The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)


In a B2B context, a product video is used during the early stages of the buyer journey and it addresses almost every buyer persona. Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens.

The 7 Building Blocks of a Solid Content Marketing Plan


According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. CMI report revealed that this was the primary challenge for 56% of B2C marketers and 60% of B2B marketers.

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Use the Science of Emotion to Write Better Headlines


Fully 76 percent of B2B content marketers and 77 percent of B2C content marketers say they will create more content this year than in 2015, according to the latest benchmark reports by the Content Marketing Institute and MarketingProfs.

Why You Need to Create Buyer Personas (and How to Do It)


For B2B marketers — especially at the enterprise level — sales is often made to a team, not just one person. It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell proves it’s more than worth your while.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

How To Get More Mileage Out Of Your Content


Last year 88% of B2B marketers said they were using content marketing, but only 30% said that they were effective at it. Content marketing is “always on” and it’s putting new pressures on marketers.

What Working at an Apple Store Taught Me About Good Event Marketing


The statement is controversial because you either wholly agree or disagree – especially in B2B environments. That being said, doing an event “right” isn’t as easy as it seems, and to prove my point, here’s a quick/oversimplified list of things marketing teams need to do to ensure event ROI (note: we’re currently going through this list for MarketingProfs B2B Forum 2016 ). Can’t wait to see everyone at MarketingProfs B2B Forum 2016 !

How to Align Content Marketing and Demand Generation Teams


In fact, 85% of B2B content marketers say that their most important goal is lead generation. I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline.

Meet the New Engage (and introduce your audience to awesome content)


In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by CMI and MarketingProfs ). However, only 38% of B2C companies and 30% of B2B companies say they are actually effective at content marketing.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Cocktails, Content, and Solutions to the Consumer Journey


How B2B and B2C marketing teams execute similar yet different marketing campaigns. Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. Why the major changes?

10 Insightful Leadership Resources for Content Managers


This is especially true as “few managers have actually received formal training in management,” observes Linda Pophal of B2B content marketing firm Strategic Communications in a recent interview with Ragan. What’s the difference between a complacent team and an efficient one?

How to Become a Better Content Team Leader


According to CMI , 53% of B2B marketers have documented content marketing strategies and are subsequently more effective in their roles. We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources.

Three Reasons Why We’re Excited for Content Marketing World 2017


For example, Peg Miller from B2B Marketing Academy, Lauren Lock-Paddon of Survey Monkey, and Srinivasa Raghavan, Founder of Animaker, will be giving advice on what you need in order to create an optimal content marketing technology stack. @pegmiller @techvalidate @rs_raghavan. September’s fast approaching, bringing us closer to that time of year again. With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers.

Social Listening for B2B Sales: How to Ignite Sales and Buyer Engagement


Translate into the context of B2B sales – and it is clear why listening is so important. In this age, for B2B Sales there are New Rules of Engagement: Your online personal brand is more important than ever. As B2B sales and marketing professionals we need to be where our customers are – to demonstrate our expertise, build credibility and trust. Want to learn more about Social Listening for B2B Sales?

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

There’s More Demand for Premium Video Than Ever Before


Up to 90 percent of online shoppers say video is helpful for making buying decisions, and 40 percent of B2B marketing professionals say their video marketing was successful.

NEW REPORT: How Marketers and Creative Teams Can Collaborate Better


Only 30% of B2B marketers think their content programs are effective–down from 38% last year, according to another great survey (the 2016 B2B Content Marketing Report by MarketingProfs and the Content Marketing Institute). Producing good content can be hard.

How To Map Content To Your Conversion Funnel


We’ll also show you why the content at each stage is dependent on the type of business using two hypothetical cases – an enterprise software company (B2B) and a fashion eCommerce brand (B2C). B2B Enterprise Software: Follow up after a purchase with a personal thank you via email.

Cut Through The Clutter (and earn more shares)


This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. Audiences are overwhelmed by content on a daily basis. So how do you cut through the clutter and earn more shares?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

The Strategic Planning Checklist for Content Marketers


In the world of content marketing, these same maxims are proved annually by the CMI/Marketing Profs Content B2B Marketing Trends Report. The next time you take that beloved crossbow outside and aim for a tree, try closing your eyes before firing. Can you guess where the arrow will land?

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7 Steps to Launch a Successful Social Selling Program


2016. ** “ New IDC Study Reveals That the Most Senior and Influential B2B Buyers Use Online Social Networks in Their Purchase Process, ” IDC. There’s a good reason why 90% of the top salespeople use social selling tools, according to a report by LinkedIn*. Social selling clearly works. If we take a step back and look to research from IDC, we begin to see why.

The Content Marketer’s Guide to Beating Writer’s Block


Slack is great for connecting with colleagues, but it’s also great for meeting new people and sourcing content ideas, especially if you are a B2B marketer. Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice.

Why Your Current Social Media Tactics Aren’t Attracting Buyers


According to Forrester, 100% of B2B decision makers use social media for professional purposes. Social media has gone from being a “nice-to-have” to a “must-have,” especially for B2B marketers. While most B2B marketers agree that some degree of social media presence is necessary in today’s digital buying environment, few are certain which social channels are actually worthwhile, or what role social media should play in a broader marketing strategy.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Come Talk Content + Have a Drink on Us [In San Francisco]


Demandbase is the leading B2B account-based marketing platform, and Nanneke works closely with Corporate Marketing, Sales and Marketing Operations to create/execute effective programs. This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series.

How SEOs And Content Creators Can Actually Work Together For Better Digital Marketing Results


But first, let us share our backgrounds with you: Christopher Hart spent the first 12 years of his SEO career as an in-house SEO expert for a B2B publishing company, then went on to work for a number of different agencies and has now settled in the MarTech Space.

The Do’s and Don’ts of Content Syndication


Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework.

The Great Content Deluge: Are Audiences Oversaturated in Content?


We all know businesses, especially in the B2B space, thrive on the creation, marketing, and recycling of high-quality content. “How to create an endless backlog of content.”. Five tips for creating more blog content.”. Never run out of content ideas again.”.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

How to Find Your Authentic Voice and Build Your Brand Online in 2018


Many of my colleagues and peers have been talking about their resolution to invest time in building their personal brands online – especially those in B2B sales roles. LinkedIn is usually the best platform for B2B sales in North America and Twitter can be also be a great platform.

Creating Awesome Buyer Personas


For B2B marketers — especially at the enterprise level — the sale is often made to a team, not just one person. It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while.

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?

You Need to Understand These 6 Things About What B2B Buyers Want


The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. Because we’re kinda tone deaf on some key information about them, more specifically what B2B buyers want. I can guarantee that is not what B2B buyers want.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

How to Build a B2B Marketing Team


With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. Here’s one useful sequence for growing a B2B marketing team from the first hire through a dozen employees (which can scale well beyond the $30 million revenue level).

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

B2B Marketing Trends for 2018


Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. Account-Based Marketing Adaptive Marketing B2B Marketing Demand & Lead Generation Marketing Strategy Personalization Social Media Marketing Video

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. B2B Marketing.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.