Onalytica B2B

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Blog and B2B both received a 6% share of voice, followed finally by Trends and Tools which both received a 5% share of mentions among the top 100 MarTech influencers and brands. B2B Marketing. B2B Marketing.

Brand 130

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. B2B Marketing.

Trending Sources

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

B2B Marketing. Content Marketing Influencer Identification b2b marketing content marketing influencers marketing social mediaWhat’s next for content marketing?

Brand 156

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Key themes discerned about the modern buyer include: • B2B buyers are behaving like consumers – Buyers today have easy access to information and. 1 N U D G E. A I // T I T L E An In-depth look at. the buying process. from 12 different. perspectives 2 N U D G E. A I // T I T L E 3 N U D G E.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). Influencer Identification b2b marketing corp comms digitalpr PR public relationsPublic relations is not what it used to be.

PR 140

Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

Influencer Identification b2b marketing digital health health healthit influencer identification mhealthDigital Health is the convergence of the digital and genetics revolutions within medicine and health.

Brand 140

5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer Marketing 2016 Trends b2b marketing education influencer identification influencer marketing influencer program influencers Trends

Sustainability: Top 100 Influencers and Brands

Onalytica B2B

Influencer Identification b2b marketing influencer identification influencer marketing sustainabilityThere may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability.

Brand 106

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

The Zoellas of this world may well be popular but are they actually relevant to your B2B topic? Education Marketing b2b marketing B2BMarketing content marketing global influencers influence influencer influencer identification influencer marketing influencer program influencers social media

Open Source: Top 100 Influencers and Brands

Onalytica B2B

Influencer Identification b2b marketing global influencers influence influencer influencer identification influencer marketing influencer program influencers Open Source Software Development

Brand 101

5 Most Common Reasons why Influencer Marketing Fails

Onalytica B2B

In B2B for example paid search/webinars can sometimes yield instant sales results and senior management understand the ROI. Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it.

10 Tips for Increasing Your Influence

Onalytica B2B

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple.

Tips 72

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

” The currency of B2B influencer marketing is always the same: credibility.” Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

There were also more suited attendees this year, indicating that more B2B dealings were being conducted behind closed doors – unsurprising, given the continued explosion in mobile device ownership, and thus the required increase in network capacity and other corollary services.

Brand 93

Influencer Marketing: How to Create Your Strategy

Onalytica B2B

Account based marketing (ABM) – B2B marketing initiative seeking to influence people who influence the key decision makers of your target accounts. Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management.

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

If you’re more of a consumer focused brand: The difference between B2B and B2C, is consumers are happy to spend money on things that they don’t need, whereas businesses aren’t happy to spend money on things they do need- this shifts the dynamic completely.

Influencer Marketing: How to Nail Your Influencer Engagement

Onalytica B2B

” E.g. A B2B finance brand building a relationship with an influencer, and down the line paying the influencer to write a white paper. . Getting influencer marketing right all lies on nailing your influencer engagement.

Trust 44

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

Education Marketing advocacy B2B b2b marketing B2BMarketing content marketing employee advocacy employeeadvocacy influence influencer influencer engagement influencer identification influencer marketing influencer program influencers marketing social media Social Media Marketing

WOM 58

Fintech: Top 100 Influencers and Brands

Onalytica B2B

Influencer Identification b2b marketing content marketing fintech influencer engagement influencer identification influencer marketing influencer program influencersFrom spending, saving and investing money, tools enabling us to manage our finances are more innovative than ever before.

10 Tips for Selling in Influencer Marketing to Senior Management

Onalytica B2B

Education Marketing B2B b2b marketing B2BMarketing content marketing influencer influencer engagement influencer identification influencer marketing influencer program marketing SEO social media Social Media Marketing

Tips 59

Edtech and Elearning 2016: Top 200 Influencers and Brands

Onalytica B2B

Education Influencer Identification Tech b2b marketing edtech elearning influencer identification influencer marketing influencer program influencers

Brand 74

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Influencer Marketing: How to Define Your Objectives

Onalytica B2B

Education Marketing B2B b2b marketing B2BMarketing content marketing influence influencer influencer engagement influencer identification influencer marketing influencer program influencer relationship management influencers Social Media MarketingHere we are.

IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

Adding IOT into this mix will drive a 3 way play, with IOT leveraging both cloud and mobility to redefine the way we deliver so many things in both B2C and B2B world’s. Influencer Identification b2b marketing influencer marketing influencers internet of things IoT

Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

Ryan Visse r , Head of Social Media at VMware – How VMware are effectively working with B2B influencers. Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London.

Renewable Energy: Top 100 Influencers and Brands

Onalytica B2B

Environment Influencer Identification b2b marketing carbon free clean energy influencer identification influencer marketing influencer program influencers renewable energy renewables

Brand 69

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

Influencer Identification b2b marketing smm social media Social Media MarketingThere was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone.

Edtech and Elearning: Top 100 Influencers and Brands

Onalytica B2B

Influencer Identification b2b marketing edtech elearning influencer identification influencer marketing influencer program influencers modern marketing

Telecoms: Top 100 Influencers and Brands

Onalytica B2B

Influencer Identification b2b marketing e-comms ecomms electronic communication influencer engagement influencer identification influencer marketing Telecommunications telecoms

ROAS 76

8 Tips for B2B Christmas Marketing

Onalytica B2B

After all, many of these consumer focused adverts either directly feature their brand’s products, or have a deeper message behind them; often harder for B2B brands to achieve. The post 8 Tips for B2B Christmas Marketing appeared first on onalytica.

Tips 48

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Content Marketing 2017: Top 200 Global Influencers

Onalytica B2B

Top 50 B2B Influencers. Influencer Identification Marketing b2b marketing CMWorld2017 content marketing Content Marketing World contentmarketing influencer marketing influencer program influencers smm Social Media Marketing socialmediamarketing

Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?

Onalytica B2B

Education Marketing B2B b2b marketing B2BMarketing influencer influencer engagement influencer identification influencer marketing influencer program influencer strategy marketing PR public relations social media Social Media Marketing

SME 46

Infographic: Influencer Marketing Survey

Onalytica B2B

Influencer Marketing Marketing b2b marketing influencer marketing infographic tools use casesThis October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals.

Interview with Jasmine Sandler

Onalytica B2B

Key Topics: B2B Social Selling, Social Branding of the Executive and SEO . HOW DID YOU GET TO BECOME AN EXPERT IN B2B SOCIAL BRANDING AND SELLING STRATEGIES? WHAT AREAS OF B2B SOCIAL BRANDING AND SELLING STRATEGIES ARE YOU MOST PASSIONATE ABOUT?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation