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How Does B2B Marketing Compare to B2C?

KoMarketing Associates

This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? While both types of marketing focus on targeting a specific persona or audience, the way we go about it can vary.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Stacy Thompson (Senior Content Marketing Writer).

Trending Sources

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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How is B2B Marketing Different From B2C Marketing?

KoMarketing Associates

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. For example, differences are reflected in marketing spend. The average marketing budget across all companies in the study was about 8 percent.

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How Has Content Marketing Valuation Matured?

KoMarketing Associates

I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. And marketers just weren’t equipped to go back to their desk and tactically hammer it out on their own. Content marketing takes time.

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. B2B marketers can take advantage of this by partnering with B2B publishers on content or promotional campaigns.

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. They studied companies that beat their averages in the stock market, and maintained that level of success for a long period of time.

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5 Problems with B2B Marketing…and How to Fix Them

KoMarketing Associates

B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. Marketers Are Slow to Embrace New Trends.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. Think Beyond B2B. Steal from B2C.

5 Lessons B2B Marketers Can Learn from Successful E-Commerce Programs

KoMarketing Associates

There are many companies with a B2B focus that don’t have an e-commerce presence. That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience. The same should go for the B2B website.

Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

Modern Marketing

by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google).

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How Pipeline Marketing is Changing The B2B Marketing Role [Interview]

KoMarketing Associates

The “2015 State of Pipeline Marketing” report from Bizible shed light on exactly how B2B marketers are aligning with sales to drive revenue. We had an opportunity to discuss the findings of the piece with Dave Rigotti , the director of marketing at Bizible.

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The B2B Marketing Value of a Personalized Customer Experience [Interview]

KoMarketing Associates

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION?

B2B Social Media: An Underutilized Method for Improving SEO Performance

KoMarketing Associates

As of last July, Pew Research Center found that 76% of online adults use social networking sites. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. Content Marketing Distribution.

Manufacturer Successfully Uses a B2C Online Marketing Tactic

Industrial Marketing Today

I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in this day and age. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people.

How B2B Marketers Find Value in Data and Analytics Tools [Interview]

KoMarketing Associates

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. For an answer to this question and insight into the use of these resources, we spoke to Nimish Vohra, the senior vice president of marketing at Regalix.

14 Key Takeaways from the B2B Content Marketing Report


The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. And content marketing ROI remains difficult to measure. As noted above, lead generation is the top goal (59%) of content marketers; no surprise there.

Will Marketers Continue to Struggle with Social Media ROI? [Interview]

KoMarketing Associates

As marketers continue to invest in social media, research suggests that they are still challenged to prove the success of their initiatives. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts. To learn more about the struggle, we spoke to Scott Fallon, vice president of marketing at Simply Measured, for more insight.

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? With B2B being the focus of your business, there are some terrific methods to reach others in business, using work demographic targeting. Behaviors > B2B.

3 Tips for Using Social Media for B2B Marketing


Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Guest post by Larry Alton.

There Is No One Size Fits All B2B SEO Program

KoMarketing Associates

High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. The Role of Content Marketing for SEO. B2B Marketing Exposure.

Top Online Marketing Power Words (Hint: Free Is King)

Marketing Action

On Huffington Post, Steve Tobak gives us the “ 11 Words You Should Never Use in Sales or Marketing ” (starting with “customer-focused”). Six marketing power words that work for almost any company. No; this is (still) perhaps the most important word in marketing, at least in B2C.

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The Slow Adoption of MarTech for Digital Marketing Execution [Interview]

KoMarketing Associates

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. Approximately 47 percent of digital marketers say that they do not have the right tools for the job. WHY DO YOU THINK MARKETERS HAVE BEEN SLOW TO ADOPT MARTECH, DESPITE THEIR INVESTMENT IN IT? In other words, marketing is now more data-driven.

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Exploring the Potential of Video Content Marketing [Interview]

KoMarketing Associates

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. About 84 percent of consumers said they now watch video on mobile devices, and 81 percent of marketers are optimizing their social videos for mobile. But how is this shift in content consumption and formatting impacting marketers’ overall strategies?

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The Importance of Guest Blogging for B2B Marketing

KoMarketing Associates

Guest blogging is one of the most impactful marketing strategies that you can implement for your B2B-focused business. Online PR. Your ability to build trusting relationships online (which I like to call, “the art of digital relationship building”). These abilities can take a lot of time and experience to develop, which is why many companies choose to hire an agency or content marketer that they trust to help them with this process.

How to Generate New Keyword Ideas

KoMarketing Associates

What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. For example, I typed in b2b marketing and phrase match returned b2b marketer , b2b vs b2c market size , and b2b target market.

How B2B Marketers Are Finding Value in Social Media [Interview]

KoMarketing Associates

Social media marketing continues to play a critical role in how marketers connect with their target audience. Did you see any differences in how B2B marketers were using social media, compared to their B2C counterparts? So it’s best to look at these findings as being reflective of the B2C sphere.”. How can marketers better leverage platforms aside from Facebook? Their ubiquity can work against marketers’ efforts to get consumers’ attention.

Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

As a B2B advertiser, you have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience. Which Categories Make Sense for B2B? These snippets can really shine for the right B2B advertiser.

Delivering Results through Content Personalization [Interview]

KoMarketing Associates

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging

KoMarketing Associates

It’s pretty common for clients to believe that the callout extension, with its natural scheduling features and short text limits, is much better suited for consumer or B2C sales. This is very powerful if you have a sale or limited-time offer, as many B2B e-commerce vendors often will.

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How to build your social selling system with LinkedIn and Twitter


It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. Whether you are in sales or marketing, you must stand out against competitors.

20 Truths I’ve Learned as a Content Marketer

KoMarketing Associates

B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. 1 ) Content marketing strategies take time to mature. 3 ) Content marketers must show, not tell.

Jay Baer Exposes 4 Common B2B Social Media Mistakes

Modern Marketing

by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. In the process, Baer exposed 4 B2B social media mistakes far too many marketers make.

5 Essential Tips for Improving B2B PPC Lead Generation

KoMarketing Associates

For B2B companies, advertising a product or service to businesses through search engines is the perfect way to generate leads. In order to find success in the B2B paid search space, it’s essential to understand how to target the correct users to make sure lead generation is being optimized. This post will go over 5 paid search tips that need to be considered when running a B2B lead generation campaign. Unlike B2C, most B2B sales are not always made within a day.

10 of the Most Successful B2B Blog Post Themes

KoMarketing Associates

These three words are critical to the content marketing process from start to finish. After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites.

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. 39% of marketers want to increase investments on curated content marketing.

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5 Amazing Infographics to Guide Your Online B2B Marketing

Modern B2B Marketing

by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web. The State Of B2B Social Media Marketing. The Noob Guide To Online Marketing.

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B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers?

Unlocking the Potential of B2B Brand Marketing Initiatives [Interview]

KoMarketing Associates

B2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why? The B2B Brand Strategy” white paper from Spencer Brenneman found that B2B executives are seeing ROI from their brand initiatives, and 81.3 We spoke to Douglas Spencer , president of Spencer Brenneman Strategic Branding , for more insight into why B2B organizations are focusing on this type of marketing.

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Self-efficacy in B2B Online Marketing

MLT Creative

The most recent experiment on Which Test Won involved B2C marketing but, as is often the case, the findings are equally useful in B2B. So remember the concept of self-efficacy the next time you’re developing any B2B online marketing campaign.