Sales Lead Insights

Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

B2B Lead Generation calls-to-action leadgeneration marketing tips offersThe best way to generate sales leads is by making strong "offers" or "calls-to-action".

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers. For B2B?

Trending Sources

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing. Remember that even in B2B, people make the buying decisions. Readers, what are you top tips regarding B2B email copywriting?

How to Improve Your Marketing Automation ROI

Sales Lead Insights

Effective B2B marketing processes plus automation yield outsized returns. B2B marketing automation B2B marketing ROI

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#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Key themes discerned about the modern buyer include: • B2B buyers are behaving like consumers – Buyers today have easy access to information and. 1 N U D G E. A I // T I T L E An In-depth look at. the buying process. from 12 different. perspectives 2 N U D G E. A I // T I T L E 3 N U D G E.

Measuring and Managing Marketing ROI: An interview with Jim Lenskold

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. One of the studies surveyed B2B marketers concerning Lead Generation Measurements & ROI. B2B marketing ROI

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B2B lead qualification and scoring

Sales Lead Insights

The growth of the Internet has changed B2B buyer activity. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. B2B marketing automation

B2B Lead Generation: Getting on the same page

Sales Lead Insights

I always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. B2B Lead Generation Sales lead generationA lead is a lead. Or is it? To reduce misunderstandings. Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs. Perhaps it can be a starting place for yours too. Contact: A person at company or contact name on a database.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

B2B marketing and lead generation campaigns: Expert tips

Sales Lead Insights

B2B marketing , B2B lead generation & B2B marketing automation. Worth considering: Need help getting your B2B lead generation and lead nurturing campaigns designed, implemented or improved? B2B Lead Generation B2B marketing B2B marketing automation B2B marketing tips

When it comes to using B2B marketing to generate leads, Nike’s right.

Sales Lead Insights

A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. B2B Lead Generation B2B marketingI have to admit that I’m a bit of a perfectionist. I could easily find myself fiddling with my marketing communications plans, campaigns or materials for months.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. B2B marketing ROI B2B marketing automation sales and marketing alignment

Bridging the Content Chasm for B-to-B marketing automation and lead generation

Sales Lead Insights

Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. B2B Lead Generation B2B marketing B2B marketing automationThere’s a new marketing term that I’m hearing more and more often - “the Content Chasm”.

Email tips from one of our B2B lead generation and marketing automation experts

Sales Lead Insights

This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. Worth considering: Need help getting your B2B email designed, delivered, opened, read and acted-upon?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

Do you have any other advice for B2B technology marketers? B2B marketing B2B marketing budget Technology marketingThis post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Karl asked the questions.

Is social media effective for B2B lead generation?

Sales Lead Insights

Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders.

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

Your complimentary attendance at these Executive Breakfast Briefings is made possible by its generous sponsors: Silverpop – An on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated, self-service B2B and B2C marketers.

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Graphic design tips from one of our experts

Sales Lead Insights

B2B marketing , B2B lead generation & B2B marketing automation. Worth considering: Need help designing your B2B lead generation and lead nurturing campaigns and content? Readers, what are your tips regarding B2B marketing and content design?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

The top 50 in sales lead management: Who do you pick to be on the 2012 list?

Sales Lead Insights

B2B marketing News Sales lead managementDon't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012.

Learn the secrets to generating more B2B leads and sales for less

Sales Lead Insights

Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people? What B2B marketing automation is all about & why you should care: An Executive Breakfast Briefing. B2B Lead Generation Events & trade shows News

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. It found that about 28% of B2B marketing email never reaches the inbox, which is higher than B2C email (20% of that gets blocked). What can B2B marketers do? Can you share some email best practices that B2B marketers should be following? Stephanie, is B2B lead generation a good application for email?

How to maximize your online lead-generation conversion rate – a complimentary webinar

Sales Lead Insights

If so, be sure to attend this complimentary, how-to webinar for B2B marketers: HOW TO MAXIMIZE YOUR ONLINE LEAD-GEN CONVERSION RATE. Mac) McIntosh, a B2B sales lead and marketing automation consultant who I'm honored to say was recently voted #1 of SLMA's Top 50 Most Influential People in Sales Lead Management. B2B Lead Generation Online marketingInterested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages?

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Want to build a great brand for your company?

Sales Lead Insights

B2B marketingInstead of investing a bundle financing a snazzy new logo, or spending too much of your marketing budget on brand advertising, invest in making sure that all the touch points your company has with its prospects and customers are enhancing the brand… rather than hurting it.

50 Most Influential People in Sales Lead Management: 2011 Winners announced

Sales Lead Insights

B2B sales leads News Sales lead managementThe Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. I am grateful to all of you who voted me into the Top 10 of the list for 2011! Thank you!

Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

But for B2B, especially complex, big-ticket, long buy cycle products and services, social media is not the most effective way to uncover the real reasons people make a buying decision.

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Top 10 trends in B2B lead generation and how to take full advantage of them

Sales Lead Insights

Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. My presentation is about The top 10 trends in B2B lead generation, and how to take full advantage of them. B2B Marketing University , a complimentary half-day educational event for business-to-business marketers you should consider attending. Tags: B2B Lead Generation News

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

B2B Ads From the Past

Sales Lead Insights

I always find it interesting to take a look at the work done by our predecessors in B2B marketing. Simply click on one of the categories in the Vintage Ad Browser, or type something into the search window and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.&#. Tags: B2B Lead Generation

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B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

What do I like best about being a B2B lead generation consultant? Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? What are some of the secrets to your B2B lead generation success? Tags: B2B marketing B2B sales leads Sales lead generation The fun part is I get to work with some of the best people at the best companies in the business.

When it comes to B2B marketing, think things through carefully before you act.

Sales Lead Insights

I recommend that B2B marketers pay special attention to what I call the Domino Effect, where one thing leads to another. B2B Lead Generation B2B marketingFor example, if you make an offer on your website, do you have the requested information or materials ready to go?

Get up to speed on B2B marketing automation in an hour for free

Sales Lead Insights

As a top corporate, sales or marketing executive looking for ways to efficiently and cost-effectively boost B2B leads and sales, this Executive Briefing Webinar is for you! AcquireB2B – A full-service agency specializing in generating more B2B leads and sales with marketing automation.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The top 50 in sales lead management: Who do you pick to be on the list?

Sales Lead Insights

B2B marketing News Sales lead managementDon't miss your opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2011.

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Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th?

Sales Lead Insights

B2B marketing NewsIf you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free! Register here.

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. Today is both a challenging time and an exciting time to be a B2B marketer.

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Be my guest at B2B Marketing University in Dallas on June 23, 2010

Sales Lead Insights

If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University. Today is both a challenging time and an exciting time to be a B2B marketer.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation