Earnest about B2B

Is there a place for chatbots in B2B?

Earnest about B2B

While it’s easy to dismiss chatbots as a B2C marketing fad, we believe it’s time B2B marketers started considering the potential of chatbots for their organisations. One chatbot that’s making waves in B2B is HubSpot’s Growthbot. So, is there a place for chatbots in B2B?

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This is the week that was in B2B: from content marketplaces to dinner dates

Earnest about B2B

All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week…. goes to LinkedIn and its B2B dinner for five. B2B Marketing b2b B2B latest news

Trending Sources

This is the week that was in B2B: from HP printergeddon to Accenture rebrand

Earnest about B2B

In a week where we learned that small biz rates are set to soar , talking dolls can be a security threat and you should never ask Joe Public to design a smartphone , the B2B world put on a right royal show of creativity. Sit back – this is the week that was in B2B: ‘Wolf’ of the week….

One of these things will happen to all B2B Marketers in 2017

Earnest about B2B

You’ll start the year cynical about the role of chatbots in B2B, then you’ll realise. _ You will attend a B2B marketing event where someone will in all honesty tell you that content marketing is the next big thing. _

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Using the power of emotion: B2B Marketing Awards campaign case study

Earnest about B2B

The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. People don’t switch off their emotions when they walk into the office , so why do we remove all emotive messaging from our B2B campaigns? B2B Marketing Creative

How to improve your luck: 4 simple tips

Earnest about B2B

B2B Marketing Behavioural Economics “I''m a greater believer in luck, and I find the harder I work the more I have of it” ? Thomas Jefferson. Good luck at the meeting” said my colleague, cheerily, in between louds gulps of lukewarm, sugary tea. “I

Emotion in B2B marketing is important. No debate needed.

Earnest about B2B

As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. But the real killer reason is something that stares us in the face all the time in B2B.

25 things I learnt at the LBS Global Leadership Summit

Earnest about B2B

B2B MarketingWhat if? The future of business under the spotlight. While the ad industry indulged itself in Cannes last week, there was another, much more stimulating event taking place back here in London.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Meet the team. Channel marketing campaign case study for Canon

Earnest about B2B

B2B Marketing Creative Picture it, you’re a small(ish) business. Small in number but big on ambition. Or not? Either way, you’ve got to sort some stuff out. Office (or home office)? Check. Customers? Your main focus. What about the nuts and bolts?

Banging the drum

Earnest about B2B

We're all hugely excited, rather humbled and quite shocked to have won B2B Marketing Agency and B2B Campaign of the Year at The Drum marketing awards last night - for the second year in a row!

Essential benchmarks for B2B marketers

Earnest about B2B

Vital statistics, benchmarks + best practice guides for B2B marketers. All the vital statistics and B2B benchmarks you could ever need in one handy little e-book? B2B b2b social media Content marketing marketing benchmarks

Happier Living with Traces or more SoMe skepticism?

Earnest about B2B

B2B Marketing TechnologyCan new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics. I’m sure we’ve all been part of the same conversations theorising what impact SoMe has had on our personal relationships.

Etiquette & Propriety: a quintessential guide to decorum in B2B marketing

Earnest about B2B

So this has me thinking – what pitfalls are there in the world of B2B marketing? B2B’ should have a soft rhythmic cadence to it, spoken confidently but with a slightly formal veneer. B2B Marketing

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

The not-so-secret formula to B2B website UX

Earnest about B2B

What’s the magic formula to best practice information architecture for a B2B, SaaS, or Services website homepage? User experience b2b uxThere are obviously loads of things that can influence the answer to this question. In this post I’ll try to give a few tips to getting started.

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22 things we learned at the Festival of Marketing 2015

Earnest about B2B

The festival brought together speakers from across the marketing spectrum to share their experience and insights in areas such as B2B, content marketing, social media, tech innovation, and many more. B2B Marketing Events Brand innovation

The new Superpowers: CCS Predicts

Earnest about B2B

5G will all be about the B2B opportunity. To monetise 5G, the operators are going to have to look to B2B and machine-to-machine applications – rather than the consumer. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event.

The seven commandments for a successful rebrand

Earnest about B2B

See the fruits of our labour when rebranding DX (winner of Best B2B Brand Initiative). You usually know when it’s time for a rebrand.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

Similarly, there are millions of customers worldwide looking for B2B products and services online who are increasingly hitting the Internet to find them; 86% of companies say they now sell online to customers who used to purchase from them only offline. B2B Marketing Content marketing

Five tactics to convert page visitors into leads

Earnest about B2B

Content marketing User experience design b2b uxDriving traffic towards your lovingly created webpages takes effort. All the more reason to make sure those efforts aren’t wasted by a sub-optimal design.

B2B Summit 2014. Crunched.

Earnest about B2B

The message coming out of the 2014 B2B Summit was clear – marketing continues to change, and it’s keep up or bite the dust for today’s CMOs. Most of all, content is still the big buzz word for b2b marketers. B2B Summit Crunched 2014 from Earnest

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Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

Particularly for smaller businesses and B2B companies, it gives them the opportunity to simultaneously reach much wider, but much more targeted, audiences. B2B Marketing Social media Content marketing

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The best presentation slide in history* (tribute)

Earnest about B2B

The good news is that this isn’t really a secret to b2b marketing. B2B MarketingA picture can paint a thousand words. Ok great. But what if all you’ve got is numbers? Data is increasingly becoming marketing’s weapon of choice.

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This is the week that was: Behaviours they are a changin’

Earnest about B2B

B2B Marketing Did you see that loud, cold, blurry thing that just whizzed past at 100 miles per hour? That was January. It absolutely flew by and here we are in February. Still, at least it’s almost pancake day (17 th ). Here’s our round up of all the things that caught our eye last week.

What does a great B2B marketing email look like?

Earnest about B2B

Best practice for B2B marketing emails. So, more specifically, what does a great B2B email look like? And, if that isn’t enough of an incentive you’ll get a higher click to open rate on a mobile than on a desktop in B2B – 17.6%

Don’t hate the player – an introduction to gamification

Earnest about B2B

B2B Marketing"You have to learn the rules of the game. And then you have to play better than anyone else" - Albert Einstein. I remember well the long summer holidays of my youth. Languid, burnt-yellow sunsets, crickets chirping in the grass, and a lazy breeze gently stirring the leaves.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Crafting an effective, award-winning global B2B campaign - case study

Earnest about B2B

B2B campaign + Global = tricky (but rewarding…). It was then a great opportunity to present this, with Kaspersky, at the B2B Marketing Summit 2014. The campaign is a full on global B2B marketing campaign for Kaspersky Lab. B2B campaign

IBM's Watson gives the real insight on brand personality

Earnest about B2B

We popped in the copy from the ‘About Us’ section of the top five B2B brands (and the top upcoming B2B startup for good measure) and saw what Watson had to say. How do you get to the heart of a company? How do you really understand what they are all about?

Lessons from the Mad Men

Earnest about B2B

B2B Marketing Creative What marketers today can learn from 1960’s Ad Land. You don''t know how to drink. Your whole generation, you drink for the wrong reasons. My generation, we drink because it''s good, because it feels better than unbuttoning your collar, because we deserve it.

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Your invitation to Experiential Lab

Earnest about B2B

B2B events can no longer just be about putting a pop up banner in front of a table and expecting prospects to be lured in by the dead-eyed stare of your sales people. Events earnest labs b2b events earnest experientialAs you’ve probably noticed, in recent years breath-taking experiences have become increasingly important in the world of marketing, becoming a key tool that all brands are going to need to add to their arsenal.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

Innovation from the inside: Building Event Wallet

Earnest about B2B

Well just over a year ago, I said the very same thing and as part of Earnest Labs, the innovation arm of award winning B2B marketing agency Earnest , decided to make it a reality.Here’s how it happened. ‘I’ve got an idea for an app.’ How many times a day do you hear that?

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22 reasons you know you work in B2B marketing

Earnest about B2B

You know you work in B2B marketing. We put heads together at Earnest and decided to settle this once and for all. If for any reason you weren't sure, here are the tell-tale signs. When your Mum has no idea who any of your clients are - despite all of them being bigger than the company that makes her favourite brand of toilet cleaner. When the most talked about campaign in your industry features a washed up actor balancing on two trucks.

Putting the tea in team: brewing a successful marketing team

Earnest about B2B

Ensuring your team is up to speed on the latest tech developments can give you and your clients the competitive edge in the marketplace – particularly as 44% of B2B marketers believe the current technologies used are insufficient for scaling content marketing needs over the next 1-3 years. B2B Marketing"I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right?

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5 tips to amplify your YouTube video and get more views

Earnest about B2B

So here are a few pointers to help get your B2B marketing videos up the search rankings and out onto your prospective customers’ desktops, phones or tablets. Here’s 3 we think are great (not just because we made 2 of them, ahem!): Vital Statistics for B2B Marketers (part 1).

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality