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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

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Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.

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How B2B Brands Can Drive More Leads This Year

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In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

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Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss.

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What’s the Right Social Media Scheduling Tool for Your Business?

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appeared first on B2B Marketing Blog | Webbiquity. Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

The B2B Checklist for Evaluating Marketing Software

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However, with all the marketing software you have to choose from, you owe it to yourself—and your organization—to be a little selective in your B2B marketing technology choices. B2B Marketing Software Evaluation Checklist. Guest post by Ryan Gould.

Three Lean Tools to Try With Your Marketing Team

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The post Three Lean Tools to Try With Your Marketing Team appeared first on B2B Marketing Blog | Webbiquity. Guest post by Jon Terry. The planning for any strong marketing campaign should acknowledge one essential fact: change is inevitable.

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Eight Common SEO Myths Busted [Infographic]

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The post Eight Common SEO Myths Busted [Infographic] appeared first on B2B Marketing Blog | Webbiquity. Guest post by Imran Khan. SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal.

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Content Marketing Strategy: Five Essential Elements Based on 24 Stats

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According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. 44% of the fastest-growing B2B companies offer downloadable content, like ebooks or whitepapers. Yet—89% of B2B marketers claim they are now implementing a content marketing strategy.

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The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

8 Tips to Increase Your Organic Page Ranking in 2018

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The post 8 Tips to Increase Your Organic Page Ranking in 2018 appeared first on B2B Marketing Blog | Webbiquity. Guest post by Nathan Elly.

The Most Important Keyword for SEO in 2018

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Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity. Search rankings matter.

What Qualities Should You Look for in a Marketing Employee?

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appeared first on B2B Marketing Blog | Webbiquity. Guest post. Hiring is hard, particularly when you’re looking to hire someone for a role that is absolutely vital to your company’s success.

Nine Winning Digital Marketing Strategies From The B2B World

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But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

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Getting B2B Trade Show Attendees to Buy

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Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. This means that a generalized, “one size fits all” marketing strategy is arguably a bad approach to selling to the B2B customer.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

Improve Your Facebook Sales With These 10 Tips

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Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. The post Improve Your Facebook Sales With These 10 Tips appeared first on B2B Marketing Blog | Webbiquity. Guest post by Rachel Summers.

What is Blockchain and How Does it Impact Marketing?

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appeared first on B2B Marketing Blog | Webbiquity. Guest post by Nick Rojas. Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well.

Five Actionable Social Media Tips for Your Web Development Business

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The post Five Actionable Social Media Tips for Your Web Development Business appeared first on B2B Marketing Blog | Webbiquity. By David Gutierrez. A huge proportion of brand promotion is now done online, particularly through social media.

Nine Useful Social Media Marketing Stats: An Interactive Infographic Made with Venngage and ThingLink

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Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts

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But it’s not just millennial consumers: 40% of smartphone and tablet owners search for B2B products on those devices. ( But B2C emails get 57% more opens on mobile devices than B2B email. Among the key takeaways for B2B marketers are: Optimize for mobile search.

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Content Marketing Trends and Stats for 2018 [Infographic]

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According to research from the Content Marketing Institute (CMI), while 75% B2B organizations have a content marketing strategy, only 37% of them have it documented. The numbers speak for themselves: 91% of B2B and 86% of B2C marketers are planning to use content marketing in their campaigns.

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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

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It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each.

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How to Build a B2B Marketing Team

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With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. Here’s one useful sequence for growing a B2B marketing team from the first hire through a dozen employees (which can scale well beyond the $30 million revenue level).

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Top Link Building Techniques for B2B Companies (Infographic)

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Guest post by Harris Myers. Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

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The post Why Engagement On Your Social Platforms Is Important For Your Next Trade Show appeared first on B2B Marketing Blog | Webbiquity. Guest post by Reno Macri.

3 Tips for Using Social Media for B2B Marketing

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However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Here are three tips for using social media more effectively in your B2B marketing.

The Interactive Guide to On-Page SEO

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The post The Interactive Guide to On-Page SEO appeared first on B2B Marketing Blog | Webbiquity.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

Six Keys to Make It With Influencer Marketing

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This blog, Webbiquity, is dedicated to B2B marketing. Influencer Marketing Marketing Strategy Social Media Marketing B2B influencer marketing Babette Ten Haken blogger outreach influencer marketing strategy influencer marketing tips Robbie Richards Spider Man Voltaire

27 Actionable Content Marketing Tips [Infographic]

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But only 21% of B2B content marketers are successful at tracking ROI. The post 27 Actionable Content Marketing Tips [Infographic] appeared first on B2B Marketing Blog | Webbiquity. Marketers are now spending, on average, 25% of their overall budgets on content marketing. Yes, you read that right. So, as a content marketer, you need ensure that your content is producing results—and that you can provide the data to prove it.

Flip the Funnel: How To Use Micro-Influencers in 2018

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The post Flip the Funnel: How To Use Micro-Influencers in 2018 appeared first on B2B Marketing Blog | Webbiquity. Guest post by Steve Hill. As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base.

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11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy

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However, with B2B content marketing, rather than creating content that will be consumer-facing, your business is creating content for other businesses and the professionals who run them. You must use your B2B content marketing to build up your brand as a leader and as an expert resource in its field. However, the content for B2B marketing must do more than just create brand identity and show brand personality. Guest post by Sarah Saker.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Seven Things to Do as a New Leader

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The post Seven Things to Do as a New Leader appeared first on B2B Marketing Blog | Webbiquity. Guest post by Rachel Jackson. All your hard work has paid off.

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Five Content Marketing Tips for B2B Success

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While there is no perfect solution, B2B marketers should try to track engagement across the journey the customer is on through to a purchase. Guest post by Mark Pinnes.

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Three Ways Users Can Help Keep Twitter Vibrant

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Twitter’s difficulties are distressing to many B2B marketers. A continued decline for Twitter would be bad news for B2B marketing professionals, the loss of a valuable, versatile tool. Is Twitter dying? That seems to be a common question right now, according to Google.

Trade Show Takeaways: 12 Lessons from Past Successes and Failures

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The post Trade Show Takeaways: 12 Lessons from Past Successes and Failures appeared first on B2B Marketing Blog | Webbiquity. Guest post by Kelsey Stage. Searching for ways to ramp up your trade show performance?

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth