SEO for Mommy Bloggers
JUNE 10, 2008
At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0
PR Through Bloggers
SEPTEMBER 6, 2007
To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence.
How to Get Bloggers to Write About You
JULY 16, 2008
Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. As previously noted here and elsewhere, making pitches both personal and relevant is the first step to getting a blogger to write about you. It's bad for bloggers.
New Hub Site Focuses on B2B Marketing Intelligence
JULY 1, 2009
A new B2B marketing community site , B2B Marketing Zone officially launched today. Additional bloggers meeting the high standards for the community will be added over time. Learn more about the launch, how the B2B Marketing Zone works and how to participate in Tony's latest post.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
How are b2b buyers actually using social media in their research and buying decisions? She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success? How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project?
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter.
The BMZ Content Portal for B2B Marketers Gains Traction
JULY 15, 2009
There's been a lot of activity since the B2B Marketing Zone (BMZ) officially launched two weeks ago. Traffic continues to grow and the number of featured bloggers has doubled. Awareness has been expanded through posts from prominent b2b bloggers like Brian Carroll , Ardath Albee and Cece Salomon-Lee.
4 Ways to Use Social Networking for B2B PR
DECEMBER 18, 2007
As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages.
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
tactics to boost b2b marketing results. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
So, per MarketingSherpa, blogging, blogger relations and online news release distribution (as well as creating social media releases using tools such as Pitchengine ) are among the most effective social media marketing and PR tactics. In It Came from Facebook!
B2B IT and Social Media 1: The Buyer Perspective
JULY 16, 2007
White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay.
Best of 2008: Random but Interesting, Part 1
JUNE 30, 2009
The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options."
B2B IT and Social Media 2: The Vendor Perspective
JULY 23, 2007
According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0
Viral Marketing for B2B Lead Generation, Part 1: Viral Media
JULY 30, 2007
Viral marketing campaigns can be effective for B2B marketersâ€”but they aren't easy to pull off. Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use.
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.
The 11th P of Blogging: Perspective
APRIL 11, 2008
The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet.
Best of 2008 (So Far) - Blogging for Business, Part 2
NOVEMBER 20, 2008
by ProBlogger Blogger Darren Rowse makes the case that while writing useful and unique content is essential to blogging success, it isn't enough. Who Do Rockstar Bloggers Host With? How do you come up with a great blog name?
Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building
MAY 15, 2007
social tagging help drive B2B web traffic? Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 social tagging drives significant, quantifiable increases in B2B website and blog traffic through both direct links and improved search engine rank. Does Web 2.0
7 More Things Few People Know Anout Me (and even fewer care)
DECEMBER 19, 2008
So now I'm tagging Minnesota bloggers Brian Carroll at the B2B Lead Generation Blog , Jill Konrath at Selling to Big Companies , Jay Lipe at Smart Marketing , and Albert Maruggi at Marketing Edge to play along. ** Contact Tom Pick: tomATwebmarketcentralDOTcom
Best of 2008 (So Far) - Web Marketing Research, Part 2
DECEMBER 4, 2008
by Search For Blogging Ãœber blogger Mert Erkal reports some interesting stats on the continued growth and evolution of the Internet, and predicts that mobile blogging will be one of the hot new trends. The average annual revenue for the top 10% of bloggers is just $19,000.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.
Best of 2008 (So Far) - Web Marketing Research, Part 1
SEPTEMBER 15, 2008
Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Which types of online advertising provide the highest ROI?
Best of 2007: Articles and Blog Posts on Strategy and Branding
FEBRUARY 20, 2008
All-in-One Guides: Marketing strategy by TechTarget A comprehensive guide for B2B marketers with advice on everything from preparing a marketing plan and using marketing automation technology to designing and executing effective marketing campaigns.
Best of 2007: Miscellaneous Marketing Stuff
MARCH 5, 2008
by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. A short but useful reminder, particularly for B2B technology marketers.
Best of 2007: Web 2.0 Sites
FEBRUARY 27, 2008
Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi.
Best of 2007: Marketing Research
FEBRUARY 11, 2008
Many larger e-tailers (and B2B vendors as well) have left the door open to more nimble competitors by failing to search optimize their own sites: "only 20 of the top sites were considered 'well-optimized' while another 20 qualified as 'moderately optimized.'
My Podcast with Paul Dunay
AUGUST 29, 2007
Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. social tagging to drive B2B website traffic.
WMC Interviews: Dale Underwood
OCTOBER 16, 2007
EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. As for external marketing, I personally feel expert B2B marketing bloggers are a good first step for us.
Book Review: The New Rules of Marketing and PR
SEPTEMBER 18, 2007
While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. The section on blogging is particularly useful, even for experienced bloggers.
B2B PR - Social Media and Press Release Optimization
AUGUST 20, 2007
Finally, promote your releases directly to your market through outreach to influential industry bloggers, an online distribution service such as PRWeb , and through tagging on social media sites. ** technorati tags: online PR, Rob Garner, search optimize press releases, new media, bloggers, PRWeb, social media tagging del.icio.us Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape.
More on (Moron?) Behavioral Targeting
JUNE 15, 2007
Shortly after my last piece on behavioral targeting for online advertising came out, the folks at MediaPost published three more enlightening articles on the topic. First was What's Next in Ad Targeting? from Dave Morgan of behavioral targeting advertising network Tacoda.
Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
AUGUST 1, 2007
Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. For example, this blog is focused on B2B marketing.
6 Engagement Marketing Lessons from Successful Video Bloggers
Modern B2B Marketing
APRIL 4, 2016
Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Engagement Marketing b2b Consumer
Beauty Bloggers: Top 100 Influencers and Brands
MARCH 23, 2016
Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty.