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  • ANNUITAS  |  TUESDAY, FEBRUARY 3, 2015
    [B2B] ANNUITAS Names Jennifer L. Harmel EVP and Principal
    B2B demand-generation strategist leads firm’s strategic client programs . Based in the firm’s Houston location, Harmel has over 20 years of experience driving strategy and integrated demand programs for B2B companies. ANNUITAS is a Demand Generation Strategy firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS Names Jennifer L.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 13, 2013
    [B2B] 8 Steps To Effective Content For Social Media [Slides]
    Please join me on my social networks Twitter , LinkedIn , Facebook and Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. The post 8 Steps To Effective Content For Social Media [Slides] appeared first on B2B Marketing Insider. For the third week in a row, I find myself at another amazing marketing conference.
  • TERMINUS  |  TUESDAY, OCTOBER 27, 2015
    [B2B] Terminus Featured on Georgia Public Broadcasting
    Opportunities in B2B account-based marketing and marketing technology (MarTech). Specifically in B2B, the MarTech innovation and growth in Atlanta is becoming so dominant now because of David (Cummings) and his exit, Spett said. Spett and his co-founders, Sangram Vajre and Eric Vass , all recognized there was a huge opportunity in the B2B marketing world for a software platform to do account-based marketing at scale, bringing a technology solution to a massively underserved market.
  • SALES ENGINE  |  FRIDAY, FEBRUARY 5, 2016
    [B2B] How many leads do you actually need from marketing?
    Since it’s become more difficult for sales people to get in front of prospects, many B2B companies are relying heavily on content marketing to supply top-of-the-funnel leads that can be converted into closed business. But how do they know if those marketing efforts are having impact on the bottom line? Of course, the number of leads that you need to increase your revenue is highly variable based on the deal size, cycle time and closing rates.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [B2B] Best Twitter Tips, Tools and Tactics of 2011
    Twitter for B2B Marketing. 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch. Derek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring. 9 Twitter Tips for B2B Marketing Success by Modern B2B Blogs. 15 Useful Twitter Tools for B2B Social Media by Social Media B2B. by B2B Marketing Insider.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [B2B] Millennial “hipsters” and boomer “hippies” – both socially engaged
    Agile Marketing B2B Marketing Content Marketing Internet Marketing Baby Boomers Brand Trust Millennials Socially Engaged It is irrefutable that the 75 million Baby Boomers brought about lasting social and cultural changes when they were younger, with their counter culture activism for human rights, self-expressive cravings, and other social conscious initiatives–especially during their anti-Vietnam rebellious protests in the late 1960’s and early 1970’s.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 13, 2013
    [B2B] Dearest Null: Why Don’t You Like Us?
    B2B Marketing Content Marketing Copywriting Internet Marketing Local Marketing Business E-mail Electronic mailing list email marketing marketing Newsletter How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes them click. Here are 10 email marketing tips from one who receives your newsletter. Every Monday morning, I’m Null.
  • MARKETRI  |  TUESDAY, AUGUST 27, 2013
    [B2B] Marketri LLC Expands with Addition of Marketing Coordinator
    DOYLESTOWN, Pennsylvania (August 27, 2013) – Marketri LLC, a full-service business-to-business (B2B) marketing consulting company, has hired Kara Sarvey, of Warrington, Pa. Marketri LLC provides results-driven marketing solutions for small to mid-sized B2B companies, including accounting, law, engineering, construction, management consulting, architecture and other professional services firms.
  • EXPERIENCE MARKETING INSIGHTS  |  FRIDAY, FEBRUARY 20, 2015
    [B2B] Fierce CMO: Study: B2B Marketers Should Boost Social Efforts at Events
    FierceCMO shares insights from our research on social media marketing for events
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 9, 2011
    [B2B] Optimizing Landing Pages – Why Testing Is Critical
    by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion. To this point, let’s consider the following reasons and areas to test when creating effective B2B landing pages: Proof.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [B2B] Content Marketing and Choose Your Own Adventure Books
    Today, B2B marketers use content to meet [.]. Content B2B marketing Buying Cycle choose your own adventure content marketing CYOAChoose Your Own Adventure books were a staple when I was growing up. I could read them for hours, choosing different paths and seeing each outcome unfold. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book.
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [B2B] Understanding the 4 Pillars of Content Marketing
    Content marketing is hard — and, arguably, the explosion of software solutions that are designed to make content marketing easier for B2B organizations isn’t exactly helping. It’s in the B2B marketer’s best interest to create a number of different content formats (blog posts, video, infographics, etc.) Building a subscriber list — Email marketing is still effective, especially for B2B content distribution.
  • MARKETING INSIDER GROUP  |  TUESDAY, MAY 7, 2013
    [B2B] Social Selling: A Day In The Life of A Social Sales Person
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Social Selling: A Day In The Life of A Social Sales Person appeared first on B2B Marketing Insider. Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [B2B] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    Sales Data Sales Intelligence Social Selling 6 degrees of separation b2b sales connections kevin bacon Sales Sales 2.0 Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of IBM.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [B2B] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter. Optimizing for revenue over clicks and leads is the key to a pipeline marketing strategy and B2B marketing success.
  • MARKETING INSIDER GROUP  |  MONDAY, APRIL 28, 2014
    [B2B] The Top 100 Bloggers On Triberr
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post The Top 100 Bloggers On Triberr appeared first on B2B Marketing Insider. Are you looking for a way to get more people to share your blog posts? . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer.
  • 6SENSE  |  TUESDAY, APRIL 5, 2016
    [B2B] 3 Reasons Marketers Can’t Afford to Ignore Data
    To accomplish this goal, B2B marketing and sales professionals must adapt to the new way B2B buyers make purchasing decisions. B2B companies have responded to the modern buying journey by investing in inbound marketing strategies mixed with various forms of data enrichment. Here are the 3 most important reasons B2B marketers simply can’t afford to ignore the importance of data and buying signals in today’s digital landscape. B2B Data Networks.
  • MODERN MARKETING  |  TUESDAY, JANUARY 12, 2016
    [B2B] Top Hashtags Used By CMOs and CIOs
    It's time once again for the CMO Social Stat of the month, brought to you by Oracle Marketing Cloud in partnership with Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers - a social stat which is based on data from the previous month.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JULY 30, 2014
    [B2B] 7 Skills To Look For When Hiring A Content Marketing Strategist
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post 7 Skills To Look For When Hiring A Content Marketing Strategist appeared first on B2B Marketing Insider. Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing.
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [B2B] How most Social Media experts are wrong about LinkedIn
    By taking a prospect-centric, rifle approach that is laser focused on very specific, targeted audiences, our clients (including professional service firms, technology companies, and other B2B organizations that have solutions starting at a minimum of $10,000) are generating leads and building real relationships. Before they invest heavily in your solutions, B2B buyers want to ensure that you understand their specific challenges.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [B2B] 11 Remarkable Guides to Marketing, Search, and Life
    What’s the best time to reach b2b sales prospects? B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] by salesforce Blog. Noting that “B2B buyer activity and research peaks at different times of the day, week, month and year,” Amanda Nelson showcases an infographic that reveals “when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone.”
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [B2B] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. The always-insightful Adam Holden-Bache contends that location-based services like Foursquare aren’t just for consumer marketers, and supplies ideas on how B2B marketers can capitalize such as through partnerships with non-competitive local businesses, incentives and rewards, and in event marketing (“Are you seeing a lot of your contacts attending certain business events?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 14, 2014
    [B2B] Lead Nurturing: Why good call scripts are built on storytelling
    In this B2B Lead Roundtable Blog post, we’ll break down a call script used for voicemails from a lead nurturing experiment to better understand how positioning your “ask” at the right time can aid your lead nurturing efforts. Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of teleprospecting gets it wrong. Intuitively, fast, upfront and to the point seems like a sound approach and I’m a big fan of brevity.
  • THE B2B RESEARCH BLOG  |  THURSDAY, MARCH 24, 2011
    [B2B] Air Cargo News: Interview with Circle’s Andy Booth
    B2B branding B2B customer loyalty B2B product and service development air cargo research aviation research segmentationI recently had the pleasure of being interviewed by legendary aviation journalist Peter Conway for Air Cargo News.
  • ACT-ON  |  THURSDAY, JUNE 30, 2016
    [B2B] Why Video Is the Future of Content Marketing
    Seventy-nine percent of B2B marketers say they’re using this tactic – and for good reason. If video is the future of content marketing (and I’m arguing that it is), how can B2B marketers more successfully unleash its power to more effectively connect and engage with customers? Perhaps as a natural outcome of that executive interest, 73 percent of B2B marketers say that video positively impacts their return on investment.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2009
    [B2B] Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
    This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads. As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 29, 2012
    [B2B] Visual Gold! The New Revolution of Content Marketing [Infographic]
    The New Revolution of Content Marketing [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix. The problem is that customer and prospects have less time for weighty words due to the current state of information overflow.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [B2B] Marketing’s Broken Foundation: Measurement
    Even though the importance of starting with good data should be obvious, B2B marketers are analyzing and optimizing marketing from a broken foundation. For many B2B companies, marketing’s key contribution may be qualified leads. Your Turn Are B2B marketers simply not disciplined when it comes to measurement, or is this a symptom of an overall lack of strategic planning in B2B marketing? Data is the foundation for analytics.
  • DISCOVERORG  |  FRIDAY, JULY 22, 2016
    [B2B] [eBook] Account-Based Marketing
    Account-Based Marketing Best Practices from the Industry Sale Operations Sales Development Sales Leadership & Management B2B Insights B2B Sales Insights ListenLoopLooking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [B2B] 8 Killer Tips for Harnessing the Power of SlideShare
    Social Media Marketing B2B lead generation leads slide share slideshare social social lead gen social media social media marketingSavvy marketers have called SlideShare the “sleeping giant.” But while this content distribution platform is giant , it’s no longer sleeping. The reach is massive, as it captures the attention of 70 million unique visitors monthly and is one of the top 100 most-visited websites in the world.
  • MODERN MARKETING  |  FRIDAY, MAY 27, 2016
    [B2B] Tips For Getting More Out of Marketing Automation
    B2B marketing automation success usually comes down to three factors: leads, leads and leads. CMSWire author Michael Rooney reported that according to research by Regalix, the top three objectives for marketing automation in the B2B sector are improving lead nurturing, improving lead quality and increasing lead generation. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation.
  • MARKETING INSIDER GROUP  |  MONDAY, JULY 21, 2014
    [B2B] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. The post Content Marketing ROI – More Than A Trip Down The Rabbit Hole appeared first on B2B Marketing Insider. In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2011
    [B2B] Panning For Gold: Capturing the Sales Leads You Really Want
    Brian Carroll, B2B Lead Roundtable Blog. Learn more about B2B Marketing best practices, including lead generation, lead scoring and Marketing ROI, by visiting the Marketo resource center. Panning For Gold: Capturing the Sales Leads You Really Want was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Management analytics lead generation ROI analytics sales lead sales leads
  • B2B MEMES  |  TUESDAY, NOVEMBER 15, 2011
    [B2B] Want to Twitter Better? Diversify Your Pronouns
    ” Back in August, I did an informal study of one B2B publisher’s editorial use of Twitter, and found that most tweets tended to be promotional (linking to in-house sources) rather than curatorial (linking elsewhere) or conversational (engaging with users). Related posts: Do B2B Editors Get Twitter? Journalism Social Media B2B publishing conversation curation Ethan Klapper Joe Pulizzi mainstream media Mathew Ingram Megan Garber Pew Center promotion pronouns Twitter
  • THE POINT  |  THURSDAY, SEPTEMBER 16, 2010
    [B2B] Does Renting Email Lists Make Sense Any More?
    Here was a way to reach targeted lists of B2B decision-makers and generate virtually instant results for our clients. I can vividly remember getting 8-10 percent response from rented lists in the early days, but even 1 percent response from a rented B2B email list today is considered wildly successful by most standards. Tags: B2B Marketing Campaign Strategy Direct Mail E-mail Lists direct marketing email marketing lead generation email lists list rental
  • ANNUITAS  |  MONDAY, APRIL 1, 2013
    [B2B] Metrics That Matter
    Blog B2B Marketing Demand Generation Demand Process Transformation Lead management Metrics Demand programs strategized? Check. Marketing automation optimized? Check.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [B2B] Facebook gave us the last piece of the Earned Media puzzle
    Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. Will Facebook replace your B2B Marketing email system? A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Take a look at the original posting below …. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm.
  • DISCOVERORG  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] 3 Reasons for Low ROI from a Trade Show (with ways to improve)
    DiscoverOrg has a unique relationship with over 250 B2B publishers, who feed our OppAlerts tool with massive amounts of content consumption data, allowing you to identify the right person at the right company with the right message to shape their vision for your solution. Best Practices from the Industry Data Driven Marketing IT Sales Strategies Sales Development Sales Leadership & Management B2B Insights B2B Sales Insights Maximizing ROI OppAlerts Tradeshows
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 18, 2010
    [B2B] Book Review: SNAP Selling
    Though written primarily for sales professionals, SNAP Selling is equally valuable to b2b marketers who support their sales teams. Tags: Book Reviews b2b marketing b2b sales book review compelling value proposition Jill Konrath sales model sales process SNAP Selling Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ?
  • WEBBIQUITY  |  FRIDAY, JANUARY 15, 2010
    [B2B] How Social Media Changed the Sales Cycle into the Buying Cycle
    Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Tags: Social Media Marketing b2b sales cycle b2b sales process blogging LinkedIn sales collateral social media trade magazines Twitter Web Presence Optimization WPO
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, DECEMBER 11, 2009
    [B2B] Why are You Making it so Hard for People to Mention You in Tweets?
    Tags: B2B Social Media B2B Blogs B2B Social Networking
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 9, 2013
    [B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web Strategy Today we take a look at some client testimonials on our work with them: Chris Richie, Communications Manager at Special Olympics Massachusetts : “The proof is not just in the product at eMagine.
  • GET SMART CONTENT  |  THURSDAY, OCTOBER 5, 2017
    [B2B] How Personalization Takes the Scary Out of Your Demand Unit Waterfall
    If you’re a B2B marketer, I don’t have to tell you that B2B marketing is hard. Prospects are getting harder to engage with, buying groups are growing in complexity, and marketers struggle to find the right data to understand and resonate with buyers. It’s scary stuff, cue halloween costumes! Join the upcoming webinar and we’ll solve all your problems, just kidding – but we will help you learn from experts in demand marketing.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [B2B] Sales Enablement Danger
    It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Earlier this year, the ANNUITAS B2B Demand Generation Study reported the majority of firms (69%) are seeing only marginal effectiveness from their demand generation programs, to which marketing automation is the underlying technology enabler.
  • REACHFORCE  |  THURSDAY, MARCH 19, 2015
    [B2B] 6 High Converting Landing Pages that May Surprise You
    Creating high-converting landing pages for B2B products requires careful understanding and design that focuses on outstanding copy and presentation. B2B Marketing Ideas Marketing Tips marketing marketing insight Without these, landing pages can’t deliver the results you want. Your landing page has to put the user first and communicate your value proposition clearly. Each campaign you run and each offer you create should have […].
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 3, 2017
    [B2B] Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage
    These days pretty much everyone has got the message, and 88% of B2B marketers are using content marketing in their strategies. The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the bandwagon, means that the world is awash with content marketing. One of the main principles that B2B marketers are embracing in 2017 and beyond is that content should only be created for real people, and not for search engines.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [B2B] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    A lot has changed in the B2B buying process over the years. The B2B buying process is broken. For years the emphasis in the B2B market has been on sales acceleration — moving prospects ever faster through the sales and marketing funnel, and the funnel mistakenly being seen as the buying journey. However, B2B buying has also changed at the organizational level, as the number of people involved in purchasing decisions has climbed from an average of 5.4
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 18, 2015
    [B2B] The secrets of employee motivation
    The post The secrets of employee motivation appeared first on Circle Research - B2B market research company In her latest blog for Quirk’s Marketing Research Review , Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent…. Research is a people business. Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [B2B] Marketo’s Lead Nurturing in Less Than 5 Minutes
    Marketo’s Lead Nurturing in Less Than 5 Minutes was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Lead Nurturing b2b marketing Brainshark cheat sheet lead nuturing webinarby Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [B2B] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
    5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul Dunay, Related posts brought to you by Yet Another Related Posts Plugin. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [B2B] Provocation-based Selling: From No Budget to Signed Deal
    Provocation-based Selling: From No Budget to Signed Deal was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Sales budget executive prospect provocation-based sellingby Katie Byrnes There is no such thing as no budget. Every single senior executive has a budget, they just might not have a budget for you. The problem isn’t that there’s no budget, it’s that they don’t want to give it to you.
  • MARKETING INSIDER GROUP  |  MONDAY, OCTOBER 6, 2014
    [B2B] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post How To Break Through The Noise With The 3 Vs Of Content Marketing appeared first on B2B Marketing Insider. Today’s consumer is bombarded with thousands of marketing messages every single day.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [B2B] 15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in
    B2B Goodness. If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. Period. I would not normally make such a blanket statement, but I don''t want anyone to miss the point of this article. This week, I was able to speak at dreamforce for data.com , and shared in the frenzy with 130,000 other attendees.
  • MARKETING INSIDER GROUP  |  MONDAY, MARCH 31, 2014
    [B2B] Why Brands Need To Act Like Publishers
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post Why Brands Need To Act Like Publishers appeared first on B2B Marketing Insider. I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2011
    [B2B] Book Club: Conversations that Win the Complex Sale
    by Carol Fox We recently reviewed Conversations that Win the Complex Sale , a book aimed at helping sales people rethink their messaging, as part of our B2B Sales and Marketing Book Club. To learn more about the book, check out our B2B Sales and Marketing Book Club review , or visit the book’s website for some quick Brainshark videos on what the book is about and how it can help with sales. B2B Sales b2b sales and marketing book club sales leads
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [B2B] The 24 Best Visual Content Creation Tools
    More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. As noted here previously , the current preference for consuming B2B content in text rather than video or other visual forms won’t last. Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. ” — B2B PR Sense Blog. B2B PR Sense Blog.
  • KAON  |  THURSDAY, DECEMBER 3, 2015
    [B2B] Kaon Wins the EContent 100 Award
    Filed under: News , Uncategorized Tagged: B2B , Digital content , Digital Content Industry , Digital marketing , EContent100 , Kaon , Kaon Interactive , marketing. News Uncategorized B2B Digital content Digital Content Industry Digital marketing EContent100 Kaon Kaon Interactive marketingKaon Interactive wins the EContent 100 award! EContent 100 is the list of “companies that matter most” in the digital content industry.
  • BIZIBLE  |  MONDAY, JANUARY 30, 2017
    [B2B] Bizible Introduces Custom Attribution Modeling With Machine Learning Recommendation
    I’m excited to announce that Bizible now has full-funnel custom attribution modeling, which is the first and only B2B custom modeling backed by machine learning. This has long been our most requested feature and one that shows just how far B2B marketing measurement has come in just a few years.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 19, 2014
    [B2B] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
    Better B2B: How Staples is using predictive marketing technology and a constellation of data to make big revenue from its small business-to-business sales unit. “Instinct”—long the stuff of corporate American leadership legends like Jack Welch and Dave Packard, the latter of whom once famously said “Marketing is too important to be left to the marketing people.”
  • MARKETING INSIDER GROUP  |  THURSDAY, SEPTEMBER 1, 2016
    [B2B] Top 3 Causes Of Poor Or Missing Content [Video]
    Poor or missing content is an under-appreciated reason B2B selling organizations experience lower than projected new customer acquisition and revenue growth results. In this digital era, content is a primary driver of sales and marketing performance. High selling costs are both a symptom and additional casualty. In addition to adverse business impact, companies experience content costs […].
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [B2B] Notes from the Marketing Operations Executive Summit 2014
    ” – said no B2B salesperson ever #marketing #marketingopssummit. B2B buying has evolved but still VERY different. Redefine B2B from “business to business” to “business to buyer” – interesting @SherylPattek #marketingopssummit.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [B2B] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    by Jesse Noyes | Tweet this If you’ve done b2b marketing in the past decade, you know most of the research buyers do around products and services has moved online. Revenue Performance Management #DF11 b2b marketing buyer behavior CMO Dreamforce Dreamforce 2011 Eloqua Social Media SolarWinds Steve WoodsYou know this. But do you know what to do with this knowledge.
  • OVERGROUND  |  MONDAY, JUNE 13, 2016
    [B2B] 5 Keys to Evaluating a Sales Enablement Partner
    We outline 5 keys to evaluating a B2B sales enablement partner that will drive maximum value to your company by aligning sales strategies to your company's goals to improve business processes, win new business and increase revenue
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 12, 2016
    [B2B] What CMOs Really Think About Account-Based Marketing
    There’s no doubt that today’s B2B CMOs are taking a growing interest in account-based marketing. Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 28, 2016
    [B2B] The 3 Major Job Functions of a Marketing Operations Professional
    My friends outside of B2B marketing have asked me “What’s marketing operations?” and honestly, I found myself rambling with answers. Since marketing operations is such a new role, it’s still evolving and solidifying -- when speaking with people on MarketingOps.com and industry tradeshows, it seems every company thinks about it a little differently. However, I think it’s digestible to three distinct functions: technology, data, and alignment.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [B2B] Why a Powerful Brand Strategy is Crucial to Your Lead-to-Revenue Plan
    The post Why a Powerful Brand Strategy is Crucial to Your Lead-to-Revenue Plan appeared first on Great B2B Marketing. B2B Brand Brand Promise Branding Lead-to-Revenue lead-to-revenueWhen I published my recent book, The Essential Guide to Building Your Lead-to-Revenue (L2R) Machine™, I chose brand strategy as […].
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 19, 2016
    [B2B] InsideView Makes G2 Crowd’s “Best of 2015 User’s Choice” List
    G2 Crowd is kind of like Yelp for B2B software. They’ve collected more than 50,000 user reviews to help software buyers make better purchasing decisions. In 2014, we were named a “sales intelligence leader” by G2 Crowd. Last year, we were named a leader in G2 Crowd’s Grid report for sales intelligence tools.
  • MODERN MARKETING  |  FRIDAY, JUNE 17, 2016
    [B2B] What The Boss Can Teach Us About Marketing Automation
    WHAT SPRINGSTEEN KNEW ABOUT B2B MARKETING AUTOMATION. For anyone working in B2B marketing, it's hard to ignore the rapid ascendance of marketing automation over the past few years. Friday Five time - 5 curated recent articles on one specific topic. This time around it's Marketing Automation.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, NOVEMBER 2, 2011
    [B2B] The top 50 in sales lead management: Who do you pick to be on the list?
    B2B marketing News Sales lead managementDon't miss your opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2011. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th. Both members and non-members can vote. So why don't you click this link to cast your votes right now? link].
  • CHRIS KOCH  |  FRIDAY, JULY 9, 2010
    [B2B] Why serious games are a serious form of thought leadership marketing
    almost every B2B service ever created) explainable. This game deals with two of the most complex issues in B2B technology today: business process management (BPM) and service oriented architecture (SOA). Integrating mobile into B2B marketing (christopherakoch.com). Tags: Mobile Marketing Thought Leadership B2B marketing Marketing Strategy Social Media Video game Image by Getty Images via @daylife.
  • MARKETING INSIDER GROUP  |  TUESDAY, FEBRUARY 19, 2013
    [B2B] Is Big Data The Future of Marketing?
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Our Future of Marketing interview series continues with Steve McKee. Steve is the author of When Growth Stalls , the accompanying blog, Stalled, Stuck or Stale. He is also President of marketing agency McKee Wallwork. You can follow Steve on Facebook , Twitter and LinkedIn.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 7, 2015
    [B2B] Does Future Marketing Technology Require Perfect Data?
    I mentioned in my last post that I’ve started to think in terms of three realities: today (the next two years), tomorrow (two to five years out), and later (after five years). Like the famous New Yorker magazine cover that showed a detailed knowledge of Manhattan and increasingly vague view of more distant regions, our picture of the immediate future is much more nuanced than what happens farther out.
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 26, 2016
    [B2B] 8 Types of MarTech Tools Every Demand Marketer Needs
    B2B marketers specifically are investing heavily in tech to automate processes, engage new audiences, gain insights into marketing’s effectiveness and deliver increasingly innovative customer experiences. by Triniti Burton, modified by Opentopic Marketing technology now accounts for 33% of marketing budgets, according to Gartner’s CMO Spend Survey 2015-2016.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, AUGUST 26, 2011
    [B2B] Product Update: August 2011 Release
    Filed under: Product Updates Tagged: B2B , b2b sales , CRM , linkedin , netsuite , Sales 2.0 , Sales Intelligence , sales productivity , social selling , SugarCRM. Product Updates B2B b2b sales CRM linkedin netsuite Sales 2.0 On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 3, 2011
    [B2B] Social Selling Gets a New Face
    Filed under: Social Selling Tagged: B2B , b2b sales , customer 2.0 , Enterprise 2.0 , linkedin , marketing , Sales , Sales 2.0 , Sales Intelligence , sales productivity , sales prospecting , social intelligence , social media , social selling , twitter. Social Selling B2B b2b sales customer 2.0 It was a busy month and I’m catching up on some announcements.
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [B2B] Use Marketing Automation The Right Way
    I will spare the statistics that prove the buying process in B2B has drastically changed and if you are one of those who still refuse to accept and recognize that, I respectfully urge you to find a new profession. However, what I do find is the lack of change in response within most B2B organizations. Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [B2B] Why Content Curation Is Not The Answer
    The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Hallelujah! All your problems are solved! Enter curation, the glittering solution for today’s content marketers. On the surface curation sounds perfect.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [B2B] 7 Engaging CMO Interviews From 2016
    Xerox CMO: B2B Marketing Is Becoming More Persona-Driven. At 110 years old, Xerox is the epitome of a legacy B2B business. My take: Kennedy says B2B content is designed to capture attention adding that "In B2B, people are wearing their professional persona and they’re making big decisions on behalf of companies.
  • MODERN MARKETING  |  TUESDAY, JUNE 19, 2012
    [B2B] Get In On the #EloquaTour Book Giveaway
    Social Media b2b marketing Eloqua eloqua tour marketing automation revenue engine road to revenue social media marketingby Jesse Noyes | Tweet this How do you make an in-person more interactive? This is a question we ask often at Eloqua. When we take our rolling Road to Revenue Tour , our goal is to not only give attendees useful content, but to deliver a delightful experience to even those who couldn’t a delightful experience. That’s why we share photos , presentations and tweets.
  • MARKETING INSIDER GROUP  |  THURSDAY, DECEMBER 16, 2010
    [B2B] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Well as a B2B marketer, that sounds familiar doesn’t it? The Secret To B2B Social Media? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [B2B] The ABC’s of Email Marketing
    They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. In this vein, B2B email marketing campaigns can learn from B2C campaign best practices just as well as B2C campaigns can learn from B2B.
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [B2B] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
    July 29, 2015 – Business-to-business (B2B) marketing agency KEO Marketing Inc. a leading B2B marketing agency based in Phoenix, Arizona, develops and implements innovative strategies to help clients dramatically increase leads and sales. Business-to-business lead generation and marketing agency adds 2015 ranking to long list of recent awards and recognitions. . PHOENIX, Ariz.,
  • REACHFORCE  |  MONDAY, JUNE 11, 2012
    [B2B] Pinterest, Bob Marley, and HubSpot doing it right
    It’s also, at least for many B2B marketers, one of the most vexing. Tips and tricks appear from time to time (you can find one from HubSpot here , in fact) but comprehensive guides for B2B marketers are slim. Are there other pages you’ve seen as great examples for B2B marketers? B2B Lead Generation B2B Marketing Ideas Social MediaPinterest isn’t just one of the fastest-growing social media platforms around.
  • B2B MEMES  |  MONDAY, SEPTEMBER 17, 2012
    [B2B] Rethinking the Role of “Advertisers”
    ” It should be required reading for every B2B journalist and publisher. Content Marketing Ethics New-Media Models Advertising B2B publishing branded content content Ken Doctor Lewis DVorkin publishing models Sponsorships transparencyWriting last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch.
  • B2B MEMES  |  MONDAY, SEPTEMBER 17, 2012
    [B2B] Rethinking the Role of “Advertisers”
    ” It should be required reading for every B2B journalist and publisher. Content Marketing Ethics New-Media Models Advertising B2B publishing branded content content Ken Doctor Lewis DVorkin publishing models Sponsorships transparencyWriting last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch.
  • CHRIS KOCH  |  FRIDAY, APRIL 30, 2010
    [B2B] Where is your mobile marketing center of gravity?
    I’m going to be moderating a panel on this question (among others) at next week’s MarketingProfs’ B2B Forum in Boston. I’m sure that there will be opportunities and reasons for B2B to advertise on these things eventually, but that’s the easy part. I think that’s how we have to view mobile apps for B2B marketing. The classic B2B mobile applications have been internally focused, giving maintenance people access to service information while they are out in the field.
  • BIZIBLE  |  THURSDAY, FEBRUARY 25, 2016
    [B2B] [Infographic] Account-Based Marketing & Pipeline Marketing -- How Do They Stack Up?
    Comparing this marketing style to another proven effective method, Pipeline Marketing, can help B2B marketers determine which of the two is best, or if a mix of both could serve their organization well. That is the question, and you can see, B2B marketers have benefited immensely from both styles of marketing. Account-based marketing is a highly effective strategy, known for its exceptional ROI, excellent targeting practices, and overall streamlined efficiency.
  • AVITAGE  |  TUESDAY, SEPTEMBER 26, 2017
    [B2B] Sell, don’t market your way to success with new paradigm offers
    B2B companies bringing new offers to market risk long delays in product or solution uptake. To address this reality, many B2B selling organizations are shifting from the traditional product sales model that focuses on features, benefits, pricing and discounting. Too often this leads to direct failure. Failure rates range from 40% to 80%. Clearly a risky and expensive bet. This risk isn’t limited to startups.
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 4, 2011
    [B2B] Is Your Marketing Plan SMART?
    Here are my descriptions for SMART B2B marketing plans: Specific. B2B marketers need to ask if it is possible to attain results from their marketing. Tweet. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. I work with business owners of small to mid-size companies. Especially in tough economic times, they have limited resources to spend on marketing.
  • OPENTOPIC  |  TUESDAY, JUNE 7, 2016
    [B2B] How to Prepare Your Organization for Marketing Automation
    Opentopic blog >> marketingprofs.com For anyone working in B2B marketing, it’s hard to ignore the rapid ascendance of marketing automation over the past few years. of B2B enterprise marketers. If you take the time to dig below the undulating praise, however, you’ll see that the joys of marketing automation are not as clear-cut as you might first believe. Only 2.8% Cognitive Technology Cmo cognitive technology
  • MARKETING INSIDER GROUP  |  WEDNESDAY, FEBRUARY 26, 2014
    [B2B] 20+ Amazing Examples Of Content I Wish We Created
    Humor and B2B Marketing: A Love Story – The future of customer videos! And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post 20+ Amazing Examples Of Content I Wish We Created appeared first on B2B Marketing Insider. I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right?
  • THE CONTENT FACTOR  |  THURSDAY, SEPTEMBER 23, 2010
    [B2B] Multimedia Content on the Web: No Longer "New" Media
    Tags: Business to Business (B2B
  • DIGITAL B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [B2B] A Guide to Creating a Thought Leadership Campaign
    Situation: Your B2B company is not seen as a thought leader in your industry. However, establishing thought leadership is a common objective and many B2B marketing organizations continue to work within a campaign framework. Ideal or not, many B2B marketers need solutions that deliver real recognition as thought leaders within a campaign structure.
  • ANNUITAS  |  TUESDAY, APRIL 19, 2016
    [B2B] It’s a Marathon, Not a Sprint
    Yesterday’s event had me thinking about the phrase, “It’s a marathon, not a sprint” and what that means in B2B marketing because all too often, marketers and even executives think the solution to our problem is a quick fix. Too many times B2B marketers feel pressure to “do it now!” As a Boston marketer, I am slightly obsessed with the marathon. This year’s race was inspiring as always, full of iron-willed runners, supportive, cheering fans and lots of cowbells.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] What can the losing football coach teach us about making your sales quota?
    Consider this: 85% of B2B phone calls places by Sales Professionals go to Voice Mail and are never returned. According to Marketing Sherpa, B2B Buyers find the Sellers 80% of the time, usually online, and most often through their marketing content. Today’s B2B company must adjust their selling process to coincide with this new buying paradigm.
  • THE B2B RESEARCH BLOG  |  TUESDAY, DECEMBER 28, 2010
    [B2B] The French are stubborn
    Add to this the oft forgotten fact that B2B buyers are human. Various academic studies support this and show that even in B2B contexts the ‘made in’ label triggers beliefs about quality, reliability, innovation and price. B2B branding B2B Marketing Magazine column British Airways international marketing national brands stereotypesThe French are stubborn. Germans are meticulous. The British are intelligent.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [B2B] Sales Lead Generation – by Christopher Ryan
    I talk to a lot of B2B marketers and business owners and hear about the difficulties they are experiencing in sales lead generation and management. Outdated methods – the b2b marketing and sales world has shifted dramatically over the past decade. Tags: B2B Marketing B2B Sales Inbound Marketing Lead Generation Pull Marketing Sales Lead Generation Sales Leads
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 24, 2010
    [B2B] Social Media with Email Marketing – is it the Super Combo?
    Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.
  • MARKETING INSIDER GROUP  |  THURSDAY, MARCH 10, 2011
    [B2B] What Google’s New Algorithm Means For You
    I will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. What Does This Mean For B2B Marketers? Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Are you wondering how the recent news in the SEO world might affect you?
  • SNAPAPP  |  THURSDAY, APRIL 24, 2014
    [B2B] What Is Interactive Content And Why It Works?
    In fact, 93% of B2B marketers are currently using content marketing as part of their demand generation strategy and 58% of them plan to increase their content marketing budget over the next 12 months, according to the Content Marketing Institute. . To that point, the 2014 B2B Content Marketing Report found that almost half of B2B marketers say producing the kind of content that engages is now their biggest challenge.
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