Influitive b2b

5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive b2b

Content Marketing advocacy advocacy in content marketing advocacy marketing advocate community advocate marketing program advocates B2B advocates b2b content marketing b2b customer advocacy b2b customer engagement b2b customer marketing B2B marketing content hacks content marketing content marketing hacks content marketing webinar customer advocacy customer marketing sujan patel UGC user generated content

Help 99

15 Ways Real Marketing Pros Create High-Performing Advocacy Programs

Influitive b2b

These innovative B2B marketers are doing things differently. Still relying on email campaigns to engage and communicate with your customers and prospects? They aren’t wasting time crafting clever messaging or chasing the latest marketing fads. They’re driving retention and acquisition by harnessing the power of their customer advocates. By building engaging advocacy programs, these marketers.

Trending Sources

How Sujan Patel Writes Six Top-Ranking Blogs Every Week

Influitive b2b

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.

5 Advocate Marketing Success Stories All B2B Brands Can Copy

Influitive b2b

Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel business growth. Advocacy ROI Customer Engagement, Retention & Growth Success Stories advocacy marketing advocate marketing advocate marketing awards advocate marketing program B2B marketing BAMMIES customer advocates customer engagement The BAMMIES

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

10 Advocate Marketing Success Stories Every B2B Brand Can Learn From

Influitive b2b

Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change the way their company does business. Below, we’re featuring.

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive b2b

Advocate Marketing 101 Brand Awareness advocacy advocates B2B advocates b2b brand awareness b2b customer advocacy B2B marketing b2bmarketingzone brand awareness customer advocacy customer advocacy movement hubspot marketing inbound marketing marketing marketing movement mike volpe

Infographic: Why Your B2B Online Community Needs Advocacy

Influitive b2b

Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are. Are branded communities living up to organizational expectations?

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive b2b

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive b2b

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies.

What To Do When Your Advocate Marketer Leaves Your Company

Influitive b2b

Advocate Marketing 101 Customer Marketers #advocatemktg advocacy advocacy marketing advocate marketer advocate marketing advocate marketing program advocates B2B advocates b2b customer advocacy customer advocacy customer advocates hiringI want you to meet a pretty cool guy (IMHO): Truman Tang, Director of Marketing, Customer and Advocacy, at Influitive. He’s the mastermind behind our incredible advocate marketing program, Influitive VIP.

We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive b2b

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? Was this B2B marketing campaign worth it? Plus, we now have a blueprint for launching another (albeit, smaller) 24-hour b2b marketing campaign in the future.

Meet The New Rising Star In B2B Marketing: The Customer Marketer

Influitive b2b

When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? Nope!) As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

The Perfect Customer Marketer Job Description

Influitive b2b

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations still.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

9 Stellar Referral Program Examples

Influitive b2b

Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral. How other B2B marketers use advocate marketing to get high-quality referrals.

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal.

19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017

Influitive b2b

As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. Involving customers in your content marketing strategy has lots of benefits, including: Uncovering better content ideas and new customer success stories.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive b2b

In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. If B2B marketers don’t get in the game early, they risk having others drive the conversation around their products and services.

Which Is Right For You: Influencer Marketing Or Advocate Marketing?

Influitive b2b

People often seek the opinions of their peers online before they make a purchase (including B2B buyers). Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times. However, influencer.

5 Referral Program Ideas For Driving More B2B Leads

Influitive b2b

Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers say they’d give referrals. Yet, on average, only 29% of customers do. It’s likely because you haven’t asked them. Or, at least, not in the right way. Barraging customers with emails asking for referrals isn’t going to.

Lead 40

The Art Of Asking For A Customer Reference

Influitive b2b

The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Panic time? Of course not. Asking for a customer reference.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Influitive b2b

Marketing Leaders Pipeline & Revenue Growth Sales Professionals ABM abm best practices abm ca abm campaign ideas abm customer advocacy abm ebook abm metrics abm results account based marketing account-based marketing campaign examples b2b ABM b2b account based marketing b2bmarketingzone combining abm and advocacy Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success.

How To Build A Community of Brand Advocates

Influitive b2b

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

The Power Of B2B Referral Marketing Programs

Influitive b2b

B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. A Guide To Engaging B2B Customers In The Digital Age. Other B2B brands have had success by melding referrals and customer advocacy: Find out how ReadyTalk uses advocate marketing to generate high-quality, fast-closing referral leads.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one. B2B Loyalty, The B2C Way. Use the nuances of B2B to guide your loyalty strategy.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

What Does The Future Hold For Customer Marketing? Here’s 11 Predictions for 2017

Influitive b2b

There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area. However, there isn’t a.

The SiriusDecisions Demand Unit Waterfall Is Useless If You Don’t Have This…

Influitive b2b

The biggest marketing trends of the year are often influenced by conversations that happen at SiriusDecisions Summit. This year’s hot topics included: The new Demand Unit Waterfall Account-Based Marketing (ABM) Ungating content If you’re concerned about how to effectively implement these ideas in your already-packed marketing strategy, there’s good news. You already have a way to bolster these.

Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours

Influitive b2b

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. But wait. There’s more. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.

Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages

Influitive b2b

In B2B sales, we’re taught to never allow ourselves to be single-threaded in an account. This post was updated on August 25th, 2016.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

How To Train Your Employees To Be Brand Ambassadors

Influitive b2b

When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.

4 Ways B2B Marketers Can Create Raving Brand Advocates

Influitive b2b

Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. Rob Meinhardt , founder of Dell KACE and partner at Toba Capital , has proven that differentiating your brand can pay off big time in the B2B world.

Brand 60

3 Powerful Hidden Benefits of Customer Reviews

Influitive b2b

B2B marketers generally don’t bash competitors publicly. Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions.

The Messenger Is The Message: A New Era For B2B Content Marketing

Influitive b2b

B2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the 2016 B2B Content Marketing Benchmark Report. There are two main reasons for this: Most of your customers are suffering from what Mark Schaefer (a globally-recognized marketing consultant and a speaker.