Tony Zambito

NOVEMBER 15, 2020

Calling into question for many B2B sales and marketing leaders how well they know their buyers. Redefine Buyer Personas. Knowing how buyers are being affected means revisiting buyer profiles and buyer personas. If so, you may be dealing with buyer profiles masquerading as buyer personas.

Buyer Personas 220

Buyer Personas Digital Transformation B2B Sales Interactive Marketing 220

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

Buyer Personas 111

Buyer Personas Demographics Ad Building Peer-to-peer 111

Launch Marketing

JUNE 15, 2022

Buyer personas drive many aspects of your organization but especially marketing. But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Here’s how to integrate buyer personas into your messaging, content and sales efforts for better results.

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

Tony Zambito

MAY 7, 2021

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. 2 – Foster Marketing and Sales Alignment.

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Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Marketing Interactions

JUNE 27, 2021

I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. And shame on those who are building and promoting what I’ll just call fake personas.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Tony Zambito

APRIL 30, 2021

Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. When it comes to buyer goals, organizations today will need to get more specific about encoding understanding of buyer persona goals into their marketing and sales capabilities. . 2 – Develop Goal-Directed Buyer Personas.

Buyer Personas 176

Buyer Personas B2B Sales Organic Leads Profiling 176

Tony Zambito

MAY 5, 2021

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. Particularly if no research or insights is gathered about the central buyer or buyers as well as the challenges they seek to overcome. Your buyer personas should be representative of this pursuit.

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Buyer Personas Storytelling Brand Identity Branding 198

Launch Marketing

AUGUST 10, 2022

You’ve heard many times before, buyer personas are a crucial component of successful marketing. They clearly outline the target audience and ideal buyers for the product. The characteristics of the personas give insight into what will make the most impact when marketing to them. Importance of Buyer Personas.

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Buyer Personas Product B2B Psychographics 115

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

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Buyer Personas Planning Psychographics Paid Search Agency 98

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Circle Studio

MARCH 12, 2020

Effective B2B marketing requires an audience-centric approach from all angles. Creating buyer personas helps you visually picture your buyers and understand them on a deeper level. Buyer personas defined. Personas put a human face to your buyers. Key issues that your firm can solve.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. A buyer persona is a hypothetical customer that serves as a model of the buyer you want to target. Personas are based on an ideal customer profile (ICP), which is a set of metrics that guide your overall sales strategy. Why do they buy?

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

Cintell

DECEMBER 20, 2019

Video marketing is officially the top content format B2B marketers used in 2019. And this is why buyer personas are so important. Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. Personas and States of Being.

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Buyer Personas Video Marketing Work Management Marketing Management 177

Modern B2B

DECEMBER 5, 2023

What do we mean by buyer personas? Buyer personas, sometimes referred to as customer personas or marketing personas, are detailed profiles of your ideal customers. Data-driven insights In the B2B world, data is king. Do they follow industry-specific blogs? Are they active on LinkedIn?

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Buyer Personas Effectiveness Ideal Customer Profiles B2B 52

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer.

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. 56% of companies have created higher quality leads using buyer personas.

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Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

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B2B Marketing B2B Buyer Personas Mobile Advertising 314

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. What is a buyer persona? Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Cintell

MAY 18, 2021

We have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing.

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Business Brainz

JULY 19, 2021

The global pandemic is profoundly changing the face of the B2B buyer. B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. Since B2B buyers have become more cautious, it becomes monolithic to understand them and their changing behavior.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

SmartBug Media

JUNE 6, 2019

Whenever you write content—whether it be for an email, landing page, or blog—you need to think about your audience. In the B2B world where you’re writing, you’re trying to reach decision makers, gatekeepers, managers, and C-suite executives. This is where buyer personas come into play. Building Content for Personas.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The Seven Phases of the Buyer Experience Journey. What Are Buyer Personas?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Tony Zambito

JUNE 5, 2016

Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. by Creative Stall.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. One thing to especially focus on is the persona’s pain points.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Tony Zambito

AUGUST 14, 2016

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. Information Overload by Jenny Chisnell.

Buyer Personas 102

Buyer Personas Ideal Customer Profiles Profiling CMO 102

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. Let’s get into it!

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Tony Zambito

OCTOBER 26, 2015

As mentioned in previous articles, CMOs in particular, will now have to succinctly discern between buyer profiling and buyer personas. (This discernment is needed for it is unfortunate that conventional buyer profiling and win/loss analysis is being repackaged, if you will, as buyer personas by agencies and individual consultants.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. What are buyer personas? Let’s get into it!

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Tony Zambito

JUNE 26, 2016

For B2B CMOs, the idea of audience development and engagement can be perplexing. Fraught with confusion surrounding questions such as: exactly what constitutes an audience and is there really a difference between buyers and audiences? Questions I often receive when working with CMOs specific to B2B.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Tony Zambito

NOVEMBER 1, 2015

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Marketing Insider Group

APRIL 19, 2021

A buyer’s journey encompasses everything from their first interaction with your company (e.g., reading one of your blog posts, liking one of your social media posts, etc.) Use Your Data to Create Buyer Personas. Creating buyer personas can help you bring what you do down to earth.

Startups 344

Startups B2B Marketing Buyer Personas Advertising Agencies 344

Tony Zambito

OCTOBER 12, 2020

Putting pressure on B2B Executives to transform their businesses. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Consider this, in an Accenture survey three years ago, only 12% of B2B buyers even wanted to meet with a sales representative.

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Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

MARCH 4, 2022

B2B buyers seemed to be on the sidelines. B2B buyer activism will be on the rise. We have not seen this dynamic of activism in B2B. As the arc of the Russian invasion wreaks destruction and humanitarian crises, B2B buyers and brands will be confronted with moral and activism choices.

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Activities B2B Buyer Personas B2B Marketing 231

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

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Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” Build buyer personas with collective knowledge.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75