The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)


In a B2B context, a product video is used during the early stages of the buyer journey and it addresses almost every buyer persona. Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens.

3 Examples of Excellent VR Use in B2B Marketing


But what about VR/AR’s role in a B2B content marketing context? While it is odd to think about how VR might be applicable in a B2B context, there are a few examples of exceptional execution. The result was brilliant and showed how AR and VR can be truly relevant in a B2B context.

Is the Classic Webinar Still Relevant?


In fact, webinars drive huge demand and 73% of B2B marketers say they are the best way to generate high-quality leads, according to a massive GoToWebinar research report. We all know the drill. Sign in at the top of the hour.

Making the Case for Content Marketing: Research & Statistics


Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. First, B2B marketers are.

10 Marketing Reports Everyone Working Online Should Read


B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. State of B2B Product marketing 2015 | Regalix. It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences.

Report 284

NEW REPORT: How Marketers and Creative Teams Can Collaborate Better


Only 30% of B2B marketers think their content programs are effective–down from 38% last year, according to another great survey (the 2016 B2B Content Marketing Report by MarketingProfs and the Content Marketing Institute). Producing good content can be hard.

Social Listening for B2B Sales: How to Ignite Sales and Buyer Engagement


Translate into the context of B2B sales – and it is clear why listening is so important. In this age, for B2B Sales there are New Rules of Engagement: Your online personal brand is more important than ever. As B2B sales and marketing professionals we need to be where our customers are – to demonstrate our expertise, build credibility and trust. Want to learn more about Social Listening for B2B Sales?

Sales 143

What Working at an Apple Store Taught Me About Good Event Marketing


The statement is controversial because you either wholly agree or disagree – especially in B2B environments. That being said, doing an event “right” isn’t as easy as it seems, and to prove my point, here’s a quick/oversimplified list of things marketing teams need to do to ensure event ROI (note: we’re currently going through this list for MarketingProfs B2B Forum 2016 ). Can’t wait to see everyone at MarketingProfs B2B Forum 2016 !

3 Questions From Our Webinar on The Future of Content and Search


Also, influencer marketing didn’t always have the biggest role in B2B, but that’s been changing and it is going to continue to change in a big way in 2018.

Search 130

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? within B2B sales have become so common. business-to-business (B2B) industry. in the B2B Industry?

How to Align Content Marketing and Demand Generation Teams


In fact, 85% of B2B content marketers say that their most important goal is lead generation. I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline.

There’s More Demand for Premium Video Than Ever Before


Up to 90 percent of online shoppers say video is helpful for making buying decisions, and 40 percent of B2B marketing professionals say their video marketing was successful.

Demand 255

From Content Shock to Content Opportunity


Did you know that 60% of B2B marketers feel that their biggest struggle is producing engaging content? Marketers are officially on notice.

Is Account-Based Social Selling Right For Your Sales & Marketing Team?


Sales and marketing leaders within the B2B world are abuzz about account-based everything. Forrester identified key areas B2B companies should be focusing on in their 2017 B2B Predictions Report , and account-based marketing ranked #1. It’s when B2B sales reps use social networks to engage with people at their target accounts. From account-based marketing to account-based sales development to account-based social selling (ABSS), the excitement is palpable.

Social 166

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

The Content Marketer’s Guide to Beating Writer’s Block


Slack is great for connecting with colleagues, but it’s also great for meeting new people and sourcing content ideas, especially if you are a B2B marketer. Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice.

How to Find Your Authentic Voice and Build Your Brand Online in 2018


Many of my colleagues and peers have been talking about their resolution to invest time in building their personal brands online – especially those in B2B sales roles. LinkedIn is usually the best platform for B2B sales in North America and Twitter can be also be a great platform.

Online 141

The Great Content Deluge: Are Audiences Oversaturated in Content?


We all know businesses, especially in the B2B space, thrive on the creation, marketing, and recycling of high-quality content. “How to create an endless backlog of content.”. Five tips for creating more blog content.”. Never run out of content ideas again.”.

How To Get More Mileage Out Of Your Content


Last year 88% of B2B marketers said they were using content marketing, but only 30% said that they were effective at it. Content marketing is “always on” and it’s putting new pressures on marketers.

The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

The 7 Building Blocks of a Solid Content Marketing Plan


According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. CMI report revealed that this was the primary challenge for 56% of B2C marketers and 60% of B2B marketers.

Plan 207

10 Insightful Leadership Resources for Content Managers


This is especially true as “few managers have actually received formal training in management,” observes Linda Pophal of B2B content marketing firm Strategic Communications in a recent interview with Ragan. What’s the difference between a complacent team and an efficient one?

Use the Science of Emotion to Write Better Headlines


Fully 76 percent of B2B content marketers and 77 percent of B2C content marketers say they will create more content this year than in 2015, according to the latest benchmark reports by the Content Marketing Institute and MarketingProfs.

Why You Need to Create Buyer Personas (and How to Do It)


For B2B marketers — especially at the enterprise level — sales is often made to a team, not just one person. It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell proves it’s more than worth your while.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Creating Awesome Buyer Personas


For B2B marketers — especially at the enterprise level — the sale is often made to a team, not just one person. It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while.

Meet the New Engage (and introduce your audience to awesome content)


In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by CMI and MarketingProfs ). However, only 38% of B2C companies and 30% of B2B companies say they are actually effective at content marketing.

Why Your Current Social Media Tactics Aren’t Attracting Buyers


According to Forrester, 100% of B2B decision makers use social media for professional purposes. Social media has gone from being a “nice-to-have” to a “must-have,” especially for B2B marketers. While most B2B marketers agree that some degree of social media presence is necessary in today’s digital buying environment, few are certain which social channels are actually worthwhile, or what role social media should play in a broader marketing strategy.

The Strategic Planning Checklist for Content Marketers


In the world of content marketing, these same maxims are proved annually by the CMI/Marketing Profs Content B2B Marketing Trends Report. The next time you take that beloved crossbow outside and aim for a tree, try closing your eyes before firing. Can you guess where the arrow will land?

Plan 201

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

Come Talk Content + Have a Drink on Us [In San Francisco]


Demandbase is the leading B2B account-based marketing platform, and Nanneke works closely with Corporate Marketing, Sales and Marketing Operations to create/execute effective programs. This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series.

How To Map Content To Your Conversion Funnel


We’ll also show you why the content at each stage is dependent on the type of business using two hypothetical cases – an enterprise software company (B2B) and a fashion eCommerce brand (B2C). B2B Enterprise Software: Follow up after a purchase with a personal thank you via email.

Funnel 173

7 Steps to Launch a Successful Social Selling Program


2016. ** “ New IDC Study Reveals That the Most Senior and Influential B2B Buyers Use Online Social Networks in Their Purchase Process, ” IDC. There’s a good reason why 90% of the top salespeople use social selling tools, according to a report by LinkedIn*. Social selling clearly works. If we take a step back and look to research from IDC, we begin to see why.

How to Become a Better Content Team Leader


According to CMI , 53% of B2B marketers have documented content marketing strategies and are subsequently more effective in their roles. We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

Three Reasons Why We’re Excited for Content Marketing World 2017


For example, Peg Miller from B2B Marketing Academy, Lauren Lock-Paddon of Survey Monkey, and Srinivasa Raghavan, Founder of Animaker, will be giving advice on what you need in order to create an optimal content marketing technology stack. @pegmiller @techvalidate @rs_raghavan. September’s fast approaching, bringing us closer to that time of year again. With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers.

Cut Through The Clutter (and earn more shares)


This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. Audiences are overwhelmed by content on a daily basis. So how do you cut through the clutter and earn more shares?

The Do’s and Don’ts of Content Syndication


Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework.

Cocktails, Content, and Solutions to the Consumer Journey


How B2B and B2C marketing teams execute similar yet different marketing campaigns. Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. Why the major changes?

Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. The US government spends over $235 billion on. goods and services each year.