Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. But that’s not to say it should be disregarded.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

FunnelEnvy

APRIL 18, 2022

A handful of metrics should matter most for B2B marketers, though. Sales qualified leads (SQLs) are the next step beyond an MQL. An SQL is vetted by someone on either the marketing or sales team as a legitimate prospect that is able to purchase what your company is offering. Qualified Leads. Source: HubSpot.

BANT 78

BANT Lead Ranking Inbound Marketing Marketing Qualified Leads 78

Adobe Experience Cloud Blog

MAY 12, 2016

Joe started by highlighting a few problems that marketing organizations are facing today—a sharp decay curve in their subscriber’s interest and attention, the fact that the MQL (marketing qualified lead) is subjective and therefore “eating” marketing, and that inbound is a long-tail strategy that takes a while to fully demonstrate its ROI.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48