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B2B email marketing: 3 strategies for advanced personalization

Martech

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

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Why Use Handwritten Letters at Scale for B2B

Webbiquity

Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed. It is a wise strategy to include handwritten letters in B2B marketing alongside digital tools. There is also a place in B2B marketing for non-digital communication.

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The Impact of Strategically Orchestrating the B2B Customer Journey

ANNUITAS

The customer experience is top of mind in nearly every B2B organization, but most are getting it wrong. In a rush to embrace the new reality of the customer-empowered world, more than 75% of today’s B2B buyers are actually finding it harder to make purchase decisions. Understanding the B2B Customer Experience.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. B2B Tips for Sales, Marketing, Recruitment, and More.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.

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3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

Marketing Insider Group

Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to […]. The post 3 Ways to Make the Most of “The Year of Personalization in B2B Marketing” appeared first on Marketing Insider Group.

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Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?