The Difference Between B2C and B2B Content Marketing

B2B Marketing Insider

What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group.

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B2B And B2C Marketing: Is There Really Any Difference?

B2B Marketing Insider

What’s the difference between B2B and B2C marketing? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference?

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Trending Sources

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. I can’t help but think we are leaving leads—and money—on the table as B2B marketers.

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B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. So, are B2B marketers really adopting B2C practices?

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How Do B2B and B2C Marketers Use Social Media? [CHART]

Modern Marketing

This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. How Do B2B and B2C Marketers Use Social Media?

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How B2C and B2B Email Deliverability Differ

Marketing Action

The boundaries between B2C and B2B email delivery often overlap. But the boundaries between B2C and B2B deliverability are a bit more complicated. It’s harder to get your B2B email into the inbox, and here’s why. The B2B mailbox. The B2C mailbox.

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Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Generation Blog

Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing. Have you produced great results from testing a B2C marketing technique with your B2B marketplace?

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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one. B2B Loyalty, The B2C Way. Use the nuances of B2B to guide your loyalty strategy.

How B2B and B2C Marketing Are Different

Paul Gillin

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?&#.

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11 Impressive B2C Campaigns That B2B Marketers Can Learn From

Hubspot

For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Time for another brainstorm session.

B2C Marketing: What No One is Talking About 

Modern B2B Marketing

Using rich data is commonplace in the B2B world. B2B marketers have the art of prospecting down to a science. Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens.

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Anything B2C Can Do, B2B Can Do (Better?)

Leadspace

If you’re a B2B marketer, there will inevitably have been times when you’ve envied your B2C counterparts. While they get all the fun running cool mass marketing campaigns, us B2B nerds get our thrills from swapping notes on account-based marketing.

What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics

Content Standard

Sure, I didn’t have a college degree or work experience in the B2B or B2C marketing fields—and the extent of my industry knowledge was a business plan for a lemonade stand that consisted of a single piece of paper with some very convincing crayon diagrams.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

These predictive capabilities are among the biggest differentiators for Sailthru: predictions and recommendations are oriented to consumer marketing, not B2B lead scoring, and Sailthru doesn’t (yet) allow clients to choose what they wish to predict. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products.

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B2B Buyers Vs. B2C Buyers And Why You Should Care

MLT Creative

We talk about “b2b” a lot at MLT Creative. All of our posts on this blog have to do with some aspect of b2b marketing. But what really is b2b marketing and how is it really different than “b2c marketing?”

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How Does B2B Marketing Compare to B2C?

KoMarketing Associates

This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? Here are a few areas where B2B marketing can shine. B2B Online Marketing Blog Brand Management B2B Marketing marketing strategy

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Eight ways B2B market research differs from B2C

The B2B Research Blog

One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B research is different from consumer research in eight important ways: The 80:20 rule applies. B2B buyers are experts. B2B decisions are more considered. B2B research can be a valuable relationship building tool. B2B market research B2B Marketing Magazine column B2C market researchWarning.

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B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing. Here are some observations - consumer marketers have to build databases; B2B marketers don’t. But many B2C products leave them out.

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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. Marketing Soapbox b2b marketing

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The State Of B2C Content Marketing In 2017 [Research]

B2B Marketing Insider

Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings.

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B2C, B2B and What They Can Learn From Each Other

Modern Marketing

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach (AKA H2H or Human To Human.).

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How Account-Based Marketing Metrics Are Like B2C Metrics

emedia

B2B marketers have a lot on their plate. The next marketing trend will be to pivot to more B2C metrics like share of wallet and total lifetime value. Moving B2B towards customer-centric KPIs will require a shift in how we define ‘customer.’ In B2B markets, relationships are more complicated, as the line between selling human-to-human (H2H) and B2B is blurred. Whether B2C or B2B, the sale is closed between people based on human perceptions of needs and benefits.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

The bad news was for B2B marketing automation. Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud. There, Pardot is described only as providing lead scoring and nurture programs, which is a subset of what B2B marketing automation usually offers. The good news is the B2C marketing vision.

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IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. Although they bought B2C marketing automation leader Unica several years ago, they lack enterprise-scale B2C email engine and B2B marketing automation.

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3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn From

HG Data

B2B Marketing: The Struggle to Evoke Human Emotion. Traditionally, B2C marketeering has had an advantage over B2B, particularly when it comes to tapping into the emotional drivers of consumer behavior. B2C Marketing: No Longer The Sentimental Frontrunner.

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Eight ways B2B market research differs from B2C

The B2B Research Blog

One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment. B2B research is different from consumer research in eight important ways: The 80:20 rule applies. B2B buyers are experts. B2B decisions are more considered. B2B research can be a valuable relationship building tool. The post Eight ways B2B market research differs from B2C appeared first on Circle Research - B2B market research agency.

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Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products. Since many readers of this blog are unfamiliar with the B2C products, it’s worth taking a detailed look at Epiphany’s components.

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How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]

Hubspot

HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. Easy-to-read charts showing the differences between B2B and B2C content.

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25 Effective B2B, B2C and Non-Profit Email Sign up Forms

Vertical Response

Ready to see some real-life examples from B2B, B2C and non-profits? B2C Examples. B2B Examples. The post 25 Effective B2B, B2C and Non-Profit Email Sign up Forms appeared first on VR Marketing Blog.

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Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns.

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B2B vs. B2C Copywriting: An Emotional Journey

Fathom

As a copywriter who is dedicated to working primarily on B2B websites, I’ve often fallen into the trap of thinking that B2B copywriting vastly differs from B2C writing. … Read the rest The post B2B vs. B2C Copywriting: An Emotional Journey appeared first on Fathom.

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Are B2B and B2C Going to Converge into One?

Kapost

For many years, marketers have drawn a distinction between B2B and B2C marketing. The post Are B2B and B2C Going to Converge into One? At one point, this division made sense. Work cultures operated under the assumption that people had two.

10 B2B Marketing Tips from the Best B2C Ads

Sales Intelligence View

InsideView Culture Marketing Sales-Marketing Alignment Tips and Tricks best marketing campaigns of 2014 marketing creativity Marketing Tips top 10 advertisements top 10 b2b ads top 10 list top 10 marketing tips Today’s post is from Janice Bowen, Partner Market […].

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4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals

Modern B2B Marketing

Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs.

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Blueshift Offers a Simple B2C Customer Data Platform

Customer Experience Matrix

B2B CDPs have favored analytical applications like lead scores and churn predictions. B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. B2C marketers, especially in ecommerce, will find it worth a look.

Online Video Metrics That Really Matter for B2B & B2C Marketers

Opentopic

But different industry sectors have different performance goals so let’s focus on the KPIs that B2B, and B2C brands and marketers should be taking into consideration when it comes to their digital video strategies. The post Online Video Metrics That Really Matter for B2B & B2C Marketers appeared first on Opentopic. In my previous post I took a look at the online video metrics that really matter for media companies, and video publishers and creators.

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Online Video Metrics That Really Matter for B2B & B2C Marketers

Opentopic

But different industry sectors have different performance goals so let’s focus on the KPIs that B2B, and B2C brands and marketers should be taking into consideration when it comes to their digital video strategies. The post Online Video Metrics That Really Matter for B2B & B2C Marketers appeared first on Opentopic. In my previous post I took a look at the online video metrics that really matter for media companies, and video publishers and creators.

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Show, don’t tell: Applying B2C marketing techniques to B2B

Biznology

B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package them inside an emotional appeal, rather than if they just list the features of the products.

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Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C

Kapost

There’s a myth among B2C marketers. Meanwhile, B2B marketers are, well, the B team. As if B2B marketers sit around dreaming, “If only I could be a B2C marketer—oh, all the flashy ads and brand loyal customers I’d have!” Being a B2B marketer isn’t better or worse, it’s just different. I love coming to work and solving the ever-changing puzzle of B2B marketing. B2C Marketing Tactics for a Creative B2B Marketing Strategy.

Blurred Lines: B2B Marketers Take a Page from B2C Tactics – B2B ESP

6sense

B2B ESP has finally arrived! As the final installment in our speaker blog series , we took the pulse of the current state of content creation, intent data and the overlap between B2B and B2C marketing from conference speakers.