How Marketing Data Helps with B2B Customer Support


B2B tipsMost people don’t associate marketing with customer support. Marketing is traditionally all about drawing new customers into your business. Customer service focuses on keeping them there.

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Is Dirty Data Clogging Your B2B Revenue Engine?


B2B Marketing Ideas Database Marketing Marketing Automation Marketing Tips marketingIs your marketing revenue engine sputtering? It might be time to lift the hood and take a look at what’s going on. Dirty marketing data could be your problem.

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Need Help Navigating Your Complex B2B Marketing Database?


When it comes to marketing data management, there isn’t just a “right” and “wrong” way. There is also bad, not-so-bad, okay, better, and best.

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Tactics for Optimal Lead Generation: How to Earn the Trust of B2B Clients


B2B Lead Generation Lead Nurturing Lead Scoring marketing marketing insight You already know that successful online lead generation often starts with bringing potential customers to a targeted, carefully designed landing page.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. First, B2B marketers are.

Strategies for Improving B2B Marketing


Business-to-business (B2B) marketers often face greater challenges than business-to-community (B2C) marketers. Whereas B2C businesses can gain a lot of clientele through networking and other non-digital channels, B2B marketers conduct the majority of their marketing digitally.

The 3 Most Popular Methods of Segmentation for B2B


Customer segmentation is powerful, because it allows the marketer to draw an accurate picture of their customers, group them according to similarities, and devise pinpointed messages to specific segments of their customer base.

Lookalike Modeling: An Effective Tool in Your B2B Marketing Stack


Whether you realize it or not, chances are good that you have been a target of lookalike modeling in the past. You log into Facebook or read an article on The New York Times only to find ads on the right-hand side of the screen that are a little too pinpoint accurate for something you […].

Is Twitter the Next Big Player in Big Data Marketing?


B2B Lead Generation CMO Corner Database Marketing VP of Marketing Corner Big Data Marketing marketing insightAll the buzz around social media madness to this point has surrounded the immense revenue potential for advertising.

Umm Umm Good: The Secret Sauce for B2B Online Lead Generation


From the Carolinas to the Southwest, Deep South to New York, the subject of barbecue is a touchy one. Some insist it needs to be slathered in a tomato-based sauce that ranges in flavor from sinfully sweet to OH MY GOD SOMEBODY PLEASE PASS THE BEER.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. companies within B2B industries offer discounts, but are they discounting for the right reasons? within B2B sales have become so common. business-to-business (B2B) industry. in the B2B Industry?

Top Tips for Increasing Marketing Automation ROI


B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Marketing Automation Marketing Tips Big Data Marketing marketing insightMarketing automation involves using software to streamline and automate marketing processes.

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Which Demand Generation Strategies Work Best for B2B Marketers?


Today’s demand generation marketers are constantly on the hunt for new, effective strategies to build brand awareness, improve online lead generation, and nurture leads and customers across the sales cycle. It is a high-pressure job that often comes with constant scrutiny to prove ROI.

The 4 Laws of Predictive Analytics for the B2B Marketer


New to predictive analytics? Then you’ll need a guide. This guide gives you the do’s and don’ts of predictive analytics so that you don’t forget what it’s all about. It isn’t about getting more and more data or generating more and more campaigns.

B2B Demand Generation Strategies: 5 Essential Components


No one knows this better than a B2B marketing team. Businesses are always on the hunt for new ways to stand out from the competition.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Why are SIC and NAICS Codes Important to Marketing?


This blog will cover what these codes mean and how to use them for effective B2B marketing Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. The most reliable way to identify a company is with SIC or NAICS codes.

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The Data Marketer's Guide to Ideal Customer Profiles


For B2B companies looking to dip their toes in the pool of data marketing, getting started can be both invigorating and downright scary. data management

4 Big Data Marketing Trends to Watch This Year


And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insight

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All That Sales Data, But Not Enough Insight


B2B Lead Generation B2B Marketing Ideas CMO Corner Database Marketing Marketing Tips VP of Marketing Corner Big Data Marketing data driven decisions marketing insight marketing programs target market marketing

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The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Why Technology Marketers are Leading the Way in Lead Generation


A recent survey on B2B content marketing technology found that technology marketers were standouts in lead generation. B2B Lead Generation Lead Nurturing marketing marketing programs Technology marketers are ultimately in the business of solving customer problems using technology.

Getting Started with Lead Segmentation in B2B Marketing


B2B Lead Generation Big Data Marketing Database Marketing Lead SegmentationIn the age of big data, marketers who have a handle on their lead data are able to segment leads into specified groups and then target each group with customized content and messaging.

4 Powerful Lead Generation Strategies That Are Sure to Pay Off


B2B Lead Generation B2B Marketing Ideas Marketing and Sales Funnel Marketing Tips Sales and Marketing Tips marketing marketing insight marketing programs

5 Lead Generation Myths: Busted


B2B Marketing Ideas Lead Nurturing Lead Scoring Marketing Tips marketing marketing insight Lead generation is about knowing what to do and what not to do. As is the case with many business endeavors, myths tend to take root around what works and what doesn’t work with lead generation.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

7 Things You Need to Fix in Your Marketing Funnel


Direct Selling Versus Driving Traffic Today’s B2B [… If your marketing funnel isn’t performing up to expectations, there are several reasons why that could be. Some common mistakes can derail your efforts, or at least cause your efforts to not produce to their full potential.

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What Role Do Emotions Play in B2B Big Data Marketing?


Most marketers working in the B2B realm are taught from the beginning that B2B marketing is all about rationality and discipline. These buyers are focused on making the purchasing decisions that make the most business sense.

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3 Demand Generation Dangers in a B2B Blog Redesign


And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Your B2B Lead Generation can be hit – hard — if you can’t analyze your content.

3 Demand Generation Dangers in a B2B Blog Redesign


And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Your B2B Lead Generation can be hit – hard — if you can’t analyze your content.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation


In B2B, however, social media has […]. In the grand scheme of marketing, social media is an infant. If it were human, it wouldn’t even be sleeping through the night yet.

B2B Marketing? Your Competitors Almost Certainly Use Big Data, Do You?


Have you been sitting on the sidelines waiting for time to jump into the game of big data?

5 Best Practices for B2B Email Lead Generation Marketing


Yes, it should be part of your lead generation strategies, and yes, it does generate leads and create new business-to-business (B2B) opportunities. No, email marketing is not spam. No, it’s not intrusive.

Inbound Marketing Tips from an Expert


B2B Lead Generation inbound marketing marketing marketing insightInbound marketing is an essential component of any marketing strategy, especially with organic reach diminishing on social media networks.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

Expert Interview Series: Victoria Spall of Browser Media About Using Customer Data and Employing Best Practices to Maximize the Impact of Digital Marketing


Victoria is a senior account manager at Browser Media, where she specializes in B2B digital marketing and has a passion for all things geeky.

10 ways Dirty Data is Clogging up your Marketing Automation Engine


B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing data driven marketingMarketers have learned that the success of any program is more than 75% dependent on the list of contacts attached to each marketing campaign.

6 Ways to Build B2B Brand Champions


Using big data marketing with your B2B brand champions is a great way to generate leads and create other loyal customers. After all, your brand champions are your most fervent customers.

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B2B Big Data Marketing: Building Relationships is Your Most Powerful Tool


A business buying decision is complex. There are usually multiple people involved in the decision-making process, and a number of stakeholders who need to be pleased with the outcome of the purchase.

Best Practices for Selling to Government Agencies

explained how B2B purchasing decisions have. Best Practices for Selling to. Government Agencies WWW.MARKETJOY.COM Contact: +1 484-302-0110. The US government spends over $235 billion on. goods and services each year.