The Point

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

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How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. How should the average B2B marketer be looking to leverage intent data in their demand generation mix?

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Career Advice for a Young Marketer

The Point

B2B Marketing Business Marketing Careers Marketing Technology agency careers agency jobs marketing agency marketing career advice marketing careers marketing jobs

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The Dismal State of B2B Email Creative

The Point

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. First, B2B marketers are.

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

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Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business.

10 Great Ideas for Your Next Subject Line Test

The Point

Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently. Free Guide to Top B2B Email Mistakes. Spear’s Guide to Top B2B Email Mistakes.

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I Need Hot Leads, and I Need Them Now

The Point

B2B Marketing Campaign Strategy Demand Generation Demand Generation Agencies lead generation Lead Nurturing b2b lead generation b2b lead generation agency high tech marketing agency high-tech marketing hot leads hot sales leads lead generation agency

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

How to Market an Analyst Report

The Point

Technology marketers love analyst reports. Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? within B2B sales have become so common. business-to-business (B2B) industry. in the B2B Industry?

Tips for a Successful Competitive Campaign

The Point

B2B content B2B content strategy B2B Marketing Campaign Strategy Content marketing Creative Demand Generation lead generation lead generation content Uncategorized B2B agency b2b demand generation competitive campaign competitive campaigns demand generation agency lead generation strategy

Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. At face value, the results, due to be published in a report this June, paint a somewhat dim picture of the state of B2B marketing. B2B marketing leaders need to realize that technology alone does not drive change.

Does Demand Generation Really Generate Demand?

The Point

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.”. What does that mean exactly?

ABM is a Strategy, Not a Campaign.

The Point

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

People Don’t Read Your White Papers. Who Cares?

The Point

One of the primary reasons that so many B2B companies develop and publish content that is little more than a brochure in sheep’s clothing (besides the fact that too many product managers are writing white papers) is that marketers believe demand generation content needs to sell.

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Can You Shortcut ABM and Still Make it Work?

The Point

ABM Account-Based Marketing B2B Marketing Campaign Planning Campaign Strategy Marketing Technology Sales Enablement ABM agency ABM consultants ABM shortcuts Account Based Marketing customer marketing engagio marketing technology martech target account campaigns

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Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

B2B Marketers, particularly those focused on the SMB market, would be wise not to ignore traditional channels in their rush to digital. Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers.

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4 Simple Reasons for Why this Webinar Invitation Works

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B2B Marketing Content marketing Event Marketing Event Promotion Graphic Design Webinar Invitations Webinars emarketer Webinar best practices webinar campaigns webinar invitation webinar invitation tips webinar response Webinar successWebinars are a dime a dozen.

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The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Should You Use the Same Landing Page for Email and Online Ads?

The Point

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. My response: In short: no. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Direct Mail – sure, it’s more expensive, but guess what: relatively few B2B companies use mail, so there’s less competition.

High Bar Offers: Why Your Campaign May Be Asking Too Much

The Point

It’s ironic then, that in an Age of Account-Based Marketing (ABM) and Intent Data and IP-based Advertising, when B2B marketers are looking for any short cut possible to find, meet, engage, and close the prospect who is ready to buy, that high bar offers are more and more popular.

22 Potential Touchpoints for Your Next ABM Sales Play

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ABM Account-Based Marketing B2B Marketing inside sales Sales Enablement ABM agency ABM Campaigns ABM consultants abm play abm plays abm sales play Account Based Marketing bdr campaigns engagio Engagio partner sales enablement sdr campaigns

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Why Lead Nurturing Success Means Not Asking for the Sale

The Point

B2B content strategy B2B Marketing Campaign Strategy Content marketing Lead Nurturing lead nurturing content lead nurturing agency lead nurturing best practices lead nurturing consultants lead nurturing strategy lead nurturing success lead nurturing tips

Infographic: Top 10 Types of Demand Generation Content

The Point

The infographic below covers some of the most popular forms of B2B demand generation content, and some of the advantages and disadvantages of each. Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona.

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.”

8 Questions to Help You Decide if Your Content is Good Enough

The Point

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

Recapturing Lost Leads: Going After Form Abandoners

The Point

Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less so for those of us B2B types who deal in leads vs. transactions. Here are 3 key lessons B2B marketers can learn from the campaign: 1.

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Does Creative Still Matter in B2B Marketing?

The Point

As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic, measurable role in driving corporate success. But is data all that’s needed to drive B2B marketing success?

3 Problems You Need to Solve Before You Buy New Marketing Technology

The Point

And too often, we’re seeing those same companies – particularly in the B2B tech space where our firm works – investing in martech in advance of, or in place of, getting some very fundamental issues addressed. We marketers may be many things, but few of us can be described as patient.

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Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

Check out the infographic below to discover 29 proven tips, techniques, and strategies for better B2B email performance, adapted from this earlier post. An email campaign that fails to perform up to expectations could be failing on any number of fronts.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. B2B marketers are focused on the short term, to their detriment.

Infographic: 8 Ways to Get B2B Demand Gen Back on Track

The Point

Can technology solve every problem of the modern B2B marketer? Asked to name the two primary barriers to demand generation success, B2B marketers named 1) lack of budget and 2) lack of resources.

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An Email is Not a Campaign: the Case for Integrated Marketing

The Point

B2B Marketing Campaign Strategy Content marketing Demand Generation Event Marketing Integrated Marketing lead generation b2b lead generation integrated campaign integrated campaigns integrated demand generation integrated marketing agency lead generation agency

Do ABM Marketers Underestimate the Value of Messaging?

The Point

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives.

Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com The US government spends over $235 billion on. goods and services each year.