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The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

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In a B2B context, a product video is used during the early stages of the buyer journey and it addresses almost every buyer persona. Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens.

The 7 Building Blocks of a Solid Content Marketing Plan

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According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. CMI report revealed that this was the primary challenge for 56% of B2C marketers and 60% of B2B marketers.

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Use the Science of Emotion to Write Better Headlines

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Fully 76 percent of B2B content marketers and 77 percent of B2C content marketers say they will create more content this year than in 2015, according to the latest benchmark reports by the Content Marketing Institute and MarketingProfs.

Is Account-Based Social Selling Right For Your Sales & Marketing Team?

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Sales and marketing leaders within the B2B world are abuzz about account-based everything. Forrester identified key areas B2B companies should be focusing on in their 2017 B2B Predictions Report , and account-based marketing ranked #1. It’s when B2B sales reps use social networks to engage with people at their target accounts. From account-based marketing to account-based sales development to account-based social selling (ABSS), the excitement is palpable.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

How To Get More Mileage Out Of Your Content

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Last year 88% of B2B marketers said they were using content marketing, but only 30% said that they were effective at it. Content marketing is “always on” and it’s putting new pressures on marketers.

What Working at an Apple Store Taught Me About Good Event Marketing

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The statement is controversial because you either wholly agree or disagree – especially in B2B environments. That being said, doing an event “right” isn’t as easy as it seems, and to prove my point, here’s a quick/oversimplified list of things marketing teams need to do to ensure event ROI (note: we’re currently going through this list for MarketingProfs B2B Forum 2016 ). Can’t wait to see everyone at MarketingProfs B2B Forum 2016 !

How to Align Content Marketing and Demand Generation Teams

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In fact, 85% of B2B content marketers say that their most important goal is lead generation. I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline.

Meet the New Engage (and introduce your audience to awesome content)

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In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by CMI and MarketingProfs ). However, only 38% of B2C companies and 30% of B2B companies say they are actually effective at content marketing.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Cocktails, Content, and Solutions to the Consumer Journey

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How B2B and B2C marketing teams execute similar yet different marketing campaigns. Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. Why the major changes?

Three Reasons Why We’re Excited for Content Marketing World 2017

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For example, Peg Miller from B2B Marketing Academy, Lauren Lock-Paddon of Survey Monkey, and Srinivasa Raghavan, Founder of Animaker, will be giving advice on what you need in order to create an optimal content marketing technology stack. @pegmiller @techvalidate @rs_raghavan. September’s fast approaching, bringing us closer to that time of year again. With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers.

10 Insightful Leadership Resources for Content Managers

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This is especially true as “few managers have actually received formal training in management,” observes Linda Pophal of B2B content marketing firm Strategic Communications in a recent interview with Ragan. What’s the difference between a complacent team and an efficient one?

How to Become a Better Content Team Leader

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According to CMI , 53% of B2B marketers have documented content marketing strategies and are subsequently more effective in their roles. We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources.

There’s More Demand for Premium Video Than Ever Before

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Up to 90 percent of online shoppers say video is helpful for making buying decisions, and 40 percent of B2B marketing professionals say their video marketing was successful.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

NEW REPORT: How Marketers and Creative Teams Can Collaborate Better

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Only 30% of B2B marketers think their content programs are effective–down from 38% last year, according to another great survey (the 2016 B2B Content Marketing Report by MarketingProfs and the Content Marketing Institute). Producing good content can be hard.

How To Map Content To Your Conversion Funnel

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We’ll also show you why the content at each stage is dependent on the type of business using two hypothetical cases – an enterprise software company (B2B) and a fashion eCommerce brand (B2C). B2B Enterprise Software: Follow up after a purchase with a personal thank you via email.

Cut Through The Clutter (and earn more shares)

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This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. Audiences are overwhelmed by content on a daily basis. So how do you cut through the clutter and earn more shares?

The Strategic Planning Checklist for Content Marketers

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In the world of content marketing, these same maxims are proved annually by the CMI/Marketing Profs Content B2B Marketing Trends Report. The next time you take that beloved crossbow outside and aim for a tree, try closing your eyes before firing. Can you guess where the arrow will land?

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

The Content Marketer’s Guide to Beating Writer’s Block

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Slack is great for connecting with colleagues, but it’s also great for meeting new people and sourcing content ideas, especially if you are a B2B marketer. Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice.

Come Talk Content + Have a Drink on Us [In San Francisco]

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Demandbase is the leading B2B account-based marketing platform, and Nanneke works closely with Corporate Marketing, Sales and Marketing Operations to create/execute effective programs. This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series.

7 Steps to Launch a Successful Social Selling Program

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2016. ** “ New IDC Study Reveals That the Most Senior and Influential B2B Buyers Use Online Social Networks in Their Purchase Process, ” IDC. There’s a good reason why 90% of the top salespeople use social selling tools, according to a report by LinkedIn*. Social selling clearly works. If we take a step back and look to research from IDC, we begin to see why.

Creating Awesome Buyer Personas

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For B2B marketers — especially at the enterprise level — the sale is often made to a team, not just one person. It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The Do’s and Don’ts of Content Syndication

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Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework.

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. B2B is another vertical.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Particularly for B2B Marketing, it is important to not lose sight of what is at the focal point of marketing and sales. Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Type A Communications

Branding Marketing Sales ANA Masters of B2B Marketing B2B Marketing Carla Johnson Chicago digital marketing Influencer Marketing Lee Odden Top Rank Marketing Type A Communications

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. B2B Marketing.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. Which is, a majority of buyer persona development efforts are focused on reinforcing incorrect assumptions about B2B buyers. by Alex Auda Samora.

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%.

You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. Because we’re kinda tone deaf on some key information about them, more specifically what B2B buyers want. I can guarantee that is not what B2B buyers want.

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The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

Importance Of B2B Ethnography Grows In The Digital Economy. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. In complex B2B environments, important insights can oftentimes best be seen rather than heard.