Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. To generate true thought leadership and brand awareness and sales leads, a survey needs careful planning, from choosing a topic to marketing the data.

Customer Surveys 272

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 272

Marketing Insider Group

SEPTEMBER 20, 2021

For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Facebook offers unbelievable reach for B2C marketing, but niche B2B markets can be tougher to strategize for effectively. It can be a genuine challenge to choose where to spend your time and energy.

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Webbiquity

OCTOBER 17, 2023

LinkedIn is, of course, the top social media platform for B2B marketers. Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Among those, almost half plan to add staff.

Social Media 322

Social Media Stats Marketing Report Paid Search Agency 322

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 240

Social Media Allocation Social Marketing B2B Marketing 240

Marketing Insider Group

NOVEMBER 23, 2020

You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to 70% of content produced by B2B marketing departments sits unused. There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content.

Paid Content 363

Paid Content Paid Search Agency Marketing Automation Services Peer-to-peer 363

Marketing Insider Group

JUNE 22, 2020

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. Let’s look at how much B2B companies are using content marketing. Few companies have too much product content.

Top of Funnel 354

Top of Funnel Buyer's Journey Trends Lead Ranking 354

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How Content Marketing and Thought Leadership are Related . How to Identify Thought Leaders .

Thought Leadership 205

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 205

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 337

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 337

Top Rank Marketing

JUNE 24, 2024

B2B thought leadership shows potential buyers that your brand is a credible authority. The 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report shows that thought leadership is more crucial now than ever. What Makes B2B Thought Leadership the Most Effective?

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Top of Funnel B2B 77

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing.

CMO 274

CMO Marketing AI Paid Search Agency Work Management 274

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. Below is a sneak preview of some of our marketing experts’ thoughts. Could this be why I’m hearing about 50-80%+ sales and revenue drops?

Webinar Metrics 228

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 228

BOP Design

MARCH 4, 2020

As an expert in your industry or market, you have a wealth of information to share with clients, prospects, peers, vendors, and partners. If you are a proponent of content marketing, you’ve likely drafted articles and posted them to the blog section of your company’s B2B website design. And then what? Share on Social Media.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Promotion Marketing Websites 76

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. This blog provides actionable tips to help you build a powerful thought leadership presence.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. Quick Takeaways. Most marketing is still stuck in traditional mindsets. The world is chaotic.

Paid Content 354

Paid Content Ad Frequency Paid Search Agency Marketing Budget 354

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1. It doesn’t have to be perfect.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. It funds itself. And then some. It delivers revenue to the bottom line. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. B2B customers will review you — not just consumers. Don’t be fooled into thinking that reviews are left for the hospitality and service industry.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Onalytica B2B

SEPTEMBER 12, 2017

This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In-flu-who? And if they can really help you achieve your KPIs.”

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Tomorrow People

OCTOBER 4, 2022

Why it’s time for B2B organisations to pay attention. B2B organisations, however, are still slow to realise what the metaverse could do for their business. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. Over the past year, there’s been a lot of buzz surrounding the metaverse.

B2B Marketing 156

B2B Marketing Planning Peer-to-peer B2B 156

KoMarketing Associates

AUGUST 1, 2017

And as detailed in coverage from Martech Today, perhaps one of the more ironic discoveries was in how sales technology adoption “ allows B2B buyers to turn the tables on B2B sellers.” Findings from the report impact on B2B marketing as well. LinkedIn for B2B Digital Marketing.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

Tomorrow People

OCTOBER 3, 2022

Why it’s time for B2B organisations to pay attention. marketers are planning to invest in metaverse-related activities this year B2B organisations, however, are still slow to realise what the metaverse could do for their business. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. For me that is ITSMA , a confluence of all three.

Account Based Marketing 235

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 235

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Marketri

OCTOBER 15, 2024

As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. I believe this approach will take hold all across B2B in 2025. Marketing is changing at a pace we couldn’t have anticipated just a few years ago.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Heinz Marketing

OCTOBER 1, 2022

Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! You don’t want to miss this!

B2B Marketing 119

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 119

Marketing Insider Group

DECEMBER 7, 2020

Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. We provide the roadmaps.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Oktopost

OCTOBER 13, 2021

Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders on trends in B2B business? Catch all episodes here.

B2B Thought Leadership 117

B2B Thought Leadership Peer-to-peer Ad brokers Transparency 117

Trade Press Services Newsletter

APRIL 6, 2023

Technological assimilation Over the last decade, technology has transformed the B2B marketing world. Telepathy Superhero marketers have the uncanny marketing superpower to peer into the minds of their target audiences. The most successful marketing is subtle, cloaked in valuable thought leadership.

B2B Marketing 130

B2B Marketing Peer-to-peer Marketing Analytics Tools B2B 130

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. Let’s get started! Quick Takeaways. What is a content strategy and why is it important? Image Source.

Top of Funnel 353

Top of Funnel Examples Marketing & Strategy Paid Search Agency 353

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. As a result, buyers look for short cuts to help them navigate their decision making.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

Webbiquity

JUNE 20, 2019

Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. This will help increase the exposure of your company’s messaging, and if other employees see their peers posting, they can be influenced to start sharing company updates as well. Before you start.

Linkedin 230

Linkedin Branding Brand Identity Ideal Customer Profiles 230

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. B2B buyer personas become critical in connecting the dots of this process. What Are Buyer Personas?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Sword and the Script | B2B

JUNE 25, 2024

And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation Does B2B marketing feel harder today? It’s become a pervasive premise of many debates in B2B marketing. What better way to do that in the beginning than to point out all the flaws in your predecessor?

Peer-to-peer 91

Peer-to-peer B2B Marketing B2B Thought Leadership B2B 91

Oktopost

AUGUST 9, 2020

And their posts usually get more attention: people trust their peers more than they trust brands. And their posts usually get more attention: people trust their peers more than they trust brands. B2B marketers harness this power by asking employees to promote their organization on social media. How to Become a Top Advocate.

Practices 133

Practices Peer-to-peer B2B Thought Leadership Best Practices 133