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The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing.

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2013 B2B Content Marketing Awards

The Effective Marketer

Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series. Content Marketing awards b2b btob online content marketing In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards.

How to Get Sales and Marketing on the Same Page

The Effective Marketer

They specialize in B2B with clients in industrial niches from credit card mobile processing to machine knit fingerless gloves. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes.

The State of Demand Generation

The Effective Marketer

Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. The problem, though, is that marketers have to face the realities of the B2B Buying Cycle: You control less. Centralized responsibility for content strategy is becoming a requirement for highly effecitve b2b marketing.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

The 7 Deadly Sins of Product Demos

The Effective Marketer

We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. Product Marketing Sales Enablement Uncategorized b2b demos saas sales enablementMy newest post on Medium covers what you may consider the seven deadly sins of product demos.

Content Marketing is the New PR

The Effective Marketer

While the key mission for Public Relations in most B2B companies is still related to brand recognition and market credibility, the increasing role of content marketing in assisting PR with such efforts is now being seen as critical at most leading companies.

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

Buyer Personas for the B2B Marketer. While buyer personas have a long history (starting to be widely publicized in the early 90′s), what I’ve seen from all the templates that I could find is they are mostly focused on the B2C market adding strong emphasis to demographics, which in the B2B world are not as relevant as say, the person’s title or role in the purchasing process.

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution).

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

How to Build a Content Development Plan for Your Site

The Effective Marketer

They specialize in niche, middle market B2B industries such as video broadcast equipment and gloves for electrical work. Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for?

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

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6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

In the B2B world this is a lost opportunity, because you could be sending quality content with your invoice (or on the invoice itself) that might get the customer’s attention and continue building trust. Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

MarketingSherpa B2B Marketing Summit Boston 09/26-27 Boston, MA MarketingSherpa B2B Marketing Summit SF 10/24-25 San Francisco, CA Dreamforce 2011 August 30-Sept 2 San Francisco, CA BlogWorld Expo October 14-16 Las Vegas, NV Conferences abound, but they are a great way to learn new things, network, and more importantly get out of the office and focus for a couple days.

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A Brief History of Marketing

The Effective Marketer

It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005). I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.]

Content Quantity Versus Quality

The Effective Marketer

Content Marketing Marketing Strategy b2b marketing content marketing content strategy hobbitHow much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View. How many Hobbit books can there be?

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

How to Include Webinars in Your Content Plan

The Effective Marketer

The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers.

Email Adoption High But Lacking Best Practices

The Effective Marketer

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool.

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Best Practices for Webinar Landing Pages

The Effective Marketer

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities.

2013 B2B Content Marketing Awards

The Effective Marketer

Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series. Content Marketing awards b2b btob online content marketing In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

The New Rules of Lead Generation: Book Review

The Effective Marketer

It would have been better, however, if he also had introduced the reader to the SiriusDecisions demand waterfall model that is becoming prevalent in larger B2B organizations and a key component in any discussion about lead generation tactics.

Your Marketing Focus

The Effective Marketer

Content Marketing b2b content marketing marketing challenge marketing focusWhether you have 5 or 50 people in your marketing team odds are that the demands for more whitepapers, a new website redesign, additional email campaigns, and overall more content creation are increasing.

Marketers Need to Get Their Stories Straight

The Effective Marketer

The interesting thing is that according to a recent survey by the Content Marketing Institute ( B2B Content Marketing – 2014 Benchmarks, Budgets, and TrendsNorth America ), although 93% of B2B marketers report using content marketing as part of their marketing strategy, only 42% of B2B marketers say they are effective at content marketing. Content Marketing Marketing Strategy b2b content creation content marketing storytelling

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#.

Marketing Events You Can’t Miss

The Effective Marketer

Trade Shows and Events b2b marketing conferences infographic marketing events marketo trade showIt seems Marketo has a nicer way of presenting Marketing Conferences. I did a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better!

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received.

Content Marketing is the New PR

The Effective Marketer

While the key mission for Public Relations in most B2B companies is still related to brand recognition and market credibility, the increasing role of content marketing in assisting PR with such efforts is now being seen as critical at most leading companies. That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

A Brief History of Marketing

The Effective Marketer

It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005).Other I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo.

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic.

The Importance of Content Continuity

The Effective Marketer

Content Marketing Marketing Planning article b2b blog content continuity content creation content marketing ebook Viral Marketing whitepaperIf good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. Let me explain. When you create a piece of content, why stop at the first distribution channel?

Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey