Influitive b2b

5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive b2b

Content Marketing advocacy advocacy in content marketing advocacy marketing advocate community advocate marketing program advocates B2B advocates b2b content marketing b2b customer advocacy b2b customer engagement b2b customer marketing B2B marketing content hacks content marketing content marketing hacks content marketing webinar customer advocacy customer marketing sujan patel UGC user generated content

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15 Ways Real Marketing Pros Create High-Performing Advocacy Programs

Influitive b2b

These innovative B2B marketers are doing things differently. Still relying on email campaigns to engage and communicate with your customers and prospects? They aren’t wasting time crafting clever messaging or chasing the latest marketing fads. They’re driving retention and acquisition by harnessing the power of their customer advocates. By building engaging advocacy programs, these marketers.

How Sujan Patel Writes Six Top-Ranking Blogs Every Week

Influitive b2b

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.

From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand Advocates (In Just 4 Months)

Influitive b2b

In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots of B2B companies can relate to: having an internal fire drill every time Cisco needed customers for references, speaking opportunities, analyst interviews, and case studies.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Why Influencer Marketing Is Ruling The Content Kingdom, & Other Insights From Lee Odden

Influitive b2b

Lee Odden, Content Marketing Influencer Marketing b2b influencer marketing b2b influencers brand advocates content marketing content marketing mentor summit developing an influencer strategy influencer advocates influencer engagement influencer marketing influencer marketing campaigns influencer marketing community influencer marketing strategy influencers lee odden social media influencers toprank marketing user generated content

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How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive b2b

Advocate Marketing 101 Brand Awareness advocacy advocates B2B advocates b2b brand awareness b2b customer advocacy B2B marketing b2bmarketingzone brand awareness customer advocacy customer advocacy movement hubspot marketing inbound marketing marketing marketing movement mike volpe

Infographic: Why Your B2B Online Community Needs Advocacy

Influitive b2b

Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are. Are branded communities living up to organizational expectations?

How I Discovered The Power Of Brand Advocacy—And Took HubSpot From 20 To 7,000 Advocates In 2 Years

Influitive b2b

Advocacy ROI Advocate Engagement Success Stories advocacy advocacy marketing advocate marketing advocate marketing program B2B advocates b2b customer referral program b2bmarketingzone brand advocacy brand advocates content marketing customer advocacy customer advocates customer engagement customer experience HubSpot referral marketingI’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive b2b

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies.

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive b2b

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

Spotlight: Meet Some Of The Kick-Ass Women Speakers Of Advocamp

Influitive b2b

Advocamp Addy Clark advocacy marketing advocate at events advocate marketing April Dunford b2b B2B advocates b2b marketing technology b2b tech marketing B2B technology b2bmarketingzone Cristina Melluzzi kelly caird Kelsie Swenson kevyn klein Marie Langhout-Franklin Misia Tramp Samantha Stone Shristi Shonka technology women women in marketing women in techAs we get closer to Advocamp 2017 (this Dec.

How Cisco Turned IT Professionals Into Rockstar Advocates And Boosted Customer Engagement By 58%

Influitive b2b

Content Marketing Customer Engagement, Retention & Growth Customer Success Teams Marketing Leaders B2B advocates b2b customer advocacy b2b customer engagement b2b customer experience Cisco cisco advocates customer engagement enterpriseAs an Advocate Marketing Manager at Cisco, I’m always striving to make our customers happier and more successful.

10 Advocate Marketing Success Stories Every B2B Brand Can Learn From

Influitive b2b

Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change the way their company does business. Below, we’re featuring.

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

What To Do When Your Advocate Marketer Leaves Your Company

Influitive b2b

Advocate Marketing 101 Customer Marketers #advocatemktg advocacy advocacy marketing advocate marketer advocate marketing advocate marketing program advocates B2B advocates b2b customer advocacy customer advocacy customer advocates hiringI want you to meet a pretty cool guy (IMHO): Truman Tang, Director of Marketing, Customer and Advocacy, at Influitive. He’s the mastermind behind our incredible advocate marketing program, Influitive VIP.

9 Stellar Referral Program Examples

Influitive b2b

Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral. How other B2B marketers use advocate marketing to get high-quality referrals.

We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive b2b

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? Was this B2B marketing campaign worth it? Plus, we now have a blueprint for launching another (albeit, smaller) 24-hour b2b marketing campaign in the future.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive b2b

In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening. If B2B marketers don’t get in the game early, they risk having others drive the conversation around their products and services.

The Perfect Customer Marketer Job Description

Influitive b2b

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations still.

Meet The New Rising Star In B2B Marketing: The Customer Marketer

Influitive b2b

When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? Nope!) As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017

Influitive b2b

As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. Involving customers in your content marketing strategy has lots of benefits, including: Uncovering better content ideas and new customer success stories.

How To Get More Customer Reviews On The Top 10 B2B Technology Review Sites

Influitive b2b

Advocate Marketing 101 advocacy advocate advocate marketing B2B advocates B2B marketing platforms buying decisions customer advocacy customer reference enterprise reviews purchasing decisions reviews The Advocate Experience VIPBefore you buy a new laptop or smartphone, what’s the first thing you do? If you’re like most people, you Google it and see what people have to say about different models online. These online reviews are usually seen as the best source of unbiased information.

Navigating The Twists And Turns Of The CMO Career Path

Influitive b2b

Brand Awareness Marketing Leaders Acquia acquia cmo advocacy marketing advocate marketing advocate marketing program B2B advocates b2b cmo B2B marketing Bill Macaitis CMO cmo career path how to become a CMO Meagen Eisenberg mongodb mongodb cmo next gen cmo next gen cmo ebook Slack slack CMO Tom WentworthBy now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns.

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5 Referral Program Ideas For Driving More B2B Leads

Influitive b2b

Do you feel awkward asking customers for referrals? You shouldn’t. According to SalesStaff, 91% of satisfied customers say they’d give referrals. Yet, on average, only 29% of customers do. It’s likely because you haven’t asked them. Or, at least, not in the right way. Barraging customers with emails asking for referrals isn’t going to.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

How To Train Your Employees To Be Brand Ambassadors

Influitive b2b

When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.

Which Is Right For You: Influencer Marketing Or Advocate Marketing?

Influitive b2b

People often seek the opinions of their peers online before they make a purchase (including B2B buyers). Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times. However, influencer.

The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Influitive b2b

Marketing Leaders Pipeline & Revenue Growth Sales Professionals ABM abm best practices abm ca abm campaign ideas abm customer advocacy abm ebook abm metrics abm results account based marketing account-based marketing campaign examples b2b ABM b2b account based marketing b2bmarketingzone combining abm and advocacy Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one. B2B Loyalty, The B2C Way. Use the nuances of B2B to guide your loyalty strategy.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The Art Of Asking For A Customer Reference

Influitive b2b

The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Panic time? Of course not. Asking for a customer reference.

The Power Of B2B Referral Marketing Programs

Influitive b2b

B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. A Guide To Engaging B2B Customers In The Digital Age. Other B2B brands have had success by melding referrals and customer advocacy: Find out how ReadyTalk uses advocate marketing to generate high-quality, fast-closing referral leads.

How To Build A Community of Brand Advocates

Influitive b2b

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

4 Ways B2B Marketers Can Create Raving Brand Advocates

Influitive b2b

Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. Rob Meinhardt , founder of Dell KACE and partner at Toba Capital , has proven that differentiating your brand can pay off big time in the B2B world.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.