Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). The findings?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

AUGUST 9, 2021

A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In today’s digital world, B2B copywriting isn’t a luxury, it’s an essential. B2B copywriters are quick learners who can manage multiple clients and their individual needs. What to Look For in Your B2B Copywriter.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Marketing Insider Group

JULY 20, 2021

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Read on for a complete guide to B2B pricing. Value-based, competitive, and cost-plus are the three most common B2B pricing strategies. Common B2B Pricing Strategies. There are three common pricing strategies used in B2B sales.

Pricing 359

Pricing Price B2B Buyer Personas 359

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. What is B2B Buyer Intent Data? B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent. Source: Pew Research. Source: Moz.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Not sure where to start, or even where to look for B2B best practices? Contact us to learn more about our B2B social media marketing services today. But how do you know when that is?

Social Media 318

Social Media Organization Media B2B 318

Marketing Insider Group

SEPTEMBER 1, 2021

But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized. The Challenges of B2B Marketing in the Current Digital Environment.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. To get started, download the Checklist: Perfecting Your B2B Brand Identity.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. People shop for services and products differently, even in the B2B realm. Does it seem unattainable for your small business?

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Marketing Insider Group

NOVEMBER 28, 2017

The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group. If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy.

B2B Marketing 428

B2B Marketing Content Marketing B2B Content 428

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” In the ever-evolving world of B2B marketing , staying ahead of the curve is essential for success. B2B marketing blogs. And where did I find it?

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Marketing Insider Group

APRIL 19, 2021

In fact, studies show that targeted content marketing builds positive feelings about B2B SaaS companies in at least 82% of your prospects. But, we’re a B2B company,” you protest. However, the figure rises to upwards of 50 percent with B2B buyers. Engage Your Audience Emotionally.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. 3 Examples of Great B2B Landing pages. These B2B brands have been successful in building landing pages that not only look great but also drive a high number of conversions.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Marketing Insider Group

DECEMBER 1, 2023

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. We are in an era of next-generation B2B marketing convergence.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? The post B2B Marketers Struggle With Measuring Content Marketing appeared first on Marketing Insider Group. But only 11% of those teams consider their content marketing strategy as an excellent one!

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Marketing Insider Group

JANUARY 31, 2019

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group.

Lead Generation 279

Lead Generation Generation Marketing & Strategy Leads 279

Marketing Insider Group

FEBRUARY 13, 2019

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.The digital marketing landscape is constantly changing, which means B2B lead […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group.

Lead Generation 275

Lead Generation Generation Marketing & Strategy Leads 275

Marketing Insider Group

JULY 14, 2020

Here are just some of the ways B2B sales will change as a result of this pandemic. Buyers demands are changing their needs from B2B businesses. B2B companies now believe that digital channels are twice as important as they were before. B2B businesses are careful not to market products that are non-essential for fear of backlash.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. The post The 5 Best KPIs for Measuring B2B Brand Awareness appeared first on Marketing Insider Group.

Brand Identity 299

Brand Identity Branding Best Practices B2B 299

Marketing Insider Group

DECEMBER 18, 2019

But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The Most Trusted Channel. So which one is most trusted?

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Marketing Insider Group

MARCH 14, 2019

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. Over three-quarters of respondents to the Content Marketing Institute’s B2B marketing survey reported success with their content marketing in 2018. However, content marketing needs […]. However, content marketing needs […].

B2B Marketing 275

B2B Marketing Optimization Marketing & Strategy Marketing Strategy 275

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business. That’s brand awareness – and it’s essential in B2B blogs.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Marketing Insider Group

MARCH 28, 2019

B2B marketers are using video more and more. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. The post 4 Ways to Make Your B2B Marketing Videos Social-Ready appeared first on Marketing Insider Group.

Social Marketing 267

Social Marketing B2B Marketing Video Marketing B2B 267

Marketing Insider Group

JUNE 11, 2019

Is there an intersection between content marketing and local SEO for B2B businesses? The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group. That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages.

B2B Marketing 236

B2B Marketing SEO Content Marketing B2B 236

Marketing Insider Group

JULY 29, 2019

Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. While the B2B sales […]. The post Building Brand Trust in B2B vs. B2C: What’s the Difference?

Ad Building 245

Ad Building Brand Identity Branding B2B 245

Marketing Insider Group

JANUARY 29, 2019

A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%. The post How to Track the Elusive B2B Influencer appeared first on Marketing Insider Group.

B2B 215

B2B B2B Marketing Purchase Buy 215

Marketing Insider Group

MAY 14, 2019

Do you know what CEOs want most from B2B marketers? The post The Most Important B2B Marketing Metrics for CEOs appeared first on Marketing Insider Group. They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” In sum, CEOs get […].

B2B Marketing 228

B2B Marketing B2B B2B Sales ROI 228

Marketing Insider Group

APRIL 16, 2018

Social media marketing is a core part of B2B content marketing. By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B. The post How to Use LinkedIn in Your B2B Content Marketing Strategy appeared first on Marketing Insider Group. It has […].

Linkedin 279

Linkedin B2B Marketing Marketing & Strategy Marketing Strategy 279

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. B2B marketers have additional challenges, of course. B2B products tend to be much more complex and at a higher price point.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses.

Social Media 235

Social Media Paid Search Agency Social Marketing B2B Marketing 235

Marketing Insider Group

JUNE 5, 2018

Because of this, it’s a perfect channel for business, even B2B businesses. […]. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. It’s second to only Google in search activity. And data privacy issues aside, there’s not much that has tarnished its brand.

Profiling 204

Profiling Facebook B2B Privacy 204

Marketing Insider Group

APRIL 4, 2018

B2B video marketing is getting an upgrade in 2018. The post Why B2B Video Marketing Strategies Are Evolving in 2018 appeared first on Marketing Insider Group. It is also because the landscape of creating, publishing and […]. It is also because the landscape of creating, publishing and […].

B2B Marketing 279

B2B Marketing Video Marketing Marketing & Strategy Marketing Strategy 279