Paul Gillin

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3 Branded B2B News Services That Get It Right

Paul Gillin

Some B2B marketers have gone that. B2B Content Marketing Adobe CMO.com Cisco Connected Futures Knowledge@Wharton thought leadership Tim MoranMost content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like.

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8 Data Points about the Importance of Customer Experience

Paul Gillin

Sixty-two percent of B2B and 42% of B2C customers purchased more after a good experience , while 66% and 52%, respectively, stopped making purchases after a bad experience, according to a recent survey of 1,000 people who had had recent customer service interactions.

Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Did you know that e-mail still has a significantly higher conversion rate than any other B2B Web traffic source? There’s no fluff in the press release, so I’ll just excerpt it word for word.

The Trouble with Klout

Paul Gillin

In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. Estimating influence is a delicate balance of art and science.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. B2B marketing Social Media Tips HubSpot Jeff Hoffman linkedin sales Twitter

Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

B2B LinkedIn marketing Social Media social networks Tips linkedin Medium Twitter“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I

Slides and Video Cover What You Need to Know About Search

Paul Gillin

B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing.

What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

These forces will affect B2B and B2C businesses, nonprofits and government agencies. Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

A Nice Collection of B2B Marketing Stats and Videos

Paul Gillin

based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” Earnest’s B2B campaigns have a lot of B2C energy inside them. Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched. Be sure to check out the links to some of the year’s best B2B videos on slide 37. Earnest is a U.K.-based

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B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. B2B Corporate Blog blogging businessblog

How B2B and B2C Marketing Are Different

Paul Gillin

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?&#.

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How to Summarize Content for a Business Audience

Paul Gillin

B2B Content Marketing marketing Tips Big Data Executive summary Inverted pyramid

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

A couple of notable B2B efforts have caught my eye recently that I wanted to share. No doubt this wasn’t cheap, but it’s impressive to see a B2B community demonstrate this kind of ingenuity. B2B communities marketing Social Media video

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I love this content concept, and it’s an idea more B2B marketers could adopt.

The Other Social Network

Paul Gillin

LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B.

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

B2B corporate Facebook social networks InformationWeek mckinseyAbout 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about.

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. B2B marketers will embrace in the coming year.

Social Marketing Wisdom From a True Practitioner

Paul Gillin

Stand Out also has several excellent case studies from both B2C and B2B businesses that dramatize the advantages of engaging in conversation rather than spewing messages.

I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. Marketing and sales organizations at most B2B companies have a relationship that can be politely described as strained.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

LinkedIn is a favorite of B2B marketers because its members go there mainly to discuss professional interests. B2B Facebook LinkedIn Social Media social networks TwitterI prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

These thoughts are particularly directed at B2B marketers. Since my main focus is on B2B, I’ll stick to that. CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. B2B marketing Social Media Tips Chicago Mercantile Exchange CME Group constant contact Facebook linkedin Social network Twitter

Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

B2B Book Review marketing Social Media social networks Awareness Networks e-book influence measurement metricsThe question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics.

Interesting Threads in Dell’s 2013 Social Media Predictions

Paul Gillin

advertising B2B Facebook influence innovation LinkedIn marketing Social Media Anita Campbell ann handley Gaurav Mishra Geoff Livingston Lee Hopkins Lee Odden Michael Brito Philip Sheldrake Ray Wang Rohit Bhargava Shel Israel Toby Bloomberg Valeria MaltoniI happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you.

Recommended Reading – 7/9/15

Paul Gillin

SlideShare continues to be one of the best-kept secrets in B2B marketing. B2B blogging Content Marketing influence Social Media Twitter Buffer Content Marketing Institute HubSpot slideshareNinja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing

Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. B2B Content Marketing Social Media Marketo

Thrilled to be Mentioned in the Company of These Phenomenal B2B Bloggers

Paul Gillin

DNN (formerly DotNetNuke) has posted a listing infographic of the Top 10 Blogs Every B2B Marketer Should Read. Profitecture is a small start up that provides social media training to B2B companies and their channel partners, and I’m happy to be a founding associate. Top 10 Blogs Every B2B Marketer Should Read from DNN I was stunned and thrilled to be included with phenomenal bloggers like Jeremiah Owyang , Seth Godin , Ann Handley and Brian Solis.

How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. In niche B2B markets with a small number of potential customers, that assumption may be optimistic.

Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

B2B communities marketing Social Media budgets constant contact IBM IT SMB spiceworks

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Transforming P&G

Paul Gillin

The volunteer position would demand a few days of my time every year just as I was beginning to transition my focus to B2B and away from P&G’s consumer markets.

My Video Interview About B2B Social Media on CMO Advantage with Ed Gaskin

Paul Gillin

B2B book podcast video cmo advantageI spent a fun half-hour chatting it up with Ed, who’s a good friend and fellow media enthusiast. He told me how he spends most of his time these days working with inner-city gang leaders to mediate disputes. It makes social media marketing seem rather unimportant.

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Attack of the Customers Press Release

Paul Gillin

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each.

Let Your People Speak!

Paul Gillin

Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate