Buzz Marketing for Technology

Agile Marketing in B2B

Buzz Marketing for Technology

Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.

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Trending Sources

The Return of the “Marketing Mix”

Buzz Marketing for Technology

Inbound Marketing Innovation Interactive Marketing Marketing Real Time Marketing ROI Strategy B2B Marketing CMO Digital Marketing Marketing Mix Performance Based Marketing Return on Investment Return on Marketing Investment ROMIFashions change. .

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

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Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

B2B Catches Up to B2C - When it comes to testing and personalization, consumer-facing businesses aren’t the only ones catching on. B2B companies—and their customers—crave a great online experience too. Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. I can’t help but think we are leaving leads—and money—on the table as B2B marketers. There is no exception for B2B.

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From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media WayinThis week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media.

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

PD: What would you say is one of the biggest mistakes you see B2B marketers making when it comes to data? Data Data Analytics Data Mining B2B Marketing Data Optimization Data Quality

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. FOUND the ROI of Social Media for B2B Marketers!

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Video is another crucial aspect of ZMOT; product showcases, how-to demonstrations, B2B case studies…whatever your market, customers will want to see what you have on offer before opening their wallets.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Big Data Content Marketing Data Analytics Interactive Marketing Leadership Listening Monitoring ROI Social Media B2B Marketing Lead Gen NPS Scores Online Lead Generation SEO Social Listening

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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Customer Experience Mobile.

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. We’ve all heard about the four P’s of marketing.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it?

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design.

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. New social media tools for B2B marketers. Social data and what it means to B2B marketers.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community.

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul. Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization.

More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul.

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

So while the idea of a Marketing Technologist probably didn’t make sense for many organizations five years ago, it’s hard to imagine that major B2B companies won’t be operating without one in the very near future, as evidenced by the recruiting demand.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

I know I know these are B2C examples but you know some savvy B2B marketers are thinking about how to implement a reveal tab too! Will Facebook replace your B2B Marketing email system?

How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

Social Media – is it really mainstream in B2B Marketing? We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com.

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

No small feat by any means but I just couldn’t imagine that the sum total of social media in B2B was just about monitoring and reacting to tweets all day.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation