Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers?

B2B 133

B2B Customer Satisfaction Lead Scoring Lead Ranking 133

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. First, it’s essential to understand why it’s necessary for B2B businesses to give back. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Webbiquity

APRIL 15, 2019

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. In general, B2B customers make up a smaller customer base and tend to need more attention, since their issues are typically more complex and their account value is much larger compared to B2C customers.

Work Management 237

Work Management Marketing Management Service Effectiveness 237

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 79% expect to utilize AI tools in their marketing strategies, and 67% are overall positive about the impact of AI, a non-negligible 16% are apprehensive; 12% are indifferent. Why we care.

Marketing Budget 115

Marketing Budget Budget Programs B2B Marketing B2B 115

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Program Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 118

Tactics Work Management B2B Marketing Marketing Management 118

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

Social Media 117

Social Media Trends Media B2B 117

Hubspot

JUNE 23, 2020

Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Naturally, a professional audience is going to be a great fit for B2B marketing. Recently, however, LinkedIn has become the home of B2C marketing as well.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Content4Demand

APRIL 10, 2019

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. I think we’ve talked a lot about the fact that what’s a B2B industry versus a B2C? . By Brian Anderson. . Now is the time. “Now

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

BOP Design

DECEMBER 9, 2022

B2C holiday marketing, particularly for product-based businesses, tends to be straightforward. Unfortunately, the same types of sales and discounts don’t translate to B2B marketing. Additionally, putting B2B products or services “on sale” devalues the overall offering and in many cases, can make your firm look desperate.*.

B2B Marketing 105

B2B Marketing Work Management Marketing Management Budget Programs 105

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Buzz Marketing for Technology

NOVEMBER 21, 2012

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. What is B2B Buyer Intent Data? Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

APRIL 19, 2021

Start Creating Content That Positions You as a Leader. In fact, studies show that targeted content marketing builds positive feelings about B2B SaaS companies in at least 82% of your prospects. But, we’re a B2B company,” you protest. However, the figure rises to upwards of 50 percent with B2B buyers.

Startups 339

Startups B2B Marketing Buyer Personas Advertising Agencies 339

Navigate the Channel

APRIL 5, 2018

The successful methodologies that work in B2C sales funnels are not traditionally the ones that work in B2B. Now that virtually every company in the world has the ability to aggregate data at scale, the world of B2B is beginning to look more like B2C every day. Customer Acquisition/Qualifying Leads. Timely Communications.

B2B Marketing 50

B2B Marketing Work Management B2B Sales Qualified Leads 50

Marketing Insider Group

NOVEMBER 2, 2016

Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings.

Research 100

Research Content Marketing Advertising Benchmark Content 100

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Informative B2B Emails. Read more: B2B email marketing and lead nurturing – planning tips. Newsletters.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Launch Marketing

JULY 19, 2023

A company’s B2B brand strategy can change on occasion. If you’re new to creating a B2B brand strategy, you might wonder what it is and why it matters so much. Here are five simple steps to follow to define or refine your B2B brand strategy. It defines the positions and perspectives (e.g. That’s where we can help!

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. The post The crisis for disconnected B2B marketers appeared first on MarTech.

B2B Marketing 112

B2B Marketing Work Management Marketing Management Peer-to-peer 112

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech

DECEMBER 7, 2022

of the admin/clerical workers in the industry and only 5% of those in senior leadership positions. of those in senior positions. Unfortunately, this number also declines the more senior the position is. of the senior level positions. African American/Black people make up 10.7% of the admin/clerical workers and 11.1%

Positioning 96

Positioning Customer Surveys Paid Search Agency Acquisitions 96

Heinz Marketing

AUGUST 7, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Your company’s future performance may well depend on your ability to position the corporate portfolio ahead of trends. Igniting You Next Growth Business. We’re our own worst enemy.

B2B 112

B2B B2B Sales Case Studies Webinar Metrics 112

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

SendinBlue

APRIL 6, 2021

Learn what marketing automation looks like in a B2C context and how you can use it to get — and keep — more customers. B2C marketers face unique challenges compared to their B2B counterparts. Plus you’ll find example automation scenarios that you can try across the B2C customer journey. What is B2C Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Examples 52

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

SEO 124

SEO Top of Funnel Buyer Personas B2B 124