The B2B Research Blog

Are B2B agencies adapting quickly enough?

The B2B Research Blog

Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth. However, the UK economy is once again growing and this is feeding through to B2B marketing budgets. The post Are B2B agencies adapting quickly enough?

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Is customer satisfaction really important in B2B?

The B2B Research Blog

Obvious but true, especially for B2B companies who, unlike their consumer focussed counterparts, have a relatively limited pool of buyers to target. This truism sees many B2B companies striving to satisfy and even delight customers. Customer loyalty is critical to any business.

Trending Sources

A wake up call for market research agencies

The B2B Research Blog

The post A wake up call for market research agencies appeared first on Circle Research - B2B market research company Greenbo ok has just published the latest edition of the GRIT Report.

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Brand mapping – Correspondence Analysis explained

The B2B Research Blog

Read more about our approach to business-to-business (B2B) branding research. The post Brand mapping – Correspondence Analysis explained appeared first on Circle Research - B2B market research company. Which attributes most closely define your brand?

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

What system 1 and 2 thinking mean for B2B marketers

The B2B Research Blog

Now, what does all this mean for B2B marketers? B2B purchase decisions are often complex and need to be justified to others. The post What system 1 and 2 thinking mean for B2B marketers appeared first on Circle Research - B2B market research company A clever chap called Daniel Kahneman has a theory. When making decisions there are two systems in our mind which influence the outcome. System 1 works at a sub-conscious level without us knowing it.

Understanding brand personality through projective techniques

The B2B Research Blog

In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and can I see myself working with them?”. People, whether consumers or B2B buyers, find it hard to express abstract ideas especially in relation to inanimate entities like corporations. Read more about our approach to business-to-business (B2B) branding research.

Finding the brand positioning sweet spot

The B2B Research Blog

Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term.

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It’s official – in B2B, content is king

The B2B Research Blog

The latest B2B Marketing Benchmark report produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity. Content marketing in some shape or form now consumes 40% of the average B2B marketing department’s time. The post It’s official – in B2B, content is king appeared first on Circle Research - B2B market research company It’s official. Content is king.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Branding is b t

The B2B Research Blog

B2B is different. 77% of the 100 B2B marketing leaders we recently surveyed for the B2B Leaders Forum went so far as to describe branding as critical to their company’s future growth. Download our white paper on B2B Branding Research here. The post Branding is b t appeared first on Circle Research - B2B market research company. B2B branding B2B research techniques “Branding is marketing b t.

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B2B social media: Highlights from new benchmarking research

The B2B Research Blog

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer.

The benefits of a strong brand in B2B markets

The B2B Research Blog

Some don’t think that branding matters in B2B markets. They say that B2B decision makers are logical beings immune to any such irrational influences. B2B marketers disagree. In fact, our surveys have found that 77% of B2B marketing leaders believe that branding is critical to growth. The functional and emotional benefits (yes, even in B2B) to be derived from working with your organisation or products.

B2B brands are dead. Long live B2B2C brands!

The B2B Research Blog

I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published earlier in the week (see the full list of B2B superbrands here ). Three things strike me as being really interesting: Being a brand that is exclusively B2B isn’t enough.

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How B2B brands approach Twitter

The B2B Research Blog

I’ve been observing B2B marketers in their natural habitat. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Interesting, but what’s a good score for a B2B brand? Every year The Centre for Brand Analysis publishes a list of what are, in the opinion of its Expert Council and the 2,000 business professionals surveyed, the UK’s most admired B2B brands.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ). The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table By now you may even have read the full report. In this post I’d like to share a few gems which you won’t find in either.

Which B2B brands do you most respect?

The B2B Research Blog

Which B2B brands do you most respect? We recently posed this question to 100 marketing leaders in B2B companies. The post Which B2B brands do you most respect? appeared first on Circle Research - B2B market research company Two brands emerged head and shoulders above the rest: IBM and Salesforce.

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What makes a good marketing leader?

The B2B Research Blog

The latest B2B Marketing Leaders Report, produced in conjunction with Circle Research, explores how to lead well. It’s based on a survey of dozens of B2B marketing teams (76 to be precise) which explored what motivates them at work and what they look for in a leader. The full 2015 B2B Marketing Leaders Report can be found here. appeared first on Circle Research - B2B market research company There are two universal truths about all marketing plans.

Email marketing: Overcoming message overload

The B2B Research Blog

The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique. Ask B2B marketers which style of marketing email gets them the best results and first by far is anything which shares thought leadership.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Tips for B2B customer satisfaction research

The B2B Research Blog

That’s why every B2B business needs a programme of regular customer satisfaction research. And don’t repeat the survey until change has been implemented and had a chance to bite, usually around 12 months in a B2B environment. The post Tips for B2B customer satisfaction research appeared first on Circle Research - B2B market research company. Customers are your lifeblood.

Insights from the B2B Barometer

The B2B Research Blog

The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.

How to measure customer satisfaction in B2B markets

The B2B Research Blog

How do you measure customer satisfaction in B2B markets? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. That’s exacerbated in B2B environments by a tendency for people to over-estimate the importance of rational factors. The post How to measure customer satisfaction in B2B markets appeared first on Circle Research - B2B market research company. What questions should you ask in a customer satisfaction survey?

The secrets of successful B2B marketing

The B2B Research Blog

A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’. So there we have it – the five ingredients of successful B2B marketing. The post The secrets of successful B2B marketing appeared first on Circle Research - B2B market research company. What’s the secret to successful marketing?

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate

Driving action from a customer satisfaction programme

The B2B Research Blog

To do so, avoid asking customers what matters most to them as people often lack insight into their own motivations and in B2B environments there’s a tendency for people to over-rationalise. In B2B environments that usually means every 12 months as that’s a sufficient gap to allow actions to bite and make a difference. The post Driving action from a customer satisfaction programme appeared first on Circle Research - B2B market research company.

Does Big Data mean market research is dead?

The B2B Research Blog

appeared first on Circle Research - B2B market research company. When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight.

Time to get with the programmatic

The B2B Research Blog

If you’re a B2B marketer, annual planning is on your mind. In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. The post Time to get with the programmatic appeared first on Circle Research - B2B market research company Here’s my attempt at a bit of Derren Brown-esque trickery. Events, email and content feature heavily. Two fifths of your budget is allocated to digital channels. How did I do?

The month in #mrx

The B2B Research Blog

The post The month in #mrx appeared first on Circle Research - B2B market research company Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common?

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Branding terminology and jargon explained

The B2B Research Blog

Read more about our approach to business-to-business (B2B) branding research. The post Branding terminology and jargon explained appeared first on Circle Research - B2B market research company. Jargon abounds in the discipline of branding, and the plethora of terms in use coupled with the sometimes nuanced differences between them can have undesirable side effects.

It’s all about the lead

The B2B Research Blog

Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Two fifths (41%) of B2B marketers report that their single highest marketing priority for 2012 is to generate more of the salesperson’s raw material – leads.

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The cost of losing a customer

The B2B Research Blog

A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. The post The cost of losing a customer appeared first on Circle Research - B2B market research company. What’s the cost of losing a customer? ‘A We can be a bit more specific about the cost of losing a customer though.

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Top ten B2B marketing challenges

The B2B Research Blog

Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. See the LinkedIn B2B Marketing discussion.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

The benefits of marketing automation aren’t automatic

The B2B Research Blog

The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%). Download the full report here: B2B Marketing Automation Report 2015. The post The benefits of marketing automation aren’t automatic appeared first on Circle Research - B2B market research company. B2B marcomms

How Big Data will shape the researcher of 2020

The B2B Research Blog

The post How Big Data will shape the researcher of 2020 appeared first on Circle Research - B2B market research company A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in marketing. 43% of marketers are already mining petabytes of customer data to uncover hidden insights into behaviour; a further 40% plan to embrace Big Data’s benefits in the next three years. Here’s the good news for the market research community.

Net Promoter Score (NPS) in B2B – the evidence

The B2B Research Blog

You see, the theory of NPS might be compelling, but it doesn’t always hold true in reality, especially in B2B environments. Does NPS, we asked ourselves, reliably predict commercial performance in B2B environments? Net Promoter Score (NPS).

Social media in B2B – the latest stats

The B2B Research Blog

The allure of social media in B2B is growing rapidly. In addition, just like an investor keenly eyeing their growing wealth portfolio, as the ‘value’ of social media in B2B rises, so too does the attention paid to tracking its performance.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales