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Breathe Life into your B2B Marketing Using Humor

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B2B marketing, on the other hand, can be clever and compelling, but is rarely funny. B2B marketers tend to steer away from the kind of edgy humor eagerly anticipated in Super Bowl advertisements. Content Marketing Uncategorized B2B content marketing humor

More Cool Tools Applied to B2B Marketing: Video Capture

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Since email, as a marketing medium, has evolved past "mainstream" and on to "boring," let's get creative and look at some new ways to communicate to buyers. How about sending videos that show off a new product feature, explain a new research finding, or show how to do a task? Or even make a sales presenation? read more. Multimedia Tools

Now on YouTube: Our White Paper

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Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs.

Sales and Marketing: Let Worlds Collide

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Business to Business (B2B) Sales and Marketing AlignmentAt a recent Focus Roundtable on Sales and Marketing alignment (or the lack thereof), we acknowledged the frequently discussed differences between the people who work in sales jobs and the people who work in marketing jobs.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

RPM: Keep the Big Ideas Coming

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Enter B2B marketing's latest three-letter acronym, RPM, for Revenue Performance Management. B2B Buying Cycle Marketing Automation Revenue Performance ManagementA challenge with Marketing Automation systems, so far, is that they are mostly tactical. But to fulfill the Marketing department's desire to think and act strategically, marketing automation had to do more. read more.

Please Accept This Interruption

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B2B Buying Cycle Marketing AutomationMarketing automation systems, like Eloqua and Silverpop , are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. read more.

3 Ways to Spring Clean Your B2B Content

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B2B Content Content Marketing Inbound MarketingIn Atlanta, we know it’s spring when we start to see the film of yellow pollen covering cars, decks and outdoor furniture. Washing it away after the worst is over is all part of the spring cleaning process.

FAQ 2

You Can Get a Year’s Worth of Engaging B2B Content in Just One Day!

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For the last few years, surveys and studies show that B2B content marketers rank “producing engaging content” as one of their top challenges. The answer to these questions should be in your editorial calendar, if you have one, which many B2B marketers do not.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

How Would a Chef Sell your Product? (And other techniques for break-out ideas)

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In the recent B2B content marketing survey from from CMI and MarketingProfs, a whopping 60% of respondents ranked “producing engaging content” a top challenge for 2016. It seems that for many B2B content marketers, one of the hardest parts of the job is creating the actual content.

Are you missing a critical step in your B2B content strategy?

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Content Marketing b2b marketing content marketing editorial calendarToday, to be successful in marketing and demand generation, every company must be an aggressive content publisher. Yet many lack the single most important planning and ideation tool that magazine and newspaper editors have relied on for decades – an editorial calendar. Without a clear picture of “what, when, why and how,” it’s impossible to be effective at content marketing.

Thought Leadership: The Currency of B2B Content Marketing

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Tags: Business to Business (B2B) Content Marketing

Dig Deep with B2B Buyer Personas

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Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Tags: Business to Business (B2B) Web Copy Writing

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

New Rules of B2B Engagement

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Tags: Blogging Business to Business (B2B

Avoid Paralysis of the B2B Buyer

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Tags: B2B Buying Cycle Content Strategy

Remedy for the Overworked B2B Marketing Director

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B2B Marketing Directors are particularly busy these days. Tags: Business to Business (B2B) Buyer Perspective Content Strategy While the economy shows signs of improving, they are skeptical and cautious. They will believe there's an upturn when their budgets and headcounts go back up.

B2B Marketing: The Fine Line Between Doing It Right and DIY

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Tags: Business to Business (B2B) Content Strategy

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

It's Time for Alacrity

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B2B Lead Nurturing Business to Business (B2B a·lac·ri·ty [uh-lak-ri-tee] –noun 1. cheerful readiness, promptness, or willingness. read more.

Case Study Winners: It’s a Program, Not a Project

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B2B Case Studies Business to Business (B2B) Content MarketingIn a recent post, I told about my favorite discovery as we interviewed B2Bs for our new white paper, “ Secrets of Case Study Winners.” That discovery was that the “winners” created bene read more.

Love Your Vendors, Get Tough with Your Clients

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Business to Business (B2B I recently heard this advice from an experienced business consultant: instead of loving your clients and being tough on your vendors, it's time to love your vendors and get tough on your clients.

What's in a Lead Source?

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Tags: B2B Buying Cycle B2B Lead Nurturing Business to Business (B2B

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Switch: Motivate the Elephant.to Buy

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Tags: Business to Business (B2B) Content Marketing Marketing with Emotion

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How to Attract Readers: Turn the Solution Around

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Tags: B2B Buying Cycle Better Corporate Writing

Create More Content--With Less

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The toughest part of a B2B marketer's job? A new survey from Genius.com and BtoB Magazine is quoted in MarketingProfs (" B2B Marketers Struggle with Changing Roles "). Tags: Business to Business (B2B) Content Marketing 73% say: doing more with less.

Craft Content to the Buying Cycle: Stage 1, the Unaware Buyer

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Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy

Buy 2

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing

Fulfilling a Content Strategy for the Enterprise: It's Much More than Writing

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Tags: Business to Business (B2B) Web Copy Writing

Whose Marketing Plan Is It, Anyway?

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There’s a chronic disconnect between the motivations of B2B marketers and their prospects. Tags: Business to Business (B2B) Buyer Perspective Content Strategy Until marketers fix it, they will contending with their prospects instead of influencing them.

Are You Interesting To Me?

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Tags: Business to Business (B2B) Content Marketing Social Media

Edit Twice, Measure Once

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Tags: Business to Business (B2B) Content Marketing

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Why Outsource B2B Content Marketing? Reasons Abound.

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Tags: Better Corporate Writing Business to Business (B2B) Content Marketing

Building Trust in the Digital Age of B2B Marketing

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According to this short piece on MarketingProfs last week , B2B marketers should get ready to move their entire sales process to the mobile phone. Tags: Business to Business (B2B) Marketing Automation At least, that's what the synopsis at the end seems to say. Fortunately, the original post by Robert Lesser goes more in-depth. read more.

Commoditized Content: Is B2B Next?

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Tags: Business to Business (B2B) Content Marketing Social Media

It's Still B2B to Me

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Tags: Brand Journalism Business to Business (B2B

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate