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  • MARKETING INSIDER GROUP  |  THURSDAY, NOVEMBER 7, 2013
    [B2B] It’s Time To Act Like A Publisher [Slides]
    So today, I am presenting to a couple hundred of our B2B Marketing colleagues at FWD:B2B. Please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post It’s Time To Act Like A Publisher [Slides] appeared first on B2B Marketing Insider. I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic.
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [B2B] Is Your 2017 Marketing Budget Ready?
    B2B marketers should regularly adjust their SEO strategies in order to maximize organic search results. B2B marketers are always connecting with influencers such as industry news sites and thought leaders in order to reach new audiences of potential buyers. B2B MarketingThe first half of 2016 is over and it is time to begin planning your marketing budget for 2017. With the new year comes a new set of challenges for marketers.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 9, 2015
    [B2B] 7 Reasons CEOs Say Yes To Marketing Automation
    Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. Marketing automation software can replace your B2B marketing technology stack into one high performing platform. B2B orgs with tightly aligned sales/mktg ops achieved 24% faster three year revenue growth Click To Tweet. B2B orgs with tightly aligned sales/mktg ops achieved 27% faster three year profit growth Click To Tweet.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MAY 28, 2014
    [B2B] Your Brand Is Not What You Sell
    And please follow along on 235179 ;">Twitter , 235179 ;">LinkedIn , 235179 ;">Facebook and 235179 ;">Google+ or 235179 ;">Subscribe to the 235179 ;">B2B Marketing Insider Blog for regular updates. The post Your Brand Is Not What You Sell appeared first on B2B Marketing Insider. One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JANUARY 27, 2011
    [B2B] What Are the Top-10 Marketing Books?
    To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books?
  • MODERN MARKETING  |  FRIDAY, AUGUST 19, 2016
    [B2B] Why Email Marketing Is Still Effective
    Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation. Unlocking the full potential of B2B email marketing. So what does a strong B2B email campaign make? Time for Friday Five , a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 10, 2017
    [B2B] Interesting Infographics: Influencer Marketing Drives 11x more ROI
    Demand Generation Inbound Marketing Infographics B2B lead generation home influencer marketing infographic Lead Generation ROIInfluencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can relate to. This spreads your message even further, and ultimately translates to more sales. But how many more?
  • INVOKE RECRUITMENT B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2016
    [B2B] Ben Tyson | Social Media Mogul #MarketingInfluencer
    B2B Marketing Career Advice Industry Influencer Marketing InfluencerWhen it comes to David and Goliath, Ben Tyson knows who he is backing. After falling in love with the media industry shortly before leaving University, Ben connected with two friends and helped them with their social media start-up. Four years on he is managing director of his own agency – and its success.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 18, 2012
    [B2B] 7 Reasons Why You Should Be More “Social”
    Marketing Efforts Cost Next to Nothing Most B2B sales professionals will go on and on about how cost effective selling is. Social CRM Social Media for Sales b2b sales Business Talks Cows Customer Loyalty Effective Selling Internet Fame Larger Company Loyal Customers Marketing Efforts Marketing Strategy Media Marketing Minimal Quality Pipeline Pop Business Sales Professionals Sales Strategy Successful Marketing Time Adjustments Time Investments Word Of Mouth
  • DISCOVERORG  |  FRIDAY, MAY 6, 2016
    [B2B] Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies
    IT Marketing Strategies IT Sales Strategies Sales Development Trade Show Prospecting B2B B2B Insights B2B Sales B2B Sales Insights Decision Makers Good Data Good leads Henry Schuck lead dataTrade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show.
  • LEADERSHIP  |  FRIDAY, AUGUST 12, 2016
    [B2B] How Marketers Create and Consume Content
    What improvements do you suggest to B2B content marketing campaigns? Content Marketing Infographics B2B lead generation content marketing digital marketing home infographic ROIA lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. But the thing is, marketers are consumers too – we all make purchases and we can learn a lot just by looking at our own behavior during our own buying cycles!
  • INTEGRATED B2B  |  WEDNESDAY, JUNE 27, 2012
    [B2B] The Evolution of the Interactive Brochure
    What B2B companies wishing to update their marketing plan should be looking for is a simple, low-cost way to produce interactive brochures in-house. Here’s my take on the state of the play right now: In 2007, my agency created its first interactive brochure for a B2B company. Based on the Ceros platform (www.ceros.com), which is [.] The post The Evolution of the Interactive Brochure appeared first on Integratedb2b. Content strategy Storytelling Voice of Company
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 9, 2014
    [B2B] Is Context The Future Of Customer Experience?
    B2C is the sweet spot here right now, but I can see this happening in B2B as well, as tech vendors start pitching business scenarios / experiences rather than products / solutions. How important is customer experience for B2B companies? B2B vendors need to meet their prospects and customers somewhere in the middle, by helping them find answers to the questions they care most about. appeared first on B2B Marketing Insider.
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [B2B] Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else
    Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Salesforce.com Dreamforce 2012 Dreamforce Parties Dreamforce Sessions Dreamforce Tipsby Maria Pergolino There are lots of guides to Dreamforce. And I mean lots of them. To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 7, 2016
    [B2B] Content at Scale: Your Guide to Content Operations
    We keep talking about it: B2B marketing organizations are drowning under the burden of managing content. Poorly managed and cumbersome content management processes bloat bottom line costs, leading to an estimated $958M each year in inefficient and ineffective content marketing spend for mid-to-large B2B organizations. Modern Marketing at Scale: A Framework for B2B Content Operations.
  • MARKETING INSIDER GROUP  |  MONDAY, MAY 19, 2014
    [B2B] Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish appeared first on B2B Marketing Insider. Oops. I forgot! On October 9, 1999 I married the love of my life. The following day we were whisked off to beautiful Hawaii for an amazing honeymoon trip we still talk about now almost 15 years ago.
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 8, 2011
    [B2B] Google’s “Panda” down-ranks sites for poor design/usability
    B2B Web Strategy Engaging Visitors Search Engine MarketingMost of the various learned analyses of Google’s Panda search-algorithm update of last spring (and ongoing via numerous micro-updates) focused on its effect on so-called “content farms” …and on those legitimate sites that had the misfortune to be confused with such farms by the new algorithm, and thus were unceremoniously dropped many pages in Google’s [.].
  • MARKETING INSIDER GROUP  |  MONDAY, NOVEMBER 17, 2014
    [B2B] The Top 200 Content Marketing Brands And Influencers
    I published my own list of top B2B Marketer Influencers based partly on a subjective list of people I admire in the space. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The Top 200 Content Marketing Brands And Influencers appeared first on B2B Marketing Insider.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 5, 2017
    [B2B] The Millennials are Here! Announcing Our New Research on Generational Buying Differences
    We set out to explore the question, “How are Millennials and different generations impacting B2B buying?”. Our findings were surprising in many ways, and also confirmed what we suspected – the B2B buying process has changed (for all generations!) How Generational Differences Impact B2B Buying Committees Today. . . Millennials are not only the future of buying committees, they are already playing a major role in B2B purchasing decisions.
  • REACHFORCE  |  THURSDAY, AUGUST 23, 2012
    [B2B] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Below are some of my B2B email heroes. As you build your nurture, let us know who you like to look to for best practice in marketing automation and B2B email drumbeat.
  • REACHFORCE  |  THURSDAY, AUGUST 23, 2012
    [B2B] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Below are some of my B2B email heroes. As you build your nurture, let us know who you like to look to for best practice in marketing automation and B2B email drumbeat.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [B2B] Introducing Seed Nurturing
    One of the biggest obstacles in the B2B purchasing process is the feeling of risk that overcomes B2B buyers, causing them to behave irrationally during the decision-making process. B2B buyers trust thought leaders who can demonstrate they understand buyer problems and how to solve them. Tags: Demand Generation Lead Nurturing Modern B2B Marketing Social Media b2b lead nurturing Marketo seed nurturing social media
  • MARKETING INSIDER GROUP  |  THURSDAY, JULY 29, 2010
    [B2B] Why Do You Tweet? Social Media And Your Personal Brand
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? Finally, here are a few basic B2B Marketing Insider tips to get you started advancing your personal brand and social media presence. I am targeting B2B marketers with tips and advice from an insider point of view.
  • THE POINT  |  TUESDAY, NOVEMBER 24, 2009
    [B2B] Tempted to Do Away With Registration Forms? Think Again.
    Tags: Campaign Measurement Content marketing Database Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing email marketing b2b demand generation b2b lead generation landing page optimization
  • REACHFORCE  |  FRIDAY, JANUARY 18, 2013
    [B2B] ReachForce Demand Generation Sponsor at Online Marketing Summit
    We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. With engagement at the top of every department’s priority list and inbound leads the biggest shift B2B is making, the marketing department is continually tasked with finding ways to acquire new customers and generate qualified leads.
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 13, 2016
    [B2B] Customer Acquisition: In-House or Outsourced?
    You are out of business if you don’t have a prospect!” – Zig Ziglar A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any […]. Lead generation capabilities have become a key factor that determines a business’ success or failure.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [B2B] 3 Steps to Using Data in an Imperfect Data World
    This isn’t just a consumer advertising trend, increasingly B2B advertising is being driven by data as well. For B2B marketing organizations, Bizo continues to develop more robust data. Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. Data is reinventing the online advertising market.
  • MARKETING INSIDER GROUP  |  THURSDAY, FEBRUARY 14, 2013
    [B2B] Is Culture The Key To Success In The Future Of Marketing?
    I have covered some of his team’s work before including the Content Marketing Checklist and their must-read B2B Marketing Manifesto. I gravitated towards B2B marketing because I prefer convincing someone to do something instead of manipulating them into doing it (sorry, B2C guys). Now we’re on the amazing learning curve that is content marketing, along with our clients and the wider B2B community. appeared first on B2B Marketing Insider.
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 17, 2013
    [B2B] What Is The Future Of Content Marketing?
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. This was the biggest marketing conference I have ever attended. And it represented a huge increase over the 1,000 marketers who attended last year.
  • LATTICE  |  TUESDAY, SEPTEMBER 19, 2017
    [B2B] What I learned at #GrowthWithAI
    Last week, Lattice and Dun and Bradstreet hosted a breakfast with B2B sales and marketing innovators from companies like Sirius Decisions, Adobe, Dell EMC, Thomson Reuters, Liberty Mutual, Akamai, etc. There were a few key points I took away from the different speaker presentations and follow-on discussions
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [B2B] Understanding Intent Behind Content Consumption
    B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Related: B2B Content Is a Dead End. You know millions of people saw your content. But do you know the answer to the more important question: why did they take the time to read it or watch it? It isn’t because it was widely shared on Twitter or LinkedIn.
  • MODERN MARKETING  |  MONDAY, APRIL 11, 2011
    [B2B] Searching For the Elusive Net New Name
    Demand Generation Acquisition b2b marketing benchmarking database health database marketing Event Marketing lead management marketing analysis marketing programs marketing qualified leads metrics net new names revenue generation targeting and segmentation webinars whitepapersby Elle Woulfe | Tweet this. In demand generation , we employ a myriad of tactics to grow our databases, feed our nurturing campaigns and, eventually, drive qualified sales opportunities and revenue.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [B2B] A New Way To Connect Twitter To Lead Generation
    B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Retargeting From Social Media Like many B2B marketers looking to drive engagement, you share content and drive conversation around other people’s content. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this!
  • MODERN B2B MARKETING  |  SUNDAY, MAY 8, 2011
    [B2B] What Opens an Executive’s Wallet? – plus other answers about Provocation-Based Selling
    – plus other answers about Provocation-Based Selling was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales Bill Binch complex sale Kathleen Schaub no budget Provocation-based solution sellingby Andrew Spoeth This post has been contributed by Kathleen Schaub, principal consultant at TrellisOne Consulting and former VP of Marketing at Sybase.
  • RADIUS  |  WEDNESDAY, DECEMBER 7, 2016
    [B2B] 5 Tips To Take Your Holiday Emails From Naughty To Nice
    B2B Marketing email best practices email marketing email mistakes holiday emails Outbound Email tips for email marketing‘Tis the season to be jolly….and and send out holiday emails to your prospects. If you’re like us, you’ve probably had your holiday email schedule locked and ready to go for some time now. But as you do your final checks and get ready to hit ‘Send’, it’s important to make sure you haven’t overlooked any key details.
  • RADIUS  |  WEDNESDAY, DECEMBER 7, 2016
    [B2B] 5 Tips To Take Your Holiday Emails From Naughty To Nice
    B2B Marketing email best practices email marketing email mistakes holiday emails Outbound Email tips for email marketing‘Tis the season to be jolly….and and send out holiday emails to your prospects. If you’re like us, you’ve probably had your holiday email schedule locked and ready to go for some time now. But as you do your final checks and get ready to hit ‘Send’, it’s important to make sure you haven’t overlooked any key details.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 10, 2009
    [B2B] Sales 2.0 Conference - Live Twitter Stream #sales20
    inside sales b2b sales Tags: inbound marketing b2b marketing twitter sales2.0 I'm at the Sales 2.0 Conference in Chicago. Below is the twitter stream coming from the attendees. Looking forward to meeting all the folks that participated in the Sales 2.0 Thought Leader Interviews.
  • MARKETING INSIDER GROUP  |  TUESDAY, MARCH 27, 2012
    [B2B] Inbound Marketing: Do You Have A Content Destination?
    B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. Vendor content in B2B Marketing should go beyond the need to simply explain your product, the strategy behind it and the features and benefits that support it. There are colleagues to convince, bosses to educate, accountants to please and more.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 31, 2009
    [B2B] Sales 2.0 Conference - Interview with Kevin Hooper of HP
    The last question will sound odd, but every interview on my blog finishes with the B2B Marketing Thought leaders Curry Poll. sales b2b sales Tags: thought leader interviews b2b events genius.com curry b2b marketing sales2.0 Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Conference in Chicago. Kevin joined the HP team as Vice President of the U.S. Commercial Business Segment in 2007.
  • OVERGROUND  |  WEDNESDAY, NOVEMBER 5, 2014
    [B2B] How Display Media Retargeting Works in B2B Marketing
    Display Retargeting (or Behavioral Retargeting) re-engages 98% of web browsers who directly visit a website or arrive via search engine queries, but do not enter the conversion funnel during their first visit. Only 2% of initially visiting website traffic converts during a first visit
  • KAON  |  FRIDAY, JUNE 5, 2015
    [B2B] Check out the hottest technologies at CiscoLive! 2015
    Filed under: Uncategorized Tagged: 3D Products , B2B , CiscoLive!2015 Uncategorized 3D Products B2B CiscoLive!2015 Stop by these booths at CiscoLive! 2015 in San Diego on June 8-11 to see the hottest interactive tools used by leading network, telecom, and storage companies to differentiate their products and engage prospects! Check us out on LinkedIn for more updates! 2015 , interactive marketing , Kaon 3D Product App , Kaon Interactive , SanDiego.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JULY 20, 2012
    [B2B] From insight to action
    B2B market research B2B Marketing Magazine column B2B research techniquesSometimes the biggest challenge with customer insight is not doing the research, but doing something with it. You start with determination to put the customer at the centre of decisions. You carefully design a robust survey. You intelligently analyse the findings to get to the heart of the issue. Then…. Well, nothing. The research becomes an academic exercise rather than a catalyst spurring action.
  • ETRIGUE  |  MONDAY, FEBRUARY 27, 2017
    [B2B] Marketing Automation Apprehension
    B2B Marketing Email Marketing Lead Generation Marketing Automation B2B education B2B marketing marketing automation systemsDespite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 15, 2013
    [B2B] How to Appeal to Buyer’s Caution
    Every purchase puts a B2B buyer’s job at risk, perhaps more so now than ever before because of the mountain of information buyers are expected to know before entering a B2B deal. This doesn’t happen in the real world – especially not with complex B2B products and services. Buyers can – and will – learn about your products online.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [B2B] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Being great at B2B sales means being great at relationships. The better you relate to people, the better your B2B sales skills will get. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 9, 2012
    [B2B] #Sales #Productivity – Getting More Bang for Your Buck
    While many B2B sales executives do not realize it, sales volume and sales productivity are not the same thing. Being great at B2B sales means being great at relationships. The better you relate to people, the better your B2B sales skills will get. Without good sales productivity, it can cost a company quite a bit of overhead to make just one sale. However, with good sales productivity, it can lower your business costs and increase profits.
  • VIDYARD  |  THURSDAY, JANUARY 7, 2016
    [B2B] The 3 Massive Marketing Hang-ups Account-Based Marketing Can Solve
    A recent SiriusDecisions report found that 52 percent of B2B companies already have a pilot program for ABM. Historically, lead generation has been the engine that drives B2B profits. Traditional B2B marketing has been very focused on individual leads. B2B purchase decisions aren’t usually made by one person, but rather by a group of people with divergent interests and priorities.
  • MARKETING INSIDER GROUP  |  THURSDAY, DECEMBER 22, 2011
    [B2B] 40 Awesome Marketing Tweets From 2011
    I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. link] #B2B. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Google B2B Team. RT @ derekedmond : Latest Post: 18 B2B Marketing Presentations to Favorite on #Slideshare [link] via @ komarketing #B2B. RT @ ErinE : How Can #B2B Marketing Become More Social?
  • MARKETING INSIDER GROUP  |  THURSDAY, JULY 10, 2014
    [B2B] Content Marketing? Just Deliver Content People Want
    Colin Haas: “What one emerging media are you most excited about for B2B? I think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. If you want more information on this topic, reach out to me via Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. Just Deliver Content People Want appeared first on B2B Marketing Insider.
  • MODERN MARKETING  |  MONDAY, MAY 29, 2017
    [B2B] The Mystery of Marketing Automation. Solved
    "42% of B2B marketers identified marketing automation as a tool they planned to test or deploy in 2016" Despite this upward trend, 59% of companies do not yet fully use the technology they have available. Marketing automation is one of the great recent developments of our industry. Not only is everyone talking about it, but more and more companies and marketers are trying to use it.
  • MARKETING INSIDER GROUP  |  MONDAY, OCTOBER 19, 2015
    [B2B] 20 Experts Provide Their Content Marketing Predictions For 2016
    Whether it’s Facebook Live, video on Twitter, Periscope, Blab, Instagram, Vine or the old standby YouTube, 2016 will be the year when video becomes a primary content marketing consideration for all brands – even B2B. Marketers will improve on their ability to measure the value of their Content Marketing – currently according to CMI, only 30% of B2B marketers can measure the value of their content marketing spend.
  • MODERN MARKETING  |  TUESDAY, JUNE 17, 2014
    [B2B] John Legend Coming to Interact 2014
    by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe.
  • EMEDIA  |  FRIDAY, OCTOBER 14, 2016
    [B2B] Pros and Cons of Webinars
    Webinars can be great B2B lead gen and brand building opportunities. This article discusses some of the pros and cons of webinars so that, if and when you decide to make one of your own, you do it the right way. Webinars Content Creation Blog Blog Post Homepage Webinar Development Resources
  • BIZIBLE  |  MONDAY, OCTOBER 19, 2015
    [B2B] Introducing The First Annual State of Pipeline Marketing Report
    It’s a unique view into how today’s technology and data-driven B2B marketers gain insights into their sales and marketing funnel. The State of Pipeline Marketing offers an in depth look into B2B marketing programs to help today’s marketers navigate the complex world of marketing technology, performance measurement, and marketing attribution.
  • OKTOPOST  |  TUESDAY, SEPTEMBER 5, 2017
    [B2B] 7 Best-Practices for Visual Marketing on Social Media
    It’s interesting to see how more and more B2B companies are jumping on the visual marketing bandwagon, which begs the question: how will you stand out? Visual marketing is a cost-effective way to engage your audience on social media. It encompasses a range of strategies that vary from using simple photographs to crafting infographics and videos.
  • AKOONU  |  THURSDAY, FEBRUARY 25, 2016
    [B2B] ABM is Becoming a Way of Life, But Its Potential Can’t Be Fully Realized Without Journey Mapping
    For B2B companies, their internal sales cycle is a reflection of their customers’ buying journey. This buyer’s journey involves multiple people within an organization (or account) vs. a single person. This group of individuals consists of collective decision-makers who all influence purchasing in different ways, in different degrees, and at different times on behalf of their company. Buyer's Journey
  • KEO MARKETING  |  WEDNESDAY, JUNE 14, 2017
    [B2B] What Is the Difference Between ABM and Key Account Marketing?
    Key account marketing and ABM both involve targeting key account stakeholders to drive B2B sales. For that reason, account based marketing, the successor to key account marketing, has emerged as a favored outbound marketing strategy of B2B companies. According to a survey from SiriusDecisions, 92% of B2B marketers say that ABM is “very” or “extremely” important to their marketing efforts.
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] Sales and Marketing: Moving From Content to Conversations
    Equipping B2B sales teams with the relevant content that helps them have long-term conversations with buyers is hard. B2B B2B Marketing Business Development Content Marketing Content Marketing Institute Content Marketing World Content Strategy DemandGen Marketing Marketing Sales Alignment Sales Sales Enablement Corporate Visions CSC Gary Van Prooyen Hewlett Packard HP Kevin Thomas Motorola Solutions Nick Panayi sales enablement Tim Riesterer September 16, 2014.
  • MODERN MARKETING  |  TUESDAY, MAY 17, 2016
    [B2B] Fifty Percent of CMOs Are Hopefully Optimistic About Personalization
    And before I go on, make no mistake about it: Personalization is vital for success for both B2C AND B2B marketers. As the report states: " Once thought to be the domain of B2C marketers looking to replicate a highly individualized commerce experience or even in-person concierge services, personalization has quickly become a requirement for B2B engagement." Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once.
  • THE B2B RESEARCH BLOG  |  FRIDAY, OCTOBER 12, 2012
    [B2B] How do we align sales and marketing?
    At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum. The B2B Barometer finds that 79% of B2B organisations experience such a disconnect; 28% describe the mis-alignment as “significant”. appeared first on Circle Research - B2B market research agency Ever looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy?
  • MODERN MARKETING  |  FRIDAY, JULY 13, 2012
    [B2B] Can the Future of Technology be Found in Your Sink?
    Digital Marketing Altimeter b2b marketing big data Content Marketing data iPads tabletsby Joe Chernov | Tweet this Friend and advisor Chris Silva and I were chatting with a small group about the role technology may eventually play in our lives. If the future plays out as Chris and his Altimeter colleagues imagine , the lines that divide the form and function of the inter-connected devices that surround us will blur, if not disappear entirely.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 13, 2012
    [B2B] Developing a Unique Selling Proposition [USP]
    Companies should be providing those things that their competition doesn’t, in a way that is valuable to the B2B sales prospect. Sales Management Advanta b2b sales Basic Questions Differentiation Existing Customers Experiences Nbsp Price Advantage Price Leader Reason Sales Prospect Salesperson Sum Total Unique Selling Proposition Unique Selling Proposition Usp Wal Mart
  • LEADSPACE  |  THURSDAY, SEPTEMBER 1, 2016
    [B2B] How to Double Lead Conversion In Half the Time: Spigit Case Study
    Particularly in B2B marketing, you should never be sacrificing quality for sheer quantity. Marketing ABM account-based marketing b2b marketing intelligence lead conversion lead generation lead-to-account matching ROI SpigitSpigit, a leader in innovation management software with over 5 million users, had a curious problem: too many leads. How could that possibly be a problem, you ask? Well, generating leads is great.
  • NAVIGATE THE CHANNEL  |  THURSDAY, NOVEMBER 9, 2017
    [B2B] Why LinkedIn is Better for Marketing at Scale
    B2B LinkedIn Marketing Social Media LinkedIn marketing strategies LinkedIn target audienceWhen it’s time to target your prospects at scale, there is arguably no better platform than LinkedIn. It is well-known that LinkedIn is the best platform for targeting professionals in general, however, there is not a great deal of talk around the scale that LinkedIn provides.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy Today we take a look at some client testimonials on our work with them: Faith Leonard, Director of Marketing Boston Software Systems, Inc.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 26, 2011
    [B2B] Using E-mail Marketing for Lead Generation
    For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. Check out my post, “Using Auto-responders in B2B Demand Generation” for more on this and how to use it in your email marketing. B2B E-Mail Marketing B2B Lead Generation Industrial Marketing Strategies E-mail marketing industrial lead generation Industrial Marketing Manufacturing marketing
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [B2B] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [B2B] The Most Dangerous Opinion in Marketing: Yours
    Today, particularly for B2B marketers focused on driving engagement online, tests are relatively simple to execute. How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Has your personal experience with social media increased your perception of its marketing value? Do your watching and reading habits influence the publishers you advertise with? The Problem: Your Perspective You are not selling to yourself.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [B2B] 18 Must-Know Marketing Analytics and Metrics Experts
    18 Must-Know Marketing Analytics and Metrics Experts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Accountability B2B Marketing Marketing Analytics marketing forecasting marketing metrics marketing roiby Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? What if I told you it’s as easy as following 18 more people on Twitter?
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 1, 2013
    [B2B] Lead Generation: 5 tips to generate leads faster on LinkedIn
    A member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation.
  • KAON  |  WEDNESDAY, JULY 5, 2017
    [B2B] Your Quarterly Marketing Toolbox is Here
    2017’s Top 3 Disruptive B2B Marketing Technologies in Brand Quarterly. Filed under: 3D Products , Channel Partners , Geek Talk , Marketing Guru , News , Sales Tools , Uncategorized Tagged: augmented reality , B2B marketing , Becton Dickinson , Dx Awards , GE Healthcare , Google+ , Innovation , Lenovo , marketing , technology , virtual reality , VR. Check out this quarter’s Marketing Toolbox for the latest and greatest information from Kaon Interactive.
  • CANADIAN MARKETING ASSOCIATION  |  THURSDAY, MARCH 31, 2016
    [B2B] How to make market research and data insights actionable for B2B campaigns
    The following is a summary of key conference takeaways for B2B marketers on how to leverage data and analytics in the development of successful marketing campaigns. This case study answered the following questions for B2B marketers: What was behind the CIBC brand re-launch that B2B marketers can leverage? I had the opportunity to attend the CMA insights Conference earlier this month.
  • OVERGROUND  |  TUESDAY, FEBRUARY 10, 2015
    [B2B] 4 Sales Enablement Opportunities for B2B Marketing Leaders
    Sales enablement starts with aligning marketing and sales. An increasing number of B2Bs are merging sales and marketing to create a more diverse team. By sharing lead generation and lead nurturing roles, companies can use sales enablement to generate increased revenue
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 8, 2016
    [B2B] Data Driven Marketing: 7 Trends To Change Your Customer Relationship
    B2B & B2C converging : B2C marketing teams are starting to apply relationship strategies long used by B2B. In the meantime, B2B marketers are learning from B2C and using retargeting and other techniques to get to the leads as part of their cross-channel campaigns. Your company can either put the customer at the center of the strategy or become ancient history.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 30, 2012
    [B2B] Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success
    Winterberry and Forrester were specifically about online marketing, Gleanster and Marketing Sherpa were B2B surveys, and IBM and the two CMO Council studies were of general marketers. Since most B2B marketing is also online, it makes sense to look at the first four as one group and the other three as another. Now we see some interesting consistencies: • Budget isn’t much of an issue for the online and B2B marketers, but dominant for the mixed marketers.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [B2B] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [B2B] Infographic: How Event Marketing Can Boost Your Content Strategy
    Say you want to establish your company’s expertise in B2B software. According to the Content Marketing Institute , 68 percent of B2B marketers use event marketing, and 36 percent say it will be the most critical tactic for their content marketing success in 2017. Internet users are bombarded with ads on almost every app, website, and social platform.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 21, 2012
    [B2B] Repurposing Content – Making Blog Posts into White Papers
    In the world of B2B, content is king. But marketers often struggle keeping up with the sheer volume of content necessary to create thought leadership, attract visitors and gain authority on their targeted areas of expertise. When we speak of content, we often are referring to web content, blog posts, whitepapers, videos, webinars and social [.]. Blogs, Blogging Content Development
  • MARKETING ENVY  |  SUNDAY, JULY 16, 2017
    [B2B] Content Marketing Mistakes Many Tech Companies Are Making. Still.
    Reddit is a great network for B2B startups (if used correctly) and so is Quora, Slashdot, Dzone and many others. Content Marketing Lead Generation B2B MarketingReading Time: 6 easy minutes. Content marketing is the new normal. Few startups need to be persuaded that writing a company blog, releasing ebooks, whitepapers or creating webinars are powerful organic tools that ultimately affect the bottom line.
  • SNAPAPP  |  TUESDAY, OCTOBER 18, 2016
    [B2B] Which Came First: The Content or the Campaign?
    Data on the current state of B2B content marketing and feedback from those working within the industry offer insights into solutions – and it’s clear that communication and integrated teamwork lies at the core of more effective content and campaigns. Insights From the B2B State of Content Marketing. One of the first places we can look to answer this question is from a zoomed out, macro perspective of the B2B content marketing landscape as a whole. Thoughts From B2B Marketers.
  • MARKETING INSIDER GROUP  |  TUESDAY, MARCH 29, 2016
    [B2B] 10 Rocking Social Media and Content Marketing Insights
    10 Social Media & Content Marketing Lessons 10 Rolling Stones Songs To Inspire Your Social Media Strategy Just because you are a B2B marketer does not mean you. At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right?
  • BIZIBLE  |  THURSDAY, AUGUST 4, 2016
    [B2B] 11 Awesome Bizible Blog Posts On Marketing Operations
    Why The Next Generation of B2B CMOs Will Come From Marketing Operations. 8 B2B Martech Experts Share Their Perspective On Marketing Operations. Hear what leading B2B marketing brands have to say about the importance of operations. What's the bare minimum marketing technologies today's B2B organizations need to have in their tech stacks to be set up for success? We've written decent number of articles on marketing operations.
  • VIDYARD  |  TUESDAY, FEBRUARY 7, 2017
    [B2B] Sales and Marketing Must Join Forces or Get Left Behind
    B2B Buyers Mandate a New Charter for Marketing and Sales. Get the Forrester report B2B Buyers Mandate A New Charter For Marketing And Sales. How often does your marketing team sit in on sales calls? Or vice-versa, how much feedback does your sales team pass over to marketing about lead quality? The sad fact is, most of the time marketing and sales don’t talk as much as they should. But why?
  • THE CONTENT FACTOR  |  TUESDAY, APRIL 6, 2010
    [B2B] Whose Marketing Plan Is It, Anyway?
    There’s a chronic disconnect between the motivations of B2B marketers and their prospects. Tags: Business to Business (B2B) Buyer Perspective Content Strategy Until marketers fix it, they will contending with their prospects instead of influencing them. Does your marketing organization suffer from this disconnect? To find out, take a look at your marketing plan for the upcoming quarter. If it is like many, it is driven by internal events like these: read more.
  • LEADERSHIP  |  FRIDAY, JANUARY 6, 2017
    [B2B] Who will come out on top in 2017? Mobile or Desktop?
    Digital Marketing Infographics B2B desktop digital marketing ecommerce home infographic marketing marketing strategy mobile mobile marketing smartphone strategyI’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the trends relating to mobile internet usage – and what this means for desktop internet usage. Savvy marketers are advised to pay attention!
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 20, 2012
    [B2B] ROI now Guaranteed on Value Marketing Tools
    Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities. The ROI is guaranteed via delivery of a minimum number of high quality, better engaged leads directly to the B2B marketers’ marketing automation platform (MAP).
  • BIZIBLE  |  WEDNESDAY, JULY 12, 2017
    [B2B] A Deep Dive into the 2017 State of Account-Based Marketing Survey
    Recently, #FlipMyFunnel and the B2B News Network completed the annual State of ABM survey, which received responses from over 250 B2B marketers, with 60% at a director level or higher. It seems that last year B2B marketers were still trying to understand ABM and begin the process of implementing a program, but 2017 has marketers ramped and expanding their strategies.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 1, 2012
    [B2B] 10 Ways to Kickstart Your Inbound Marketing Program
    Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge. Focus has done a very good job of creating a community that allows them to offer this kind of content to a broad range of B2B marketers. You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [B2B] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    It’s a question that B2B organizations across the board are asking. The diversity of scenarios across the full B2B marketing spectrum is clearly evident. Here are some revealing statistics : 85% of B2B marketers using a marketing automation platform feel that they’re not using it to its full potential. B2B Online ). 31 percent of B2B marketers rated their marketing automation efforts as very effective; while 61% rated their efforts as only somewhat effective.
  • REACHFORCE  |  MONDAY, OCTOBER 27, 2014
    [B2B] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation B2B Marketing Ideas Marketing and Sales Alignment Marketing Tips B2B personas buyer personas New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year. 2015 planning is kicking off and it’s going to be a big year for us!
  • RADIUS  |  MONDAY, MAY 15, 2017
    [B2B] 5 Reasons You Should Not Visit The Radius Booth At SiriusDecisions Summit
    Or, at least that’s the rhetoric used in B2B today. You’ll hear us highlight the importance of consistent, seamless journeys and explain in detail how B2B marketing teams can find success with a customer-centric model. B2B Marketing event marketing Radius Booth SiriusDecisions SummitWe hope you’re ready for some interesting conversations that drive revenue growth because the SiriusDecisions Summit is underway this week!
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 2, 2009
    [B2B] Marketing-for-Leads Guide: Step 9 – Who are your best prospects?
    To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools Step 9: Target the best companies and contacts with your lead-generation efforts. Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. Create three lists that rank your current customers using three criteria: Gross revenue.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 2, 2009
    [B2B] Marketing-for-Leads Guide: Step 9 - Who are your best prospects?
    To download the complete guide as a PDF, visit B2B Marketing-for-Leads Guide. Tags: B2B marketing B2B marketing tools Step 9: Target the best companies and contacts with your lead-generation efforts. Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies. Create three lists that rank your current customers using three criteria: Gross revenue.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [B2B] Exclusive video story: emc b2b marketing success formula: be fun, social and data driven
    Opentopic blog >> scoopnest.com The Next Web: An expert course to help you master data-driven marketing and social media: 97% off https://t.co/cIpGS7O0J8 cIpGS7O0J8 Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Request a demo scoopnest.com – Read complete article here. Marketing ROI Cmo marketing roi
  • MARKETING INSIDER GROUP  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    News/Commentary: Social Media B2B. B2B Bloggers. Savvy B2B Marketing. Personal (Marketer): B2B Marketing Insider. Chris Koch’s B2B Marketing Blog. The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small.
  • REACHFORCE  |  TUESDAY, NOVEMBER 4, 2014
    [B2B] Big Data Marketing: Mapping Your Marketing Database to Your REAL Customers
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Marketing Tips Sales and Marketing Tips Big Data Marketing marketing insight Buyer Personas Identified: check. Message Persona Created: check. Now it’s time to roll up your sleeves and dig in to the existing house list and see what you have, where you have gaps and create a plan to connect the dots.
  • THE POINT  |  TUESDAY, DECEMBER 28, 2010
    [B2B] In Email Marketing, Don’t Ask Questions
    B2B Marketing Copywriting Creative E-mail email marketing b2b lead generation cybersource email copywriting email creativeIf you’re in the, say: Widget Alignment business, you can be forgiven for thinking that your lead generation programs should be laser-focused on finding people that need their widgets aligned.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [B2B] Inbound Marketing, The Über List for Outbound Marketers
    Tags: hubspot onesource netprospex b2b marketing outbound marketing demand gen b2b sales lead gen inbound marketing inside sales jigsaw sales2.0
  • SMASHMOUTH MARKETING  |  FRIDAY, SEPTEMBER 4, 2009
    [B2B] Lead Generation Tip - Make Your Social Media Presence Known
    Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [B2B] Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan
    by Maria Pergolino Mobile is a must in this hand-held device-filled world- even for B2B marketers. Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing lead generationA ndroids, iPhones, iPads, Kindles: Mobile devices are getting more varied and pervasive.
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