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33 Inspiring B2B digital marketing case studies

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If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. SEAGATE : Is a large 52000+ staff technology company, Seagate wanted to bypass traditional B2B channels and market its new product directly to end users.

The 30 possible ways you can create customer value

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B2B and social media branding business strategy customer acquisition Leadership Marketing Strategy personal branding research Social Media best practices bain content marketing strategy evergreen mark schaeferBy Mark Schaefer.

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12 ways to achieve emotional marketing for your B2B company

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Issue #1: “But we’re B2B!” ” Often times I hear how “different” emotional marketing is for B2B brands. Logic and function should trump emotion with B2B (or so I’m told). Stop Nurturing Me 33 Inspiring B2B digital marketing case studies.

The greatest content marketing case study in history

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B2B content at that. It applied a creative story-telling approach to highlight a potentially boring B2B product. I love this B2B marketing example so much because it breaks a paradigm and makes a common product beautiful and breath-taking and emotional. By Mark Schaefer.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

10 Epic Shifts that are Re-Writing the Rules of Marketing

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By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more.

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What it’s like to be hugged by a brand. Literally.

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Since the first edition of The Tao of Twitter (2011), I’ve been writing that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. By Mark Schaefer. Last week I was hugged by a brand.

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5 Ways to keep up with the avalanche of online customer feedback

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B2B and social media best practices branding business relationships business strategy Case studies Communty-building corporate communications customer acquisition eMail marketing Marketing best practices marketing strategy productivity jay baer social media best practices

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

The uncomfortable state of content marketing metrics

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Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations actually went down (from 38 percent in 2015 to 30 percent in 2016).

Finding profitable marketing niches in unexpected places

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B2B and social media business relationships business strategy Case studies customer acquisition marketing strategy b2b marketing evergreen marketing case study

The first step in social media marketing is not social media

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He had just graduated from college and was lucky enough to land a marketing job with a multi-million-dollar B2B manufacturing company in the Midwest. In your B2B business, the first priority probably isn’t Facebook. I had an email from a young guy recently.

Why we create crap content: We’re afraid

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To stand out today, you need to come up with something better than the same old “10 Ways to Create Better B2B Content” crap. By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.”

Unraveling the secrets of B2B influencer marketing

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Without question this is a real and important trend but it’s really just starting to creep into the B2B space. I recently had a chance to catch up with Andrew Grill , global managing partner at IBM, to discuss the special considerations of influence and the B2B sales cycle.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Batman, Pokemon, and an essential lesson from the heart of marketing

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Whether you are in B2B or B2C, a huge multi-national or a corner pizza place, we all want our products to become part of the fabric of our customer’s lives. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series.

How SMBs can get more leads through marketing automation

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Pardot is marketing automation software designed for B2B companies. By Lilach Bullock, {grow} Community Member. Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales.

5 Big tips to make LinkedIn ads work for you

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LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies.

From newbie to expert, here are the best social media tools for your business

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Related Stories Marketing Resources for 2016: Old School meets New Cool How to use Product Hunt to boost your business Four overlooked B2B marketing ideas you can use now As digital ad options dry up, marketers turn desperate A new process to quantify content marketing success.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Social Media Case Study: How I made $47 million from my B2B blog

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We decided that the primary source of this new content would be AT&T’s B2B blog, called Networking Exchange. Sander Biehn has worked in B2B sales at AT&T for the past 17 years. By Sander Biehn, {grow} Community Member. It’s true.

Break the mold: Why content marketing needs to be like a chalupa

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When I wrote the first edition of The Tao of Twitter in 2009 I noted that the real opportunity for business “is not B2B, it’s not B2C, it’s #P2P — connecting People to People.”

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Putting content marketing on time out for a moment

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B2B and social media Blogging best practices Content Marketing Marketing best practices marketing strategy content marketingAre you in the content marketing business, or are you in the content creation business? Is there a difference?

Dwell 101

3 Tips for Future-proofing Your Digital Career

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B2B and social media Blogging best practices careers mars dorian micro-entrepreneurBy Mars Dorian, {grow} Contributing Columnist. As an illustrating blogger and sci-fi author, I both fantasize and worry about the future.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Case study: Social media success in regulated industries

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B2B and social media Social Media best practices Social Media StrategyI teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking.

CEOs are finally embracing social. What does it mean to you?

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The first time you leap from an airplane, B2B and social media Leadership Organizational Development personal branding social business social enterprise social media best practices social media strategyThere was a great Harvard Business Review article recently on CEOs and social media.

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Sponsored content and the economics of trust

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For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history. Many articles from this venerable publication have produced classic ideas that are standard reading in university classes.

Trust 103

The strategy behind the content

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Pinterest — I have dabbled in Pinterest but with my B2B services business, this has not been a priority. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The dangerous confusion of sales and content marketing

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Related Stories Why conversation hierarchy is important to your marketing strategy Case study: Social media engagement as a point of differentiation A new process to quantify content marketing success Four overlooked B2B marketing ideas you can use now Five trends transforming content marketing.

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Research: The 3 social media secrets of B2B buyers

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But it is a survey with a twist because it doesn’t simply canvas marketer’s opinions — it also asks 500 European B2B procurement professionals about what they actually did while considering a real, major purchase over the last 12 months. B2B buyers: Social media curmudgeons?

Four ways customer connections will change by 2020

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Augmented Reality B2B and social media Big Data and Analytics customer acquisition Google techologies Mobile marketing QR Codes augmented reality big data customer connections internet security Technology is changing the way we buy, fly and try.

Are you becoming an obsolete marketing professional?

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B2B and social media careers abigail posner brian solis cesar paz gini dietrich jay baer social media careersI have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

Five 2015 digital marketing trends for your consideration

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Augmented Reality B2B and social media Big Data and Analytics economics of social media facebook futurist Google techologies innovation Pinterest Technology Twitter 2015 digital marketing trends content shock Facebook marketing google glass

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Five ways to calm down and not be overwhelmed by social media change

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Let’s look at 2015 data on where most B2B marketers and B2C marketers are spending their budgets: In this 2015 data from Social Media Examiner , we see that the major social media platforms used by B2B and B2C are roughly the same.

3 Ways to know your prospects as well as they know you!

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Related Stories 5 Ways to keep up with the avalanche of online customer feedback Four overlooked B2B marketing ideas you can use now How to create engagement with customer flow. By Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects?

New research: An exceptional path to social selling success

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CMU found that 72 percent of B2B buyers actively use social media to build relationships and gather information on a company and products. B2B buyers seem to appreciate high quality images. B2B buyers seem to appreciate high quality images.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality