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B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences.

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How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience. Our latest research reveals the headlines that resonate with B2B audiences including: The top phrases that start B2B headlines.

Trending Sources

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. The post 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016 appeared first on Radius.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Digging a bit deeper into the details, though, three key themes emerged from the year’s biggest technology event that are relevant for B2B marketers: 1) Artificial intelligence = Predictive analytics. The post 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016 appeared first on Radius.

Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

Modern Marketing

by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google). Is this an early indication of a more general trend?

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? (No, B2B Marketing ).

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. B2B Marketing.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. On the other hand, webinars/webcasts are used by less than half of b2b marketers. LinkedIn rules, Facebook…not so much.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Some see the focus shifting towards writing longer, better quality, more in-depth content, while others think that the trend of too much bad quality content will continue.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Here are three tips for using social media more effectively in your B2B marketing.

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0

47 Superb Social Media Marketing Stats and Facts

Webbiquity

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Mary Meeker’s Internet Trends ).

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Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions

Radius

But this continues to be a pervasive challenge for B2B go-to-market teams. Especially in the current buzz-heavy, ‘jump on the next trend’ world that we live in. Being able to filter through the deluge of noise can help you focus on the right trends. To help answer this question, we reached out to thought leaders in the B2B space. Check out the list and learn about the key trends you should keep top of mind this year.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016.

Infographic: What Are the Best Days and Times to Post on Social Media?

Contently

Although CoSchedule took a broader look at all social media behavior, it matched a lot of the trends that we see. Weekends rock, but more so for B2C than B2B. Social CoSchedule facebook Infographic Instagram LinkedIn Pinterest social media Twitter

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. But all my real focus was on Twitter and LinkedIn.

The 6 Most Important Takeaways From CMI’s Annual Study

Contently

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing.

23 Outstanding Social Media Marketing Guides

Webbiquity

What trends and changes in social media do marketers need to stay on top of? 5 Social Media Trends for 2014: New Research by Social Media Examiner. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g.,

How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! 82% LinkedIn. 83% on LinkedIn.

5 Problems with B2B Marketing…and How to Fix Them

KoMarketing Associates

B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. Marketers Are Slow to Embrace New Trends.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

What will likely be the hot trends in social media over the next couple of years? and LinkedIn is the “oldest” network, with 79% of users age 35 and older. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter. LinkedIn Statistics. Earnest B2B ).

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5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing.

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The State of Marketing Technology, in 12 Charts

Contently

Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion. CRM tools like Salesforce took a close second, which isn’t surprising considering their ubiquity in B2B marketing. B2B marketers think content marketing tools are key.

An End to B2B Social Media Madness

Marketing Craftmanship

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing.

Top B2B and Consumer Content Marketing Minds & Advice

Modern B2B Marketing

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds.

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Interesting Infographics: The Potential of Social Media for B2B

LEADership

You already know the good that it can do for B2C companies, but what do you know about the benefits it can provide to B2B brands? B2B Benefits. In 2016, social media will help to generate leads for more than half of all B2B companies. Tips and Trends.

Who Should Nurture B2B Leads with Social Media?

NuSpark

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. Who Can Nurture B2B Leads?

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Trending & Hashtag/News Jacking Content.

4 B2B Marketing Trends to Watch in 2016

6sense

Last week we brought together four of the top minds in B2B marketing to share their perspective on the ideas that will drive innovation in 2016. Andrea recommends that B2B marketers create forcing functions and paths that drive and simplify the implementation of cross-channel marketing. For Russell Glass, head of products at LinkedIn Marketing Solutions, relevance marketing is the driving force of 2016.

10 Ways to Boost Your B2B Content Shares

BuzzSumo

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. Write about trending or emerging topics early.

20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view.

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Learn How To Use Quora Ads for B2B User Acquisition

Listenloop

Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. And let’s say on the left hand of the spectrum, we’ve got advertisers like maybe Instagram through Facebook, very squarely B2C, business-to-consumer type targeting and advertising.

6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. I’ve partnered with some amazing people to present to you the trends to watch and plan for in 2016.

Cocktails, Content, and Solutions to the Consumer Journey

ScribbleLive

Penry Price , VP Marketing Solutions at LinkedIn. How B2B and B2C marketing teams execute similar yet different marketing campaigns. Featured Industry trends content marketing Content Marketing Strategy Content Strategy

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value.

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B2B Social Media and Account Based Marketing (ABM)

Listenloop

You’ll learn how to apply social media in the B2B marketing context, how to measure marketing success, and how to prepare a marketing launch plan. I’m noticing a big bent towards B2C type applications and clients, but I do see a box on it, which I consider a B2B type client.

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

LEADership

So here is a fairly obvious statistic from the B2B 2015 Content Marketing Benchmarks, Budgets and Trends Study by Content Marketing Institute and MarketingProfs: 70% of B2B marketers are producing more content this year than last year. Have questions about B2B content marketing?

What The Data Says About Your B2B Mobile Marketing

bizible

As smartphone penetration grew, cross-device marketing became an increasingly important B2C strategy. By now I’m sure you’ve read many articles about how important mobile is for B2B marketers, like this one or this one.