Sales Lead Insights

Graphic design tips from one of our experts

Sales Lead Insights

B2B marketing B2B marketing design B2B marketing tipsMeet Kim Getker, one of AcquireB2B’s graphic design experts.

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B2B sales lead generation is easy: Four rights will get you there.

Sales Lead Insights

B2B sales lead generation is easy: Four rights will get you there. The post B2B sales lead generation is easy: Four rights will get you there. Sales lead generation B2B marketing B2B sales leads lead generation leadgeneration

React Faster to Your Leads to Increase Your ROI

Sales Lead Insights

B2B sales leadsYou’ve got calls to action and contact forms on your website, and perhaps you’re investing in pay-per-click ad campaigns. But how quickly do you respond to these inquiries? Speed could make a difference in your bottom line.

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How To Handle 3 Challenges Of Multiple Marketing Channels

Sales Lead Insights

Being in the right place is playing a larger role than ever in driving B2B leads and sales. B2B marketing B2B branding channel conflictMultiple marketing and sales channels can lower costs and provide faster leads and sales, but how do you handle the challenges?

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Marketing Speaker Demo Video – Mac McIntosh

Sales Lead Insights

B2B marketingNormally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights.

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Marketing Speaker Demo Video – Mac McIntosh

Sales Lead Insights

B2B marketingNormally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights.

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B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves?

Sales Lead Insights

Online marketing b2b website designTake a fresh look at your company's website. Does your Web site make it immediately clear what your company does and who it serves?

B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

Sales Lead Insights

Follow these steps to tune up your B2B marketing program and drive new business. B2B marketing marketing plan

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The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

Targeting Your B2B Lead Generation

Sales Lead Insights

When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?

Promote People Who Are Cooperative Team Members

Sales Lead Insights

B2B marketing marketing strategyThere are big rewards when sales and marketing are effectively integrated--not least of which are improved operating performance and outstanding financial results.

Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.

4 great solutions for a marketing ROI challenge

Sales Lead Insights

B2B marketing marketing ROIWhat do you do when you have a tough time quantifying marketing return on investment? Recently someone contacted me asking for advice. A Marketing ROI Challenge The challenge I face is that we sell 98% of our products through one and two step distribution.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

8 proven B2B sales lead generation methods

Sales Lead Insights

Drive more sales leads by including these marketing tactics in your B2B lead generation programs. B2B Lead Generation Sales lead generation

Does your website convert visitors to leads and sales?

Sales Lead Insights

B2B marketing tools Online marketingUse this checklist to see if your Web site converts visitors to sales.

Persona-Based Marketing: Getting Started

Sales Lead Insights

B2B marketing Relationship marketing lead generation marketing personasPersona-based marketing goes beyond simple demographic data Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night?

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work. Are you dialing for dollars or wasting your money with telemarketing?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

Getting marketing done

Sales Lead Insights

B2B marketingI think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales.

Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

B2B Lead Generation calls-to-action leadgeneration marketing tips offersThe best way to generate sales leads is by making strong "offers" or "calls-to-action".

Leads tracking: Get results

Sales Lead Insights

B2B marketing Leads trackingLeads tracking: Why bother? Did you know that 79% of all leads are never followed up? Although leads tracking isn’t always fun for the creative types in your marketing team, it really isn’t difficult to track and measure marketing results.

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Calculate marketing ROI with the Marketing Lead Calculator

Sales Lead Insights

Free B2B sales and marketing interactive spreadsheet. B2B marketing tools

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Online marketing

Sales Lead Insights

B2B marketing tools Online marketingUse this checklist to see if your Web site converts visitors to sales.

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Business-to-business leads

Sales Lead Insights

B2B sales leads business-to-business leadsDon't miss three out of four sales. Follow up on longer-term business-to-business leads.

Make the most of your marketing events

Sales Lead Insights

Ideas on how to leverage the expense of B2B marketing events. Events & trade shows

Marketing for leads – are you asking the right questions?

Sales Lead Insights

B2B marketingKey questions to ask to track and measure activity and results to improve your marketing return on investment.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers. For B2B?

B2B lead qualification and scoring

Sales Lead Insights

The growth of the Internet has changed B2B buyer activity. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales.

B2B Lead Generation: Getting on the same page

Sales Lead Insights

I always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. B2B Lead Generation Sales lead generationA lead is a lead. Or is it? To reduce misunderstandings. Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs. Perhaps it can be a starting place for yours too. Contact: A person at company or contact name on a database.

The top 50 in sales lead management: Who do you pick to be on the 2012 list?

Sales Lead Insights

B2B marketing News Sales lead managementDon't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. What’s the latest and greatest in the world of B2B telemarketing? B2B telemarketing TelemarketingAsk before telling and learn before selling.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing. Remember that even in B2B, people make the buying decisions. Readers, what are you top tips regarding B2B email copywriting?

How to Improve Your Marketing Automation ROI

Sales Lead Insights

Effective B2B marketing processes plus automation yield outsized returns. B2B marketing automation B2B marketing ROI

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Bridging the Content Chasm for B-to-B marketing automation and lead generation

Sales Lead Insights

Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. B2B Lead Generation B2B marketing B2B marketing automationThere’s a new marketing term that I’m hearing more and more often - “the Content Chasm”.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth