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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

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Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.

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How B2B Brands Can Drive More Leads This Year

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In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

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Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss.

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Five B2B Marketing Trends That Will Drive Ecommerce

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Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Guest post by Brian Mechem.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. First, B2B marketers are.

Nine Valuable Varieties of Online Business Tools

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The post Nine Valuable Varieties of Online Business Tools appeared first on B2B Marketing Blog | Webbiquity. Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”

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Why Reviews are Beginning to Matter for B2B Businesses

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Not as many people realize, however, that reviews have increasing influence for B2B companies—and their importance is only going to grow. Here’s why reviews are starting to matter more and more when it comes to B2B. It’s important to remember that B2B buyers are consumers too.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

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In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms.

Three Types of Tools to Use for Content Strategy and Planning

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Though more than 90% of B2B marketers now use content marketing in some way, many still struggle to do it productively. The post Three Types of Tools to Use for Content Strategy and Planning appeared first on B2B Marketing Blog | Webbiquity.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? within B2B sales have become so common. business-to-business (B2B) industry. in the B2B Industry?

Five Brand Building Tips for B2B Businesses

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But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. Guest post by Sreeram Sreenivasan.

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What’s So Funny About Digital Marketing? 2018 Edition

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3 Videos that Use Humanity to Build Trust in a B2B Audience. It’s not clear why B2B marketers need to be frequently reminded that our buyers are people, too! 7 B2B Companies Making Pretty Funny Content (Plus How They Did It). Should Your B2B Marketing Be More Fun?

8 Tips to Increase Your Organic Page Ranking in 2018

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The post 8 Tips to Increase Your Organic Page Ranking in 2018 appeared first on B2B Marketing Blog | Webbiquity. Guest post by Nathan Elly.

The B2B Checklist for Evaluating Marketing Software

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However, with all the marketing software you have to choose from, you owe it to yourself—and your organization—to be a little selective in your B2B marketing technology choices. B2B Marketing Software Evaluation Checklist. Guest post by Ryan Gould.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Getting B2B Trade Show Attendees to Buy

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Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. This means that a generalized, “one size fits all” marketing strategy is arguably a bad approach to selling to the B2B customer.

Seven Groups of Tools for Designing and Optimizing Websites

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Your B2B website and blog are the core of your content marketing efforts. Most B2B websites have a few common types of pages in the main menu: information about products or services, information about the company, a contact page, and a link to the company’s blog.

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Improve Your Facebook Sales With These 10 Tips

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Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. The post Improve Your Facebook Sales With These 10 Tips appeared first on B2B Marketing Blog | Webbiquity. Guest post by Rachel Summers.

Three Lean Tools to Try With Your Marketing Team

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The post Three Lean Tools to Try With Your Marketing Team appeared first on B2B Marketing Blog | Webbiquity. Guest post by Jon Terry. The planning for any strong marketing campaign should acknowledge one essential fact: change is inevitable.

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The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

The Most Important Keyword for SEO in 2018

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Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. The post The Most Important Keyword for SEO in 2018 appeared first on B2B Marketing Blog | Webbiquity. Search rankings matter.

Eight Common SEO Myths Busted [Infographic]

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The post Eight Common SEO Myths Busted [Infographic] appeared first on B2B Marketing Blog | Webbiquity. Guest post by Imran Khan. SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal.

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Nine Winning Digital Marketing Strategies From The B2B World

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But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

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Five Fatal Trade Show Mistakes You Must Avoid

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Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. The post Five Fatal Trade Show Mistakes You Must Avoid appeared first on B2B Marketing Blog | Webbiquity. Guest post by Jessica Kane.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

The Ultimate Guide to Content Marketing Tools: Introduction

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The post The Ultimate Guide to Content Marketing Tools: Introduction appeared first on B2B Marketing Blog | Webbiquity. Despite the vast and growing size of the marketing technology (martech) universe, it is possible to make sense of it.

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Content Marketing Strategy: Five Essential Elements Based on 24 Stats

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According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. 44% of the fastest-growing B2B companies offer downloadable content, like ebooks or whitepapers. Yet—89% of B2B marketers claim they are now implementing a content marketing strategy.

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What is Blockchain and How Does it Impact Marketing?

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appeared first on B2B Marketing Blog | Webbiquity. Guest post by Nick Rojas. Blockchain technology has made waves in the worlds of technology and finance for several years, but it’s only recently that it has begun to attract interest from other sectors as well.

Five Actionable Social Media Tips for Your Web Development Business

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The post Five Actionable Social Media Tips for Your Web Development Business appeared first on B2B Marketing Blog | Webbiquity. By David Gutierrez. A huge proportion of brand promotion is now done online, particularly through social media.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

Finding the Right Fit: Six Tips for Trade Show Evaluations

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According to recent research , 80% of marketers believe events are critical to their company’s success, and two-thirds of B2B marketers say live events are their most effective marketing channel. Guest post by Kelsey Stage. Thinking about which trade shows to participate in this year?

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

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It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each.

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The Art and Science of Delegation [Infographic]

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The post The Art and Science of Delegation [Infographic] appeared first on B2B Marketing Blog | Webbiquity. Guest post by Juliana Marulanda. Being an entrepreneur means being your own boss.

Content Marketing Trends and Stats for 2018 [Infographic]

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According to research from the Content Marketing Institute (CMI), while 75% B2B organizations have a content marketing strategy, only 37% of them have it documented. The numbers speak for themselves: 91% of B2B and 86% of B2C marketers are planning to use content marketing in their campaigns.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

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As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. In reality, educating and nurturing B2B buyers in this crowded digital space is tough. By merging PR and content marketing in your B2B marketing campaigns, of course.

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Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts

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But it’s not just millennial consumers: 40% of smartphone and tablet owners search for B2B products on those devices. ( But B2C emails get 57% more opens on mobile devices than B2B email. Among the key takeaways for B2B marketers are: Optimize for mobile search.

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How to Build a B2B Marketing Team

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With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. Here’s one useful sequence for growing a B2B marketing team from the first hire through a dozen employees (which can scale well beyond the $30 million revenue level).

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Seven Key Categories of Social Media Marketing Tools

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Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

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Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on. goods and services each year.