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2013 B2B Marketing Priorities [Study]

Puzzle Marketer

The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.

Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30

Puzzle Marketer

Ward has worked to help Fortune 500 companies and start-up businesses alike create and launch their B2B or B2C marketing campaigns. Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago.

3 Website Metrics to Watch Daily

Puzzle Marketer

B2B companies have a skew towards the workdays. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day.

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Choosing your keywords for SEO

Puzzle Marketer

It also doesn’t only relate to B2B. Search Engine Optimization b2b b2c keywords long-tail search engine marketing search engine optimization sem seo short-tail

5 Offers to Drive Lead Generation

Puzzle Marketer

This is true for B2B companies where there are sometimes hours of research or complex models involved. Lead Generation b2b conversion crm lead generation roi strategyIf you’re executing a digital marketing campaign, there is a good chance you’re ROI (return on investment) is based on how many emails, prospects, or customers you can get inside of your database.

Marketing Minds: Brad Shorr – Director of Content Strategy @ Straight North

Puzzle Marketer

Brad Shorr Director of Content Strategy @ Straight North Since 2010, Director of Content Strategy at Straight North, an internet marketing agency serving middle market and large B2B and B2Cs.

Marketing Minds: Christine Feeley – CMO @ Amptopia

Puzzle Marketer

Christine Feeley CMO @ Amptopia A passionate marketer with a laser focus on accelerating qualified lead generation for both B2B and B2C organizations. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

Programmatic buying and Google display network to name a couple are getting increasingly more sophisticated in the B2B space on lead targeting and conversion. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers.

Marketing Minds: Kasey Kaat – Digital Marketing Manager @ Zapproved

Puzzle Marketer

I know the ins and out of marketing automation and have combined that with my curiosity about what makes a marketing campaign truly successful to become a rockstar in B2B Lead Gen Creation and Development.

5 Emails Your Customers Should Be Getting, At Minimum

Puzzle Marketer

1) Thank You For Your Order It doesn’t matter if your company provides products vs. services or is B2C vs. B2B, you should be sending your customers a “Thank You” any time you receive their businesses. Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries.

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?

You Need to Understand These 6 Things About What B2B Buyers Want

Act-On

The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. Because we’re kinda tone deaf on some key information about them, more specifically what B2B buyers want. I can guarantee that is not what B2B buyers want.

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

How to Build a B2B Marketing Team

Webbiquity

With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. Here’s one useful sequence for growing a B2B marketing team from the first hire through a dozen employees (which can scale well beyond the $30 million revenue level).

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

B2B Marketing Trends for 2018

Act-On

Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. Account-Based Marketing Adaptive Marketing B2B Marketing Demand & Lead Generation Marketing Strategy Personalization Social Media Marketing Video

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. B2B Marketing.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Particularly for B2B Marketing, it is important to not lose sight of what is at the focal point of marketing and sales. Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. Which is, a majority of buyer persona development efforts are focused on reinforcing incorrect assumptions about B2B buyers. by Alex Auda Samora.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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Is Influencer Marketing B2B’s Golden Egg Opportunity?

Type A Communications

Branding Marketing Sales ANA Masters of B2B Marketing B2B Marketing Carla Johnson Chicago digital marketing Influencer Marketing Lee Odden Top Rank Marketing Type A Communications

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%.

What’s the Difference Between B2B vs. B2C Marketing?

Act-On

Read this blog to learn the differences and similarities of B2C vs. B2B marketing. B2B Marketing Corporate Marketing Strategy B2B marketing B2B vs B2C B2C Marketing

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How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

What Every B2B Marketer Needs to Know About Readability

Act-On

B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report , “Producing engaging content” was the #1 challenge marketers face. Is the content you publish engaging enough?

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How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

Marketing Automation Still a Work-in-Progress for Most B2B Firms

Act-On

Act-On and Econsultancy have just completed a joint study on the state of B2B marketing automation, and the conclusions that the study drew need to be understood by all B2B marketers, whether or not they are using marketing automation.

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

Importance Of B2B Ethnography Grows In The Digital Economy. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. In complex B2B environments, important insights can oftentimes best be seen rather than heard.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. B2B is another vertical.

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Agile Marketing in B2B

Buzz Marketing for Technology

Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness.

B2B Marketing ROI: measure what matters

TaylorMadeIn KEW

Demonstrating marketing value in B2B has never been easy. Yet the past few years have placed a microscope on our B2B marketing activities and we continue under increasing pressure to ‘prove’ our B2B marketing ROI (return-on-investment).

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B2B Copywriting: 5 Common Terms & Phrases to Avoid

The Point

Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.