Infer

Account-Based Marketing: Research Reveals It’s More Than Just The Latest Marketing Buzzword

Infer

A 2016 FlipMyFunnel research report, which surveyed over 200 B2B marketers to uncover how they’re currently using or planning to use ABM, revealed that 49% of marketers surveyed have been running ABM campaigns for less than six months.

The Moneyball CEO: Navigating Your Whitespace to Grow Revenue

Infer

Predictive analytics is a great way for any B2B company to mine their business funnel for deals that can close quickly, and identify potential revenue they might be leaving on the table. Every CEO wants to squeeze more out of their investments in customer acquisition.

Trending Sources

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Infer

For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform.

New Relic Wins 2016 Demand Program of the Year

Infer

One of our earliest customers, New Relic leverages Infer’s Behavior Scoring and Fit Scoring for both individual leads and B2B accounts. It’s always exciting when one of the outstanding predictive innovators in the Infer customer community is recognized for their forward-looking approach.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Does Profile Management Require Predictive Scoring?

Infer

Has B2B keywords = True. The audience for this webinar is B2B marketers, and in order to deliver a more targeted, high-value message, we’ll focus only on people in marketing roles whose companies are using Marketo. This is the second post in our profile management blog series.

Predictive Analytics: A Content Marketer’s Secret Weapon

Infer

Research shows that most B2B content just isn’t living up to its true potential. How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results.

In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister

Infer

We’ve seen more businesses looking to account-based strategies in order to go after B2B customers that are a good fit for their product and also bring higher than average ACVs (average contract values). Why do you think B2B companies are focused on driving ABM programs?

Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]

Infer

Justin also chats with the hosts about his thoughts on B2B advertising and why ABM is making outbound cool again. The post Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast] appeared first on Infer: Predictive Sales and Marketing Platform.

API 5

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Getting Started with Machine Learning: 3 Things Marketers Need to Know

Infer

B2B enterprises and consumer companies alike are experimenting with these conversational user interfaces, which use NLP to recognize speech patterns, essentially mirror a human, and (hopefully) create better customer experiences.

Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B

Infer

Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that’s the general assumption. B2B is all about prospects, “journeys” and reaching people through content in context.

Tips for Rapidly Turning New Headcount into Revenue

Infer

In the B2B world, very few leads close themselves, so it’s important to continuously use and fine-tune proven selling motions. This article was originally published on the Salesforce Blog , by Nate Gemberling, Infer’s Director of Sales.

Hacking Content Marketing With Predictive Analytics

Infer

Content Summit is a 5-day virtual conference dedicated to sharing the most effective B2B content marketing strategies & tactics, which are delivered by a B2B marketing executive or thought leader.

Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities

Infer

This functionality leverages Infer’s sophisticated data science to analyze a specific business-to-business (B2B) prospect and instantly display its direct competitors that are already existing customers. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

5 Tech Trends for CMOs to Prepare for Next Year

Infer

There just aren’t that many new best practices to employ when it comes to helping accelerate a B2B company’s upmarket strategy. This article was originally published on MarTech Advisors by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Sean Zinsmeister, Senior Director of Product Marketing at Infer discusses five technology trends which can be expected for CMOs in 2017.

Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities

Infer

This functionality leverages Infer’s sophisticated data science to analyze a specific business-to-business (B2B) prospect and instantly display its direct competitors that are already existing customers. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem.

Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”

Infer

Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. Adoption of Predictive Intelligence by Enterprises and the Future of B2B Marketing.

Tips for Using Retargeting to Drive ABM Success (Part 2)

Infer

Part 1 – Amplifying Your Customer Platform with B2B Retargeting. This article was originally published on the AdRoll Blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Part 2 – Infusing Predictive Insights into ABM Prospecting .

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Predictive Analytics: Why They Make Your Content More Impactful

Infer

The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams.

Predictive Analytics: Why They Make Your Content More Impactful

Infer

The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams.

4 products Microsoft should build with LinkedIn

Infer

There’s no doubt that LinkedIn’s biggest asset is its social graph with data about virtually everyone in the business-to-business (B2B) world. Now it has control over the best B2B data and can revolutionize Outlook, identity across companies, and CRM.

The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]

Infer

The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. Episode Breakdown: How the explosion of Amazon’s review process affects B2B review sites. The post The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast] appeared first on Infer: Predictive Sales and Marketing Platform.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

What does intent data mean for the data-driven marketer?

Infer

B2B external intent data is only available through third-party providers like Bombora, The Big Willow, IDG and TechTarget. This byline by Infer’s Sean Zinsmeister was originally published on Marketing Land.

What is Account-Based Marketing And How Can You Leverage It? [Podcast]

Infer

Though account-based selling strategies are far from a new concept — sales teams have been using this approach for quite some time — the conversation around how to apply this to marketing has really gained steam for B2B marketers over the past year.

SiriusDecisions Webinar: How to Evaluate Predictive Lead Scoring Vendors

Infer

If you want to hit a home run for your B2B company, it’s time to educate yourself on what exactly predictive lead scoring is, and how you can choose the right partner to help you hit it out of the park.

Infer More than Doubles Headcount to Meet Exploding Demand for Predictive Sales and Marketing Applications

Infer

We’ve built a proven solution to many of the sales and marketing problems that are plaguing today’s B2B companies, and we’re making major investments in Infer’s data-driven DNA in order to help our customers truly leverage predictive applications to the fullest,” said Vik Singh, co-founder and CEO of Infer. Press Release: Company Builds Out Customer Success Team to Help Unlock Revenue with Predictive Lead Scoring. Infer Inc. ,

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Infer Launches Industry’s First Predictive Account-Based Behavior Scoring

Infer

Building on Infer’s pioneering lead behavior and account fit scoring models, the company’s new Account-Based Behavior Scoring allows marketing teams to laser-focus their campaigns on the business-to-business (B2B) deals that are most likely to close quickly.

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. What are signs B2B senior executives will know they are in need of a reboot of their buyer insights?

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. B2B is another vertical.

Buy 109

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Particularly for B2B Marketing, it is important to not lose sight of what is at the focal point of marketing and sales. Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Type A Communications

Branding Marketing Sales ANA Masters of B2B Marketing B2B Marketing Carla Johnson Chicago digital marketing Influencer Marketing Lee Odden Top Rank Marketing Type A Communications

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. B2B Marketing.