketer using or wanting to begin using content marketing as part of an integrated marketing strategy.” ” — Shelly Kramer, CEO, V3 Broadsuite.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. The Little Red Book of Selling by Jeffrey Gitomer.

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B2B Sales B2B Marketing Work Management Marketing Management 122

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. No Cold Calls.’

Work Management 101

Work Management Viral Marketing Marketing Management Cold Calling 101

B2B Marketing Directions

APRIL 14, 2024

Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023). What's In the Book Jonah Berger spells out his rationale for writing Magic Words in the Introduction. ".

Paid Search Agency 50

Paid Search Agency Custom Publishing Advertising Agencies Rules 50

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right? Accessible.

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Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join us today ! Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today!

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B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

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Content Marketing Work Management Copywriting Marketing Management 70

Zoominfo

JULY 12, 2022

And to create a pipeline, you have to book meetings — which is no small feat. And the longer it takes to get a meeting on the books, the more likely you are to lose the opportunity altogether. ZoomInfo Schedule, our advanced scheduling software, allows site visitors to book a meeting directly with the right sales rep.

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Zoominfo Work Management Marketing Management Sales Cycle 100

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

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Marketing AI Planning Paid Search Agency Enterprise Management 142

Velocity Partners

JANUARY 10, 2023

Here are seven terrific books for people who want to improve their writing (and reading). I love writing about writing.

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B2B 88

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. The Little Red Book of Selling by Jeffrey Gitomer.

B2B Sales 85

B2B Sales B2B Marketing Work Management Marketing Management 85

B2B Marketing Directions

NOVEMBER 19, 2023

Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form. In Chapters 3-8 of the book, Rose discusses each of these five categories of activities in detail.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets.

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Marketing Report B2B Marketing B2B Content 231

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

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B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

DiscoverOrg

APRIL 11, 2019

So order the margarita, stroll down to the beach, and grab a book for a little beach reading. We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles. What will it be? it’s not beach reading, and b.)

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Top of Funnel Cold Calling B2B Sales Outreach 211

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

B2B Marketing Directions

JUNE 11, 2023

Source: Kogan Page Limited Understanding how business people actually make buying decisions on behalf of their company is vital to B2B marketing success. The earliest I've found is a 1972 book titled Organizational Buying Behavior by Frederick E. In Chapter 02 of the book, Ms. In the balance of the book, Ms.

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Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

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Class Planning Marketing & Strategy Act-On 54

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

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Tactics Effectiveness B2B Marketing Management 253

KoMarketing Associates

FEBRUARY 12, 2015

It’s been proven that high income earners read more books than other demographics. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. The book also focuses on the how , instead of the why , when it comes to targeting potential and current clients.

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B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

B2B Marketing Directions

FEBRUARY 11, 2024

Source: Basic Books Predictive mathematical models touch our lives virtually every day. This makes Escape from Model Land: How Mathematical Models Can Lead Us Astray and What We Can Do About It (Basic Books, 2022) a book all marketers should read. What's In the Book Escape from Model Land contains ten chapters.

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Lead Ranking Marketing AI Forecasting Validation 54

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

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Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters. Johnson an important read for marketers.

Ethics 71

Ethics Work Management Resources Studies 71

Heinz Marketing

MARCH 27, 2020

In other words, a VC-backed company’s focus on bookings is about validation, not profitability. The marketing superheroes of companies focused on scale know that accelerated bookings must also meet a profitability threshold to be seen as successful. The post Bookings vs Profits: Can They Co-Exist in B2B Marketing?

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B2B Marketing B2B Validation Acquisitions 95

Vision Edge Marketing

APRIL 25, 2023

This is crucial for B2B companies in tough economic times. This is especially true for B2B professional service firms like us. For many B2B companies this may translate into offering value-added services that go beyond your core products and services. It racked up its first book sales in 1995.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

DemandBase

JULY 2, 2020

But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension. 10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. Thanks, Brandon.

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DemandBase Work Management Marketing Management Account Based Marketing 122

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. I’m struck by how the four agreements seem purpose-built for the B2B seller. Get started 1. The four agreements are: 1.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Marketing Craftmanship

NOVEMBER 22, 2023

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. MYTH #1: Your B2B Firm Needs a Client Newsletter Marketers want you to believe that your firm needs a newsletter. Blowing your own horn can also backfire. Chances are that no one will.

Newsletter 130

Newsletter B2B Thought Leadership B2B Thought Leadership 130

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). The findings?

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

B2B Marketing Directions

JANUARY 21, 2023

Source: Kogan Page The rapid adoption of account-based marketing (ABM) ranks as one of the most significant developments in B2B marketing of the past two decades. A new book by Bev Burgess and Tim Shercliff fills this critical need. What's In the Book Account-Based Growth is structured in four parts.

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Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. First, it’s essential to understand why it’s necessary for B2B businesses to give back. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing.

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Paid Search Agency Companies Advertising Agencies B2B 299

ConvertKit

JUNE 18, 2021

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Valasys

NOVEMBER 8, 2019

Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? According to a report from Inc.com, most CEOs & executives read 4-5 books per month. Furthermore, specialists are training people on how to read more books. Well, they do.

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B2B Marketing Enterprise Management Planning B2B 55

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

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Positioning Effectiveness Template Comparison 68