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  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [B2B] 5 Ways to Get Personal With Your Audience at Scale
    Targeting and Personalization b2b ConsumerAuthor: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Yet on the open road of the internet, it can sometimes feel like we don’t know which way is North. If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [B2B] 4 Ways to Make Your Mobile Marketing Stand Out
    Mobile Marketing b2b ConsumerAuthor: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base. Getting users to continuously use your app is an ongoing battle. But, these engagements are crucial to the lifecycle of your app.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [B2B] Five Things You Should Know About Marketing to Millennials
    Modern Marketing b2b ConsumerAuthor: Marissa Lyman I have a confession. Up until a few months ago, I didn’t realize I was a millennial. I know. That seems horrifically unaware. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute? As is an uncanny sense of optimism?
  • ZOOMINFO  |  WEDNESDAY, JUNE 13, 2018
    [B2B] 15 Social Selling Quotes to Inspire Your Sales Efforts
    If you want to learn more about social selling, check out the following posts: 48 Shocking B2B Social Selling Statistics. For more information about the ZoomInfo B2B contact database , reach out to our sales team today. B2B SalesSocial media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, OCTOBER 23, 2016
    [B2B] The Unfinished Business of Marketing-Sales Alignment
    For at least the past decade, both B2B marketing and sales professionals have recognized the importance of forging a closer relationship between marketing and sales. Over the past ten years, many B2B companies have made marketing-sales alignment an important business priority, and some companies have made significant progress in improving the quality of this critical relationship. More than 95% of the respondents were with B2B or hybrid B2B/B2C companies.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, NOVEMBER 6, 2016
    [B2B] Creating Content that Cultivates Consensus
    It's now widely understood that most B2B purchases are made by groups of people. According to CEB, the average B2B buying group now includes 5.4 SiriusDecisions says that B2B buying groups range in size from 1-2 decision makers to 6-10 or more decision makers, depending on the dollar value of the purchase. Therefore, it's important for B2B marketers to develop content resources that will help buying groups reach a consensus on these essential issues.
  • B2B MARKETING SAVVY  |  MONDAY, JULY 27, 2009
    [B2B] Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD
    The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation. To be sure, each of these has so much more to offer B2B marketing professionals. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.
  • B2B MARKETING SAVVY  |  SUNDAY, JULY 26, 2009
    [B2B] Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD
    The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications. My Analog B2B Roadmap for Framing the Social Media Conversation. To be sure, each of these has so much more to offer B2B marketing professionals. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.
  • AKOONU  |  FRIDAY, OCTOBER 13, 2017
    [B2B] Full Spectrum Pipeline Management
    B2B SalesSunlight at a glance, is just that, light. But science teaches us early on how critical it is to look at things in different ways to truly understand them. Take a look at that same light through a prism, and dispersion allows us to see the full spectrum of 7 colors that make up that light. Applying this lesson—that you have to analyze the components of something to fully understand it—is valuable everywhere, including your sales pipeline.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [B2B] Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
    However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. To drive more B2B marketing success, your bounce rates must be lower. To learn more about lead generation in 2011 and how it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Landing Page Testing b2b marketing landing page optimization landing pages lead generation Marketing Analytics
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [B2B] 5 Ways Sales Will Continue To Evolve
    by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior. is one of the newest tools revolutionizing B2B sales. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. 5 Ways Sales Will Continue To Evolve was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 1, 2010
    [B2B] New research shows impact of blogging on your corporate site’s SEO
    See, for example, “Among social media, blogging is ‘Still the One’ for B2Bs”; “Your B2B’s blog can help generate leads”.) Tags: B2B Web Strategy Search Engine Marketing We’ve blogged before about the many benefits of corporate blogging for B2Bs; benefits that go well beyond search engine optimization (SEO). (See, Yet we suspect that most companies that commit to starting a blog (and it does [.].
  • MARKETRI  |  MONDAY, JANUARY 7, 2013
    [B2B] How to Create Alignment Between Marketing Communications and Customer Experience
    And in B2B marketing, a field in which purchasing decisions are based more on logic than emotion, companies need to be prepared to live up to the hype that they create. In fact, many B2B firms throw around words like “leading,” “best-in-class,” “nationally renowned,” and “unparalleled.” This critical juncture, where promise meets performance, is where B2B companies can create a brand “loyalist” or “foilist.”
  • ATAK INTERACTIVE  |  SUNDAY, OCTOBER 29, 2017
    [B2B] Why You Should Always be Using the Latest Version of WordPress
    ATAK B2B Websites Ecommerce Support CMS updates website security wordpress updatesAt ATAK, most of the websites we build incorporate WordPress, and this should be no surprise. WordPress is nearly ubiquitous, powering 28% of all websites. In our work in web development for clients, we’ve worked with WordPress in considerable depth, sifted through many, many themes, and installed countless plugins and security updates.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 3, 2017
    [B2B] 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World
    Email Marketing b2b ConsumerAuthor: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 17, 2015
    [B2B] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
    Inbound Marketing b2b ConsumerAuthor: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. For marketers today, inbound marketing is more necessary than ever.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 12, 2011
    [B2B] Benchmarking On and Off the Court
    Just like the tennis court, benchmarking in business has emerged as a vital component in the competitive b2b sales and marketing cycles. Marketing Efficiency b2b marketing benchmarking benchmarking in business Marketing Measurement Revenue Performance Management sales and marketing alignment tennis US Openby Adrian Chang | Tweet this I’m an avid player and follower of tennis.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [B2B] Why Marketing Automation and Inbound Marketing are BFFs
    On average, only 20% of B2B leads are sales-ready when they first come in. Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics. Why Marketing Automation and Inbound Marketing are BFFs was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [B2B] What I Mean By “Community”
    Digital Marketing b2b marketing digital marketing Eloqua AppCloud Eloqua Experience marketing automation marketing community modern marketing online marketing toplinersby Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Is it our premier customers? Our offices packed with modern marketing experts? Our community of Topliners , where global marketers come to share and inspire?
  • MODERN MARKETING  |  MONDAY, NOVEMBER 14, 2011
    [B2B] Why Buffett Invested in IBM: It’s Not Tech, It’s the Support
    Revenue Performance Management b2b marketing customer service customer success marketing strategy revenue performance RPMby Jesse Noyes | Tweet this IBM is enjoying the effect of the “Buffett Bounce,” after the billionaire investor, Warren Buffett, revealed on CNBC Monday that his firm bought more than $10 billion worth of the company’s stock. The news came as a shock to the industry. Buffett has famously avoided purchasing any investments in tech stocks.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [B2B] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    Modern Marketing b2b ConsumerAuthor: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are listening to consumers and betting their entire business on getting to know you better as a person. And it makes sense.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [B2B] Quiz Mania: Why We Love Taking and Sharing Quizzes
    Digital Marketing b2b Consumer Author: Jason Clark At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves. This journey involves constantly seeking opportunities for self-discovery and attempting to categorize exactly who we are within the realm of the billions of people we share the earth with.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, MARCH 8, 2015
    [B2B] Why You Need Marketing Content for Two Ways of Thinking
    B2B Buyers B2B Marketing Content Marketing Marketing ContentThis is the second of several posts about the role of behavioral economics in marketing, particularly in content marketing. In my first post , I introduced the topic of behavioral economics and argued that it's critical for marketers to understand the psychological aspects of human decision making and to incorporate those factors into marketing strategy and marketing communications.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [B2B] Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan
    by Maria Pergolino Mobile is a must in this hand-held device-filled world- even for B2B marketers. Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing lead generationA ndroids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive.
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 2, 2012
    [B2B] ‘The Truth about Leads’ Is Just That
    This behavior contributes to the chasm that exists between marketers and sales people in many organizations, particularly B2B companies. B2B Book Review marketing Dan McDade lead generation PointClear salesI spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. The experience did give me an appreciation for the difficulty of selling, though.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2012
    [B2B] Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
    Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics. According to the MarketingSherpa 2012 B2B Benchmark Report, 73% of B2B leads are not sales-ready when they first come in. Are you utilizing both inbound and outbound techniques in your B2B marketing strategy?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [B2B] To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding
    Modern Marketing b2b ConsumerAuthor: Crystal Vaughan If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only when slots open up on the attendee list. But take it from me (I’m in the middle of planning my own wedding), they really should be a guest of honor. The Importance of Building a Customer Community.
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 21, 2017
    [B2B] The Importance of Event Follow-Up: Part 1
    Lead Management Revenue Generation Blog B2B Event Follow-Up Event Lead Capture Marketing EventsYour organization just attended a big marketing event. There was a lot of planning that went into your organzation’s participation at this event. You spent lots of marketing dollars trying to make an impact, and hopefully creating a lot of leads. And it worked! Your onsite representatives collected tons of leads!
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 12, 2015
    [B2B] 7 Warning Signs Your Website Is In Serious Trouble
    So regardless of whether you’re a small business, large business, B2B or B2C, your website strategy must emulate what these key players have already mastered. B2B Web Strategy Web Design(Our Marketing Manager, Emily Ahlbum, and Account Manager, Leah Crusan, worked closely together to bring you today’s post). With over a billion websites on the web, it’s no secret that building and maintaining a phenomenal website that keeps your users coming back is as easy as it looks.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [B2B] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    As an example, think about a B2B manufacturer of insulation material for the construction industry. Mobile Marketing b2b ConsumerAuthor: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B] Get Ready for Ad Week – 5 Things You Can’t Miss
    This one should be essential for B2B and consumer marketers alike. Event Marketing b2b Consumer Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 5, 2013
    [B2B] John McTigue On The Intersection of Content and Marketing Automation
    John McTigue On The Intersection of Content and Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketing Automation Modern B2B Marketing Thought Leader Interviews
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] How Marketers Should Think About Customer Marketing in the Engagement Economy
    Although it’s on a larger scale, the same paradigm applies to the B2B world, too, where an organization can switch out cloud-based applications with minimal long-term commitment. Engagement Marketing b2b ConsumerAuthor: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [B2B] 2017 Conference Preview: Discover, SMX, Pubcon & More!
    B2B Online Marketing Blog Events & UpdatesIf you know anything about February and March in New England, you know the words “warm” and “sunny” are not common descriptors. The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Count me in!
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 16, 2013
    [B2B] Pay attention to that (wo)man behind the curtain! (Part 2)
    Lee sees an up-and-coming trend in B2B marketing that she believes is much needed: B2B marketers are now finally starting to view social media as a vital component to their marketing strategy, a “must-have” instead of a “nice-to-have.”. B2B Web Strategy
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 20, 2013
    [B2B] Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 1
    B2B Marketing Buyer Personas Content Marketing Social Media Marketing social media social media marketingJeanniey Mullen, Global EVP & CMO of Zinio , along with Lee Odden, CEO of TopRank Online Marketing , teamed up for a webinar covering Social Media 2013: What Sites Are Most Important to Marketers This Year. The webinar was jam-packed with valuable insight and tactics, so much so that we can’t squeeze it all into one post. Here’s Part 1, and we’ll follow up with Part 2 next.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [B2B] Free vs. Paid Content Marketing – How to Choose?
    For many B2B marketers, that is the question. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Content Marketing Lead Management content marketing lead generationby Maria Pergolino To give away or not to give away? Content marketing has become a driving force in lead generation. But the question remains: What is the best practice for granting access to that content? For most, the obvious answer is “paid.&#
  • HG DATA  |  MONDAY, JANUARY 8, 2018
    [B2B] You Know You Need to Up Your ABM Game in 2018 – But Do You Know Why?
    According to SiriusDecisions , 92 percent of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. And according to SiriusDecisions , 84 percent of B2B marketers believe that ABM provides significant benefits for retaining and expanding current client relationships. Sales & Marketing ABM B2B Marketing Business Intelligence HG Data martech Startup technographics
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [B2B] I’ll Be Back! Thinking of Marketing Automation in Terms of the “Terminator”
    Marketing Automation b2b ConsumerAuthor: James New Warning! Terminator: Genisys spoilers ahead… In the latest Terminator movie (Terminator: Genisys), Arnold Schwarzenegger turns out to be the good guy. Well, the good machine. He has been reprogrammed to protect Sarah Connor from other machines that come from the future to prevent her from having a son who will stop the machines existing in the first place. Confused? So am I.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [B2B] 3 Actions for Marketers to Take During the Dog Days of Summer
    Modern Marketing b2b ConsumerAuthor: Gregg Schwartz Mid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather often creates an air of sluggishness around the office. But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results.
  • BUZZSUMO  |  THURSDAY, MAY 4, 2017
    [B2B] Proud to be a Donkey: BuzzSumo Reflections on Growing a $5m SaaS Business
    B2B Bloomberry BuzzSumoIn January 2016 I looked back at the first 16 months of growing BuzzSumo. I thought now, 16 months later, it was probably time to provide a further update on our progress and my reflections on running a bootstrapped SaaS business. I want to use this opportunity to challenge what I call the Unicorn orthodoxy. I have seen far too many people damaged by the stresses and strains of trying to be a unicorn.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] Valentine’s Day Cards for Marketers [Free Download]
    Modern Marketing b2b ConsumerAuthor: Elaine Ip Whether you love or hate Valentine’s Day, there’s no denying that this weekend, people around the world will be celebrating with their loved ones. And marketers—we can’t help it—we’ve fallen for you. Remember those awesome Valentine’s Day cards that you passed around and received in grade school? The ones with the cartoons on them and a sweet (or silly) little message?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 22, 2013
    [B2B] What Costs More Than CRM?
    B2B Marketing CRM List Management list managementI recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2 million worth of business. That’s a pretty hefty chunk of change for any business and, for some companies, that might put them out of business. The company in question had no CRM system in place. They had decided it was too expensive and allocated a great deal of their budget to purchasing new machinery. (I’m
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [B2B] The Big List of Dreamforce Networking Opportunities
    If you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs. The Big List of Dreamforce Networking Opportunities was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Salesforce.com Social Media dreamforce marketing parties salesforce.com conferenceBut this big list is all about ways to network at Dreamforce 2010. Because networking is one of the most important parts about Dreamforce.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 10, 2014
    [B2B] How B2Bs Can Beat the Black Friday Blues
    Is there a B2B Black Friday equivalent? In a B2B sale, personal value has twice the impact of business value in closing the sale, says Executiveboard.com. According to SiriusDecisions, 80% of B2B buyers conduct their own research online before ever engaging with a seller. B2B Marketing Black Friday gold prices.
  • ZOOMINFO  |  SUNDAY, APRIL 15, 2018
    [B2B] The Beginner’s Guide to a Data-Driven Sales Strategy
    For a more in-depth look at sales and data maintenance, check out the following article: B2B Sales Intelligence: Bad Data and Sales. Personalize your outreach: 46% of B2B buyers say that tailored offers are an important element of a business relationship ( source ). The post The Beginner’s Guide to a Data-Driven Sales Strategy appeared first on B2B Blog. B2B SalesThe importance of data cannot be understated in the modern sales landscape.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [B2B] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    B2B / Technology Content Marketing Creative Digital Marketing Mobile Social Media Uncategorized Video There is a lot of hype about a recent video app that just hit the app store at the end of August. iPhone and iPad users are now able to record long videos and condense them into shorter, faster videos changing real time into hyper speed. Hyper what? Is it video or is it photography? A good example of hyperlapse footage is the House of Cards series intro.
  • FATHOM  |  FRIDAY, DECEMBER 20, 2013
    [B2B] Box.com: A Gift That Keeps on Giving
    B2B Sales Operations Sales-Marketing Alignment In the spirit of the holidays, Jay (Fathom’s IT superman) has given the gift of a cloud-based file sharing system to the Sales and Marketing team. It’s a gift that will keep on giving, as it’s rolled out to the entire company over the next few months. Box.com is officially replacing our fileserver, and we’re very excited about it.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 28, 2016
    [B2B] Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry
    Modern Marketing b2b ConsumerAuthor: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. In a big first for American politics, 96 years after women won the right to vote, a woman is in the running to become president. CRACK!!! This first is just one of many firsts for women recently: Janet L. Yellen became the first female Chair of the Federal Reserve Board.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 5, 2017
    [B2B] 7 of the Best Email Marketing Campaigns of 2016
    Email Marketing b2b ConsumerAuthor: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. A message is 5x more likely to be seen in email than via Facebook. Email has the highest conversion rate (66%) when compared to social, direct mail and more. Email’s long-standing success, however, means that everyone is using it and inboxes are packed.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [B2B] How to Build an All-Star Mobile Force
    Mobile Marketing b2b ConsumerAuthor: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Almost everything has changed in this wireless world, but at the end of the day we’re all still looking to sell more stuff. It’s just the how that is evolving. The mobile channel has become more important than ever to marketers.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    B2B B2C Case Stories Case Story shutterstock videoA Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. A headline from a BuzzFeed article sums it up well: “In Case You Haven’t Noticed, 2016 Is Basically The ’90s.” ” Now, stock-imagery and video-licensing platform Shutterstock is tapping into this nostalgia.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 11, 2016
    [B2B] 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
    Email Marketing b2b ConsumerAuthor: Mike Madden Unfortunately, we’ve all been there. Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day. I still remember the day I asked my crush to prom without checking beforehand if she had a boyfriend. As you can imagine, it didn’t go well (but at least I got to keep the flowers).
  • AMPLIFINITY  |  TUESDAY, OCTOBER 11, 2016
    [B2B] A CMO’s insight into Dreamforce 2016 – The era of communities commences
    This allows me to connect the dots and clearly see what is happening in the market for B2B companies today. Demand Generation b2b Insights customer marketing Dreamforce lead generation SalesforceThe wonderful thing about Dreamforce is that it brings together attendees with roles across the business to discuss real-world problems and ways to address them. At past Dreamforce conferences I’ve attended, I felt that the content was rather siloed. That all changed this year.
  • AMPLIFINITY  |  TUESDAY, OCTOBER 11, 2016
    [B2B] A CMO’s insight into Dreamforce 2016 – The era of communities commences
    This allows me to connect the dots and clearly see what is happening in the market for B2B companies today. Demand Generation b2b Insights customer marketing Dreamforce lead generation SalesforceThe wonderful thing about Dreamforce is that it brings together attendees with roles across the business to discuss real-world problems and ways to address them. At past Dreamforce conferences I’ve attended, I felt that the content was rather siloed. That all changed this year.
  • ACTIVEDEMAND  |  WEDNESDAY, DECEMBER 21, 2016
    [B2B] The Importance of Google and Mobile-First Indexing
    B2B Marketing Zone Marketing Tips ActiveDEMAND Corporate Marketer ActiveDEMAND Email Marketer ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer B2B Marketing Marketing Automation Software Mobile Indexing Mobile Marketing Responsive website
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [B2B] Automated Behavioral Segmentation: Personalized in Real Time
    B2B Marketing Zone Marketing Tips ActiveDEMAND Corporate Marketer ActiveDEMAND Email Marketer ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer B2B Marketing data driven segmentation demographics geographic segmentation geoip Marketing Automation Software Marketing Personalization marketing segmentation Predictive Content targeted marketing
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 11, 2015
    [B2B] [Ebook] Marketing Bloopers Reel! How to Avoid Common Email Blunders
    Email Marketing b2b ConsumerAuthor: Lizzy Funk We’ve all done it. No matter how much experience you have in email marketing , it is bound to happen at least once in your career: You develop this amazing, compelling, simply breathtaking email that is going to convert oh-so-many people. You hit send and then lean back in your chair with satisfaction, arms crossed and feet up on your desk.
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [B2B] Crafting the Perfect Social Posts – Part 2
    While it caters more to B2C, some B2B companies have managed to build a presence. Infographics Social Media B2B lead generation B2B social media Facebook home Pinterest Snapchat social media marketing tumblrIf you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [B2B] 3 Ways to Grow Your Business With User-Generated Content
    Content Marketing b2b ConsumerAuthor: Joanna Alter Because of its ubiquity, buyers have grown wary of branded content, and so they easily tune it out. What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [B2B] 3 Marketing Analytics Tricks
    by Maria Pergolino Online marketing has become a cornucopia of opportunities for B2B marketers. 3 Marketing Analytics Tricks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Demand Generation lead generation Marketing AnalyticsBecause digital media has been proven so effective in the lead generation process, many companies are pouring dollars into the marketplace, believing they’ve found a demand generation goldmine.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [B2B] Why Your Content Plan Must Include Interactive Content
    Short answer: Yes, B2B buyers crave interactive content. Meanwhile, more than 20% of respondents report using assessments, one of the most popular types of interactive content, for researching B2B purchase decisions, and those numbers are increasing every year. Overall, interactive content is delivering solid results for B2B marketers across industries. Content Marketing b2b
  • AKOONU  |  THURSDAY, JUNE 15, 2017
    [B2B] Tackling 5 Factors of Sales Turnover
    B2B SalesLosing more than 3 of every 10 people on your staff each year frankly seems ridiculous. However, in Sales that’s often reality. Taking both voluntary and involuntary departures into account, Sales rep turnover is reported as high as a staggering 34% annually ¹.
  • FATHOM  |  TUESDAY, OCTOBER 1, 2013
    [B2B] Happy Manufacturing Month from Fathom!
    B2B Manufacturing Industry manufacturing industry Did you know that October is Manufacturing Month? Throughout the month of October, manufacturers will be opening their doors to show what manufacturing is and isn’t. The goal of this month is to correct the public perception that manufacturing environments are antiquated factories designed for low-skilled workers. This month, manufacturing companies all over the country will connect with the public to address challenges the industry faces.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [B2B] Spring Forward: Jumpstart Your SMS Marketing Campaign
    Mobile Marketing b2b ConsumerAuthor: Brit Tammeorg Businesses large or small can benefit immensely from mobile marketing. SMS marketing , otherwise known as text message marketing, is one of the most personal ways to communicate with your buyers. After all, what other marketing tool do you know of that allows retailers and business owners to have virtually immediate contact with their customers?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 18, 2017
    [B2B] 3 Changes Marketers Need To Make To Be Successful 
    Modern Marketing b2b ConsumerAs marketers, we are used to huge expectations, tight deadlines, and high pressure. But now that marketing has gained a seat at the revenue table, marketers are now tasked with goals much more visible to the entire company such as growing revenue. In fact, in a recent survey we did with over 80 executives at the Marketing Nation Summit, this year, 58% said driving revenue growth was a top priority.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2011
    [B2B] How to Make Sure Your Lead Management Strategy is Kick Arse!
    If you’re ready to take a closer look at the importance of lead management in a successful B2B marketing strategy, visit our lead management software page to learn about Marketo’s solutions. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Management lead generationby Maria Pergolino Every game requires strategy…and managing leads is no different. It is not enough for a company to want to increase leads.
  • PAUL GILLIN  |  THURSDAY, FEBRUARY 24, 2011
    [B2B] Let Your People Speak!
    Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. B2B Corporate Blog Social Media blogging businessblog corporate marketing
  • MODERN MARKETING  |  MONDAY, JUNE 25, 2012
    [B2B] Microsoft’s $1.2 Billion Ticket to “Social Business”
    Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce salesforce.com social business social enterprise Yammerby Heidi Melin | Tweet this If you were wondering when Microsoft was going to join the social party, they’ve shown up in a big way. The software-maker is agreeing to buy Yammer, a social network for the workplace, for $1.2 billion.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 12, 2012
    [B2B] Web Marketing 3.0: Finding the Right Web Vendor
    B2B Web StrategyIn today’s economy, marketing professionals are being bombarded on all sides. Your budgets and staff are leaner than ever. Long-time valuable clients and trusted vendors are going out of business. The pressure is on to create new markets as the U.S. economy continues to struggle. Add to that mix the need to learn and implement [.].
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 25, 2013
    [B2B] How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop
    How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Marketing Automation Modern B2B Marketingby Dayna Rothman A couple of weeks back, I started a blog series about how to succeed with marketing automation post implementation.
  • FLOODLIGHT NEW MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [B2B] How To Run A Charity Lottery And Raffle Campaign Using Inbound Marketing
    B2b Inbound Marketing CharityIn this modern age majority of charities and nonprofits still resort to traditional marketing methods such as direct mail which has a low ROI. However, with billions of people online, inbound marketing is a cheaper yet effective way to reach out to the right audience and a charity lottery or charity raffle is a great target for an inbound campaign.
  • THE ROI GUY  |  TUESDAY, DECEMBER 17, 2013
    [B2B] On-Demand: Leveraging Value Marketing Tools to Generate More Leads / Sales Ready Opportunities
    Alinean B2B interactive marketing Benefits Estimator Diagnostic Assessment interactive smart content interactive white paper Pisello ROI Calculator TCO Calculator Value Marketing webcast Webinar
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights
    Marketing Automation b2bAuthor: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? If so, keep reading…. One of my favorite Olympic events is the track and field sprint relay race (coming up this week in Rio). Because it’s all about the handoff. The two runners need to be in perfect sync as they both race forward.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 31, 2012
    [B2B] Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World
    It was a ground-breaking event on so many different levels, not the least of which was the incredible energy, passion, experience and knowledge that the B2C and B2B Marketing and Sales attendees brought and shared. Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez Sometimes in life – and in history – everything just converges to create a remarkable moment in time.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 28, 2009
    [B2B] Twitter this way, expect revenue returns
    While we sift through it to find more material for a longer post, Jeff Cohen has already done this and posted a brief summary over at Social Media B2B. Tags: B2B Web Strategy Internet Marketing Twitter recently released a how-to guide called Twitter 101. Some of the points he gleaned from the Guide: It’s about relationships. Hmmm… social media is about relationships; [.].
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [B2B] 5 Reasons Why Video Is Your New Secret Weapon
    Digital Marketing b2bAuthor: Kristen Craft The saying “out of sight, out of mind” rings true for a reason. We’re often drawn to people that we see more, and interactions don’t even have to be positive to have this effect. Psychologist Robert Zajonc studied this at length and documented this as the “mere exposure effect”, the phenomenon that people are predisposed to like the people or things that they’re exposed to more frequently. So how does this tie into sales and marketing?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [B2B] [Ebook] Leveraging Psychology in Digital Marketing
    Digital Marketing b2b Consumer Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. As a discipline, psychology has studied and gained insight into how human psychology drives our consumer actions. Kath Pay , Marketing Director at cloud.IQ
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 15, 2012
    [B2B] Creating Successful LinkedIn Groups: Part 1
    B2B Web StrategyIn a previous post, we looked at a general summation of the benefits of participating in groups on LinkedIn, as well as creating your own LinkedIn groups. But just what makes a successful LinkedIn Group? Your LinkedIn Group needs to be carefully crafted, nurtured, promoted and measured, just as you would for your website or [.].
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [B2B] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    Engagement Marketing b2bAuthor: Nick Edouard When’s the last time you watched just one episode of House of Cards in a sitting?…Or …Or was it more like half a season in one long session? Don’t worry—you’re not alone. I’ve been known to dabble in a binge-watching session…or two. If any company has mastered the art and science of engagement , it’s Netflix.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 10, 2012
    [B2B] SEO Best Practices for Writing Website Content
    B2B Web StrategyOnce you have determined the best targeted keyphrases with which to optimize your website, you need to concentrate on writing your content. Below are the best practices, which, if followed explicitly, should increase visibility in the SERP (search engine results pages) for your site with your targeted keyphrases. The first few practices involve the naming [.].
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [B2B] Secrets of Lead Generation Superstars
    by Carol Fox Why are a few B2B marketing people so effective at producing high quality leads, while a majority seem to just dither around conference tables trying to figure out their next move? Secrets of Lead Generation Superstars was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Management lead generation
  • IKO-SYSTEMS  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] Check us out in Gartner’s 2016 Market Guide
    In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. Without giving away too much, (you can buy your own copy of the report here or download a free copy of our own predictive scoring vendors guide), here are some highlights: – Benefits of B2B Saas-based predictive analytics applications include improved win rates, deal velocity and size.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [B2B] 4 Things Online Dating Has Taught Me about Personalized Marketing
    It doesn’t matter if it’s B2B, B2C, the auto industry, SaaS, or just some girl trying not to live alone with cats for the rest of her life (this may or may not be me); at the end of the day, ALL marketing is a human-to-human interaction. Modern Marketing b2b ConsumerAuthor: Marissa Lyman In the words of the great Beyoncé, “All the single marketers (All the single marketers). Now put your hands up!”.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2011
    [B2B] Marketing Analytics Drill Down: What Referring Sources Can Tell You
    If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing. Marketing Analytics Drill Down: What Referring Sources Can Tell You was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Management Testing lead generation Marketing Analyticsby Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 10, 2011
    [B2B] Measuring The Success Of Your Demand Generation Efforts
    As a B2B marketer, you may have a limitless supply of tools and channels to drive leads into the top of your funnel. Measuring The Success Of Your Demand Generation Efforts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Demand Generation lead generation revenue cycle analyticsby Carol Fox Demand generation is a core component of an evolved lead generation program.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2011
    [B2B] 3 Tips to Stop Leads from Falling Through the Cracks
    To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. 3 Tips to Stop Leads from Falling Through the Cracks was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Management buying cycle conversion rates leadsby Maria Pergolino It’s one thing to generate leads. It’s another to close them.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [B2B] Famous Business Leaders Offer Their Advice About Fear
    A little fear is a great motivator that can push people (B2B marketers included) and businesses to achieve greatness. Some of the scariest aspects of today’s ever-evolving B2B marketing world are nearly enough to make you want to hide under your desk rather than try anything different. When pursuing new marketing techniques like mobile web and B2B social media , absolutely take the time to do research, ask questions, and explore your options.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [B2B] A 3-Point Health Check for Your Marketing Strategy
    Marketing Automation b2b ConsumerAuthor: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. That being said, while it is possible to take many paths to achieve your objectives, some configurations present a healthier approach than others. What Does a Healthy Strategy Look Like?
  • TAYLORMADEIN KEW  |  SUNDAY, JUNE 8, 2014
    [B2B] Lesson 1: Make it Human
    I read an article recently that argued we shouldn’t be talking about B2C or B2B anymore but H2H – Human to Human. While I don’t think we can get away from speaking about B2C or B2B, the point is that we have to remember our customers are people, and even in B2B their buying decisions are emotional ones. I’ll also be speaking more about my 5 lessons and what I call ‘engagement marketing’ at the B2B Marketing Summit in London on 18 June.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 6, 2011
    [B2B] Done right, press releases are still a great marketing weapon
    B2B Web Strategy Lead generationWith the variety of channels for getting business information directly to (prospective) customers, it’s understandable that more than a few marketers have questioned why anyone uses press releases anymore. We still generate them here at eMagine, so clearly we believe they’re still useful. But we thought it might help to consult a higher authority; and [.].
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2015
    [B2B] Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio?
    Marketing Metrics b2b ConsumerAuthor: Johnny Cheng Following my blog earlier this month on win rate and velocity , we’ve finally reached the most important metric of the series… drum roll please … The Golden Ratio! With the Golden Ratio, aligning channels across conversion rate, win rate, and velocity will give you the full picture of channel performance. What Is the Golden Ratio? The Golden Ratio is pipeline generated over cost.
  • MODERN MARKETING  |  MONDAY, AUGUST 6, 2012
    [B2B] Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando
    Digital Marketing b2b marketing Eloqua Experience Eloqua Experience 2012 marketing automation Orlando tourismby Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. I can’t wait! Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from the best in education sessions, and network with Eloqua employees and customers.
  • MODERN MARKETING  |  THURSDAY, JULY 19, 2012
    [B2B] 4 Ways To Organically Capture Attention and Leads from SEO
    Marketing Efficiency b2b marketing blogging Content Marketing Demand Generation lead generation website optimizationby Christina Pappas | Tweet this If your goal is generating top of funnel leads, then you’re likely using a variety of tactics – content, events, webinars, etc. Few tactics are as effective and efficient as the website. So optimizing your website is probably a priority.
  • MODERN MARKETING  |  FRIDAY, APRIL 20, 2012
    [B2B] You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe
    Digital Marketing b2b marketing David Meerman Scott Eloqua Eloqua Experience Eloqua Experience Europe marketing marketing automation sales and marketingby Jesse Noyes | Tweet this Marketers everywhere know the game has changed. Email, social, events, display ads – everything in the marketing playbook has been touched by continually advancing technology.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [B2B] 3 Ways to Improve the Quality of Your Sales Leads
    According to MarketingSherpa, 56% of B2B companies don’t measure lead generation’s contribution to revenue. 3 Ways to Improve the Quality of Your Sales Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales Lead Nurturing Lead Scoring Marketing Automation sales and marketing alignment sales leads
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2011
    [B2B] How To Know If Your Lead Scoring System Is Broken
    The more streamlined the revenue cycle, the more your B2B marketing dollars and sales efforts will generate returns. How To Know If Your Lead Scoring System Is Broken was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoring Lead Management prospect qualified leads ROI sales and marketing alignment sales-ready leads
  • MARKETING ACTION  |  TUESDAY, APRIL 23, 2013
    [B2B] 5 Signs That You Might Be An Agile Marketer
    B2B Marketing Marketing Automation agile marketing The term “agile marketing” is used to describe an environment in which new marketing initiatives are conceived, tested, tweaked, executed, and analyzed with blazing speed and maximum flexibility. The name is taken from “agile software development,” and the practice is gaining popularity as a way to manage the fast pace of marketing operations today.
  • MARKETING ACTION  |  TUESDAY, MARCH 19, 2013
    [B2B] Five Tips for Achieving Social Media ROI
    B2B Marketing Social Media Marketing social media social media marketing social ROISocial media has become an essential marketing tool for connecting and building relationships with current and future customers. Like all your other marketing tools, it’s good to measure your return on investment. In the new Act-On paper, “ Best Practices for Achieving Social Media ROI ,” we share five best practices for attaining social media ROI – a hot topic worth discussing.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [B2B] Contently Case Story: How Event Coverage Helped xAd Boost Site Engagement
    B2B Tech Case Stories Case Story events Freelancers xAdContently Case Stories is a series highlighting some of Contently’s most successful clients. Starting a marketing summit at 8 a.m. is ambitious. But xAd , an ad-tech firm based out of New York, didn’t have to worry. At eight on the dot, the lobby of Skylight Modern, a venue in the Chelsea neighborhood of Manhattan, was already full of guests.
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