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  • THE POINT  |  THURSDAY, APRIL 8, 2010
    [B2B] A Simple Technique for Reducing Bounces & Unsubscribes
    Tags: B2B Marketing E-mail Lead Management Lead Nurturing Marketing Automation email design email marketing b2b demand generation b2b lead generation Demand Generation direct marketing best practices e-mail marketing lead generation marketo
  • THE POINT  |  WEDNESDAY, OCTOBER 14, 2009
    [B2B] How to Choose the Right Offer for your PPC Landing Page
    Tags: B2B Marketing Demand Generation Landing Pages Offer Strategy SEM search marketing b2b demand generation b2b lead generation paid search PPC
  • LEANDATA  |  THURSDAY, APRIL 13, 2017
    [B2B] More Evidence that B2B Sales and Marketing Have an Alignment Problem
    LeanData conducted the survey to gain a better understanding of how B2B companies are managing the leads that fuel their revenue engines. Some goals are universal. Adopt a healthier lifestyle. Help achieve world peace. Get sales and marketing teams aligned. The State of Lead Management survey didn’t give business professionals the chance to offer their thoughts on two of those lofty goals. But they were asked about the working relationship between sales and marketing at their companies.
  • MARKETING-GIMBAL  |  FRIDAY, JUNE 12, 2009
    [B2B] B2B CMO’s Still Don’t Get Social Media
    BtoB Online caught up with several CMO’s to get their take on what they are doing different this year versus last year. In short: · Trend to Online media · Much more use of social media in marketing programs ·.
  • MODERN MARKETING  |  SATURDAY, DECEMBER 10, 2011
    [B2B] 4 Online Contests Worth Looking Over
    You can read more about our B2B Facebook strategy here.). Digital Marketing Dockers Eloqua EmpireAvenue Facebook Facebook for B2B Facebook marketing online contests See3 social media marketing Under Armourby Jesse Noyes | Tweet this Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and spreading brand awareness.
  • OVERGROUND  |  WEDNESDAY, NOVEMBER 5, 2014
    [B2B] How to Develop a B2B Social Media Marketing Strategy
    Social media and social networking have become integral to B2B digital marketing and lead generation. If your business wants to utilize these dynamic marketing channels in your online marketing blueprint but are uncertain where or how to begin, learning how to design a social media marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 17, 2016
    [B2B] Storytelling Gone Wild: The Key to Creating Viral Content
    Know your Audience – everyone loves kittens and puppies but you would never leverage them if your audience was B2B Execs! This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2011
    [B2B] Register Now: Must-Attend Marketing Sessions at Dreamforce
    Video marketing is critical to B2B marketing success, as it positively impacts SEO, supports a strong content marketing strategy and helps drive conversions. As mentioned before, content marketing is vital to B2B Marketing success, and event marketing is a B2B Marketing staple. Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now.
  • WONDERING OUT LOUD  |  TUESDAY, SEPTEMBER 20, 2011
    [B2B] It’s hard to argue with Search Engine Land’s B2B Social Media tips
    The article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media. Every so often I run across an article that has me nodding in complete agreement, and this one from Search Engine Land had me doing exactly that. Putting aside tactics like Facebook , Twitter and blogging, SEL’s Strictly Business points to the four basic elements of why: Influence your online reputation. Better position your brand.
  • MARKETING INSIDER GROUP  |  FRIDAY, APRIL 14, 2017
    [B2B] Weekend Reading: “Full Funnel Marketing” by Matt Heinz
    It’s no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest […]. For the 118th episode of The Marketing Book Podcast , I interviewed Matt Heinz, author of Full Funnel Marketing. There is no sale without marketing and no marketing without sales.
  • EMEDIA  |  THURSDAY, SEPTEMBER 29, 2016
    [B2B] Best of Series: As Seen on LinkedIn
    LinkedIn Pulse has become an excellent resource for B2B marketers. These LinkedIn articles will keep you informed as you wrap up the year. This article discusses some of our favorite Pulse posts. Blog Social Media Best Of Marketing/Sales Management Content Blog Post Audiences Homepage Resources
  • ACT-ON  |  MONDAY, APRIL 4, 2016
    [B2B] How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales
    Watch this short video interview in which I interview Anvil Media’s Kent Lewis on why SEO is still important and why it matters for B2B companies. 81% of B2B purchase cycles start with web search and 90% of buyers say when they are ready to buy, “they’ll find you. Each year, there is talk among the search engine marketing community whether or not SEO is still valuable to a business. The short answer is that SEO still matters – a lot.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 4, 2017
    [B2B] Report: Marketers Seek More Transparency in Programmatic Ads
    B2B Marketers and Programmatic Advertising. As marketers continue to invest in programmatic advertising, research has previously indicated that B2B marketers, in particular, are leaning toward this tactic. The “Tipping Point for B2B Programmatic Advertising” from Dun and Bradstreet discovered that 65 percent of B2B marketers currently buy or sell programmatic advertising. Industry News Performance Measurement B2B Marketing digital marketing programmatic advertising
  • DELICIOUS B2BMARKETING  |  FRIDAY, MAY 7, 2010
    [B2B] Microsites: The next big thing in B2B
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 22, 2014
    [B2B] Customer-centric Outcomes
    Customer Success Data Relationship Management Sales Data Sales Intelligence b2b sales customer 2.0 Note: Today’s guest post is the final in a three-part s […]. Enterprise 2.0 Sales 2.0 Sales And Marketing sales prospecting sales techniques social selling
  • THE POINT  |  FRIDAY, JUNE 26, 2009
    [B2B] Demandbase: Converting More Web Visitors into Leads
    An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 9, 2012
    [B2B] Meeting Objections at the Close of a Sale
    Furthermore, at the end of a B2B sales cycle, proposals pass by legal departments and through development and finance teams. 25 Days of Closing Address Ahead b2b sales Capabilities Case Study Dea Decks Ears Email Provider Finance Teams Last Minute Legal Departments Lengthy Answers Lot Meeting Objections Objection Opportunity People Proposals Prospects Rsquo Zip CodeObjections almost always arise at the end of a deal.
  • SALES ENGINE  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] What Does a Demand Generation Program Actually Look Like?
    For most B2B companies with a complex, relationship based selling process, a demand generation program that provides actionable sales intelligence is one of the best options at their disposal. So the goal of today’s B2B demand generation program must be to create actionable sales intelligence that results in conversations and appointments—it’s the only way to drive revenue growth. B2B Marketing Content Creation Demand Generation Development strategy
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 14, 2011
    [B2B] 5 easy ways you can improve conversion right now
    And simple A/B testing is so unchallenging, it’s kind of mysterious why so many B2B marketers rebel against actually doing it. B2B Web Strategy ConvertingNo question, the right way to improve your website’s conversion rate is through testing. It could be the usual reason… too many things needing done in not enough time. Or maybe it’s that feeling [.].
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 12, 2012
    [B2B] Leveraging LinkedIn Group Analytics
    Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. LinkedIn Social Media
  • THE POINT  |  WEDNESDAY, MARCH 9, 2011
    [B2B] Help Your Favorite Local Businesses Get Found on Google
    B2B Marketing Search Engines search marketing google google maps google places local advertising retail marketingAccording to various industry statistics, a large percentage of consumer search activity is related to location. By one account , more than 97 percent of all consumers use the Internet when researching products or services in their local area, of whom 90 percent use search engines.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 7, 2013
    [B2B] How to Handle the Most Insufferably Difficult Clients
    Let’s say our business is dependent on business to business transactions, or B2B sales , to function. While we might be upset at first by the way they are handling themselves, in the end we need to think, “How would I want my supplier or B2B partner to handle this type of complaint?”. For more on dealing with difficult customers, building an efficient sales strategy , or B2B sales protocols be sure to check our blog for more posts. [link].
  • ANNUITAS  |  THURSDAY, JULY 31, 2014
    [B2B] Do Marketers Understand The Word Strategy?
    ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. While it would seem like good news to see that almost three in four of B2B Enterprises have a content strategy, some of the responses to other content focused questions leaves one wondering on how marketers define strategy. While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing.
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [B2B] BANT for Lead Qualification Just Won’t Work
    About two years ago I wrote a blog post on Why BANT No longer applies for B2B Lead Qualification. Given the environment in which we live as B2B Marketers, BANT (Budget, Authority, Need and Timeframe) is not a trustworthy indicator of the qualification status of the leads. I am in the sales accepted stage of my buying process” said no B2B buyer ever! 41% of B2B buyers wait longer to initiate contact with vendors.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [B2B] 16 Enigmatic Business Blogging and Other Marketing Stats
    86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 80% of B2B marketers include blogs in their content marketing strategy. B2B businesses that blog generate 67% more monthly leads than those that do not. 5: 33 Thought-Provoking B2B Social Media and Marketing Stats. #6:
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 26, 2012
    [B2B] 9 Marketing Words That Have Lost Their Meaning
    The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Awareness Awareness is easy to define, but B2B marketers that are more focused on direct marketing results use the term far to liberally. Your Turn What other terms are overused by B2B marketers and have lost their meaning. If you are using these terms today, it is time to stop and explain what you really mean.
  • OVERGROUND  |  WEDNESDAY, APRIL 29, 2015
    [B2B] Create the Ultimate Business Case for Your B2B Marketing Budget
    ​One of the top challenges B2B marketers face in setting their budget is attributing revenue results to justify that budget. While it should come as no surprise that executives hold their marketing departments accountable to delivering bottom line results, many marketing
  • I-SCOOP  |  TUESDAY, JUNE 24, 2014
    [B2B] Thought leadership: the role of trust, value and content
    Just check out the chart MarketingProfs made, based on a 2013 B2B content marketing survey. Thought leadership and content : can you separate both? Look at any content marketing survey and there it is: the second most important reason businesses ‘do’ content marketing and deploy a content marketing plan is ‘thought leadership’. Lead generation…leads, thought […
  • MARKETING INSIDER GROUP  |  TUESDAY, FEBRUARY 26, 2013
    [B2B] Is Customer Experience The Future of Marketing?
    Our organization is 100% B2B, so we have to constantly figure out how to help companies that need to move toward our solutions figure out how. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Time to turn our attention to the biggest challenge in marketing: focus on the customer and the customer experience.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 21, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web StrategyToday we take a look at some client testimonials on our work with them: Delia Brower, Marketing Manager at MedVentive, Greater Boston Area.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 21, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web StrategyToday we take a look at some client testimonials on our hosting work with them: Sherry Wyatt, Principal at Wheless-Wyatt Communications, LLC, Greenville, South Carolina Area.
  • SMASHMOUTH MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [B2B] MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
    In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll. Tags: lead nurturing thought leader interviews marketingsherpa b2b events curry b2b marketing sales b2b sales
  • MODERN MARKETING  |  MONDAY, JULY 27, 2015
    [B2B] The 3 Biggest Problems With Lead Nurturing
    In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Lead nurturing is vital to connecting with your buyers, as most B2B buying journeys are not linear and have certain levels of complexity. Author Bio: Carlos Hidalgo is an innovative thought-leader with over 20 years experience as a B2B marketing practitioner and industry visionary.
  • TELEVERDE  |  WEDNESDAY, NOVEMBER 15, 2017
    [B2B] Andy Crestodina in the Spotlight
    Any baseline first steps to help guide B2B marketers so they don’t lose quality as they gain quantity? . Blog Human Touch Spolight B2B b2b marketing Collaboration content marketing Ethical Marketing Face to Face Relationship MarketingAndy Crestodina Goes on a Deep Dive with Us. Andy Crestodina makes it pretty easy to get a sense of who he is.
  • MARKETRI  |  WEDNESDAY, JANUARY 10, 2018
    [B2B] Our Top 6 Marketing Plan Failures and How to Fix Them
    So let’s get you moving by taking a look at six common marketing plan failures for B2B companies and how to fix them. Strategic Marketing Plans B2B Strategy B2B Marketing Best Practices B2B Marketing PlanningYeah, I admit the title is a bit negative—especially for the New Year, when everyone feels hopeful and optimistic. But now's the time to focus on getting on track for growth.
  • MARKETING INSIDER GROUP  |  MONDAY, APRIL 7, 2014
    [B2B] Content Marketing Must Focus On Customer Value
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Content Marketing Must Focus On Customer Value appeared first on B2B Marketing Insider. Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.”
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MAY 18, 2016
    [B2B] Content Strategy Competency – Understand Audiences (Buyers)
    For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy. The functions we’re talking about engage some version of the company’s “customers,” with messages and content that […].
  • THE B2B RESEARCH BLOG  |  FRIDAY, SEPTEMBER 18, 2015
    [B2B] What makes a good marketing leader?
    The latest B2B Marketing Leaders Report, produced in conjunction with Circle Research, explores how to lead well. It’s based on a survey of dozens of B2B marketing teams (76 to be precise) which explored what motivates them at work and what they look for in a leader. The full 2015 B2B Marketing Leaders Report can be found here. appeared first on Circle Research - B2B market research company There are two universal truths about all marketing plans.
  • CONTENTLY  |  THURSDAY, JUNE 2, 2016
    [B2B] 5 Tips for Creating Shareable LinkedIn Posts
    According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Almost every B2B brand is on LinkedIn, but they’re not so sure how to make the most of LinkedIn’s paid options, which are rich with opportunities to hyper-target B2B audiences. ” After all, B2B buyers are people too. Publishing a post on LinkedIn is easy.
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 10, 2013
    [B2B] The 20 Best Marketing Conferences In 2013
    B2B Content2Conversion April 22-23 in New York, NY. MarketingProfs B2B Marketing Forum October 10-11 in Boston, MA. The post The 20 Best Marketing Conferences In 2013 appeared first on B2B Marketing Insider. One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [B2B] Where Do Marketers Get Leads? [Data]
    As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S. Notable Findings: B2B companies get twice as many leads from telemarketing than B2C companies do (8% versus 4%). B2C companies get 3X more leads than B2B companies do through traditional advertising (9% versus 4%). The best three lead sources for B2B companies are SEO (14%), email marketing, (13%), and social media (12%).
  • VIDYARD  |  FRIDAY, DECEMBER 11, 2015
    [B2B] Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers
    And there’s really no easy way to put it: sales isn’t really using the content that B2B marketers create. Laura Ramos, author of Make Sales Conversations an Integral Part of Your Content Marketing Plans , says B2B marketers need to involve sales in their content development and delivery in three ways: Invest in content delivery systems and training to turn sales into content experts. The sales-focused tactics successful B2B marketers are practising.
  • MARKETING INSIDER GROUP  |  FRIDAY, JANUARY 2, 2015
    [B2B] 56 Reasons Why Content Marketing Works
    58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. 86% of the most effective B2B marketers have someone who oversees content marketing strategy; however, only 46% of less effective marketers do. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic.
  • LEADERSHIP  |  FRIDAY, JULY 8, 2016
    [B2B] Learn From 6 Apps That Are Nailing Personalized Push
    I’ve talked before in this blog about the power of personalization in B2B lead generation. Demand Generation Digital Marketing Email Marketing Infographics Lead Generation B2B lead generation home marketingPersonalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying cycle, using data analysis and digital technologies to craft timely messages and offers.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 8, 2011
    [B2B] Infographic Art: The Types and Trends Marketers Need to Know
    Infographic Art: The Types and Trends Marketers Need to Know was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Content Marketing b2b marketing content marketing infographics lead generationby Maria Pergolino Infographic Art: The Types & Trends Marketers Must Know. There are many types of infographics on the web, all of which share a common goal: to portray interesting information in a compact and visually intriguing way.
  • G2M SOLUTIONS  |  WEDNESDAY, SEPTEMBER 6, 2017
    [B2B] Understand how & why you need to buy a marketing automation platform
    Marketing automation tools are the not-so-secret weapon for B2B marketers. Here is a list of topics to consider: marketing automation B2B marketing strategy HubSpot marketing automation HubSpot Australia Digital marketing trendsIt allows you to focus on thinking. designing and creating compelling lead generation campaigns, rather than the doing.as the automation software should do the grunt work for you. Sounds great right?
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [B2B] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. Susan shares real life stories from telecommunications, retail and consumer products that illustrate the specific methods and mechanisms leading companies are using to capture customer insights in real-time and how B2B marketing technology is shaping these brands’ products and marketing initiatives.
  • MODERN MARKETING  |  THURSDAY, JULY 7, 2011
    [B2B] [Infographic] Inside The Busy Mind Of A Marketer
    Marketing Efficiency b2b marketing campaign analytics contact management dashboards Demand Generation Digital Body Language digital marketing Email Marketing event management lead management Lead Nurturing Lead Scoring marketing automation online marketing reports sales and marketing alignment social media marketing web analyticsby Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots.
  • EMEDIA  |  THURSDAY, FEBRUARY 23, 2017
    [B2B] Prospect Conversion: Designing the Journey
    Recently, we did a webinar for B2B Marketing and Sales that focused on using content to impact your sales. (If B2B Content Marketing Lead NurturingIf you haven’t had a chance to listen yet, you can get the recording here. It’s called Leveraging Content to Drive Sales ). One question we got towards the end was: “What are the best action items you should try to incite from your content?”
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [B2B] Microsoft Dynamics CRM and InsideView
    Conferences Sales Intelligence Social CRM b2b sales CRM Enterprise 2.0 Share. Front row @ #CONV12 CRM keynote. Want to see the #insideview demo from up close [link]. Umberto Milletti. Mon, Mar 19 2012 11:50:37. Reply Retweet. Share. For the best experience with InsideView please use a monitor this big: #conv12 [link]. InsideView. Mon, Mar 19 2012 12:52:39. Reply Retweet.
  • THE POINT  |  THURSDAY, APRIL 30, 2009
    [B2B] 7 Lead Gen Techniques I Learned From My Junk Mail
    What do fishing licenses have to do with B2B demand generation? Tags: B2B Marketing Creative Demand Generation Direct Mail direct marketing lead generation b2b lead generation Sometimes it pays to look outside your normal circle of peers for inspiration. Here’s a postcard I received recently from the Washington State Department of Fish & Wildlife. Not much. But the very fundamental direct marketing principles on display here [.].
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [B2B] A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales
    To learn more, watch the video below: A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Marketing Automation Modern B2B Marketing sales and marketing alignmentby Katie Byrnes While Dreamforce has come and gone, the best practices we learned still stick in our minds. Right? You mean you didn’t remember everything ? Not to worry.
  • KAPOST  |  THURSDAY, JUNE 1, 2017
    [B2B] Killer Content Examples for Each Stage of the Customer Journey
    For B2B organizations, the carefully crafted stages of a customer journey are a quest to balance customer information with sales numbers. Knowing what content will inspire a purchase can be. The post Killer Content Examples for Each Stage of the Customer Journey appeared first on Kapost Content Marketing Blog. Beginner Content Marketing Content Creation Content Strategy Customer Experience Intermediate Content Marketing Marketing Strategy
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 9, 2014
    [B2B] Lead Generation: 2 tips to transform your content marketing
    In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013. B2B Content Marketing: Find the bigger story [More from the blogs].
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [B2B] Easy Search Marketing Advice with Rand Fishkin
    Generating Link popularity for B2B is hard, but not impossible. Most B2B sites only think about the product they need to market, when it should be around the brand. Easy Search Marketing Advice with Rand Fishkin was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing b2b marketing lead generation Lead Scoring Search Marketing SEO
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MARCH 18, 2015
    [B2B] What Is Thought Leadership? And When You Should Use It?
    Thought leadership is important for both Consumer and B2B companies. But the complexity of the decision making process in B2B, the length of time it takes for decisions to be made, and the number of people involved, all point to thought leadership as an important component of B2B Content Marketing. appeared first on B2B Marketing Insider. Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership?
  • ONLY B2B  |  MONDAY, AUGUST 14, 2017
    [B2B] 5 Ways to Make Your Email Marketing Strategy Successful
    The post 5 Ways to Make Your Email Marketing Strategy Successful appeared first on ONLY B2B. Email Marketing Whitepaper – From Workhorse to Over-Acheiver. Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you? this whitepaper deals with some tips that will make your strategy infinitely better. Fill the form below to download. Name*. Email*. Tweet.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [B2B] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists. Even in B2B, Marketo’s ability to serve the largest enterprises was limited without custom objects. My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?”
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [B2B] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    It’s a very logical response to the growing number of people involved in making a B2B buying decision. By 2015, SiriusDecisions reported that over 90% of B2B marketers believe that an account-based marketing strategy is a must-have; it also noted that only 20% of companies had actually implemented a strategy for longer than a year. What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from….
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 22, 2014
    [B2B] 30 Social Media Statistics To Wrap Up 2014
    With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. B2B’s who use Twitter generate twice as many leads as those who don’t. 91% of B2B marketers use LinkedIn to distribute content. 93% of B2B marketers rated LinkedIn as the most effective social network for generating leads.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [B2B] What is Lead Scoring?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoring b2b marketing definitive guide Marketing Automationby Katie Byrnes Marketo’s third installment of definitive guides is The Definitive Guide to Lead Scoring. Over the course of the next few weeks we will be doing a series of posts on lead scoring.
  • THE CONTENT FACTOR  |  WEDNESDAY, JANUARY 26, 2011
    [B2B] Case Study Winners: It’s a Program, Not a Project
    B2B Case Studies Business to Business (B2B) Content MarketingIn a recent post, I told about my favorite discovery as we interviewed B2Bs for our new white paper, “ Secrets of Case Study Winners.” That discovery was that the “winners” created bene read more.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, JANUARY 14, 2018
    [B2B] How Marketers Can Nurture Buyer Trust, and Why That Matters
    B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this makes lack of trust an elephant-in-the-room issue for B2B marketers. And so will most B2B buyers. B2B Marketing Content MarketingLack of trust produces a major drag on marketing performance. If buyers don't trust what you say, they won't give you credit for understanding their needs or providing relevant, personalized, and engaging content and experiences.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 3, 2012
    [B2B] The Growing Chasm of Sales
    Sales Intelligence B2B b2b sales CRM Enterprise 2.0 I was at the opening day of the Sales 2.0 conference in San Francisco yesterday and had a great talk with Jim Keenan, you may know him as @keenan. He sent a tweet during the keynote session with his thoughts on why sales people are not embracing social media though all of the data is showing that leveraging social media for sales intelligence increases revenue.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 3, 2012
    [B2B] The Growing Chasm of Sales
    Sales Intelligence B2B b2b sales CRM Enterprise 2.0 I was at the opening day of the Sales 2.0 conference in San Francisco yesterday and had a great talk with Jim Keenan, you may know him as @keenan. He sent a tweet during the keynote session with his thoughts on why sales people are not embracing social media though all of the data is showing that leveraging social media for sales intelligence increases revenue.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 24, 2011
    [B2B] Are you using Google Analytics to track your email results?
    B2B Web Strategy email…I hear you say. Yeah, I kinda thought not. If you’re using Google Analytics “out of the box”, it’s probably only to figure out what’s going on with your website visitors in general: where they came from, which pages they spent how much time on, etc. And that will invariably include those visitors who [.].
  • MARKETING INSIDER GROUP  |  MONDAY, JULY 20, 2015
    [B2B] 5 Marketing Challenges Solved with Buyer Personas
    We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. In B2B marketing, you may only have one shot to make a first impression on a prospect, so it is important to read, and diagnose their needs. The post 5 Marketing Challenges Solved with Buyer Personas appeared first on B2B Marketing Insider. I recently had the pleasure of meeting Shannon Prager, president of Leadit Marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 28, 2017
    [B2B] Growing Revenue and Increasing New Accounts Labeled as Top Account-Based Marketing Goals
    B2B Marketers Plan to Increase ABM Efforts. B2B Marketing News Industry NewsAscend2 highlighted effective strategies and tactics of account-based marketing in one of their latest reports , titled “Account-Based Marketing: Survey Summary Report.”.
  • BOUND  |  WEDNESDAY, AUGUST 23, 2017
    [B2B] [Infographic] The Payoffs of End-to-End Personalization
    Find out more about the kinds of data available and the types you need, the different personalization strategies your peers are testing, and how other B2B marketers are able to quantify the ROI of personalization in the white paper The Payoffs of End-to-End Personalization: How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive Conversion And Close Deals.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [B2B] How Big Data and Marketing Analytics Help Sales
    The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Predictive B2B marketing technology is becoming so sophisticated that according to recent news reports, the e-commerce juggernaut may even begin shipping items we have not yet decided to purchase!
  • BRIGHTEDGE  |  WEDNESDAY, SEPTEMBER 6, 2017
    [B2B] BrightEdge Content Launched. Get Ready for Smart Content
    Highlights We launched BrightEdge Content today: Read the press release Learn more about the product: Join our B2B webinar or B2C webinar Today, we launched BrightEdge Content, a next-gen content marketing product that focuses heavily on content performance, and, by so doing, turns the outmoded publish-now-optimize-later paradigm on its head.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2011
    [B2B] How To Know If Your Lead Scoring System Is Broken
    The more streamlined the revenue cycle, the more your B2B marketing dollars and sales efforts will generate returns. How To Know If Your Lead Scoring System Is Broken was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoring Lead Management prospect qualified leads ROI sales and marketing alignment sales-ready leads
  • OKTOPOST  |  TUESDAY, JUNE 13, 2017
    [B2B] How to Leverage Content on Social Media for Effective Lead Generation
    As a B2B marketer, your leads are your life net – you need them for survival. Because of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.34 billion users worldwide (and … Social Media Marketing Lead Generation
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 29, 2012
    [B2B] eMagine CEO Brett Cohen Honored by Local Football Team
    B2B Web StrategyIt isn’t often that we tout the accolades of our CEO and Co-Founder, but this recent event deserves special recognition. We wanted to share this with all of you. Bridgewater Badgers Youth Football Association held a dedication of a head stone and flag pole to our own CEO, Brett Cohen. For 15 years, Brett has been a literal hero to countless children playing in this football league, as well as their parents.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 17, 2013
    [B2B] No, Content Will Not Kill Advertising
    That’s a huge number relative to many B2B marketers but it pales in comparison to the breadth of most B2B advertising campaigns. ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped. However, marketing cannot close an enterprise B2B sale without the help of sales. Advertising is dead (again).
  • AKOONU  |  FRIDAY, JANUARY 13, 2017
    [B2B] How to Make Marketing’s Role in Guided Selling a Success
    Strategic Marketing B2B SalesAs technology increasingly provides insight into our buyers’ journeys, Marketing gains an opportunity to build a strong partnership in helping Sales drive revenue. Marketers have focused on Buyer Persona and Journey research to create better, deeper understanding of buyers in order to create more impactful marketing programs. But taking the value of your marketing programs to the next level requires supporting more than the buying audience.
  • AUTOPILOT  |  TUESDAY, OCTOBER 27, 2015
    [B2B] The Loveboat Guide to Customer Engagement [Infographic]
    Marketing b2bAll aboard! Today we set sail for the land of customer admiration. Along the way you’ll discover our latest research findings showing the keys to marketing success: personalization, mutual expectations, and great communication. So sit back, relax, and enjoy the journey… Data points to tweet: Two-thirds of consumers believe timely responses are the most important factor of modern marketing. Tweet this.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [B2B] 70 New (Really) Marketing Automation Stats
    B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). They’re getting old.
  • THE POINT  |  FRIDAY, MARCH 26, 2010
    [B2B] Book Review: Essential Marketing Automation Handbook
    Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Ardath Albee b2b demand generation b2b lead generation Content marketing Demand Generation genius.com.
  • OKTOPOST  |  TUESDAY, MAY 30, 2017
    [B2B] Why Social Media Is the Best Thing That Happened to Marketing Automation [Infographic]
    With hundreds of leads to keep track of, B2B marketers don’t have the time to build close relationships with every single one. Marketing automation is no longer a luxury, it’s a necessity. This is where marketing automation comes in. It can juggle multiple tasks at once, collecting valuable data on prospects and tailoring specific content … Marketing Automation Lead Nurturing Oktopost Website Personalization
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [B2B] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    What’s new is a subtle shift towards solutions that benefit B2B, midmarket companies. According to research from Google B2B buyers have increased the amount of mobile research they do by 91% year over year throughout the B2B purchase path. This is important because as consumers have shifted to mobile over desktop so have B2B buyers. Let’s dive into some of their best tech for B2B. Ad Units: Facebook is also rolling out better B2B ads, like Lead Ads and Canvas.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2011
    [B2B] Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels
    Knowing that everyone loves a good story and that the digital marketplace is teeming with potential audience members, your B2B marketing can take a hint from Hollywood. We are not suggesting every B2B brand join up with a cartoon superhero. ?. Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Content Marketing b2b marketing content marketing
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [B2B] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. In an interview with Forbes , entitled “Business-to-Business Marketing Experts Drive Significant Bottom-Line Growth for Clients,” Kloefkorn outlines some of KEO Marketing’s accomplishments and provides insight into the company’s B2B inbound marketing services. PHOENIX, Ariz.,
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 5, 2016
    [B2B] Content Marketing for Manufacturers: What’s real and what’s hype?
    That’s not hype, it’s definitely a reality as reported by the 2015 B2B Manufacturing […] The post Content Marketing for Manufacturers: What’s real and what’s hype? If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 15, 2015
    [B2B] Content Marketing for Manufacturers: Overcoming Writer’s Block
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.”
  • TYPE A COMMUNICATIONS  |  TUESDAY, AUGUST 8, 2017
    [B2B] Equipping Employees for Customer Experience
    August 8, 2017 by Carlos Hidalgo B2B customer experience continues to be center stage with a majority of corporate executives listing this is one of their strategic initiatives for 2017. Corporate Culture Customer Experience Employee Engagement Internal Communications B2B Marketing Carlos Hidalgo Corporate Cuture VisumCx
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [B2B] 5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers
    If you still aren’t convinced, consider the top 5 reasons why Dreamforce is the ideal sales and marketing event for B2B marketers: Learn to maximize lead generation success. Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions.
  • THE CONTENT FACTOR  |  FRIDAY, APRIL 30, 2010
    [B2B] Craft Content to the Buying Cycle: Stage 2, the Tentative Buyer
    Research shows that most B2B projects start without a budget or purchase authority—when the potential buyer does a web search. Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy Is your buyer standing quietly on the edge of the market, trying not to be noticed? This is the Tentative Buyer, and she wants to learn as much as possible about the best solution—without being sold anything. read more.
  • MARKETRI  |  FRIDAY, JUNE 2, 2017
    [B2B] An Interview with a Marketing Analytics Vendor
    In this next installment of our "What's New in B2B Marketing Planning" blog series, we asked Chris Sietsema, a Digital Marketing Consultant and Owner of Teach To Fish Digital, to give us some insight into his experience with SEO and Marketing Analytics. B2B Digital Marketing Strategy B2B Marketing Challenges Strategic Marketing Consulting B2B Marketing Planning
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 6, 2012
    [B2B] Why Videos Make Your Website More Personal
    Most B2B marketers will tell you that a visitor searching on their website for a product or service is not the same as the person who is in a brick and mortar store, sopping for shoes. But, isn’t the person who is visiting your site also shoe shopping after work? Visitors want a personal experience [.]. Social Media YouTube
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 25, 2010
    [B2B] 20 Posts to Start Your Week
    If you have a B2B, Sales 2.0 twitter facebook social media B2B customer 2.0 Here it is! Your Monday morning reading list from InsideView. Here are some of the blogs I read from last week that I wanted to share. or CRM blog that you would like added to my reading list, leave me a comment and you may see your name [.]. Sales Intelligence Social Media Tips Sales insideview salesforce.com Enterprise 2.0 CRM Social CRM selling power crm 2.0 Web 2.0
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [B2B] Only B2B - Untitled Article
    Content Syndication is what gives you the reach to a broader audience, Only B2B also provides content syndication services and content creation services that can help your business reach a wider audience. The post appeared first on ONLY B2B. blogs B2B blog blog traffic building blog audience Content Syndication Content Syndication Strategies Demand Generation Lead Generation traffic generation14 Tips to Grow Your Blog Traffic via Content Syndication.
  • NUSPARK  |  SUNDAY, JANUARY 2, 2011
    [B2B] 2011 Marketing Resolutions to Consider
    For b2b marketers, think about your target audiences, and continue to understand how they research products. Welcome to 2011. Everyone seems to be doing their list of resolutions. This is a good time to think about your goals for 2011. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ].
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [B2B] Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic
    B2B Tech Case Stories Case Story events Freelancers xAdStarting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn’t have to worry. At eight on the dot, the lobby of Skylight Modern, a venue in Chelsea, was already full of guests. Clients and prospects were scattered around tall cocktail tables. Bagels hung loosely from hooks above an abundance of lox and cream cheese. The catering staff wore black gloves while serving coffee.
  • OVERGROUND  |  TUESDAY, DECEMBER 29, 2015
    [B2B] Top 3 Priorities for B2B Marketers in 2016
    For marketers, 2016 is not only filled with a variety of hopeful New Year resolutions, but upcoming trends B2B marketers will need to adopt, initiate and analyze during the new year
  • MARKETING INSIDER GROUP  |  TUESDAY, JULY 2, 2013
    [B2B] How To Get Leads With Content Marketing
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post How To Get Leads With Content Marketing appeared first on B2B Marketing Insider. In marketing, we are always challenged with the question: how to generate more leads for the business. When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list.
  • MODERN MARKETING  |  FRIDAY, JUNE 3, 2016
    [B2B] Why You Are Losing Leads by Not Integrating Events with Marketing Automation
    According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. Despite the growth in digital marketing, in-person events continue to play a critical role in enterprise marketing and make-up 28% of the total B2B marketing spend. Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 15, 2016
    [B2B] 10 Gifts for Marketers That Will Boost Productivity
    B2B Online Marketing Blog Search Engine OptimizationThe holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. We’ve assembled a list of 10 gifts for marketers that can be used to make the hours between 9 and 5 (and beyond) easier to manage and more productive.
  • AKOONU  |  FRIDAY, APRIL 21, 2017
    [B2B] How Many Emails do You Delete Per Day?
    Targeting & Personalization B2B SalesAnd how many of your marketing emails are deleted by your audience? Relevant, impactful email marketing drives results. The problem is we largely receive generic, untargeted or promotional emails. As marketers, we don’t usually start our day thinking, “What solution can I buy today?” to then find ourselves delighted by the offers in our inbox. We face strategic and tactical challenges that we have to conquer to meet our goals and earn revenue.
  • AKOONU  |  THURSDAY, MARCH 16, 2017
    [B2B] [Guest Post] Are We Empowering Human Interaction Or Displacing It?
    Buyer's Journey B2B SalesOriginally posted on Partners in EXCELLENCE Blog. The sales and marketing technology along with the social networking/selling technologies represent a huge amount of the changes that are driving sales and marketing. They relieve us of many of the tasks that used to take lots of time, enabling us to focus that time on engaging customers and colleagues.
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