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3 Demand Generation Dangers in a B2B Blog Redesign

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And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Your B2B Lead Generation can be hit – hard — if you can’t analyze your content.

3 Demand Generation Dangers in a B2B Blog Redesign

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And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Your B2B Lead Generation can be hit – hard — if you can’t analyze your content.

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Getting Started with Lead Segmentation in B2B Marketing

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B2B Lead Generation Big Data Marketing Database Marketing Lead SegmentationIn the age of big data, marketers who have a handle on their lead data are able to segment leads into specified groups and then target each group with customized content and messaging.

5 Ways to Make Your Content Speak to a Business Audience

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You want your business-to-business (B2B) customers talking. You want your content to make an impression. You focus on recent market events, emerging industry trends and the latest news.

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Key themes discerned about the modern buyer include: • B2B buyers are behaving like consumers – Buyers today have easy access to information and. 1 N U D G E. A I // T I T L E An In-depth look at. the buying process. from 12 different. perspectives 2 N U D G E. A I // T I T L E 3 N U D G E.

Umm Umm Good: The Secret Sauce for B2B Online Lead Generation

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From the Carolinas to the Southwest, Deep South to New York, the subject of barbecue is a touchy one. Some insist it needs to be slathered in a tomato-based sauce that ranges in flavor from sinfully sweet to OH MY GOD SOMEBODY PLEASE PASS THE BEER.

Expert Interview Series: Victoria Spall of Browser Media About Using Customer Data and Employing Best Practices to Maximize the Impact of Digital Marketing

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Victoria is a senior account manager at Browser Media, where she specializes in B2B digital marketing and has a passion for all things geeky.

4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation

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In B2B, however, social media has […]. In the grand scheme of marketing, social media is an infant. If it were human, it wouldn’t even be sleeping through the night yet.

Does Your B2B Marketing Team Need Training in Marketing Automation?

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Most vendors offer some sort of training along with their marketing automation software.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Need Help Navigating Your Complex B2B Marketing Database?

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When it comes to marketing data management, there isn’t just a “right” and “wrong” way. There is also bad, not-so-bad, okay, better, and best.

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Why Technology Marketers are Leading the Way in Lead Generation

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A recent survey on B2B content marketing technology found that technology marketers were standouts in lead generation. B2B Lead Generation Lead Nurturing marketing marketing programs Technology marketers are ultimately in the business of solving customer problems using technology.

The 4 Laws of Predictive Analytics for the B2B Marketer

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New to predictive analytics? Then you’ll need a guide. This guide gives you the do’s and don’ts of predictive analytics so that you don’t forget what it’s all about. It isn’t about getting more and more data or generating more and more campaigns.

Big Data and B2B Marketing

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It isn’t just retailers who are figuring out how to combine big data and marketing, but also B2B companies. When a B2B company isn’t satisfied with its digital marketing mix, big data can be the key to turning things around.

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7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy

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B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

4 Big Data Marketing Trends to Watch This Year

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And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insight

Is Content Marketing Still Effective for Online Lead Generation?

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B2B Lead Generation B2B Marketing Ideas Marketing and Sales Funnel Marketing Tips content marketingFor the past few years, the buzzword in online lead generation was content marketing.

Expert Interview Series: Mike Moran of Biznology on How To Excel At Digital Marketing for B2B Businesses

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One of the initial reasons you started Bizology is that, traditionally, B2B companies tend to have little marketing experience of any kind. Mike Moran is the co-author of the new book on Content Marketing and Big Data, Outside-In Marketing. You can see more from Mike Moran at Biznology.com.

4 Powerful Lead Generation Strategies That Are Sure to Pay Off

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B2B Lead Generation B2B Marketing Ideas Marketing and Sales Funnel Marketing Tips Sales and Marketing Tips marketing marketing insight marketing programs

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Is Dirty Data Clogging Your B2B Revenue Engine?

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B2B Marketing Ideas Database Marketing Marketing Automation Marketing Tips marketingIs your marketing revenue engine sputtering? It might be time to lift the hood and take a look at what’s going on. Dirty marketing data could be your problem.

Is Twitter the Next Big Player in Big Data Marketing?

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B2B Lead Generation CMO Corner Database Marketing VP of Marketing Corner Big Data Marketing marketing insightAll the buzz around social media madness to this point has surrounded the immense revenue potential for advertising.

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Top Tips for Increasing Marketing Automation ROI

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B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Marketing Automation Marketing Tips Big Data Marketing marketing insightMarketing automation involves using software to streamline and automate marketing processes.

What Can Customer Segmentation Do for Your Big Data Marketing?

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For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […].

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Inbound Marketing Tips from an Expert

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B2B Lead Generation inbound marketing marketing marketing insightInbound marketing is an essential component of any marketing strategy, especially with organic reach diminishing on social media networks.

Always Connected B2B Customers: Meeting Their Expectations

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B2B Marketing Ideas B2B personas marketing insight What are today’s customers like? For one thing, they take far more control of their buying experience, and they do it largely through mobile devices.

7 Things You Need to Fix in Your Marketing Funnel

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Direct Selling Versus Driving Traffic Today’s B2B [… If your marketing funnel isn’t performing up to expectations, there are several reasons why that could be. Some common mistakes can derail your efforts, or at least cause your efforts to not produce to their full potential.

Lookalike Modeling: An Effective Tool in Your B2B Marketing Stack

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Whether you realize it or not, chances are good that you have been a target of lookalike modeling in the past. You log into Facebook or read an article on The New York Times only to find ads on the right-hand side of the screen that are a little too pinpoint accurate for something you […].

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

5 Lead Generation Myths: Busted

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B2B Marketing Ideas Lead Nurturing Lead Scoring Marketing Tips marketing marketing insight Lead generation is about knowing what to do and what not to do. As is the case with many business endeavors, myths tend to take root around what works and what doesn’t work with lead generation.

Improve Your Targeting Overnight With Data Segmentation

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You likely know the size business you’re targeting, how many employees they retain, what their annual revenue is, and whether they are B2B or B2C businesses. For years, marketers have been building customer profiles. Most marketers actually know their target customer quite well.

Is Your Marketing Program Set Up for Measurable Success?

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As B2B Marketers we spend a lot of time, effort and resources creating lead generation programs that drive engagement, higher lead scores and ultimately sales conversions.

Firmographics for the Sophisticated Marketer

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B2B marketers can’t always depend on the same metrics, tools, and solutions used by B2C marketers when it comes to lead generation and sales conversions. Instead, B2B marketers […].

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

B2B Big Data Marketing: Building Relationships is Your Most Powerful Tool

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A business buying decision is complex. There are usually multiple people involved in the decision-making process, and a number of stakeholders who need to be pleased with the outcome of the purchase.

How Big Data is Changing the Face of Market Segmentation

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Market segmentation isn’t an exact science.

What Role Do Emotions Play in B2B Big Data Marketing?

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Most marketers working in the B2B realm are taught from the beginning that B2B marketing is all about rationality and discipline. These buyers are focused on making the purchasing decisions that make the most business sense.

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4 Ways Big Data Can Take Your Content Marketing Strategy to New Heights

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This is a powerful way to change the way you market your products, especially for B2B marketers in highly competitive markets. Most companies are abandoning the old advertising concepts and opting for content marketing.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation