B2B Marketing Traction

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

And, yes, this does work for B2B marketing! For some example of B2b Pinterest success, take a look at this board of major B2B brand pinners created by CaptureHits Marketing. b2b marketing social media

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing?

Trending Sources

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing Planning b2b marketing plansThis is the time when many organizations and businesses are thinking about planning and budgeting for the next year.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In 2012 millennials made up 27% of B2B purchasers. Marketing Strategy b2b customer marketing strategy

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

We are your outsource B2B marketing resource! Marketing Planning b2b marketing plans strategic planning So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right?

Plan 101

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Many businesses have not paid attention to buyers from the millennial generation – now almost 50% of the people that are involved in B2B purchase options – read my recent post with the details here. Marketing Planning b2b marketing plans results strategy

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

Need help getting results from your B2B email marketing campaigns? Marketing Implementation b2b email marketing marketing results Email marketing is easy, right?

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Yes they may have experienced a conservative buying experience in their B2B career. B2B marketers need to deliver a great product and/or service, but also emotional, compelling stories that mean something in their marketing. Marketing Planning b2b marketing results

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. Marketing Planning analysis b2b marketing plans research In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Marketing Implementation b2b email marketing plans results ROI strategy You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. Set clear objectives for your eLetter.

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Marketing Soapbox b2b marketing trust Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. With these thirty B2B video ideas, now you have no excuses for not joining the video marketing revolution!

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Read my previous post on this, B2B Marketers: Are You Going to Accept B2B Boring Content? ).

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Marketing Implementation b2b customer marketing

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

You’re safe testing the B2B social media waters on LinkedIn. LinkedIn b2b marketing social media Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. b2b content Facebook LinkedIn marketing social media It’s easy to add an update on LinkedIn and Facebook, right? Not so fast!

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.”

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest?

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. Here are three things to consider when planning your B2B eNewsletter content: 1. Marketing Implementation b2b content email marketing

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. I have seen fantastic results for B2B businesses who establish a presence on Twitter and engage their community.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. The results showed that content marketing is often not owned by B2B marketers. I wrote about a systematic approach for B2B marketing in a previous post here.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. What does this mean for B2B marketers?

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? What other benefits have you received from your B2B blog? Blogging b2b blog content marketing SEO social mediaHere are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

You can read the dramatic (my blood pressure definitely went up) story here, B2B Marketers: Has Your Online Content Been Copied? So, ethics in marketing is on my radar, and we B2B Marketers need to prevent our clients and other marketers from plagiarizing others’ original work.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

For more information read my previous blog entry about Blue Ocean Strategy, Why B2B Marketers Need Blue Ocean Strategy. Marketing Strategy b2b marketing marketing persona plans strategy swot analysisTweet.

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How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

b2b marketing social mediaSocial media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started.

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. For B2B marketers, this is often LinkedIn. b2b marketing plans social media

B2B Marketer: What’s In Your Toolbox?

B2B Marketing Traction

” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. So when a B2B company comes to me saying, “We need SEO!”

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

Part of my view is my training in my early career in sales and marketing in the software industry and in my ongoing B2B marketing consulting. Marketing Soapbox b2b ethics marketing resultsMarketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Now more than ever B2B marketers must focus on their existing and prospective customers. and Are You Going to Be B2B Boring ?) Marketing Planning b2b customer marketing marketing persona plans

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ).

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation