Everything Technology Marketing

Marketing Automation Trends - Download the Report

Everything Technology Marketing

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates.

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. Happy New Year!

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A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Operationalizing the B2B Marketing Framework The next iteration of the B2B marketing framework will map out the buyers journey in greater detail.

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Happy New Year!

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Top-3 B2B Content Marketing Formats & Channels

Everything Technology Marketing

In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. How well are they performing for B2B marketers? Related content: Why care about B2B Content Marketing?

Is Traditional B2B Marketing Dead?

Everything Technology Marketing

One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" What are your observations on the changes in B2B marketing?

8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. The cloud is all the rage these days.

Is Your Content Marketing Program a Success?

Everything Technology Marketing

Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. Related Resources: Most popular B2B content marketing formats & channels Why care about content marketing

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. 98) 3 - Is Traditional B2B Marketing Dead? (87) 87) 4 - What B2B Marekting tactics are Up, Down, Flat? (79)

How Social Media Boosts Search Rankings (Infographic)

Everything Technology Marketing

Most B2B vendors have already optimized their websites for organic search engine rankings.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails?

What Are the Top-10 Marketing Books?

Everything Technology Marketing

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing.

Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Download the new B2B Content Marketing Report to find out.

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC.

New Report: B2B Content Marketing Trends

Everything Technology Marketing

The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare. Content is at the heart of B2B marketers top 3 goals—lead generation, market education and brand awareness 3.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

This resonates with B2B marketing trends where buyer behavior has changed dramatically over the last decade - 80 percent of B2B purchases today result from buyers identifying and reaching out to vendors first, not the other way around. How do you approach B2B market segmentation

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics. Thank you for participating in the B2B Content Marketing survey

Top-7 Challenges for B2B Marketers

Everything Technology Marketing

According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging. B2B buyers don't trust the slow recovery and and take their time before pulling the trigger. Related posts: - The Brave New World of B2B Marketing - Are You Ready? -

Take the Survey: B2B Marketing Trends in 2012

Everything Technology Marketing

With 2011 coming to a close, what do you think will be the major trends and priority shifts for B2B marketers in 2012? Take the 2-minute survey to share your thoughts: [link] You will receive a copy of the survey report as a thank you

A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. B2B buyers are more sophisticated than ever. Brave New B2B Marketing World Welcome to the brave new world of marketing.

B2B Market Segmentation – Part 3: How to Prioritize

Everything Technology Marketing

The previous B2B market segmentation exercises ( Part 1 | Part 2 ) likely produced a large number of potential target segments. If focus is one of the reasons for segmentation in the first place, then having too many segments will obviously distract from this goal.

5 Steps to B2B Marketing Success

Everything Technology Marketing

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations.

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Social Media in B2B Marketing - Survey Results

Everything Technology Marketing

The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in!

The Top-5 Content Marketing Trends in 2013

Everything Technology Marketing

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. More than 82 percent of B2B marketers are increasing their content production over the next 12 months. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground.

You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)

Everything Technology Marketing

Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness.

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Survey Result: The Top-3 Goals of Content Marketing

Everything Technology Marketing

Last month, we asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about content marketing. The results are in. Here is the first in our series of sneak previews of the survey results (the complete report will be available shortly).

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation

Top 5 Social Media Challenges in B2B Marketing (Survey)

Everything Technology Marketing

We are conducting a survey of B2B marketing professionals. One of the questions is asking participants to select the biggest challenges B2B marketers face when it comes to social media.

Don't Miss These Great B2B Marketing Webinars

Everything Technology Marketing

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. For a complete list of B2B marketing webinars, check out the B2B Technology Marketing Channel on BrightTalk.

What B2B Marketing Tactics Are Up, Down, Flat? (Survey Sneak Peek)

Everything Technology Marketing

Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead? Please feel free to share the link with your B2B marketing colleagues and friends - here is the link to forward: [link

New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.