2013 B2B Marketing Priorities [Study]
AUGUST 1, 2013
The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.
AUGUST 1, 2013
The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.
JULY 26, 2016
Ward has worked to help Fortune 500 companies and start-up businesses alike create and launch their B2B or B2C marketing campaigns. Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago.
AUGUST 14, 2012
B2B companies have a skew towards the workdays. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day.
NOVEMBER 20, 2012
Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate.
MARCH 26, 2012
It also doesn’t only relate to B2B. Search Engine Optimization b2b b2c keywords long-tail search engine marketing search engine optimization sem seo short-tail
APRIL 10, 2012
This is true for B2B companies where there are sometimes hours of research or complex models involved. Lead Generation b2b conversion crm lead generation roi strategyIf you’re executing a digital marketing campaign, there is a good chance you’re ROI (return on investment) is based on how many emails, prospects, or customers you can get inside of your database.
OCTOBER 7, 2016
Brad Shorr Director of Content Strategy @ Straight North Since 2010, Director of Content Strategy at Straight North, an internet marketing agency serving middle market and large B2B and B2Cs.
OCTOBER 3, 2016
Christine Feeley CMO @ Amptopia A passionate marketer with a laser focus on accelerating qualified lead generation for both B2B and B2C organizations. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers.
SEPTEMBER 30, 2016
Programmatic buying and Google display network to name a couple are getting increasingly more sophisticated in the B2B space on lead targeting and conversion. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers.
SEPTEMBER 29, 2016
I know the ins and out of marketing automation and have combined that with my curiosity about what makes a marketing campaign truly successful to become a rockstar in B2B Lead Gen Creation and Development.
SEPTEMBER 6, 2012
1) Thank You For Your Order It doesn’t matter if your company provides products vs. services or is B2C vs. B2B, you should be sending your customers a “Thank You” any time you receive their businesses. Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries.
MARCH 12, 2017
B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?
JUNE 9, 2017
The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. Because we’re kinda tone deaf on some key information about them, more specifically what B2B buyers want. I can guarantee that is not what B2B buyers want.
JUNE 27, 2017
With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. Here’s one useful sequence for growing a B2B marketing team from the first hire through a dozen employees (which can scale well beyond the $30 million revenue level).
JULY 17, 2017
Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.
NOVEMBER 14, 2017
Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. Account-Based Marketing Adaptive Marketing B2B Marketing Demand & Lead Generation Marketing Strategy Personalization Social Media Marketing Video
JULY 15, 2015
70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. B2B Marketing.
Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
MAY 23, 2017
Particularly for B2B Marketing, it is important to not lose sight of what is at the focal point of marketing and sales. Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.
MARCH 6, 2016
There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. Which is, a majority of buyer persona development efforts are focused on reinforcing incorrect assumptions about B2B buyers. by Alex Auda Samora.
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.
Type A Communications
MAY 16, 2017
Branding Marketing Sales ANA Masters of B2B Marketing B2B Marketing Carla Johnson Chicago digital marketing Influencer Marketing Lee Odden Top Rank Marketing Type A Communications
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies
FEBRUARY 28, 2016
When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%.
AUGUST 15, 2017
Read this blog to learn the differences and similarities of B2C vs. B2B marketing. B2B Marketing Corporate Marketing Strategy B2B marketing B2B vs B2C B2C Marketing
JULY 20, 2017
Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.
APRIL 7, 2016
B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report , “Producing engaging content” was the #1 challenge marketers face. Is the content you publish engaging enough?
AUGUST 23, 2017
B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns
AUGUST 21, 2017
Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew need to be understood by all B2B marketers, whether or not they are using marketing automation.
OCTOBER 26, 2015
Importance Of B2B Ethnography Grows In The Digital Economy. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. In complex B2B environments, important insights can oftentimes best be seen rather than heard.
Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales
Customer Experience Matrix
SEPTEMBER 8, 2017
I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. B2B is another vertical.
Buzz Marketing for Technology
NOVEMBER 3, 2016
Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness.
FEBRUARY 11, 2018
Demonstrating marketing value in B2B has never been easy. Yet the past few years have placed a microscope on our B2B marketing activities and we continue under increasing pressure to ‘prove’ our B2B marketing ROI (return-on-investment).
DECEMBER 15, 2015
Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More.
Speaker: Brian Carroll, CEO & Founder of markempa
The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.