Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

ClearVoice

JUNE 19, 2023

Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. ( LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. Wyzowl ) 66% of B2C marketers use video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. B2B marketing is often misfocused. Want to know more? TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. It’s not easy to reach the people you need to reach.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 10 Stats About Social Media Demographics. billion last year to 2.5 billion by 2018.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B Lead Blog ). What do buyers really want from social media marketers? e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies. Cultural difference?

Social Media 53

Social Media Emarketing Forrester Media 53

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

EveryoneSocial

OCTOBER 1, 2019

One of the best places for organizations to grow their social media reach is on LinkedIn. LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great benefits. Neil Patel ). Neil Patel ).

Social Media 64

Social Media Linkedin Paid Search Agency Companies 64

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Bluetext

JULY 24, 2019

By now, you’re used to seeing your favorite B2C companies pop up on your social media. While it’s most common for consumer-facing companies to have a strong social media presence, B2B companies can also leverage these platforms in a similar way. The Art of LinkedIn. The Stats Say It All. That’s not a number to ignore.

Social Media 22

Social Media Linkedin Paid Search Agency Social Marketing 22

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. LinkedIn Posts — Like tweets, LinkedIn posts are unique to LinkedIn.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Hubspot

NOVEMBER 22, 2023

Where did we get this stat? Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. As part of our 2024 State of Sales Series , our Sr.

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

EveryoneSocial

JANUARY 21, 2020

Statusbrew ) There are more than 650 million LinkedIn user accounts in over 200 countries. LinkedIn ) Facebook had over 2.45 And it’s not limited to B2B or B2C, nor are any industries or company sizes excluded. Maybe not, but some of the common ones pending your industry would be: LinkedIn Twitter Facebook Instagram.

Social Media 127

Social Media Tips Paid Search Agency Companies 127

Webbiquity

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

Social Media 100

Social Media Vendors Media B2B 100

Contently

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Of course, CMI loves playing up that stat because the organization can help you build a strategy. B2C marketers actually got better at documenting their strategies this past year.

Studies 60

Studies SEM Case Studies Adwords 60

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision. Email marketing sees an average return of $36 for every dollar spent.

Lead Ranking 148

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 148

EveryoneSocial

JANUARY 15, 2019

Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole. Most companies in both B2B and B2C have put a lot of time, money, and energy into ensuring there is an employer branding strategy. Social Media Stats Related to Employer Brand. LinkedIn ). LinkedIn ).

Statistics 90

Statistics Paid Search Agency Companies Brand Identity 90

Televerde

SEPTEMBER 4, 2019

When I read stats like this one, it’s disconcerting because 92% of all customer interactions still happen over the phone. Connect with Prospects : Whether you’re B2B or B2C, we’re all in the business of people. The post B2B Cold Calling Tips for Sales Success appeared first on Televerde. How do I know?

Cold Calling 56

Cold Calling B2B Sales Tips B2B 56

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales. LinkedIn ). Globalwindex ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

Social Media 84

Social Media Enterprise Management Media Work Management 84

Marketing Insider Group

MAY 11, 2020

But the stats don’t lie. 41 percent of B2B buyers consume three to five pieces of content before talking to sales. Source: Edelman-LinkedIn). You don’t own Facebook, YouTube, or LinkedIn. Use LinkedIn to Support Your B2B Content Marketing Strategy. LinkedIn has advantages over other social media sites.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

KoMarketing Associates

NOVEMBER 10, 2021

Designing an effective B2B social media marketing strategy, however, is no easy feat. As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. Strategic Execution for B2B Social Media. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

EveryoneSocial

NOVEMBER 20, 2018

Big platforms like LinkedIn, Facebook, and Twitter now give your company direct access to the people who matter most for your business. Here are a few -even surprising- social media stats. There are more than 560 million LinkedIn user accounts in over 200 countries. LinkedIn ). Close to half the world’s population (3.03

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Webbiquity

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan.

Stats 242

Stats Twitter Linkedin Planning 242

Martech Advisor

AUGUST 30, 2019

Here are some enlightening (but not surprising) stats from HubSpot : 32% of marketers say images are the most essential form of content for their businesses. 51% of B2B marketers and 45% of B2C marketers prioritize visual assets in their content marketing strategies. 500 million people use Instagram every day.

Social Media 99

Social Media Social Marketing Media Trends 99

Adobe Experience Cloud Blog

JULY 25, 2018

According to stats from the Delhi School of Internet Marketing, 80% of marketers agree that data has a positive effect on advertising campaigns. Instead of relying on risky tricks and luck, turn it into a science. At the same time, 87% pinpoint data as the most underused asset in their companies.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

PureB2B

JUNE 14, 2021

Such stats only go to prove that justifying a marketing budget to the CFO is hard. B2B influencer marketing: While many in the B2B industry consider influencer marketing primarily a B2C tactic, it can also work in the B2B sector, particularly for IT products. However, it is not impossible.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Hubspot

MAY 20, 2013

Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 150+ Tweetable Stats About the Current State of Inbound Marketing. Tweet This Stat. Tweet This Stat. Tweet This Stat. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. If you’re looking for the latest stats on all things LinkedIn, you’re in the right place. is 160 million.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

EveryoneSocial

JUNE 10, 2020

Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Here are some social media stats that show the sheer power of social media today: Nearly 50% of the world’s population uses social media. Statista ) Over 46% of all social media traffic to company websites comes from LinkedIn.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 7) B2B marketers use email segmentation heavily. 84% of B2B marketers use segment targeting in their email campaigns.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28