Influitive b2b

5 Advocate Marketing Success Stories All B2B Brands Can Copy

Influitive b2b

Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel business growth. Advocacy ROI Customer Engagement, Retention & Growth Success Stories advocacy marketing advocate marketing advocate marketing awards advocate marketing program B2B marketing BAMMIES customer advocates customer engagement The BAMMIES

Brand 210

4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention

Influitive b2b

The rules of the game have changed—having the best software is no longer enough. Instead, delighting customers throughout their buying journey is the only way to meaningfully engage and retain them in today’s marketplace. A recent study by Walker predicts that “by 2020, customer experience will overtake price and product as the key brand differentiator.”.

7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales

Influitive b2b

Advocate Engagement Advocate Marketing 101 Customer Marketers Referrals Uncategorized User Reviews advocacy advocacy and sales advocacy marketing advocacy relationship advocate marketing B2B advocates b2b customer advocacy B2B marketing building customer relationships customer experience nudge nudge.ai Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly.

5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive b2b

Content Marketing advocacy advocacy in content marketing advocacy marketing advocate community advocate marketing program advocates B2B advocates b2b content marketing b2b customer advocacy b2b customer engagement b2b customer marketing B2B marketing content hacks content marketing content marketing hacks content marketing webinar customer advocacy customer marketing sujan patel UGC user generated content

Help 205

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action

Influitive b2b

Advocate Engagement Advocate Marketing 101 Brand Awareness Customer Engagement, Retention & Growth Finding Your Advocates Uncategorized advocacy advocacy framework advocacy marketing advocate marketing advocate marketing program B2B advocates Ceridian customer engagement customer powered growth ellie mae framework SiriusDecisions siriusdecisions 2018 siriusdecisions framework SiriusDecisions Summit

Buzz 108

15 Ways Real Marketing Pros Create High-Performing Advocacy Programs

Influitive b2b

These innovative B2B marketers are doing things differently. Still relying on email campaigns to engage and communicate with your customers and prospects? They aren’t wasting time crafting clever messaging or chasing the latest marketing fads. They’re driving retention and acquisition by harnessing the power of their customer advocates. By building engaging advocacy programs, these marketers.

The Secret To Delighting B2B Customers In 30 Seconds This Holiday Season

Influitive b2b

Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important).

How To Get More Customer Reviews On The Top 10 B2B Technology Review Sites

Influitive b2b

Advocate Marketing 101 advocacy advocate advocate marketing B2B advocates B2B marketing platforms buying decisions customer advocacy customer reference enterprise reviews purchasing decisions reviews The Advocate Experience VIPBefore you buy a new laptop or smartphone, what’s the first thing you do? If you’re like most people, you Google it and see what people have to say about different models online. These online reviews are usually seen as the best source of unbiased information.

Review 157

The Sales Enablement Handbook

the B2B world, the sales cycle can be a long drawn out process - making b2b sales. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer Advocacy Program

Influitive b2b

Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to learners at home, Rosetta Stone also serves educators and global businesses to help upskill.

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive b2b

Advocate Marketing 101 Brand Awareness advocacy advocates B2B advocates b2b brand awareness b2b customer advocacy B2B marketing b2bmarketingzone brand awareness customer advocacy customer advocacy movement hubspot marketing inbound marketing marketing marketing movement mike volpe

How Carbon Black Added 500+ New Members To Their Product Development & Marketing Teams

Influitive b2b

For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer community has a critical mission: to band together and combat attackers who threaten their companies’.

How To Build A Community of Brand Advocates

Influitive b2b

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI

Influitive b2b

Advocacy ROI advocacy advocacy marketing advocate community advocate marketing advocates B2B advocates b2b customer referral program B2B marketing b2bmarketingzone customer advocacy customer marketingAs an advocate marketer, you’re probably used to having the value of your program questioned. Isn’t it more of a nice-to-have than a need-to-have?” What exactly is the ROI of engaging customer advocates?” “Why Why should we devote our budget to this over other marketing programs?”

ROI 157

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know

Influitive b2b

Advocate Marketing 101 Marketing Leaders Pipeline & Revenue Growth Sales Professionals advocate marketing advocate marketing program b2b advocate marketing b2b advocate marketing program b2b buying b2b customer references B2B marketing b2b sales b2b sales and marketing customer references invisible influence jonah berger peer influence peer-to-peer marketing sales and marketing social influence

Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours

Influitive b2b

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. But wait. There’s more. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.

5 Referral Program Ideas For Driving More B2B Leads

Influitive b2b

Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers say they’d give referrals. Yet, on average, only 29% of customers do. It’s likely because you haven’t asked them. Or, at least, not in the right way. Barraging customers with emails asking for referrals isn’t going to.

Lead 168

Spotlight: Meet Some Of The Kick-Ass Women Speakers Of Advocamp

Influitive b2b

Advocamp Addy Clark advocacy marketing advocate at events advocate marketing April Dunford b2b B2B advocates b2b marketing technology b2b tech marketing B2B technology b2bmarketingzone Cristina Melluzzi kelly caird Kelsie Swenson kevyn klein Marie Langhout-Franklin Misia Tramp Samantha Stone Shristi Shonka technology women women in marketing women in techAs we get closer to Advocamp 2017 (this Dec.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

IDC Study: B2B Customer Advocacy Programs Grow 570% In A Year

Influitive b2b

A new IDC report has found that one organizational tactic has grown 570% YOY among B2B vendors (and no, we don’t mean ABM). Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research. It’s customer advocacy programs. This year, “The Role of Marketing in Customer Advocacy”.

How Cisco Turned IT Professionals Into Rockstar Advocates And Boosted Customer Engagement By 58%

Influitive b2b

Content Marketing Customer Engagement, Retention & Growth Customer Success Teams Marketing Leaders B2B advocates b2b customer advocacy b2b customer engagement b2b customer experience Cisco cisco advocates customer engagement enterpriseAs an Advocate Marketing Manager at Cisco, I’m always striving to make our customers happier and more successful.

The Top 7 Reasons Advocacy Programs Fail (And How to Fix Them!)

Influitive b2b

In the 1994 film Angels in the Outfield, a disembodied voice talked Kevin Costner into building a baseball field with some of the worst marketing advice of all time: “If you build it, they will come.” Success in advocate marketing takes way more than just launching a program. No team of ghostly heroes will materialize.

How To Turn Customer Advocacy Into Product Insights And Reviews

Influitive b2b

Developer Relations Marketing Leaders Product Development Success Stories Uncategorized User Reviews advocacy advocacy marketing advocate hub advocate marketing advocate marketing program advocate rewards advocate success advocatehub ideas advochat b2b customer engagement B2B marketing b2b product reviews b2bmarketingzone customer feedback customer reviews powerdms product development product marketing ray lau review sites

Review 130

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive b2b

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

How I Discovered The Power Of Brand Advocacy—And Took HubSpot From 20 To 7,000 Advocates In 2 Years

Influitive b2b

Advocacy ROI Advocate Engagement Success Stories advocacy advocacy marketing advocate marketing advocate marketing program B2B advocates b2b customer referral program b2bmarketingzone brand advocacy brand advocates content marketing customer advocacy customer advocates customer engagement customer experience HubSpot referral marketingI’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager.

How SMART Tech Built A Global Community That Unites 1,900+ Advocates In 40 Countries

Influitive b2b

Advocate Marketing 101 Uncategorized advocacy advocacy marketing advocate advocate community advocate marketing advocate marketing program advocate success advocates B2B advocates B2B marketing b2bmarketingzone customer advocacy customer advocates customer engagement customer experience customer marketingTaking an advocate community global can be daunting for many organizations.

From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand Advocates (In Just 4 Months)

Influitive b2b

In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots of B2B companies can relate to: having an internal fire drill every time Cisco needed customers for references, speaking opportunities, analyst interviews, and case studies.

Brand 170

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

How To Create “Moments That Matter” With Your Customers

Influitive b2b

I walked into an all-day meeting back in February, and on one of the tables I saw a piece of notebook paper with my name and a heart written on it. To the side of the paper was a Starbucks tea (I abhor coffee) and a bottle of water.

Why Marketing And Customer Success Are Your Brand’s New Super-duo

Influitive b2b

Customer Success Customer Success Teams ABM advocacy advocacy marketing advocate marketing advocate marketing program advocates B2B advocates b2b customer experience B2B marketing CS customer engagement customer experience customer experiences customer marketing customer success reviews social media WOM word of mouthYou’ve probably heard it declared that “customer service is the new marketing” on several prolific business blogs.

Navigating The Twists And Turns Of The CMO Career Path

Influitive b2b

Brand Awareness Marketing Leaders Acquia acquia cmo advocacy marketing advocate marketing advocate marketing program B2B advocates b2b cmo B2B marketing Bill Macaitis CMO cmo career path how to become a CMO Meagen Eisenberg mongodb mongodb cmo next gen cmo next gen cmo ebook Slack slack CMO Tom WentworthBy now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns.

CMO 154

Why Influencer Marketing Is Ruling The Content Kingdom, & Other Insights From Lee Odden

Influitive b2b

Lee Odden, Content Marketing Influencer Marketing b2b influencer marketing b2b influencers brand advocates content marketing content marketing mentor summit developing an influencer strategy influencer advocates influencer engagement influencer marketing influencer marketing campaigns influencer marketing community influencer marketing strategy influencers lee odden social media influencers toprank marketing user generated content

Rules 175

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

How Sujan Patel Writes Six Top-Ranking Blogs Every Week

Influitive b2b

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.

What Is An Online Community, Anyway?

Influitive b2b

Community Community Managers 2017 Community Value and Metrics Report b2b branded communities B2B communities B2B community b2b community best practices b2b community metrics b2b online communities branded community cmx community community engagement community metrics community retention customer advocacy customer engagement cxupdate measuring the value of your online community online community roi of community what is a branded community what is an online community

7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy

Influitive b2b

On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product. Within 24 hours, she collected over 600 replies from advocates, generating a set of testimonials.

How To Reinvigorate Your AdvocateHub With The Multi-Channel Model

Influitive b2b

Advocate Engagement advocacy advocacy marketing advocate advocate marketing advocate marketing program advocate success advocates B2B advocates B2B marketing b2bmarketingzone customer advocacy customer advocates customer engagement customer experience customer marketing Influitive online communityAs an Influitive customer, you get access to one of the most engaging and resource-rich communities in the advocate marketing world—we call it “Influitive VIP.”

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth