B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

MARCH 14, 2021

The findings of the February 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. More than half of the B2B respondents - 51.3% were VP level or above.

CMO 52

CMO Customer Surveys B2B B2B Marketing 52

Martech

OCTOBER 14, 2022

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a CMO?

CMO 114

CMO Demand Generation Agencies Advertising Agencies Work Management 114

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Outgrow

APRIL 9, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Separating B2B and B2C branding for audience-led storytelling. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro!

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

B2B Marketing Directions

OCTOBER 10, 2021

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. The "Part 1" post discussed the economic outlook of B2B marketers and the state of marketing spending in B2B companies. of their total marketing budget on digital marketing activities.

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

B2B Marketing Directions

OCTOBER 17, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have made on the digital transformation of marketing.

CMO 52

CMO Customer Surveys B2B Paper 52

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. The summit was not only enlightening but also showcased the innovative spirit that drives the marketing sector forward.

CMO 62

CMO Marketing AI Ethics Storytelling 62

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! B2C means Business to Consumer, because surprise surprise, they sell directly to consumers.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 96

CMO Lead Ranking Planning Advertising Agencies 96

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

B2B Marketing Directions

MARCH 17, 2019

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 323 marketing leaders at U.S. B2B and B2C companies. As this table shows, only 35.4%

CMO 53

CMO Marketing AI Customer Surveys B2B 53

Drew Neisser

AUGUST 12, 2022

When Drew heard Alan Hart ’s interview with Qualcomm SVP and CMO Don McGuire on Marketing Today , he knew he couldn’t do it better. So we’re bringing the episode to you directly in Renegade Marketers Unite’s first-ever show swap! Thinking of starting or optimizing a podcast for your B2B brand?

CMO 52

CMO Paid Search Agency Enterprise Management Advertising Agencies 52

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 341 marketing leaders at U.S. B2B and B2C companies. for B2B product companies, and 8.7%

CMO 49

CMO Customer Surveys Allocation B2B 49

Oktopost

JANUARY 26, 2022

Gabriela Henault, CMO of AlphaSights takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? AlphaSights CMO, Gabriela Henault , takes the hot seat on this episode of Radically Transparent. Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically.

CMO 62

CMO Ad Building Brand Identity Branding 62

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

nDash

NOVEMBER 22, 2022

nDash talks to Jessie Coan about normalizing the freelance interim CMO. Jessie Coan, VP of Corporate Marketing , explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision.

CMO 52

CMO Work Management Marketing Management Lead Ranking 52

Sword and the Script | B2B

SEPTEMBER 10, 2019

This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Crimson Marketing

JULY 22, 2014

This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. To compete in this type of marketplace, B2B companies must engage buyers quickly, repeatedly and efficiently. Corporate Marketing Podcasts'

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100

KoMarketing Associates

MARCH 8, 2016

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Dreamdata is a B2B go-to-market platform. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 103

ClearVoice

MAY 28, 2020

And that’s where an approach inspired by the direct to consumer (D2C) model might be the next big wave in marketing overall. By understanding the D2C approach, some marketers might find inspiration on how to adapt their existing processes and find a way to directly reach their desired customer or end-user. They believe in it.

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives.

Social Media 127

Social Media Linkedin Allocation Studies 127

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). That Jon Miller.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Therefore, this survey primarily captured the perspectives and experiences of marketers in large enterprises. in 2020 to 5.8%

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Leadspace

NOVEMBER 3, 2016

If you’re a B2B marketer, there will inevitably have been times when you’ve envied your B2C counterparts. While they get all the fun running cool mass marketing campaigns, us B2B nerds get our thrills from swapping notes on account-based marketing. Anything B2C can do, B2B can too.

Marketing AI 48

Marketing AI Lead Ranking Ideal Customer Profiles Lead Scoring 48

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. Studies reveal significant changes to how B2B buyers select suppliers. Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. How did you get started in the advertising/marketing/data industry? What differentiates Semcasting in the B2B programmatic ad world?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

The Lead Agency

JUNE 6, 2019

Does Social Media Have a Place in B2B Marketing? Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

NuSpark Consulting

FEBRUARY 13, 2023

Building trust takes time and effort, but it is a crucial aspect of a successful sales and marketing strategy. Part of my process as a Fractional CMO for B2B and B2C is to review and evaluate your trust components, with the goal to drive conversion rate. It’s what I preach.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

Hubspot

MARCH 23, 2021

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. Ultimately, being a successful marketer isn't just about thinking strategically. Plus, we'll explore how much of your yearly revenue you should re-invest in marketing materials to see stronger long-term growth.

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Oktopost

MAY 4, 2020

The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. After all, companies are marketing to people. But in today’s environment, how can B2B brands be more human when interactions have gone digital? With him is Susan Vitale , CMO of iCIMS.

Brand Identity 113

Brand Identity Branding B2B Broadcasting 113