Great B2B Marketing

Improve Your B2B Marketing in 30 Minutes or Less

Great B2B Marketing

B2B MarketingYou are overwhelmed, I am overwhelmed – the whole darned world is overwhelmed. It seems there is so much required of […].

B2B 241

Use Pull Marketing for Easier and More Productive B2B Sales

Great B2B Marketing

In a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no […]. B2B Sales Pull Marketing

Secure Your Share of Rising B2B Marketing Budgets

Great B2B Marketing

B2B Marketing Marketing BudgetThe press release announcing Gartner’s 2016-2017 Chief Marketing Officer (CMO) Spend Survey showed that marketing budgets rose for the third […].

Budget 182

How Digital Marketing Can Drive Your B2B Company Results

Great B2B Marketing

B2B Marketing Digital Marketing Sales CycleI suspect that two types of people will read this article. The first group consists of those who are fairly […].

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

B2B Marketing Trends – What You Don’t Know Can Hurt You

Great B2B Marketing

We just published our 2017 B2B Marketing and Lead-to-Revenue Trends Report, available for download here. B2B Marketing Market ResearchAt the close of each calendar […].

Trends 158

Don’t Break the NEW Rules of B2B Sales and Marketing

Great B2B Marketing

Those of us who have worked in B2B sales and marketing for some time agree that the rules have changed. […]. B2B Sales Sales and Marketing

Rules 160

What Types of Content Propels B2B Buyers

Great B2B Marketing

I recently enjoyed an article titled, “Which Types of Content do B2B Tech Buyers Respond to Most?” B2B Buyer ContentThe article is […].

B2B 173

Six Ways Marketing Can Shrink the Sales Cycle

Great B2B Marketing

I often talk about how B2B marketing and lead-to-revenue (L2R) can be massively beneficial to enabling your sales team to […]. Sales Cycle Sales Enablement B2B sales cycle

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

The Evolving Journey of the B2B Buyer

Great B2B Marketing

The post The Evolving Journey of the B2B Buyer appeared first on Great B2B Marketing. B2B Buyer Buying JourneyDaniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five […].

The 30-Minute Recipe for B2B Revenue Growth

Fusion Marketing Partners

One of the dilemmas we face as executives, marketers or sales professionals that care about B2B revenue growth, is how […]. B2B Revenue Revenue Growth

Sales 79

Digital Disruption and Disintermediation – Key Drivers for B2B Companies

Great B2B Marketing

The post Digital Disruption and Disintermediation – Key Drivers for B2B Companies appeared first on Great B2B Marketing. One of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The […].

When It Comes To B2B Branding, Different Beats Better

Fusion Marketing Partners

I just got off the phone with a B2B CEO who wanted to build his B2B branding messaging around the […]. B2B Brand B2B Branding Brand

Seven Simple Ways to Differentiate Your Company and Products

Great B2B Marketing

B2B BrandMy clients probably get tired of hearing me talk about the virtues of differentiation. But it’s usually better to remove […].

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

How Do Potential B2B Buyers Find You?

Great B2B Marketing

There are hundreds of articles, blogs and papers on the subject of finding B2B prospects. The post How Do Potential B2B Buyers Find You? appeared first on Great B2B Marketing. B2B Buyer B2B Marketing Pull Marketing

Paper 173

In B2B Marketing, the CFO May Be Your Most Important Customer

Great B2B Marketing

Many B2B marketing managers believe that their primary customer is the Sales VP, or perhaps the end-customer, or even the […]. B2B Marketing Marketing Budget

Crisp Sales and Marketing Execution – A Key to B2B Success

Great B2B Marketing

Planning is great, and having the right marketing and sales strategies in place is imperative, but it can be for […]. Marketing Strategy Sales and Marketing Marketing Execution

Sales 173

B2B Sales and Marketing Trends for 2016

Great B2B Marketing

At the end of each year, my team and I publish a report on the major B2B marketing and sales […]. The post B2B Sales and Marketing Trends for 2016 appeared first on Great B2B Marketing. Marketing Trends B2B Marketing B2B Sales

Trends 151

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Social Media – Driving Competitive Advantage for B2B Marketers

Great B2B Marketing

eMarketing Strategy’s Ruth Stevens, one of the nation’s foremost practitioners of B2B marketing, posted the above graphic on LinkedIn. Based on our experience speaking with many B2B organizations, these results pass the smell test. B2B Pull Marketing Social Media b2b

Six Ways Marketing Can Shrink the Sales Cycle

Great B2B Marketing

I often talk about how B2B marketing and lead-to-revenue (L2R) can be massively beneficial to enabling your sales team to […]. Sales Cycle Sales Enablement B2B sales cycle

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research. B2B Marketing Trends Sales and Marketing b2b

Trends 179

The Tao of B2B Buying Behavior – Why Emotion Trumps Logic

Great B2B Marketing

The post The Tao of B2B Buying Behavior – Why Emotion Trumps Logic appeared first on Great B2B Marketing. B2B Buying B2B Marketing B2B BuyerI’ve always wanted to use the word “Tao” in a blog post because the term has such profound (albeit esoteric) […].

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

For B2B Companies, Selling Better is Not the Answer

Great B2B Marketing

The post For B2B Companies, Selling Better is Not the Answer appeared first on Great B2B Marketing. B2B B2B Buyer Prospect b2bWhen challenged, we humans have a tendency to resort to the known and familiar path (not taking “the road less […].

Seven Things You Can Do (or Not Do) to Increase Marketing Success

Great B2B Marketing

One of the good things about being a B2B marketing practitioner for so long is the perspective it gives me […]. Marketing Marketing Success

B2B 141

How to Beat Larger Competitors at B2B Marketing and Sales

Great B2B Marketing

The same is true in B2B marketing. This is true in both B2C and B2B. Regardless of the market you operate in, I hope these ideas show you how to consistently beat your larger competitors in B2B marketing and sales. Competitors B2B Marketing Marketing and Sales

Sales 182

How B2B Marketing Supports Sales Enablement

Great B2B Marketing

B2B Marketing Sales Effectivness Sales Enablement Sales Growth Sales effectiveness There is a lot of industry buzz around the term “sales enablement.” This is terrific because the marketing department should […].

Sales 169

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

You Need to Become Good at Content Marketing – Here’s How

Great B2B Marketing

B2B Content Marketing Content Content Marketing b2b content Content marketingNext month, I will be speaking at an event called, the Summit on Content Marketing. Beginning May 22, the Summit […].

How to Rejuvenate a Troubled B2B Brand

Great B2B Marketing

My suggestions will work for both types of B2B brand rejuvenation, but category one is more difficult, of course. Interestingly, according to the intensive Millard Brown BrandZ Top 100 Most Valuable Global Brands Study , 20 B2B brands make the list of the 100 most valuable brands.

Brand 173

Product Marketing’s Role in Driving B2B Revenue

Great B2B Marketing

Many B2B companies underappreciate the impact of quality product marketing and its critical role in helping to generate revenue. Perhaps […]. Product Marketer Product Marketing product marketer product marketing

B2B Sales and Marketing Transformation

Great B2B Marketing

B2B Marketing B2B SalesI just viewed a great online video that deserves its own blog post. The speaker is Barry Trailer, Chief Research […].

Sales 122

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Criteria of Efficient B2B Lead Generation Processes

Great B2B Marketing

The post Criteria of Efficient B2B Lead Generation Processes appeared first on Great B2B Marketing. B2B Leads Lead Generation Lead-to-Revenue lead-to-revenue

What’s in a (Company) Name? Why an Effective B2B Brand is Crucial!

Fusion Marketing Partners

B2B Brand Brand BrandingIn a recent article, Eight Critical Brand Health Questions You Should Be Asking, I shared the questions that you should […].

The B2B Marketing Valley of Death

Great B2B Marketing

B2B MarketingAs an entrepreneur who has been both the recipient and provider of angel investment funds, I really enjoyed a recent […].

B2B 136

Showcase Your Expertise – Increase Your Market Value

Great B2B Marketing

B2B Marketing market valueMeg Rye, head of Design Recruitment at Facebook in the U.K., posted the following letter on LinkedIn. The letter was […].

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales