B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different.

SEO Best Practices for Landing Page Optimization

KoMarketing Associates

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. If you’re skeptical, take a look at the chart below from a survey of B2B marketers.

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Four Best Practices for Customer Retention


One of the best ways to do this is by encouraging feedback. The post Four Best Practices for Customer Retention appeared first on B2B Marketing Blog | Webbiquity. Guest post by Lewis Robinson. Customers are the reason your company either fails or thrives.

6 Best Practices And Tips For B2B Video Marketing

KoMarketing Associates

Today’s online users, whether they are searching for something during their off time or on behalf of their employer, often turn to video to learn more about a product or service, whether it’s learning how to use it, its features, or which is best.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. At face value, the results, due to be published in a report this June, paint a somewhat dim picture of the state of B2B marketing. B2B marketing leaders need to realize that technology alone does not drive change.

B2B Account Based Marketing: Best Practices for 2019 and Beyond

KoMarketing Associates

And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. B2B Account Based Marketing is Still in Its Early Years.

5 Best Practices When Creating a LinkedIn Company Page

KoMarketing Associates

Interested parties wanting to contact someone at your company for various reasons can find the best person to reach. B2B Online Marketing Blog Social Media StrategiesLinkedIn currently has about 660 million users on their site, according to their about page.

5 Outbound Calling Best Practices

Smashmouth Marketing

I presented these 5 Outbound Calling Best Practices years ago at a Boston Chapter meeting of AA-ISP ( American Association of Inside Sales Professionals ), and they are still relevant today (with an update on the tech tools). Dialing the phone all day is a task.

Successful Sales Coaching Best Practices


Below are the interview answers provided by David Sill, an authority on B2B sales and the SVP of Customer Success at DiscoverOrg. Dave: I subscribe to a methodology I refer to as the “Best Known Method.” Best known method for onboarding a new hire.

A Guide to B2B Marketing Essentials

7 Referral Program Best Practices For Wooing Customers


From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Here are 7 referral program best practices that will help you tap into your loving customer base to generate a consistent stream of high-quality referral leads.

B2B Account Based Marketing: Best Practices for 2019 and Beyond

KoMarketing Associates

And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. B2B Account Based Marketing is Still in Its Early Years.

SEO Best Practices for Internal Linking in B2B Websites

KoMarketing Associates

Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. SEO Best Practices for Internal Linking. Internal Linking Between B2B Content Assets.

4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns.

B2B Conversion Tracking Best Practices


Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential. We’ll discuss a few mistakes B2B marketers need to avoid to ensure that they get the most out of their conversion data.

ABM Best Practices According to Research


For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. Hive9 ABM Best Practices

B2B Public Relations Best Practices to Drive Success


Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request?

Best Practices for Address Data


These are our best practices for ensuring address data is optimized for success. The post Best Practices for Address Data appeared first on PFL. B2B MarketingData is the heart of successful marketing.

How B2B Marketers Can Contribute to EBITDA: 7 Best Practices

Heinz Marketing

For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). How can B2B marketers deliver predictable sales pipeline impact while helping the company grow profitably? By Matt Heinz , President & Founder at Heinz Marketing.

10 Lead Generation Best Practices and Examples

Only B2B

As a marketer you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and. The post 10 Lead Generation Best Practices and Examples appeared first on ONLY B2B. blogs

5 Best Practices for B2B Success with LinkedIn Ads

KoMarketing Associates

Finding the right audience is essential to any B2B paid advertising campaign. As they do, this post will help highlight five of the best practices in order to find B2B success with LinkedIn Ads. For users who are targeting business professionals, as most B2B businesses are, LinkedIn offers a wide variety of targeting options in order to hit the right target audience. These ads are best for companies that are looking for more brand awareness on LinkedIn.

6 B2B Marketing Best Practices for Instagram

KoMarketing Associates

This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. B2B Best Practices for Instagram.

Website Hosting, Coding and Conversion Best Practices for Small Business


To increase overall website conversion rate, analyze your landing pages and the conversion rate optimization (CRO) tools and best practices being used on the site. A dedicated server is easily one of the best choices you can make for site speed and privacy.

7 Best Practices for Optimizing Sales Enablement


B2B companies are making huge investments in sales enablement tools, but too many begin with little understanding of the people, processes, and enterprise-wide insights they must bring together in order to make sales enablement a success. Clearly, it pays to take some time to understand the best ways to go about implementing effective sales enablement methods. Here are seven best practices to help you succeed with your sales enablement efforts.

B2B eBook Best Practices to Amuse and Engage


We often think of B2B ebooks as being just an extended blog post, but let’s rethink that. Together with sharpening your B2B marketing strategy, ebooks can boost sales through rebranding and undergoing a makeover, causing your written content to soar. B2B Content marketing

B2B Webinar Best Practices for Marketers to Win ‘Em Over


But how can B2B marketers use this craving-for-knowledge to their advantage? . It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. I invite you to B2B Webinar Best Practices. B2B Content marketing

13 Customer Loyalty Best Practices for B2B Companies


Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. Wherever you’re at, consider testing a few of these best practices for B2B loyalty soon. Hat tip to Bob Murphy for defining these in his MarketingProfs article, “ How to Measure and Improve B2B Customer Loyalty.”. Has your company had any notable successes with B2B loyalty programs?

‘Tis the Season: 11 Best Practices for Holiday Campaigns


Here are 11 best practice tips for your email marketing for holiday campaigns. B2B Marketing Deliverability Demand & Lead Generation Email Marketing Lead GenerationDigital holiday sales continue to grow in importance.

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

B2B PR Sense

Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. An essential part of acquiring B2B leads is to create landing pages with offers that will entice your audience to engage with your content and company.

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Email Marketing Best Practices for B2B Companies

Only B2B

The post Email Marketing Best Practices for B2B Companies appeared first on ONLY B2B. Email marketing is one of the most used and prospect pitching tools that marketers have used since email became a rage. Interestingly, the reach and the impact of email marketing. blogs email marketing Email Marketing Blogs Email Marketing tips

A Breakdown of SDR Best Practices


Since the role of SDRs are fairly new, the best strategies on how to optimize and maximize them remain to be vague. While the need for them is obvious, there is still some confusion on standards and best practices. Six Best Practices that SDRs Should Follow.

B2B Marketing Calls-to-Action: Best Practices by Channel

Marketing Insider Group

In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. The post B2B Marketing Calls-to-Action: Best Practices by Channel appeared first on Marketing Insider Group.

SEO Best Practices for Landing Page Optimization


Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. The following are some of the landing page SEO best practices: 1.

7 Best Practices For B2B Video Marketing


Prologue: The use of B2B Videos marketing is one the rise. With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. In fact, several B2B video marketing statistics imply that 2020 can be the year for B2B video production.

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. .

7 Lead Management Strategy Best Practices

Only B2B

The post 7 Lead Management Strategy Best Practices appeared first on ONLY B2B. Acquiring new customers is the lifeline of a lot of businesses but it can be expensive many times. One of the biggest advantages of lead management strategy and marketing automation. blogs