KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Blogger Outreach & Communications. How to Find Influencers for B2B Online Marketing Campaigns.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? If you are thinking about allowing other writers in your blogging space, but unsure of how to maintain creative control and authority, follow these steps for the best outcomes in back linking and blogger outreach programs: Agree to terms upfront.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Confessions of a B2B Marketer

OCTOBER 3, 2022

Which is more than just producing a 20-minute audio." - Tom Hunt, Founder & CEO, Fame "Bloggers are getting significant organic traffic for topics. You can pay them $150 to put your B2B show at number one, with a backlink to your podcast domain page." - Tom Hunt, Founder & CEO, Fame "Apple and Spotify are number one.

B2B 40

B2B Blogger Domain B2B Sales 40

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. He was the social media columnist for B2B magazine for seven years and is currently one of our B iznolog y authors.

PR 135

PR Practices B2B Blogger 135

Webbiquity

NOVEMBER 29, 2019

An SEO firm can help you implement a variety of strategies, provide a highly effective blogger outreach service, and produce better social media content or research and demographic studies. The post Build Your Business Online with an Expert SEO Company appeared first on B2B Marketing Blog | Webbiquity.

Paid Search Agency 173

Paid Search Agency SEO Ad Building Companies 173

Onalytica B2B

MARCH 23, 2017

Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach. Traditional broadcasting through the media is not as effective as it once was.

PR 244

PR Marketing Management Outreach Lead Ranking 244

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. So, How did we get here? Our reason?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Webbiquity

OCTOBER 16, 2018

The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach. Use Personalization. We all have egos.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

JUNE 1, 2021

This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Target your outreach to blogs that complement your brand and will help you reach a valuable new audience. Hordes of bloggers may want to collaborate with you for the sales commission. Use email marketing to maximize sales.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

accelerate agency

AUGUST 15, 2021

You can use this to drive your business-to-business (B2B) marketing strategy. . This is done by using B2B SEO which is a marketing strategy designed to help your B2B online content rank higher in search engines, like Google and Bing. B2B SEO focuses on keywords that decision-makers search for while in the office. .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. Recommended Group: B2B Bloggers Boost Group. What is a link-building service?

Link Building 103

Link Building Work Management Marketing Management Service 103

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. SEO and (B2B) Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. is free but doesn’t offer any filtering options for results.

Aggregators 100

Aggregators Blogger Media Curation 100

ClearVoice

FEBRUARY 4, 2020

Five years ago, the majority of bloggers wrote short posts of 1000 words or less. Every year, a greater percentage of bloggers report routinely writing 2000+ words articles. Bloggers are using more video, more images, more research, more collaboration. Contributor outreach… done throughout for sections that need support.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

NOVEMBER 20, 2019

Don’t limit your outreach to professional journalists. Use influencer marketing tools to identify bloggers, social media influencers, analysts, or professionals who have authority with your target audience. If you don’t have a media database, you can seek out agencies that do.

Press 145

Press Sample Work Management Paid Search Agency 145

Webbiquity

JULY 19, 2022

Someone in marketing might have a leading indicator like the number of outreach emails sent out as part of their content promotion strategy. The post 10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI appeared first on B2B Marketing Blog | Webbiquity. Emails Sent.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Oktopost

DECEMBER 5, 2022

Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. While you’re trying to increase the number of exposure and backlinks you receive from social media, expand your outreach from bloggers to social media influencers. Some of the best links are earned organically.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

KoMarketing Associates

JULY 22, 2014

The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. Third-Party Outreach. B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . For this reason, blogger outreach, niche edits (editing older published articles with anchor text, updated content, and links,) and content writing services are the bread and butter services offered by SEO firms.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Hinge Marketing

APRIL 5, 2017

Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. With that said, there are ways to succeed with B2B SEO. With that said, there are ways to succeed with B2B SEO. On-site optimization—The foundation of your B2B SEO strategy. Blogger Outreach.

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. Dell devotes a photo album to its employees.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

Marketing & Strategy 158

Marketing & Strategy Marketing Strategy Advertising Agencies Content 158

Ambal's Amusings

OCTOBER 22, 2009

Tell us about Browse My Stuff and B2B Marketing Zone ? B2B Marketing Zone is a topic hub that I created with Tom Pick that covers B2B Marketing. Tom Pick and I really didn't see anyone who was specifically focused on B2B marketing. Describe the B2B Marketing Zone journey so far. We had a loose network.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Sales Engine

MARCH 28, 2016

B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? All of our leads are either referrals, or generated through our content marketing outreach. B2B Content Enterprise: How important are your buyer personas in your content strategy? Ideally that’s what we’re all trying to get to.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. If you’re a B2B brand selling to other business owners, LinkedIn is probably the best. First, it allows you to borrow the audience and the authority of the other blogger or podcast host.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

DECEMBER 21, 2023

If this is new to you, use websites like Moz or Ahrefs to improve your outreach. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. Prospecting: You’ll want to find blogs that target the same demographics as yours. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Navigate the Channel

JANUARY 3, 2023

Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses. Seek out digital-only publications and news sources (don’t forget the bloggers) and add them to your list. They lack a local or industry angle.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Content4Demand

OCTOBER 11, 2018

If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of (if not the ) hottest trends, encouraging B2B marketers to rethink the way they create and share content. by Alicia Esposito, Content Strategist.

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

Online Marketing Institute

AUGUST 17, 2018

The growing influence of this form of marketing has turned heads in businesses that want to attract the attention of leads and increase their brand outreach. The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Biznology

DECEMBER 6, 2016

About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Not convinced? Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media 105

Social Media Stats Software Social Marketing 105

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. Subscribe to our blog to get the latest insights and best practices in B2B.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Webbiquity

JANUARY 22, 2014

And there are absolutely some fantastic, high-quality guest bloggers out there.I ” A legitimate guest blogger offers a post that has value to your blog in and of itself , and so would not propose monetary compensation. Those reasons existed way before Google and they’ll continue into the future. Nothing wrong with that alone.

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100