What Works - What Doesn't

Pulling Case Studies Out of Customers

What Works - What Doesn't

One recent survey showed that case studies are the top form of content busy B2B buyers want to read. Content Marketing For IT Vendors B2B content marketing Content Marketing Institute customer case studies how to produce case studies tips for producing case studies

Skill Set For Content Marketing: Number Crunching and A Gut Feel

What Works - What Doesn't

Just how that will work is anyone’s guess – but if you have experience doing it in the B2B world (especially using HubSpot) I’d love to hear, and share, your insights.

Software Automates Sportswriting. Is B2B Content Marketing Next?

What Works - What Doesn't

Tags: Content Marketing B2B content B2B marketing content marketing content marketing tips demand generation marketing automation marketing tips quality white papers sportswriting StatSheet

Selling Your Weaknesses in B2B Content Marketing

What Works - What Doesn't

  Tags: Content Marketing B2B marketing content marketing content strategies HubSpot inbound marketing marketing automation social media truth in advertising I’ve long argued that admitting your product or service isn’t the right hammer for every nail is an effective way to sell.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

787 Lessons From Boeing For Content Marketers

What Works - What Doesn't

Content Marketing B2B marketing content marketing content marketing tips how to write a case study how to write a white paper tips for creating quality marketing collateral tips for white papers

787 Lessons From Boeing For Content Marketers

What Works - What Doesn't

Content Marketing B2B marketing content marketing content marketing tips how to write a case study how to write a white paper tips for creating quality marketing collateral tips for white papers

12 Quick Content Marketing Tips and Trends

What Works - What Doesn't

Content Marketing IT Marketing B2B marketing blogging tips content marketing content marketing trends for 2011 HubSpot Marketing Profs quick tips for content marketing Schwartz Communications social media

How Much Rope Should You Give a “Corporate Reporter?”

What Works - What Doesn't

Tags: Content Marketing B2B marketing trends Bob Scheier content marketing corporate reporter Eloqua IT marketing PR using content for marketing

The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

About Us

What Works - What Doesn't

billion B2B division of Motorola, achieving more than a 200 percent increase in year-over-year positive media coverage. Bob Scheier Associates is a writing and marketing services collaborative serving the information technology industry.

Press 65

Can PR Firms Find Gold in Marketing Automation Services?

What Works - What Doesn't

Tags: PR/Marketing Trends B2B marketing demand generation HubSpot marketing automation Marketo PR trends

PR 65

Finding the Mythical C-Level Exec

What Works - What Doesn't

Tags: B2B marketing Content marketing demand generation marketing segmentation

First Rule of Content Marketing: Don't Say Anything Dumb

What Works - What Doesn't

What’s the B2B equivalent of “heater gets hot?”. OK, maybe some people are so dumb they don’t know a heater gets hot. But they’re not who’s seeing your marketing content if you’re selling a big-ticket IT product or service.

Real Editors Don't Just Retweet

What Works - What Doesn't

  Tags: B2B marketing content marketing editorial strategy HubSpot “Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy.

RSS 65

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

To Sell A Conference, Give Away Last Year’s “Takeaways”

What Works - What Doesn't

Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows

First Rule of Content Creation: Don't Say Something Really Dumb

What Works - What Doesn't

So, what's the quivalent of “heater gets hot” in B2B content marketing? OK, maybe some people are so dumb they don’t know a heater gets hot. But they’re not who’s seeing your marketing content if you’re selling a big-ticket IT product or service.

What B2B Readers Want, Circa 2010

What Works - What Doesn't

I’ve had a great opportunity recently to learn what B2B customers want in content by – shock of shocks – asking them. So there it is, a grab-bag of sundry insights about how B2B customers want their industry news cooked up. Tags: Content Marketing B2B marketing; content marketing; social media; brandtelling

Boeing Redesigns Web Site Around Features. And the Business Case Is?

What Works - What Doesn't

Technorati Tags: Boeing , B2B marketing , content marketing , Web site design , marketing , public relations As a hopeless aviation geek, I love the new Boeing Web site which leads not with corporate boilerplate, but with big, splashy photos of its airplanes and its people doing cool things.

Sites 65

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

Software Consultancy: Why MA Is Hot

What Works - What Doesn't

It would seem PR and marketing firms can help their customers by delivering the skills, processes and content B2B companies need to make marketing automation software work. All of which begs the question: Which of these specific hurdles is most critical, and where do B2B vendors need help getting the benefits of MA software?

Amateur Bloggers Jump Ship, Pros Taking Over

What Works - What Doesn't

  When can you afford to leave B2B content to the crowd and when should you call in the pros?     B2B marketing blogging citizen journalism content marketing new media social media Web 2.0A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free.

Virtual Trade Shows for Mere Mortals

What Works - What Doesn't

SAP appears to have done a bang-up job with its combined physical and virtual customer conferences, according to B2B Magazine. Tags: Content Marketing IT Marketing B2B marketing content marketing lead generation lead nurturing readership tracking SAP virtual trade shows Not only did it focus on getting customers to talk to each other, (VS.

Why "Cost Per Lead" Is The Wrong Question

What Works - What Doesn't

Tags: B2B marketing content marketing CRM inbound marketing lead generation lead nurturing lead scoring marketing automation software

CPA 50

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Looking for Good Content? Go for Brains, Not Titles

What Works - What Doesn't

  Tags: B2B marketing content marketing corporate blogs marketing collateral newsletter marketing Journalism isn’t like marketing, and that isn’t just because journalists supposedly seek the truth, the whole truth and nothing but the truth. Reporters and editors take an extremely pragmatic, “whatever and whoever it takes” approach to getting good stories. That means choosing and quoting good sources based on their knowledge and credibility.

Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains

What Works - What Doesn't

  Tags: PR/Marketing Trends avoiding jargon B2B marketing communicating clearly content marketing free-lance writer how to write a press release PR tips writing effectively Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder.   You’re not sure how bad things are or when you can fix the situation.

Study: Top Execs DO Use Social Networks

What Works - What Doesn't

If customers are increasingly turning to each other for product information, does this leave B2B marketers out in the cold? But not to talk about the new appetizer they just tried at a trendy restaurant. A new study shows decision-makers, such as business buyers, are increasingly using social media such as LinkedIn and Twitter to make buying decisions. Trade publishers have tried, unsuccessfully, for years to build such on-line communities which they could control and mine.

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

The Dismal State of B2B Email Creative

The Point

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better.

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

B2B Marketing Trends for 2018

Act-On

Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. Account-Based Marketing Adaptive Marketing B2B Marketing Demand & Lead Generation Marketing Strategy Personalization Social Media Marketing Video

Trends 242

B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. B2B marketing Public relations B2B PR press releases

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

6 B2B Facebook Profile Hacks

Marketing Insider Group

Because of this, it’s a perfect channel for business, even B2B businesses. […]. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. The whole world knows what Facebook is.

9 Easy Ways to Get More Leads from Your B2B Blog

Act-On

Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leadsSubscribers and shares are great, but let's dig into how you can grab more leads from your blog right now.

Lead 255

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

Survey 196

The B2B Innovation Imperative

Fusion Marketing Partners

B2B B2B Innovation Disruptive Innovation b2b disruptive innovationIn his excellent article titled, An Open Letter to CEOs, Alex Osterwalder, co-founder of @Strategyzer, reported, “A recent McKinsey study […].

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth